ATM USA

What ATM USA does

ATM USA, operating commercially as Payment Alliance International (PAI), is a Brink's-owned provider of ATM managed services headquartered in Louisville, KY, with additional offices in Dallas and Billings. The company delivers an end-to-end ATM operations platform for financial institutions, organized as a core ATM Outsourcing offering complemented by specialized service modules: 24/7 Monitoring & Helpdesk, Cash Management (including Cash Optimization and Cash-in-Transit), Hardware Maintenance, Security Solutions, Transaction Processing, B-POD mobile branch units, and ATM Lifecycle & Parts Supply. The underlying technology stack is positioned as ATM network management and cash handling technology, with operational leverage drawn from Brink's cash logistics and security infrastructure.

The business model is a customized managed-services engagement: pricing is not publicly disclosed and service packages are tailored to each financial institution's needs. Revenue is generated through ongoing service contracts (outsourcing, monitoring, cash handling, maintenance) rather than transactional or per-unit pricing. The primary customer segment is Financial Institutions seeking to delegate ATM operations; a secondary segment serves Retail off-premise ATM needs, supplemented by dedicated go-to-market tracks for Independent Sales Organizations (ISOs) and Market Partners. Leadership is anchored by Jason Roth as President & CEO. The company explicitly differentiates on Brink's brand trust, end-to-end single-provider coverage, and customization — positioning ATMs as strategic assets for client growth rather than as standalone cost centers.

Name

ATM USA

Website

https://atmusa.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ATM USA, operating as PAI under Brink's, provides end-to-end ATM managed services — outsourcing, monitoring, cash management, hardware maintenance, and security — primarily to U.S. financial institutions, with secondary retail and channel-partner reach.

Ownership category

akta.pro rank

Product category

ATM Managed Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Finance Services (6199)

akta.pro primary industry

ATM Deployers & Managed ATM Services (IAD/ISO) (FSAMAOAC)

akta.pro secondary industry

ATM Cash Replenishment & First/Second-Line Maintenance (BPAKAIAB)

Keywords

• ATM managed services
• ATM outsourcing
• Cash management services
• ATM transaction processing
• ATM hardware maintenance

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure

Core offering

ATM USA, operating as PAI (Payment Alliance International, a Brink's Company), provides full-service ATM managed services to financial institutions and retail locations. The core offering is comprehensive ATM outsourcing encompassing deployment, monitoring, cash handling (including Cash-in-Transit and Cash Optimization), hardware maintenance, transaction processing, security, and ATM lifecycle/parts supply, enabling clients to delegate complete ATM operations.

Product overview

PAI (Payment Alliance International), a Brink's Company, provides a comprehensive suite of ATM Managed Services designed for financial institutions. The offering operates as a platform-plus-modules architecture centered on ATM Outsourcing, complemented by specialized service modules including Monitoring & Helpdesk, Cash Management (encompassing Cash Optimization and Cash-in-Transit/CIT), Hardware Maintenance, Security Solutions, Transaction Processing, B-PODs (mobile branch units), and ATM Lifecycle & Parts Supply. The core value proposition is full-service management covering hardware, software, cash handling, and compliance, allowing financial institutions to delegate ATM operations entirely.

Differentiator

Problem solved

Functional benefit

Products and services

• ATM Outsourcing Full-service management solution enabling financial institutions to delegate complete ATM operations including deployment, compliance, and day-to-day management.
• Monitoring & Helpdesk 24/7 network monitoring and helpdesk support to ensure optimal ATM uptime and rapid issue resolution.
• Cash Management Comprehensive cash logistics including Cash Optimization and Cash-in-Transit (CIT) services for efficient cash flow management.
• Hardware Maintenance Preventive and corrective maintenance services for ATM hardware to maximize device reliability and lifespan.
• Security Solutions Security services leveraging Brink's legacy to protect ATM networks and cash assets.
• Transaction Processing Processing of ATM transactions ensuring secure and reliable financial transaction handling.
• B-POD Mobile ATM Branch Units Mobile ATM branch units providing deployable banking services for temporary or underserved locations.
• ATM Lifecycle & Parts Supply End-to-end ATM lifecycle management including parts sourcing and supply chain support.
• Hardware Capitalization Financing solution enabling financial institutions to fund ATM hardware through PAI's capitalization programs.
• ATM Manager Pro Software-based ATM management platform listed as a standalone solution under PAI's ATM Managed Services offerings.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Brink'scoreStrategic or Co-development PartnerPAI is a company under Brink's (a Brinks Company), leveraging Brink's legacy of trust and security in cash management and logistics. This partnership provides PAI with industry-leading expertise in security and reliability for ATM operations management.

Recent moves6 records

Expansion highlights5 records

Emerging players

• PayRange: Provider of cashless payment enablement for unattended retail (vending, laundry, parking). Represents a partial-overlap emerging alternative to physical cash/ATM payments that could affect long-term ATM transaction demand relevant to PAI.

Direct peers

• NCR Atleos: Independent ATM-focused company (spun out of NCR) that operates one of the largest ATM networks and provides managed ATM services to financial institutions in the US — directly comparable to PAI's outsourcing and transaction processing offerings.
• Euronet Worldwide: Operates large ATM networks globally (epay, ATM network) and provides outsourced ATM and payment services to financial institutions. Directly comparable on managed ATM services, transaction processing, and cash network operations.
• Diebold Nixdorf: Global provider of ATMs, software, and managed services to banks and retailers. Combines hardware manufacturing with multi-vendor ATM managed services — overlapping with PAI's hardware maintenance, outsourcing, and transaction processing modules.
• Genmega: ATM hardware manufacturer offering retail and financial-institution ATM models alongside software/management tooling. Comparable to PAI on ATM lifecycle, parts supply, and parts of the hardware maintenance stack.
• Hyosung TNS: ATM manufacturer and managed services provider with strong US bank presence, offering hardware plus software, monitoring, and managed services. Comparable to PAI on hardware capitalization, monitoring/helpdesk, and parts supply.
• Triton Systems (Deluxe): Manufacturer of ATMs and provider of ATM management/managed services, often targeting community banks and retail deployers. Closely comparable to PAI across hardware supply, managed services, and parts/lifecycle offerings.

Others

• Brink's: Strategic parent of PAI providing CIT, security, and brand infrastructure. Not an independent competitor, but its cash logistics and security services are the platform on which PAI's differentiation depends, making it the closest ecosystem reference.

Broad incumbents

• Loomis (Cash Connect): Global cash-in-transit and cash handling company; Cash Connect offers ATM managed services to banks. Overlaps with PAI on CIT, cash logistics, and outsourced ATM operations but is a much broader security/cash-services incumbent.
• GardaWorld (Cash Services): Large physical security and cash logistics provider offering CIT and adjacent ATM-related services. Comparable on the cash-in-transit and physical security side of PAI's stack, though not a focused ATM outsourcer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/usa_atm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATM USA