Converteo
Converteo is a Paris-headquartered enterprise consulting firm with 450+ specialists serving 200+ major clients across Europe and North America in Data, AI, and Agentic transformation. The firm delivers end-to-end AI strategy, multi-agent production deployments, and cloud platform implementations anchored by a decade-long Google Cloud partnership.
- Company typePrivate
- Founded2007
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Converteo does
Converteo is a Paris-headquartered enterprise consulting firm specializing in Data, AI, and Agentic transformation, employing 450+ consultants and serving 200+ major clients across Europe and North America. Founded in 2007 by Raphaël Fétique and Thomas Faivre-Duboz, the firm was acquired in 2021 by Groupe Dékuple (Euronext Paris: ALDKP) and operates as a wholly-owned subsidiary. In 2023, it acquired the strategic assets of Synomia, a French AI and semantic analysis firm, to accelerate its AI deployment capabilities.
The firm's core offering is end-to-end AI transformation consulting across four practice areas: Data/AI/Agentic Strategy (roadmap, governance, change management); Data & AI for Decisions (BI, Marketing Mix Modeling, pricing optimization); Data & AI for Marketing (analytics, CRO, CDP, media); and Data Foundations (IT architecture, cloud platforms, Gemini Enterprise implementation). Converteo deploys multi-agent orchestration architectures (notably 30-agent voice platforms like Sharlie for Sosh/Orange and Ask René for Lacoste) integrating with Salesforce Commerce/Service Cloud, Manhattan Associates OMS, and Google Cloud (Gemini Enterprise, GECX, Playbooks). Proprietary methodological assets include voice-to-voice full-duplex processing (~1s latency), industrial AI testing infrastructure (virtual customers, LLM-as-a-judge, bug bounty), and LLM-optimized data restructuring. The firm complements project consulting with a training institute (Institut de formation Data, IA, Agentique), the RUNTIME.AI event series, MMM Factory software solution, and France's first AI-dedicated tech podcast ('Changement d'époque').
Converteo generates revenue primarily through professional services engagements (quote-based, project-specific pricing) supplemented by subscription revenue from MMM Factory and training institute fees. The firm operates exclusively through direct enterprise sales (RFP-driven, relationship-based) targeting large organizations across pharma/life sciences, retail/e-commerce, financial services, and healthcare. As of June 2026, Converteo maintains offices in Paris (HQ), New York, Toronto, Montréal, Milan, and Madrid, with leadership reporting 25% AI/Agentic revenue growth and 60 active open positions.
Converteo firmographics
Firmographics- Name
- Converteo
- Legal name
- CONVERTEO (groupe Dékuple) – RCS París 499 582 948
- Website
- http://www.converteo.com/
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Converteo is a Paris-headquartered enterprise consulting firm with 450+ specialists serving 200+ major clients across Europe and North America in Data, AI, and Agentic transformation. The firm delivers end-to-end AI strategy, multi-agent production deployments, and cloud platform implementations anchored by a decade-long Google Cloud partnership.
- Ownership category
- akta.pro rank
Converteo industry classification
Industry- Product category
- AI & Data Consulting Services
- NAICS
- Translation and Interpretation Services (541930)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Enterprise Application Training, Change Management & Adoption Services (BPAEAGAN), Change Management & Transformation Leadership (EDABAAAD)
Keywords
Where Converteo is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Converteo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- AI & Data Consulting Services: Professional consulting engagements for data strategy, AI implementation, agentic systems deployment, digital transformation, and change management. Services span from strategy to operational execution for 200+ major clients across multiple sectors.
- Training Institute: Data, AI, and Agentic training programs for organizations and professionals, branded as Converteo's 'Institut de formation Data, IA, Agentique'.
- MMM Factory Solution: Marketing Mix Modeling software solution offered as a product (site.converteo.com/mmm-factory), representing a more scalable, repeatable revenue stream alongside project-based consulting.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Converteo product offering
Product offeringCore offering
Converteo is a Data, AI, and Agentic systems consulting firm that helps large organizations move AI from pilot to industrial production. Its core offering is end-to-end transformation services—strategy and governance, agentic AI architecture and deployment, voice and conversational AI agents, Marketing Mix Modeling, CDP and cloud data platforms—delivered through 450+ specialized consultants and complemented by the MMM Factory software and a Data/IA/Agentique training institute.
Product overview
Converteo is a data and AI consulting firm offering a platform of interconnected service practices organized around four core areas: Data/AI/Agentic Strategy (roadmap, governance, transformation), Data & AI for Decisions (analytics, MMM, pricing), Data & AI for Marketing (CRO, media, CDP), and Data Foundations (cloud platforms, IT architecture, Gemini Enterprise). Key solutions include MMM Factory for marketing mix modeling, a Pricing & Promotions Cockpit, and AI Product Builder for rapid agentic prototyping. Converteo has also developed branded agent implementations (Ask René for Lacoste, Sharlie for Sosh) demonstrating production-grade deployment capabilities. The portfolio is unified by a strategic Google Cloud partnership and supported by a training institute for AI upskilling.
Differentiator
Problem solved
Functional benefit
Products and services
- Data, AI & Agentic Strategy Consulting End-to-end strategic consulting covering AI roadmap definition, AI governance frameworks, digital trust and compliance (GDPR, AI Act), and transformation/change management; positioned as the entry-point transformation offering for enterprise clients.
- Data & AI for Decisions Consulting Decision intelligence practice including conversational BI & analytics, Marketing Mix Modeling (MMM) strategy, and pricing & promotions optimization that helps organizations make data-driven decisions at scale.
- Data & AI for Marketing Consulting Marketing-focused AI practice covering marketing analytics, conversion rate optimization (CRO), media and acquisition, relational marketing, CDP & marketing technologies, pricing strategy, and product builder services.
- Data Foundations, AI & IT Consulting Technical infrastructure practice covering IT architecture, cloud data platforms, Gemini Enterprise implementation, and plateforming services that build scalable AI-ready data foundations.
- MMM Factory Converteo's Marketing Mix Modeling software solution that automates media mix analysis, algorithmic attribution, and budget optimization across marketing channels — sold as a standalone, repeatable product (site.converteo.com/mmm-factory).
- Cockpit Promotionnel — Pricing & Promotions Modeling Solution Pricing and promotions modeling dashboard enabling retailers to optimize promotional strategies and pricing decisions using data-driven simulation.
- Gemini Enterprise Implementation Implementation service for Google Gemini Enterprise for CX, leveraging pre-configured agents and customer experience building blocks from Google Cloud to deploy enterprise-grade agentic solutions.
- AI Agentic Systems for Pharma & Life Sciences Specialized AI and agentic systems offering for pharmaceutical and life sciences companies, providing patient engagement agents, workflow automation, and AI governance frameworks rolled out across France, Italy, Spain, the United States, and Canada.
- Institut de formation Data, IA, Agentique Converteo's dedicated training institute offering courses in data, AI, and agentic technologies to upskill client organizations and professionals on AI literacy and implementation.
Quantifiable outcome
- 60% autonomous resolution rate for AI customer service agents (Lacoste René project)
- +7 more outcomes
Companies that use Converteo
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Converteo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability13 records
Feature5 records
Converteo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, strategic and partner.
- Google CloudcoreDecade-long strategic partnership providing production-grade AI infrastructure for Converteo's client deployments. Leverages Gemini Enterprise, GECX, and Playbooks for agentic AI implementations. Key enabler of the Pharma & Life Sciences AI offering launched in 2026. Partnership enables accelerated deployment of AI agents within weeks.
- SynomiastrategicConverteo acquired strategic assets of Synomia, a French AI and semantic analysis company, on April 27, 2023. The acquisition accelerated Converteo's AI deployment capabilities and expanded service offerings across business functions.
- SalesforcecoreTechnology partnership for CRM, customer service, and e-commerce integrations. Converteo implements Salesforce Commerce Cloud and Service Cloud for enterprise clients, including integrations with agentic AI systems (e.g., Lacoste René project).
- MicrosoftpartnerTechnology partner providing cloud infrastructure and platform capabilities for enterprise AI implementations.
- OraclepartnerTechnology partner for enterprise data and cloud platform implementations.
- AWS (Amazon Web Services)partnerTechnology partner providing cloud infrastructure for AI and data platform deployments.
- AdobepartnerTechnology partner for marketing technology and experience cloud implementations.
- TableaupartnerTechnology partner for business intelligence and analytics visualization.
- SeismicpartnerTechnology partner for sales and marketing enablement platform.
- Manhattan AssociatescoreTechnology partner for supply chain and order management integrations. Used in Lacoste project for real-time order tracking and logistics integration.
- Groupe DékuplecoreConverteo is a subsidiary of Groupe Dékuple, a major French digital marketing and data company, providing financial backing and operational synergies.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Converteo competitors and assessment
Company assessmentDirect peers
- Ekimetrics: Paris-based AI and data science consulting firm serving large enterprises on marketing analytics, MMM, and AI industrialization. Directly comparable to Converteo on size, geography, and AI/data service mix.
- Artefact: French-headquartered data and AI consulting firm with global offices, offering data strategy, marketing analytics, and AI transformation services to enterprise clients. Closely comparable to Converteo's full-service AI/data positioning.
- Quantmetry: French data science and AI consultancy focused on industrializing AI for large organizations. Comparable niche player serving enterprise AI transformation in the French market.
- Devoteam: European IT and digital transformation consultancy with a strong focus on cloud (Google Cloud Premier Partner) and AI. Overlaps with Converteo on Google Cloud-led AI delivery for mid-market and enterprise clients.
- Wavestone: French-origin consulting firm focused on digital and sustainable transformation, including data and AI advisory. Comparable on size, French heritage, and enterprise transformation positioning.
- Talan: Paris-headquartered international consulting and technology firm with significant data/AI capabilities. Comparable on French roots, mid-size, and enterprise data/AI transformation work.
- Micropole: European digital transformation and data/BI consulting firm serving mid-market and enterprise clients. Comparable on European footprint, data/analytics heritage, and enterprise transformation focus.
Broad incumbents
- Capgemini: Global systems integrator with large-scale data, AI, and digital transformation practices. Competes with Converteo for enterprise AI deals but at much greater scale and across all geographies.
- Accenture: Global professional services giant with major AI/agentic and data analytics practices. Competes for the same enterprise transformation budgets as Converteo, with far broader service and geographic coverage.
- Publicis Sapient: Digital business transformation arm of Publicis, combining marketing, data, and engineering services for large enterprises. Overlaps with Converteo on data-driven marketing transformation and enterprise AI.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Converteo social profiles
Digital presenceConverteo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Converteo leadership team
Management profileNumber of profiles
Profiles15 records
Converteo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Converteo M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Converteo
What does Converteo do?
Converteo is a Data, AI, and Agentic systems consulting firm that helps large organizations move AI from pilot to industrial production. Its core offering is end-to-end transformation services—strategy and governance, agentic AI architecture and deployment, voice and conversational AI agents, Marketing Mix Modeling, CDP and cloud data platforms—delivered through 450+ specialized consultants and complemented by the MMM Factory software and a Data/IA/Agentique training institute.
Is Converteo a public or private company?
Converteo is a private company. It is classified as corporate owned and is currently operating.
When was Converteo founded?
Converteo was founded in 2007. It employs 11 to 50 people.
Where is Converteo based?
Converteo is headquartered in Paris, France, in the Europe region.
How does Converteo make money?
Three revenue lines are on record. AI & Data Consulting Services are the primary driver. The others are training Institute and MMM Factory Solution.
Who are Converteo's main competitors?
Direct peers on record are Ekimetrics, Artefact, Quantmetry, Devoteam, Wavestone, Talan and Micropole. Broad incumbents are Capgemini, Accenture and Publicis Sapient.
Does Converteo have an API?
No public API is recorded for Converteo.
What industry is Converteo in?
Converteo's product category is AI & Data Consulting Services. Its primary akta.pro industry code is BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 541930 and its SIC code is 7374.