What RCI does

RCI (Resort Condominiums International), founded in 1974 and headquartered in Orlando, Florida, operates the world's largest vacation exchange network, linking more than 3,600 affiliated resorts across 100+ countries. The company is a wholly-owned subsidiary of Travel + Leisure Co. (formerly Wyndham Destinations), the publicly traded travel and leisure conglomerate, and functions as the central exchange infrastructure for the broader timeshare industry. RCI's platform connects individual timeshare owners — typically members of affiliated vacation clubs such as Club Wyndham, WorldMark by Wyndham, Hilton Grand Vacations, Disney Vacation Club, Holiday Inn Club Vacations, and Club Mahindra — with the ability to deposit their owned weeks or accumulated points and exchange them for stays at other resorts within the global network.

The core technology stack comprises a cloud-based vacation exchange platform supporting two parallel membership programs: RCI Weeks (fixed/floating week exchange) and RCI Points (flexible points-based exchange currency). Ancillary services extend the platform's scope into adjacent travel verticals: RCI Travel handles flight, hotel, car rental, and activity bookings via commission-based aggregator integrations; RCI Cruise provides access to 20,000+ sailings; co-branded RCI Elite Rewards Mastercard (issued by Barclays) generates interchange revenue; Travelex-branded travel insurance covers trip interruption and medical risk; and tools such as Ongoing Search, Last Call vacations, Extra Vacations cash getaways, and Guest Certificates deepen per-member engagement.

RCI's revenue model is a hybrid of subscription (annual RCI Weeks and RCI Points membership fees), transaction (per-exchange fees, Guest Certificate fees, Extra Vacations and Last Call cash bookings), and affiliate/commission streams (Barclays interchange, RCI Travel and RCI Cruise commissions). The RCI Platinum premium tier layers a higher-margin subscription upsell with benefits including priority access, complimentary upgrades, free Ongoing Search, and extended points expiration. Member acquisition flows primarily through embedded integrations within vacation club partner portals (e.g., rci.com/myCW, rci.com/myHGV), supplemented by direct-to-consumer digital channels, the RCI Magazine quarterly publication, the LASOS industry summit, and a multilingual call center and live chat operation. The company's GTM motion is overwhelmingly direct-to-consumer at the member level, with the underlying partner relationships functioning as embedded distribution.

Name

RCI

Legal name

RCI, LLC

Website

https://rci.com

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RCI operates the world's largest timeshare exchange network, connecting more than 3,600 affiliated resorts across 100+ countries through its RCI Weeks and RCI Points subscription programs, serving individual timeshare owners affiliated with major vacation clubs and monetizing via membership fees, exchange transactions, and ancillary travel services.

Ownership category

akta.pro rank

Product category

Vacation Exchange Services

NAICS

Travel Agencies (561510)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

Keywords

• Timeshare exchange services
• Vacation exchange network
• Resort affiliation program
• Points-based vacation exchange
• Vacation club membership

Headquarters

HQ city

Carmel

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Membership Fees: Annual subscribing membership fees charged to timeshare owners who join RCI's exchange network. Both RCI Weeks and RCI Points membership tiers available with different fee structures.
2. Exchange Fees: Transaction fees charged when members exchange their deposited weeks or points for stays at other affiliated resorts. Fees vary based on membership type and exchange complexity.
3. Extra Vacations: Cash-based vacation rental program offering deals on resort stays starting at $399/week. Provides non-timeshare inventory access to members and generates transactional revenue.
4. RCI Elite Rewards Credit Card: Co-branded Mastercard with Barclays Bank Delaware. Earns interchange revenue on card purchases with 5X rewards on RCI purchases, 2X on travel, and 1X on everything else.
5. RCI Travel Commission: Commissions earned on travel bookings including hotels, flights, car rentals, and cruises made through RCI Travel platform.
6. Guest Certificates: Fees charged for guest certificates allowing members to bring non-member guests on their exchanged vacations.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

RCI operates a global timeshare and vacation exchange network allowing members of affiliated vacation clubs to deposit their timeshare weeks or points and exchange them for stays at 3,600+ affiliated resorts across 100+ countries. The company offers two flagship subscription programs (RCI Weeks for fixed-week exchange and RCI Points for flexible points-based exchange), a premium Platinum tier, and an integrated travel booking platform covering flights, hotels, car rentals, and cruises. Ancillary offerings include a co-branded Barclays Mastercard, travel insurance through Travelex, and a digital travel magazine.

Product overview

RCI operates as a global timeshare exchange network offering two core subscription programs: RCI Weeks® (fixed-week exchange) and RCI Points® (flexible points-based exchange). These are supported by a comprehensive travel ecosystem including RCI Travel® for flights, hotels, and car rentals; RCI Cruise for cruise bookings; and RCI Elite Rewards® Mastercard® for rewards earning. Members can enhance their experience with premium tier RCI Platinum® or opt for additional options like Extra Vacations℠ Getaways, Last Call℠ Vacations, Vacation Homes, and Guest Certificates. The RCI Magazine provides editorial content, while Travelex Travel Insurance and protection plans like Points/Trading Power Protection offer risk management. The network spans over 3,600 resorts in more than 100 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• RCI Weeks Subscription membership program allowing timeshare owners to deposit their fixed or floating week at a home resort and exchange it for stays at other RCI-affiliated resorts worldwide. Targeted at individual timeshare owners affiliated with vacation clubs such as Club Wyndham, Hilton Grand Vacations, WorldMark, and Disney Vacation Club.
• RCI Points Subscription membership that provides a flexible points-based currency for booking vacations at affiliated resorts globally, plus cruises and hotels, offering more flexibility than fixed-week programs. Targeted at individual timeshare owners and points holders.
• RCI Platinum Membership Premium upgrade tier providing 10% off Extra Vacations and Last Call, priority exchange access, complimentary unit upgrades, free Ongoing Search, free On-Hold Vacations, extended points expiration, Deposit Restore fee waiver, and 25% off Guest Certificates. Targeted at high-engagement RCI members.
• RCI Travel Online travel booking platform letting RCI members reserve flights, hotels, car rentals, cruises, and activities with a Best Rate Guarantee. Targeted at RCI members needing ancillary travel arrangements around their exchange vacations.
• RCI Cruise Cruise booking service allowing members to reserve cruises using RCI Points or Trading Power plus cash, with member-only pricing across 20,000+ sailings. Targeted at RCI Points and Weeks members wanting cruise options.
• RCI Elite Rewards Mastercard Co-branded credit card issued by Barclays Bank Delaware earning 5X rewards on RCI purchases, 2X on travel, gas, and EV charging, and 1X on everything else, with no annual fee and no foreign transaction fees. Targeted at RCI members seeking rewards on RCI and travel spend.
• Extra Vacations Getaways Cash-based vacation rental program offering 7-night stays at affiliated resorts starting at $399 per week with savings up to 60% off on select properties. Targeted at RCI members seeking non-exchange, discounted resort getaways.
• Last Call Vacations Last-minute discounted resort and hotel vacation deals for RCI members seeking spontaneous getaways at reduced rates.
• Travel Steals Weekly featured resort and hotel deals offering discounts up to 70% off market rates, exclusive to RCI members. Targeted at deal-seeking RCI members.
• Vacation Homes Vacation home rental product offered through RCI.com providing an alternative accommodation type beyond standard timeshare exchanges. Targeted at RCI members wanting private-vacation-home stays.
• RCI Guest Certificates Paid certificates that allow RCI members to bring non-member guests on their exchanged vacations at affiliated resorts.
• Travelex Travel Insurance Travel insurance plans underwritten by Zurich American Insurance Company covering trip cancellation, interruption, travel delays, emergency medical expenses, and baggage delays, distributed to RCI members via Travelex Insurance Services.
• RCI Magazine Digital travel inspiration magazine (formerly Endless Vacation) published four times yearly, providing vacation ideas, member stories, travel tips, and exclusive offers to RCI members.

Quantifiable outcome

• Members can access over 3,600 resorts in 100+ countries
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sunset World GroupcoreStrategic or Co-development Partner · 19 June 2026Sunset World Group is a leading player in Mexico's tourism and vacation club industry with properties in Cancun, Playa del Carmen, and Riviera Maya. Four of their properties received RCI's prestigious Gold Crown and Excellence in Service Awards for 2026: Hacienda Tres Ríos Resort Spa & Nature Park, Sunset Fishermen Beach Resort, Sunset Royal Beach Resort, and Sunset Marina Resort & Yacht Club.
• Club MahindracoreStrategic or Co-development Partner · 25 June 2025RCI added seven Club Mahindra resorts across India to its global timeshare exchange network. This partnership expands RCI's presence in the Indian market and allows RCI members to exchange their timeshare weeks or points for stays at Club Mahindra properties, while Club Mahindra members gain access to RCI's global resort portfolio of 3,600+ resorts in 100+ countries.
• Lloydshare LoyaltyminorGTM or Marketing Partner · 5 January 2025Lloydshare Loyalty participated as an official Coffee Break sponsor at RCI's LASOS 2025 (Latin American Shared Ownership Summit) in Punta Cana. CEO Gaby del Bosque spoke as a panelist among over 30 international speakers during the three-day event gathering more than 250 industry leaders focused on vacation ownership innovation, legal updates, and consumer trends.
• Travelex Insurance ServicescoreTechnology or IntegrationTravelex Insurance Services provides travel insurance plans to RCI members covering trip cancellation, interruption, travel delays, emergency medical expenses, and baggage delays. Insurance is underwritten by Zurich American Insurance Company. RCI Travel Assistance Services available 24/7 through (800) 555-0870.
• Barclays Bank DelawarecoreOEM/ Whitelabel/ Licensing PartnerBarclays Bank Delaware issues the RCI Elite Rewards Mastercard co-branded credit card under license from Mastercard International. Card offers 5X rewards on RCI purchases, 2X on travel, 1X on everything else, with no annual fee. Barclays processes all rewards redemptions through BarclaysUS.com.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Others

• VRBO (Expedia Group): VRBO is a major vacation rental platform owned by Expedia Group, offering whole-home rentals to family and group travelers. Like Airbnb, VRBO competes indirectly with RCI by providing flexible alternatives to timeshare-based travel, putting downward pressure on RCI's perceived value proposition for both current and prospective members.
• Airbnb: Airbnb is the world's largest vacation rental marketplace and a structural competitor to the timeshare exchange value proposition. While Airbnb does not offer ownership-based exchange, its expanding inventory, brand recognition, and traveler loyalty programs compete for the same discretionary vacation dollars that RCI members spend on Extra Vacations and ancillary travel products.

Direct peers

• Interval International: Interval International is RCI's primary direct competitor in the timeshare exchange industry, offering nearly identical services — week and points-based vacation exchange — to a global network of affiliated resorts. The two companies compete head-to-head for developer affiliations and member relationships in a long-established duopoly.

Emerging players

• Bluegreen Vacations: Bluegreen Vacations is a mid-sized timeshare developer specializing in flexible points-based vacation ownership, serving a smaller member base than the Marriott or Hilton systems. It is comparable as a developer partner to RCI and as an operating model for points-based exchange that competes with RCI Points.
• SFX Resorts (formerly Trading Places International): Trading Places International / SFX Resorts operates a vacation exchange and resort management business serving smaller timeshare developers. Comparable to RCI's exchange function but at a much smaller scale, focused on independent resort clients rather than major brand affiliations.
• Dial An Exchange: Dial An Exchange (DAE) is a smaller timeshare exchange network offering week-based exchanges to members globally. While significantly smaller than RCI or Interval International, DAE competes for member relationships and developer affiliations in the same exchange category, representing a niche but direct competitor.

Broad incumbents

• Wyndham Destinations (Travel + Leisure Co. segment): Wyndham's vacation ownership business is one of RCI's largest affiliated developers (Club Wyndham, WorldMark), making it both a critical customer and a structural peer. The relationship exemplifies how RCI's economics depend on a few major timeshare developers; Wyndham also operates internal exchange considerations that could shift at any time.
• Marriott Vacations Worldwide: Marriott Vacations Worldwide is one of the world's largest vacation ownership companies, developing and selling timeshare products under the Marriott, Ritz-Carlton, and Westin brands. While it operates its own internal exchange, MVW's resort portfolio and member base are directly comparable to RCI's largest developer customers.
• Hilton Grand Vacations: Hilton Grand Vacations is a major timeshare developer and one of RCI's largest enterprise customers. As a developer of vacation ownership products under Hilton brands, HGV operates a comparable member ecosystem and is relevant both as a customer and as a potential competitive threat if it deepens internal exchange capabilities.
• Disney Vacation Club: Disney Vacation Club is a premium timeshare product operated by Walt Disney Parks and Resorts and a significant RCI enterprise customer. DVC's high-end, brand-driven model and its large installed member base make it comparable in scale and member experience to other RCI enterprise partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RCI_Timeshare
• YouTubeyoutube.com/user/RCITimeshare
• Facebookfacebook.com/RCITimeshare
• Instagraminstagram.com/rcivacations
• Pinterestin.pinterest.com/rcivacations
• LinkedInlinkedin.com/company/rci-linkedin

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RCI