What Ekimetrics does

Ekimetrics is a Paris-headquartered, privately held consulting firm founded in 2006 that delivers industrialized data science and AI solutions focused on marketing effectiveness, customer analytics, and commercial decision-making. The firm serves large enterprises across retail and consumer goods, luxury and beauty, financial services, mobility, and consumer healthcare, with named clients including Estée Lauder, Accor, Haleon, Nestlé, Renault, Tim Hortons, and Eurostar. Its service delivery is built on proprietary platforms — notably Eki.Decisions (unified decision intelligence), One.Vision (marketing mix modeling), CLAIR (multi-agent generative AI), and Radians (frugal AI deployment) — developed internally through Eki.Lab, a research center staffed with 50+ PhD-level researchers.

The firm's technology stack combines econometric Marketing Mix Modeling (MMM), hierarchical Bayesian forecasting, NLP, computer vision, and generative AI, with research tracks spanning time series modeling, deep learning for multimodality, optimization, and responsible AI. Its AI portfolio includes CLAIR (multi-agent generative AI introduced in 2024), Climate Q&A (an early public RAG system), and internal libraries such as Plume (NLP extraction), EkiParser (PDF parsing), Tresse (baseline extraction), and Horizon (demand sensing). The company maintains technology partnerships with Google (Measurement Partner, Cloud Specialized Partner for Data Analytics), Microsoft Azure (Solutions Partner for AI/ML), AWS, Databricks, and Meta, alongside media partnerships with TikTok, Amazon, and Teads.

Ekimetrics operates a professional services-led revenue model with enterprise-level custom pricing, supplemented by subscription/recurring revenue from proprietary platforms. With 450+ employees distributed across five global offices — Paris (HQ), London, New York, Shanghai, and Hong Kong — the firm generates nearly 50% of its revenue from international markets. In 2025 it launched the 'Elevate' strategic plan with a stated goal to become a global leader in data and AI deployment by 2028, anchored by the February 2026 acquisition of US-based customer analytics firm Actable and continued expansion into North American enterprise AI consulting.

Name

Ekimetrics

Legal name

EKI METRICS SAS

Website

https://ekimetrics.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Ekimetrics is a Paris-based, privately held data science and AI consulting firm founded in 2006 that delivers marketing effectiveness, customer analytics, and decision intelligence solutions to large global enterprises across retail, luxury, financial services, mobility, and healthcare, using proprietary platforms like Eki.Decisions, One.Vision, and CLAIR across five global offices.

Ownership category

akta.pro rank

Product category

Marketing Analytics Consulting

NAICS

Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industry

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Marketing mix modeling
• Marketing analytics consulting
• Marketing effectiveness measurement
• Customer analytics solutions
• Enterprise AI consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Analytics Consulting Services: Professional services revenue from marketing effectiveness consulting including Marketing Mix Modeling, customer analytics, and AI implementation projects for enterprise clients. Services are delivered across multiple industries including retail, CPG, luxury, financial services, mobility, and healthcare.
2. AI and Data Solutions Platform: Revenue from proprietary platforms including Eki.Decisions and One.Vision for marketing measurement and optimization. Platform licensing and deployment services.
3. APAC and International Markets: Nearly 50% of revenue comes from international markets including APAC region with AI transformation and consulting services for consumer goods companies

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ekimetrics is a global consulting firm delivering industrialized corporate data science and marketing analytics solutions to enterprises. Its core service is Marketing Mix Modeling (MMM), econometrics, customer analytics, and AI implementation for marketing and commercial decision-making. It couples these services with proprietary software platforms, including the Eki.Decisions decision intelligence platform and the One.Vision MMM solution, developed in its in-house research center Eki.Lab.

Product overview

Ekimetrics is a global marketing analytics firm offering a platform-plus-solutions architecture. Its core platform is Eki.Decisions, a unified decision system that aligns enterprise trade-offs before execution across marketing, sales, and commercial decisions. The company's solutions portfolio spans Marketing Effectiveness (Marketing Mix Modeling), Campaign Optimization, Customer Value Orchestration, Commercial Excellence, Revenue Growth Management, and Sustainability. Ekimetrics also operates Eki.Lab, its center of excellence for research and innovation, which develops proprietary tools including the One.Vision MMM solution, Climate Q&A (RAG-based environmental Q&A), CLAIR (multi-agent generative AI), and internal libraries such as EkiParser (PDF parsing), Plume (NLP extraction), Tresse (baseline extraction), and Horizon (demand sensing). The February 2026 acquisition of Actable extended the portfolio with customer-level analytics including propensity to buy, churn risk, and Customer Lifetime Value models.

Differentiator

Problem solved

Functional benefit

Brands

• Eki.Decisions: Enterprise decision-alignment platform that aligns enterprise trade-offs before execution
• Eki.Lab
• One.Vision
• Climate Q&A
• CLAIR
• Radians
• EkiParser
• Plume
• Tresse
• Horizon

Products and services

• Eki.Decisions Unified decision intelligence platform for enterprises that aligns marketing, sales, and commercial trade-offs before execution, providing a single decision layer rather than traditional dashboards.
• Marketing Effectiveness Solution that establishes a shared understanding of how marketing drives business outcomes through Marketing Mix Modeling, enabling confident decisions across the organization.
• Campaign Optimization Solution that connects testing, activation, and learning into one continuous decision cycle to make campaign performance predictable.
• Customer Value Orchestration Solution that creates a shared logic for customer engagement decisions, aligning actions across teams on who to engage, when, and why.
• Revenue Growth Management Solution for revenue growth through pricing, promotion, and assortment optimization supported by data-driven analytics.
• Commercial Excellence Solution that supports commercial decision-making across the enterprise through data-driven insights and optimization.
• Sustainability Solution that helps clients measure, report, and optimize environmental and social performance, including ESG/CSRD-related analytics and copilots.
• Profitable Sustainable Growth Solution that links profitability and sustainability outcomes through integrated analytics across marketing, commercial, and ESG decisions.
• One.Vision Marketing Mix Modeling solution platform that integrates advanced MMM algorithms and research innovations with emphasis on explainability and causality, enabling self-serve marketing measurement.
• CLAIR Multi-agent generative AI system that enables rapidly deployable generative AI environments for clients, supporting autonomous task execution and orchestration across business tools.
• Climate Q&A Publicly available AI tool that answers thousands of questions about environmental issues using detailed, reliable sources, built as one of the first public Retrieval-Augmented Generation systems.
• Actable U.S.-based AI customer analytics offering acquired by Ekimetrics, providing predictive models for propensity to buy, churn risk, and Customer Lifetime Value.

Quantifiable outcome

• +5-10% revenue generation improvement for clients
• +6 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature10 records

Partnerships

13 partnerships are on record, tiered core, secondary and minor.

• GooglecoreTechnology or IntegrationGoogle is a media partner and measurement partner for Ekimetrics. Partnership includes Google Cloud Platform collaboration with specialized partner status for Data Analytics. Joint marketing initiatives and technology integration for marketing analytics solutions.
• MetacoreTechnology or IntegrationMeta partnership for media and advertising analytics integration, enabling enhanced marketing measurement and attribution capabilities.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure is a technology partner providing cloud infrastructure. Ekimetrics holds Microsoft Solutions Partner status for AI and Machine Learning.
• AWScoreTechnology or IntegrationAmazon Web Services partnership for cloud infrastructure supporting Ekimetrics' analytics platforms and AI solutions deployment.
• DatabrickscoreTechnology or IntegrationDatabricks partnership for data engineering and analytics platform capabilities, enabling advanced data processing and ML workflows.
• TikToksecondaryGTM or Marketing PartnerTikTok media partnership for advertising and marketing analytics integration.
• AmazonsecondaryGTM or Marketing PartnerAmazon partnership for advertising analytics and marketing measurement integration.
• TeadsminorGTM or Marketing PartnerTeads media partnership for digital advertising analytics.
• YouGovsecondaryTechnology or IntegrationYouGov is a data partner providing consumer research data for enhanced analytics and market insights.
• La PosteminorGTM or Marketing PartnerLa Poste partnership for French market collaboration and marketing initiatives.
• SNPTVminorGTM or Marketing PartnerSNPTV partnership for television advertising measurement and analytics in France.
• ACPMminorGTM or Marketing PartnerACPM partnership for French media audience measurement and cross-media analytics.
• Google Cloud PlatformcoreTechnology or IntegrationGoogle Cloud Platform technology partnership with specialized partner designation for Data Analytics capabilities.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Analytic Partners: US-headquartered marketing-mix modeling and commercial analytics consultancy with a global enterprise book. Closest direct comparable to Ekimetrics in core MMM, ROI analytics, and cross-channel optimization, with overlapping Fortune 500 client set.
• Fractal Analytics: AI and analytics services firm serving Fortune 500 enterprises with significant marketing analytics, customer analytics, and decision-science practices. Comparable in model (AI-led consulting), scale (multiple thousands of data scientists), and global delivery footprint.
• Tiger Analytics: Data science and AI consulting firm with strong marketing and customer analytics practices for CPG, retail, and financial services. Closely comparable in being a pure-play data science consultancy serving enterprise commercial teams globally.

Broad incumbents

• Kantar: World's largest marketing measurement and insights group (Millward Brown, Worldpanel, etc.). Competes in MMM and advertising effectiveness, with much larger global reach and broader portfolio spanning brand tracking, consumer panels, and consulting.
• Nielsen: Global measurement and data analytics incumbent covering audience measurement, media effectiveness, and consumer intelligence. Competes with Ekimetrics in marketing effectiveness and ROI analytics, but at far greater scale and as part of a much wider product portfolio.
• Circana: Formed from the merger of IRI and NielsenIQ's CPG analytics business; provides MMM, retail measurement, and consumer insights to CPG and retail clients. Directly overlaps Ekimetrics' largest verticals (CPG, retail, QSR) with deeper panel data assets.
• Gain Theory (Accenture Song): Marketing effectiveness and analytics consultancy now operating within Accenture Song. Directly comparable in MMM, marketing ROI, and customer analytics, but embedded in a much larger global systems integrator.
• Merkle (Dentsu): Data-driven customer experience and marketing analytics business within Dentsu. Overlaps with Ekimetrics in customer analytics, MMM, and CRM, but offers a full agency, media, and technology stack to enterprise clients.
• Deloitte Digital (Analytics & AI): Big-4 consultancy with a sizable marketing analytics, AI, and decision-intelligence practice serving global enterprises. Competes in MMM and AI deployment with far larger delivery capacity, but less specialization in industrialised marketing data science.

Emerging players

• LiveRamp: Marketing data collaboration and identity platform increasingly used for measurement, attribution, and customer analytics. Competes indirectly with Ekimetrics in the data/measurement layer that underpins MMM and customer value orchestration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Ekimetrics
• LinkedInlinkedin.com/company/ekimetrics
• Xx.com/ekimetrics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ekimetrics