Prose on Pixels

What Prose on Pixels does

Prose on Pixels (POP) is a wholly-owned content-at-scale production network operating inside Havas Group, founded in 2023 to deliver AI-augmented creative production services to global brand advertisers and advertising agencies. The company organizes its offering around three service pillars: CREATE, covering end-to-end content origination across film, photography, and CGI; SCALE, covering campaign amplification across markets, formats, and media through post-production, animation, print, OOH, and high-volume content delivery; and PERSONALIZE, covering audience-first content with dynamic creative optimization, UX/UI, e-commerce, and A/B testing. Supporting service modules include AUDIO+ (podcast, radio, sound design, VO) and LANGUAGE+ (translation and transcreation across local markets).

At the center of the offering is Vermeer.ai, a proprietary generative AI orchestration and governance platform launched at Cannes Lions 2025 that POP describes as technology-agnostic, curating best-in-class third-party generative models into creative pipelines tailored to each client brief. The platform produces cinematic hero films, adapts video across formats and markets, and powers an "Atomic Content" approach where individual creative components can be dynamically changed for different audiences while preserving craft. Safety and governance features including legal vetting, model whitelisting, traceability, and usage controls are embedded into the platform to address enterprise procurement and IP risk concerns.

POP operates a borderless production model across 14+ studio locations in France (Paris Pantin, Paris Puteaux, Lille, Rennes, Reims), the UK (London, Manchester), the US (New York, Chicago, Boston), India (Chennai), Czech Republic (Prague), Singapore, Costa Rica (Heredia), and Italy (Milan, opened April 2026), enabling continuous 24/7 production capacity. The company generates revenue through project-based professional services fees and ongoing enterprise client engagements, sold via direct enterprise sales and through Havas network agency partnerships. Named enterprise clients span consumer electronics (JBL/HARMAN), fashion (Lacoste), food and beverage (Babybel, KFC x Cheetos), healthcare (Veeva), automotive (Renault), luxury (Dom Pérignon), and platforms (TikTok), with award-recognized work across D&AD, Clios, The One Show, and Cannes Lions juries. As a division of HAVAS S.A. (part of Vivendi), POP does not have independent external funding and is not separately publicly traded.

Name

Prose on Pixels

Legal name

Prose on Pixels (operated by HAVAS S.A.)

Website

https://proseonpixels.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Prose on Pixels is Havas' AI-powered global content-at-scale production network, founded 2023, delivering AI-augmented creative origination, multi-format campaign amplification, and personalized content across 14+ studios for global brand advertisers and advertising agencies worldwide.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121), Commercial Photography (541922), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)

akta.pro secondary industries

Dailies & Editorial Support (DIT, Lab, Transcoding, Proxies) (MPADAGAG), Localization Project Management & Vendor Services (Workflow, Scheduling, Vendor Management) (MPAHAFAC), Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards) (MPAHAAAH)

Keywords

• Content production services
• AI creative platform
• Post-production services
• Campaign localization
• Audio production services

Headquarters

HQ city

London

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Content Production Services: Full-service content production including AI-driven content origination, campaign amplification across markets, and audience-first personalized content at scale. Revenue generated through project-based production fees and ongoing client engagements for global brand campaigns.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Prose on Pixels is Havas' AI-powered global content-at-scale network delivering end-to-end content production across film, print, digital, audio, and language formats. The company operates through three core service pillars—CREATE (content origination), SCALE (campaign amplification across markets), and PERSONALIZE (audience-first content)—powered by its proprietary generative AI platform Vermeer.ai. Services are delivered through a borderless studio network of 14+ global locations serving enterprise brands and Havas network agencies.

Product overview

Prose on Pixels is Havas' AI-powered global content-at-scale network offering a comprehensive production ecosystem built around three core pillars: CREATE (AI-driven content origination and full lifecycle asset production), SCALE (borderless campaign amplification across markets with high-volume multi-format delivery), and PERSONALIZE (audience-first content at scale through strategic insight and automation). The platform provides integrated capabilities including Origination+, Video+, Print+, Digital+, Dynamic+, Audio+, and Language+ services. At the center of the offering is Vermeer.ai, POP's proprietary generative AI platform that orchestrates best-in-class technologies into creative pipelines, enabling scalable personalized content while protecting craft and brand consistency. Additional initiatives include AdGreen, an environmental sustainability program where POP is a founding member.

Differentiator

Problem solved

Functional benefit

Brands

• Vermeer.ai: Havas' proprietary generative AI creative ecosystem and platform developed by POP, enabling AI-driven content creation, personalization, and campaign scaling across markets.

Products and services

• Vermeer.ai Havas' proprietary generative AI platform developed by POP, serving as a technology-agnostic orchestration and governance ecosystem that curates advanced generative technologies into creative pipelines tailored to each client and market. Enables scalable, personalized content production across video, image, text, and audio modalities while protecting creative control, brand consistency, and brand safety through legal vetting, model whitelisting, and traceability.
• CREATE (Origination+) End-to-end production of assets across campaigns, working with creative partners to bring ideas to life. Includes bespoke film and photographic content spanning broadcast film, snackable film, long-form film, co-production, corporate film, testimonial, utility, how-to, studio photography, and location photography.
• SCALE (Video+, Print+) Campaign amplification across markets, mindsets, media, and moments. Includes post-production (online/offline editing, animation, motion design, CGI, VFX, color grading), print production (press, catalogs, retail, POS, out-of-home), and high-volume content production across all mediums through integrated global teams.
• PERSONALIZE (Digital+, Dynamic+) Audience-first content at scale combining strategic insight, creative thinking, and smart automation. Includes UX/UI design, web and app building, e-commerce, display ads, social media content, dynamic creative optimization, production automation, and A/B testing.
• AUDIO+ Audio production services delivered through in-house teams and extensive partnerships, covering podcasts, radio, sound design, sound mix, and VO recording.
• LANGUAGE+ Translation and transcreation services using market insights and concept validation to ensure campaign relevance across local markets, including subtitling, text control, and local market compliance.

Quantifiable outcome

• Content can be adapted to thousands of variations in minutes for different audiences, formats, and markets
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship, core and supporting.

• Casino BarrièreflagshipStrategic or Co-development Partner · 22 June 2026POP teamed with Casino Barrière for the ALL IN experience at Cannes Lions 2026, an interactive activation at the Havas Café. The activation showcased Vermeer.ai's creative power through a casino-inspired slot machine experience where visitors could generate personalized campaign content. This was a high-profile demonstration of AI-powered creative production capabilities.
• Free the WorkcoreStrategic or Co-development PartnerGlobal non-profit organization working to level the playing field for underrepresented creators. POP works closely with Free the Work as part of their diversity and inclusion initiatives, ensuring productions are represented by diverse talent and voices.
• AdGreencoreStrategic or Co-development PartnerPOP is an investor and founding member of AdGreen, working towards eliminating negative environmental impact in advertising and content production. Part of Havas Group's climate strategy aimed at reducing emissions by more than 60% by 2025.
• VeevacoreTechnology or IntegrationVeeva is a provider of software, AI, data, and consulting for the global life sciences industry. POP serves as a content and services partner, attending annual Partner Day events and integrating with Veeva's platform ecosystem for content production and distribution in regulated industries.
• AdobecoreTechnology or IntegrationAdobe Summit 2026 partner with POP attending as Adobe partners. POP leverages Adobe's creative and marketing technology solutions including Adobe Brand Intelligence, Firefly, and content supply chain tools for client production workflows.
• APA (Production Diversity Plan)coreStrategic or Co-development PartnerPOP adheres to the APA Production Diversity Plan to ensure productions are represented by diverse talent and voices. Partnership supports DE&I initiatives in production processes.
• RunwaysupportingTechnology or IntegrationParent company Havas Group utilizes Runway AI tools for generative AI production workflows across global advertising campaigns, expanding creative capabilities for clients including Michelin and Woolite.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Hogarth Worldwide: Hogarth is WPP's global content production network, offering end-to-end creative production, localization, and adaptation services across formats and markets. As the production arm of a major holding company network, it is the closest direct analog to Prose on Pixels' role within Havas.
• Tag (PPG): Tag is Omnicom/PPG's global production services network delivering content production, adaptation, and delivery across digital, print, and video. Operates the same holding-company-embedded production network model that POP executes within Havas, serving similar enterprise and agency clients.
• Prodigious (Publicis): Prodigious is Publicis Groupe's global production network, offering integrated content production at scale across creative, digital, and print. Direct holding-company peer with comparable multi-format, multi-market production mandate and similar AI-augmented workflow ambitions.
• Monks (formerly MediaMonks): Monks (formerly MediaMonks, now part of S4 Capital/Monks combined) is a digital-first production and creative services network operating at global scale. Competes directly with POP on AI-driven, multi-format content production for global brands.

Emerging players

• Tool of North America: Tool of North America is an award-winning creative production company specializing in commercials, branded content, and motion design. Competes for similar brand-driven creative production work, though smaller and less globally distributed than POP.
• Buck: Buck is a creative agency specializing in design, motion, and interactive experiences for global brands. Overlaps with POP's motion design and personalization capabilities, particularly in digital and interactive creative production.
• Stink Studios: Stink Studios is a global creative production and technology company operating across film, digital, and emerging formats. Comparable in offering multi-format creative production for premium brands, though with a smaller network footprint than POP.

Broad incumbents

• DENTSU Creative: DENTSU Creative is the global creative network of Dentsu Group, offering integrated creative and production services at scale. Overlaps with POP on the production-services layer but operates within a much broader agency portfolio spanning media, creative, and CX.
• McCann Worldgroup / MRM: MRM is McCann Worldgroup's digital and production agency, providing content production and CRM across the IPG network. Comparable holding-company production capability serving similar enterprise clients with cross-format production demands.

Others

• B-Reel: B-Reel is a creative technology and production studio building brand experiences, films, and digital products. Adjacent to POP's content production work with overlap in tech-augmented creative, though focused more on experiential and interactive than scale production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/havasstudios
• Instagraminstagram.com/proseonpixels

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prose on Pixels