What Matchbook.com does

Matchbook.com is an online sports betting exchange where users wager against each other rather than against a traditional bookmaker, placing back and lay bets across a broad catalogue of sports including horse racing, soccer, tennis, baseball, boxing, MMA, darts, golf, cricket, rugby, motorsports, American football, Australian rules, cycling, Gaelic football, and politics. The platform supports multi-currency accounts (GBP, USD, EUR, CAD), in-play betting, and a Bet Builder for custom multi-leg wagers, and is accessible via web, iOS, and Android. Matchbook also operates an AI-powered Predictions product, an MB Zero zero-commission tier, casino and live casino products, virtual sports, Matchbook Jackpots, a dedicated Brokerage Service for high-volume traders, and a B2B platform offering white-label and brokerage services to enterprise clients.

The core technology is a peer-to-peer exchange with back-and-lay order matching, complemented by in-play pricing engines, bet aggregation, and live data integrations. The product portfolio follows a platform-plus-modules architecture: the Exchange is the foundational product with network-effect-driven liquidity, and adjacent verticals (casino, virtuals, jackpots, predictions, brokerage) extend monetization and customer engagement. Distribution is primarily self-serve product-led growth via web and mobile, augmented by promotional bonuses (e.g., Bet £20 Get £30 with code NEW30), a podcast, and an insights content property.

Matchbook is a privately held company, licensed by the UK Gambling Commission for customers in Great Britain, and operates across the USA, Canada, Australia, South Africa, and Brazil. Revenue is generated predominantly through commissions on winning exchange bets, with secondary transactional revenue from casino products and brokerage services. No ownership, funding, headcount, or financial disclosure information is available in the input data.

Name

Matchbook.com

Website

https://matchbook.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Matchbook.com operates an online peer-to-peer sports betting exchange where users back and lay bets against each other across global sports, supplemented by casino, jackpots, and B2B brokerage services. It serves individual bettors, professional traders, and enterprise white-label clients across six regulated jurisdictions.

Ownership category

akta.pro rank

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Peer-to-Peer Sports Betting Exchanges (MPAEAIAA)

akta.pro secondary industries

Sportsbooks (Online & Mobile Operators) (MPAEACAA), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Exchange Odds, Pricing, Trading Tools & APIs (MPAEAIAG)

Keywords

• Sports betting exchange
• Peer-to-peer betting
• Online gambling platform
• Betting brokerage services
• In-play sports betting

Headquarters

HQ city

Le Val

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Commission on Betting Volume: Matchbook charges commission on winning bets placed through the exchange. The platform emphasizes 'lowest commissions' as a key differentiator.
2. Casino Products: Revenue generated from casino, live casino, and virtual sports products offered alongside the core exchange
3. Brokerage Services: Professional brokerage service for high-volume traders

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Matchbook.com operates a peer-to-peer sports betting exchange where users bet against each other (back and lay) rather than against a traditional bookmaker, charging commission on winning bets. The core exchange is supplemented by MB Zero (zero-commission betting), Casino, Live Casino, Virtuals, Matchbook Jackpots, AI-powered Predictions, and a B2B/Brokerage service for enterprise and professional clients. The platform emphasizes the lowest commissions in the industry and best odds online across horse racing, soccer, tennis, baseball, boxing, MMA, darts, golf, cricket, rugby, and motorsports.

Product overview

Matchbook.com operates as a sports betting exchange platform offering a portfolio of products including its core Exchange platform for peer-to-peer betting with low commissions, supplemented by MB Zero (zero-commission option), casino products (Casino, Live Casino), Virtuals, Matchbook Jackpots, and an AI-powered Predictions service. The company also serves enterprise clients through its B2B platform and Brokerage Service. The portfolio follows a platform-plus-modules architecture with the Exchange as the foundational product and add-on betting/gaming services.

Differentiator

Problem solved

Functional benefit

Brands

• MB Zero: Zero-commission betting product mentioned in navigation

Segments2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Betfair Exchange (Flutter Entertainment): The world's largest peer-to-peer sports betting exchange, operated by Flutter Entertainment. Most direct competitor to Matchbook in the P2P betting exchange model, with substantially deeper liquidity across most major sports markets.
• Smarkets: A peer-to-peer sports betting exchange headquartered in the UK. Competes head-to-head with Matchbook on low commissions and exchange-style betting, with similar B2B and brokerage extensions.
• BetDAQ: Another P2P betting exchange in the global market, smaller than Matchbook but offering the same back-and-lay exchange model. Direct competitor for liquidity and professional bettors.

Broad incumbents

• Bet365: One of the largest traditional online sportsbooks globally. Competes with Matchbook on sports-betting volume but via a bookmaker model rather than a peer-to-peer exchange, with a much broader product portfolio.
• William Hill: A long-established UK-licensed sportsbook and gaming operator. Broad incumbent with overlapping sports betting, casino, and gaming products, competing for the same UK consumer wallet.
• FanDuel (Flutter): Leading US-facing online sportsbook and gaming operator owned by Flutter. Competes with Matchbook in the US market and represents a regulatory and competitive threat as US sports betting expands.
• Betway: Global online sportsbook and casino operator with a strong UK and international presence. Competes for mainstream sports-betting customers in the same geographies as Matchbook, though via a traditional bookmaker model.
• Kambi Group: A leading B2B sportsbook technology and services provider. Competes with Matchbook B2B for operator partnerships and offers adjacent trading, odds, and risk management capabilities.

Emerging players

• Betconstruct: A B2B platform provider offering sportsbook, exchange, and casino technology. Directly competes with Matchbook's B2B white-label offering for enterprise clients and partners.

Others

• Sportradar: A B2B sports data and content provider serving sportsbooks, exchanges, and media. While not a direct competitor, it is an enabling partner across the betting ecosystem and intersects with Matchbook's odds and trading infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/teammatchbook
• LinkedInlinkedin.com/company/matchbook-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matchbook.com