Assurance
Assurance (MMA Midwest) is a Schaumburg, Illinois-based regional insurance brokerage and risk management firm, part of Marsh & McLennan Agency, serving mid-market commercial clients across thirteen industry verticals with insurance, benefits, retirement, and surety products.
- Company typePrivate
- Founded1961
- HeadquartersSchaumburg, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Assurance does
Assurance is a regional insurance brokerage and risk management firm headquartered in Schaumburg, Illinois, founded in 1961. It is the Midwest regional arm of Marsh & McLennan Agency (MMA), which itself sits within publicly traded Marsh McLennan Companies (NYSE: MMC). The firm serves mid-market clients in the US Midwest with a portfolio organized around five core product lines: Business Insurance (commercial property, liability, and operational risk coverage), Employee Health & Benefits (medical, dental, vision, and wellness program administration), Retirement Services (pension and retirement plan design and administration), Private Insurance (personal lines for high-net-worth individuals), and Surety (bond and guarantee services).
The firm differentiates through industry specialization across thirteen verticals — Construction, Education, Healthcare, Human Services & Non-Profit, Manufacturing, Private Equity, Professional Services, Public Entity, Real Estate, Senior Care, Staffing & PEO, Technology, and Transportation — supported by an Analytics & Data Insights team that performs carrier renewal reviews and total-cost-of-risk optimization (a documented case study showed $282,354 in identified savings for a technology client through carrier renewal review). No proprietary technology platform, mobile application, public API, or SDK is disclosed in available sources.
The business model is commission- and fee-based insurance brokerage revenue, standard for the US commercial insurance intermediary sector. GTM motion is industry-specialized sales and account management, with the firm leveraging the broader MMA parent brand, network, and carrier relationships. Customer segments are weighted toward mid-market commercial accounts across the named verticals, plus private clients and public-entity accounts. Pricing is not publicly disclosed, consistent with negotiated brokerage agreements.
Assurance firmographics
Firmographics- Name
- Assurance
- Legal name
- Marsh & McLennan Agency, LLC
- Website
- https://assuranceagency.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Assurance (MMA Midwest) is a Schaumburg, Illinois-based regional insurance brokerage and risk management firm, part of Marsh & McLennan Agency, serving mid-market commercial clients across thirteen industry verticals with insurance, benefits, retirement, and surety products.
- Ownership category
- akta.pro rank
Assurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411), Surety Insurance (6351)
- akta.pro primary industry
- Surety & Bond Brokerage (FSAEADAI)
Keywords
Where Assurance is headquartered
LocationHeadquarters
- HQ city
- Schaumburg
- HQ country
- United States
- HQ region
- North America
Markets served
Assurance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Assurance product offering
Product offeringCore offering
Assurance (operating as MMA Midwest, a regional office of Marsh & McLennan Agency) is an insurance brokerage and risk management firm that delivers commercial insurance, employee health and benefits administration, retirement services, private personal lines insurance, and surety bond solutions. The firm serves mid-market organizations across the Midwest with advisory and brokerage services organized around five core product areas and 13 industry verticals.
Product overview
Marsh McLennan Agency (MMA) is a risk management, strategy, and benefits solutions firm operating as part of Marsh McLennan, the world's largest company in this space. The company offers a unified portfolio of insurance and advisory services organized around five core products: Business Insurance (commercial risk coverage), Employee Health & Benefits (health benefits administration and wellness programs), Retirement Services (pension and retirement planning), Private Insurance (personal lines for high-net-worth clients), and Surety (bond and guarantee services). The firm differentiates through industry-specific expertise across 13 sectors including Construction, Healthcare, Manufacturing, Technology, and Transportation, combined with analytics-driven insights to minimize clients' total cost of risk.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Insurance Risk management and commercial insurance coverage for businesses, including property, liability, and operational risk solutions for mid-market organizations.
- Employee Health & Benefits Health benefits administration and employee benefits planning services, including medical, dental, vision coverage and wellness programs for employer clients.
- Retirement Services Retirement planning and pension management solutions to help organizations design and administer employee retirement programs.
- Private Insurance Personal insurance coverage including home, auto, and umbrella policies for high-net-worth individuals and families.
- Surety Surety bonds and guarantee services for construction projects, commercial contracts, and legal proceedings.
Assurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Assurance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoodyearcoreGoodyear and Assurance International Limited have entered into a licensing collaboration to launch a new line of engine oils in India. The product range includes lubricants such as greases, brake fluid, transmission oil, and hydraulic oils. Assurance International Limited provides after-sales support and product development using advanced additive technologies. The products are scheduled for release in November under this licensing arrangement.
Recent moves4 records
Expansion highlights4 records
Assurance competitors and assessment
Company assessmentDirect peers
- Alliant Insurance Services: Employee-owned commercial insurance and benefits brokerage serving mid-market and specialty clients with industry vertical depth — directly comparable in product mix and client target to MMA Midwest.
- HUB International: Large North American insurance brokerage with deep mid-market and specialty practice coverage; competes with MMA Midwest for the same commercial, benefits, and surety placements across multiple industries and regions.
- Lockton: World's largest independent insurance brokerage; similar mid-market strategy with strong industry vertical practices in construction, healthcare, manufacturing, and private equity — closely comparable to MMA Midwest's specialty positioning.
- USI Insurance Services: Middle-market focused brokerage with industry specialization, benefits and retirement consulting, and proprietary analytics — directly comparable to MMA Midwest's value proposition and target client profile.
- AssuredPartners: National insurance brokerage focused on middle-market commercial lines, employee benefits, and surety — overlapping product mix and customer profile with MMA Midwest across multiple U.S. regions.
- Risk Strategies Company: National specialty insurance brokerage with concentrated expertise in construction, healthcare, private equity, and other verticals — directly competitive with MMA Midwest's industry practice model.
Broad incumbents
- Brown & Brown, Inc. National insurance brokerage providing property/casualty, employee benefits, and specialty coverages to mid-market and large clients across the U.S., competing for the same multi-line broker mandates as MMA Midwest.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with multi-line commercial, benefits, and retirement offerings — directly comparable in scope to MMA but operating at much larger scale and geographic reach.
- Marsh McLennan Agency (national): Parent network of MMA Midwest; the broader MMA platform operates regional agencies with the same commercial, benefits, retirement, and surety product set, providing the yardstick against which MMA Midwest's regional performance is benchmarked.
Regional players
- Cottingham & Butler: Midwest-headquartered insurance brokerage with strong regional presence and specialty practices in construction, healthcare, and senior living — geographically adjacent peer with overlapping industry verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Assurance social profiles
Digital presenceAssurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assurance leadership team
Management profileNumber of profiles
Profiles1 record
Assurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assurance
What does Assurance do?
Assurance (operating as MMA Midwest, a regional office of Marsh & McLennan Agency) is an insurance brokerage and risk management firm that delivers commercial insurance, employee health and benefits administration, retirement services, private personal lines insurance, and surety bond solutions. The firm serves mid-market organizations across the Midwest with advisory and brokerage services organized around five core product areas and 13 industry verticals.
Is Assurance a public or private company?
Assurance is a private company. It is classified as corporate owned and is currently operating.
When was Assurance founded?
Assurance was founded in 1961. It employs 501 to 1,000 people.
Where is Assurance based?
Assurance is headquartered in Schaumburg, United States, in the North America region.
Who are Assurance's main competitors?
Direct peers on record are Alliant Insurance Services, HUB International, Lockton, USI Insurance Services, AssuredPartners and Risk Strategies Company. Broad incumbents are Brown & Brown, Inc., Arthur J. Gallagher & Co. and Marsh McLennan Agency (national). Cottingham & Butler is listed as a regional player.
Does Assurance have an API?
No public API is recorded for Assurance.
What industry is Assurance in?
Assurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAI, Surety & Bond Brokerage. Its NAICS code is 52421 and its SIC code is 6411.