Wyndham Destinations
Wyndham Destinations is the world's largest vacation ownership company, operating 245+ resorts under brands such as Club Wyndham, WorldMark, Shell Vacations Club, and Margaritaville Vacation Club to serve 850,000+ owners via a points-based ownership and exchange platform, with parent Travel + Leisure Co. listed on NYSE as TNL.
- Company typePublic
- Founded2018
- HeadquartersOrlando, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Wyndham Destinations does
Wyndham Destinations operates the world's largest vacation ownership business, selling and servicing timeshare and points-based vacation club interests through a portfolio of brands including Club Wyndham (the flagship, with access to 100+ North American resorts and 14,000 suites), WorldMark by Wyndham (point-based club focused on the Western U.S., Canada, and Mexico), Shell Vacations Club (Western Seaboard and Mexico), and Margaritaville Vacation Club (lifestyle brand inspired by the Jimmy Buffett IP). The underlying platform is a points-based vacation ownership system that lets owners book across the resort portfolio and exchange their weeks or points through the wholly owned RCI network for stays at thousands of affiliated properties globally; ancillary programs include Wyndham Rewards (50,000+ properties), The Registry Collection (luxury exchange), Presidential Reserve (elite owner tier), and the Extra Holidays rental portal for non-owners. The company serves more than 850,000 owners across more than 245 vacation club resorts, with U.S. headquarters in Orlando, Florida, and Asia Pacific operations across 10+ countries.
Wyndham Destinations firmographics
Firmographics- Name
- Wyndham Destinations
- Legal name
- Wyndham Destinations
- Website
- https://wyndhamdestinations.com
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Wyndham Destinations is the world's largest vacation ownership company, operating 245+ resorts under brands such as Club Wyndham, WorldMark, Shell Vacations Club, and Margaritaville Vacation Club to serve 850,000+ owners via a points-based ownership and exchange platform, with parent Travel + Leisure Co. listed on NYSE as TNL.
- Ownership category
- akta.pro rank
Wyndham Destinations industry classification
Industry- Product category
- Vacation Ownership and Timeshare Hospitality
- NAICS
- Traveler Accommodation (7211), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)
Keywords
Where Wyndham Destinations is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Wyndham Destinations business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Vacation Ownership Sales: Primary revenue from the sale of vacation ownership interests (timeshares) to consumers. Owners purchase rights to vacation accommodations, typically with annual usage rights at company resorts. Initial sales represent significant one-time revenue, supplemented by annual maintenance fees.
- Maintenance Fees: Annual fees charged to existing owners for the upkeep and management of vacation ownership properties. This provides recurring, predictable revenue from the existing owner base of 850,000 owners across multiple brands.
- Extra Holidays Rental Bookings: Revenue from Extra Holidays vacation rental portal offering condo-style accommodations at over 60 resorts, serving both owners and non-owners with vacation bookings.
- Wyndham Rewards Program: The rewards program spans more than 50,000 hotels, vacation club resorts and vacation rentals, with the company benefiting from the Wyndham Rewards ecosystem while also driving loyalty and retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Points-based ownership with VIP tier for high-point holders |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Wyndham Destinations product offering
Product offeringCore offering
Wyndham Destinations sells vacation ownership interests (timeshares) through multiple brands including Club Wyndham, WorldMark by Wyndham, Margaritaville Vacation Club, and Shell Vacations Club. Owners purchase points-based access to a network of 240+ resorts across North America and globally via RCI exchange, supplemented by the Extra Holidays booking platform for non-owners and the Wyndham Rewards loyalty program.
Product overview
Wyndham Destinations operates a multi-brand vacation ownership platform offering contemporary timeshare and vacation club products. The portfolio comprises Club Wyndham (the flagship brand with 240+ resorts and 500,000+ owner families), WorldMark by Wyndham (point-based club focused on Western U.S.), Margaritaville Vacation Club (lifestyle brand), and Shell Vacations Club. These brands share infrastructure including the RCI exchange network, Wyndham Rewards loyalty program, and the Extra Holidays booking platform. Additional premium tiers include Presidential Reserve for high-value owners and The Registry Collection for luxury exchanges. The company also offers ancillary services such as Club Wyndham Travel (in-house agency) and various partnerships for activities (Viator), luggage services (Bags VIP), and culinary experiences (Take a Chef).
Differentiator
Problem solved
Functional benefit
Brands
- Club Wyndham: The nation's largest vacation club and flagship brand, offering access to more than 240 resorts across the U.S. with spacious resort suites featuring fully equipped kitchens, separate living/dining areas, and resort amenities.
- WorldMark by Wyndham
- Shell Vacations Club
- Margaritaville Vacation Club by Wyndham
- Presidential Reserve
- Extra Holidays
- Wyndham Rewards
Products and services
- Club Wyndham The flagship vacation ownership brand of Wyndham Destinations, offering timeshare-style ownership with access to over 240 resorts across North America. Owners receive points-based access to spacious suites with kitchens and resort amenities.
- WorldMark by Wyndham
Quantifiable outcome
- 74% of timeshare owners say their vacations are more affordable because they can drive to their resort
- +2 more outcomes
Companies that use Wyndham Destinations
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Wyndham Destinations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Wyndham Destinations partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Golf NationminorClub Wyndham presenting partnership for Golf Nation's 'Three Courses' series premiering July 13, focused on on- and off-course activities across America.
- Georgia AquariumminorMargaritaville Vacation Club at Wyndham announced a presenting partnership of Georgia Aquarium's Dolphin Coast presentation and gallery. Extended commitment to Atlanta with the Margaritaville Vacation Club - Atlanta resort at Centennial Park.
- BritzminorClub Wyndham South Pacific members can use their timeshare to take road trip adventures through Britz motorhome company partnership.
- LEGACY MOTOR CLUBminorClub Wyndham partnership expanded to include primary races on Jimmie Johnson's No. 84 Chevrolet at COTA and Charlotte Motor Speedway. Club Wyndham sponsors seven-time NASCAR Cup Series champion and club co-owner Jimmie Johnson for two races.
- Take a ChefminorPartnership allowing Club Wyndham guests staying at select resorts to book a private chef experience without leaving their resort suites.
- Wyndham Championship / Sedgefield Country ClubcoreWyndham Rewards title sponsor of the annual Wyndham Championship PGA Tour event at Sedgefield Country Club. The partnership includes Wyndham Rewards giving away 100+ million points to fans.
- RCI (Resort Condominiums International)coreExchange partner allowing Wyndham Destinations owners to exchange their timeshare weeks or points for access to thousands of affiliated resorts globally through RCI Weeks and RCI Points programs.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Wyndham Destinations competitors and assessment
Company assessmentEmerging players
- Airbnb: Airbnb operates a global vacation rental marketplace that competes indirectly with timeshare/vacation ownership by offering flexible, commitment-free short-term stays. Comparable to Wyndham Destinations' Extra Holidays business, and represents the secular alternative to traditional timeshare ownership for younger consumers.
- Hyatt Residence Club: Hyatt Residence Club is Hyatt's vacation ownership/timeshare program offering points-based ownership at luxury resorts. Comparable to Wyndham Destinations' Club Wyndham business, though smaller in scale and focused on Hyatt-branded premium properties rather than mass-market vacation ownership.
- Vacasa: Vacasa is a vacation rental management company that combines professional property management with a booking platform. Comparable to Wyndham Destinations' Extra Holidays rental business and competes for the same non-owner vacation travelers seeking condo-style accommodations.
Direct peers
- Bluegreen Vacations: Bluegreen Vacations operates a vacation ownership business with approximately 200 resorts, owned by Bass Pro Group. Directly comparable to Wyndham Destinations in business model (points-based timeshare sales), customer base (mid-market family vacationers), and resort operations, though smaller in scale.
- Interval International: Interval International is a major vacation exchange network that competes directly with Wyndham Destinations' RCI subsidiary. Comparable as an exchange services provider enabling timeshare owners to trade weeks/points for stays at affiliated resorts globally, with overlapping partner resort portfolios.
- Disney Vacation Club: Disney Vacation Club is a timeshare/vacation ownership business operated by Walt Disney, selling points-based ownership tied to Disney resorts. Comparable to Wyndham Destinations in business model (points-based timeshare, vacation club structure) and target customer (family vacationers), though Disney commands a premium brand position.
- Hilton Grand Vacations: Hilton Grand Vacations is a leading timeshare and vacation ownership company spun off from Hilton Worldwide in 2017, offering points-based ownership tied to Hilton's hospitality brands. Directly comparable to Wyndham Destinations in business model, customer segment (mid-market family vacationers), and resort operations across the US.
- Marriott Vacations Worldwide: Marriott Vacations Worldwide operates the world's second-largest vacation ownership business, offering timeshare and vacation club products through Marriott, Sheraton, Westin, and Ritz-Carlton brands. Directly comparable to Wyndham Destinations in business model (points-based ownership), target customer (mid-market vacation buyers), and resort portfolio structure.
Broad incumbents
- Wyndham Hotels & Resorts: Wyndham Hotels & Resorts is the sister company spun off from Wyndham Worldwide in 2018, operating hotel franchising across 9,000+ hotels. Comparable as a hospitality operator sharing the Wyndham brand, though operating in a different segment (hotel franchising vs. vacation ownership) and sharing the Wyndham Rewards loyalty program.
- Travel + Leisure Co. Travel + Leisure Co. is the publicly-traded parent company of Wyndham Destinations (NYSE: TNL), operating vacation ownership plus a Travel + Leisure Club membership business. Comparable as the direct parent entity and a broader membership/travel platform encompassing Wyndham Destinations and adjacent consumer travel products.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wyndham Destinations social profiles
Digital presenceWyndham Destinations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wyndham Destinations leadership team
Management profileNumber of profiles
Wyndham Destinations subsidiaries and ownership
Company hierarchySubsidiaries7 records
Wyndham Destinations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wyndham Destinations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wyndham Destinations
What does Wyndham Destinations do?
Wyndham Destinations sells vacation ownership interests (timeshares) through multiple brands including Club Wyndham, WorldMark by Wyndham, Margaritaville Vacation Club, and Shell Vacations Club. Owners purchase points-based access to a network of 240+ resorts across North America and globally via RCI exchange, supplemented by the Extra Holidays booking platform for non-owners and the Wyndham Rewards loyalty program.
Is Wyndham Destinations a public or private company?
Wyndham Destinations is a public company. It is classified as public and is currently operating.
When was Wyndham Destinations founded?
Wyndham Destinations was founded in 2018. It employs 5,001 to 10,000 people.
Where is Wyndham Destinations based?
Wyndham Destinations is headquartered in Orlando, United States, in the North America region.
How does Wyndham Destinations make money?
Four revenue lines are on record. Vacation Ownership Sales are the primary driver. The others are maintenance Fees, extra Holidays Rental Bookings and wyndham Rewards Program.
Who are Wyndham Destinations's main competitors?
Emerging players on record are Airbnb, Hyatt Residence Club and Vacasa. Direct peers are Bluegreen Vacations, Interval International, Disney Vacation Club, Hilton Grand Vacations and Marriott Vacations Worldwide. Broad incumbents are Wyndham Hotels & Resorts and Travel + Leisure Co..
Does Wyndham Destinations have an API?
No public API is recorded for Wyndham Destinations.
What industry is Wyndham Destinations in?
Wyndham Destinations's product category is Vacation Ownership and Timeshare Hospitality. Its primary akta.pro industry code is CRAEADAK, Travel & Services Membership Clubs (Ancillary Services-Led). Its NAICS code is 7211 and its SIC code is 7000.