Marzano Resources

What Marzano Resources does

Marzano Resources is a private K-12 education professional development company founded in 2010 and headquartered in Centennial, Colorado, with affiliated operations in Bloomington, Indiana alongside Solution Tree. The company commercializes Dr. Robert J. Marzano's 50 years of education research through a portfolio of proprietary instructional frameworks, most notably The New Art and Science of Teaching (3 categories, 10 design questions, 43 elements, 330+ strategies), the High Reliability Schools (HRS) five-level certification model, and the three-level High Reliability Teacher (HRT) certification program. Its core technology stack consists of digital platforms — Global PD Teams (on-demand video learning), Avanti (teacher-created video resources), and the Marzano Compendium (300 instructional strategies) — layered on top of published books, toolkits, and live professional development services.

The business operates a diversified multi-revenue-stream model serving K-12 schools and districts, individual educators, and school administrators. Revenue is generated through (1) one-time book and eBook sales ($40-$51 paperback, distributed via VitalSource), (2) fee-based professional development services including customized on-site coaching and virtual PD, (3) online certification courses at $499 per course with 12-month access, (4) event ticket sales (e.g., $799 individual / $769 team at the Marzano Mastery Approaches Institute), and (5) digital subscriptions to Global PD Teams and Avanti. The go-to-market combines sales-led enterprise engagement with schools and districts, event-driven demand generation through summits and institutes, and community-led nurture through free reproducibles, webinars, and the AllThingsHRS practitioner community.

The company is founder-owned and managed, with Dr. Robert J. Marzano serving as cofounder and chief academic officer. Marzano Resources is affiliated with Solution Tree Inc. (distribution, customer service, shared Bloomington HQ) but no institutional, private equity, or public ownership is disclosed. The customer base is concentrated in North America (USA) with stated global reach through Solution Tree, and the firm's brand was independently validated by Global Gurus ranking Marzano Mastery Approaches #2 worldwide among Top 30 Education Development Programs for 2025.

Name

Marzano Resources

Legal name

Marzano Resources

Website

https://marzanoresources.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Marzano Resources is a private K-12 education company that sells research-based professional development, proprietary instructional frameworks (New Art and Science of Teaching, High Reliability Schools, High Reliability Teacher), books, digital tools, and certification courses to schools, districts, and educators, affiliated with Solution Tree.

Ownership category

akta.pro rank

Product category

K-12 Professional Development Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Miscellaneous Publishing (2741), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Curriculum Design & Scope/Sequence (School-Led) (EDAJAFAA)

akta.pro secondary industries

Education & Instructional Practice Reference (Pedagogy, Curriculum Methods for Educators) (EDAGAGAL), Digital Teaching Resources & Lesson Plan Libraries (EDAGAEAK), Educational Research, Measurement & Evaluation Programs (EDAHAFAL)

Keywords

• K-12 professional development
• Educator certification programs
• Instructional frameworks
• Competency-based education
• Teacher training services

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Books and Resources Sales: Sale of educational books, handbooks, and resources including bestsellers like The Handbook for the New Art and Science of Teaching ($50.95 paperback), Designing & Teaching Learning Goals & Objectives ($40.95), and other titles. Products available in paperback and eBook formats through VitalSource.
2. Professional Development Services: Customized on-site and virtual professional learning for schools and districts. Services include embedded coaching, workshops (one-day to multi-day), and specialized training on topics like assessment, effective teaching, competency-based education, and wellness solutions for educators.
3. Online Course Certification: High Reliability Teacher (HRT) certification program with four online courses (Level 1 Course 1, Level 1 Course 2, Level 2 Course 3, Level 3 Course 4) priced at $499 per course. Courses are self-paced and accessible 24/7 for 12 months.
4. Events and Conferences: Revenue from educator conferences and institutes including the Marzano Mastery Approaches Institute ($799 individual, $769 for teams of 5+), High Reliability Schools Summit, and various workshops. Includes on-site book co-op sales.
5. Digital Subscriptions: Avanti platform providing online professional learning with teacher-created videos and resources. Global PD Teams platform offering on-demand access to professional development content.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Marzano Resources delivers research-based professional development, instructional frameworks, and educator certification programs to K-12 schools and districts, grounded in Dr. Robert J. Marzano's 50 years of education research. Its core offerings include the New Art and Science of Teaching framework, the High Reliability Schools (HRS) Framework, the High Reliability Teacher (HRT) certification program, on-site and virtual professional development services, digital learning platforms (Global PD Teams and Avanti), educator events and conferences, and a catalog of 50+ books and educational resources.

Product overview

Marzano Resources is an all-inclusive research-into-practice resource center for K-12 education, built on Dr. Robert J. Marzano's 50 years of education research. The company operates a platform-plus-services model consisting of: (1) Professional Development Services including on-site, virtual, and coaching programs; (2) Events including the annual High Reliability Schools Summit, Marzano Mastery Approaches Institute, and Two-Day Workshops; (3) Digital Tools including Global PD Teams (video-based learning platform), Avanti (teacher-created video resources), and Marzano Compendium (online instructional strategy resource); (4) Publications including The New Art and Science of Teaching framework, High Reliability Schools (HRS) Framework, and High Reliability Teacher (HRT) Certification program with four online courses; (5) Print Resources including books, toolkits (HRS, Marzano Mastery Approaches, New Art and Science of Teaching), reproducibles, and event journals; and (6) Free Resources including webinars, book studies, and the AllThingsHRS portal. The portfolio centers on competency-based education, instructional improvement, and school leadership development.

Differentiator

Problem solved

Functional benefit

Brands

• Avanti: An online professional learning platform featuring teacher-created videos and ready-to-use resources for professional development.
• Global PD Teams
• High Reliability Teacher (HRT)

Products and services

• Global PD Teams Online digital platform providing unlimited on-demand access to professional learning videos and book chapters focused on research-based instructional strategies, including 43 curated videos from The New Art and Science of Teaching PD playlist, accessible to school and district teams.
• Avanti Online professional learning platform featuring teacher-created videos and ready-to-use resources designed for immediate classroom application by K-12 educators.
• Marzano Compendium Online compendium of 300 instructional strategies, video descriptions, and print resources aligned to The New Art and Science of Teaching framework's design questions and 43 elements.
• High Reliability Schools (HRS) Framework Strategic planning framework for K-12 school improvement with five levels of certification, helping schools focus on specific, research-based conditions for continuous improvement.
• High Reliability Teacher (HRT) Certification Program Three-level online certification program recognizing teacher advancement in Effective Use of Instructional Strategies, Student Learning, and Valid and Rigorous Feedback, comprising four self-paced online courses priced at $499 per course.
• On-Site Professional Development Customizable in-person professional learning delivered by Marzano Resources PD associates at school or district locations, including embedded coaching and workshops ranging from one-day to multi-day sessions on assessment, effective teaching, competency-based education, and educator wellness.
• Virtual Professional Development Remote professional learning sessions and virtual coaching services accessible online for schools and districts unable to host on-site training.
• Coaching Academy Programs Multi-day academies (HRS Coaching Academy and The New Art and Science of Teaching Coaching Academy) that develop instructional coaching skills for educators serving as coaches within their schools and districts.
• High Reliability Schools Summit Annual premier professional development conference for K-12 education leaders implementing the High Reliability Schools framework.
• Marzano Mastery Approaches Institute

Quantifiable outcome

• Improvement in teacher effectiveness and student achievement when The New Art and Science of Teaching framework is implemented districtwide, schoolwide, teamwide, or by individual teachers

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• Solution TreecoreStrategic or Co-development PartnerSolution Tree and Marzano Resources are affiliated companies under common ownership. Solution Tree delivers comprehensive professional development to schools and districts worldwide, offering educator conferences, customized district solutions, books, videos, and online courses. Solution Tree handles distribution, customer service (800.733.6786), and operates from Bloomington, Indiana headquarters at 555 N. Morton Street.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Solution Tree: Affiliated company under common ownership that delivers comprehensive professional development, conferences, books, videos, and online courses to schools and districts worldwide — directly overlapping Marzano Resources' offering but at a broader portfolio scale.
• ASCD: Long-standing K-12 professional development, books, and conferences organization serving educators and administrators. Co-publishes The Handbook for the New Art and Science of Teaching with Marzano Resources, indicating close partnership and direct product overlap.
• Corwin: Major publisher and PD provider for K-12 educators offering books, professional learning, and coaching services — directly comparable to Marzano Resources' book-plus-PD-plus-coaching model across similar customer segments.
• Learning Sciences International: K-12 professional development and teacher evaluation provider historically partnered with Dr. Marzano on Marzano-centered evaluation frameworks — competes for the same teacher effectiveness and instructional leadership budget.
• McREL International: Non-profit education research and consulting organization delivering professional development, leadership coaching, and school improvement services to K-12 districts — a research-based PD peer with comparable customer base.
• TNTP (The New Teacher Project): National nonprofit providing teacher professional development, instructional support, and school improvement services — competes for district PD and teacher effectiveness budgets with a mission-driven, research-backed approach similar to Marzano Resources.
• International Center for Leadership in Education: Provides K-12 PD, conferences (e.g., Model Schools Conference), and customized services focused on rigor, relevance, and relationships — overlapping Marzano's conference-plus-coaching go-to-market in the same district segment.

Emerging players

• New Teacher Center: Nonprofit focused on mentoring, coaching, and professional development for new and veteran teachers — partially overlapping with Marzano Resources' coaching academies and instructional strategy offerings, especially at the district level.
• BetterLesson: Edtech-enabled K-12 professional learning platform delivering virtual coaching and on-demand PD to districts — represents the digital-native competitive threat to Marzano's traditional on-site coaching model.

Broad incumbents

• Edmentum: Large established K-12 education technology and curriculum company offering digital learning, assessment, and PD solutions — broader incumbent with overlapping educator development services sold into the same district buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MarzanoResources
• LinkedInlinkedin.com/company/marzanoresources
• Instagraminstagram.com/marzanoresources
• Xx.com/marzanoresource

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marzano Resources