Heartbeats
- Company typePrivate
- Founded2014
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingServices
Heartbeats firmographics
Firmographics- Name
- Heartbeats
- Legal name
- Heartbeats ApS
- Website
- https://heartbeats.dk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Heartbeats industry classification
Industry- Product category
- Digital Media Publishing
- NAICS
- Other Sound Recording Industries (512290), Periodical Publishers (51312)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Audio Production & Podcasting (BPAFAIAE)
Keywords
Where Heartbeats is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Heartbeats business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising and sponsorships: Heartbeats generates revenue through sponsored content and advertising within their podcasts, videos, and articles, as evidenced by sponsored content mentions and partnership discussions on their platform.
- Branded content and campaigns: The company creates branded content and marketing campaigns for partners, including teasers for both editorial and commercial podcasts, as mentioned in their studio services.
- App monetization (Freemium): The Heartbeats mobile app is provided as a Freemium service, allowing free access with potential premium features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium mobile app |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Heartbeats product offering
Product offeringCore offering
Heartbeats is a Danish digital media company that publishes original cultural content across three formats—articles, podcasts, and video—targeting quality-conscious Danish consumers. Its editorial platform hosts a library of podcast series (e.g., Fiasko, Mysteriebussen, Nikkie & Laila, Rockhistorier) and written journalism covering culture, lifestyle, and society. Heartbeats Studio operates as the company's commercial production arm, offering podcast/video production services and branded content creation for advertising partners.
Product overview
Heartbeats is a Danish digital media company operating as a content platform and production studio. The platform offers original content across three primary formats: articles (artikler), podcasts, and video. The core platform features multiple named podcast series including 'Fiasko' (perfection culture conversations), 'Mysteriebussen' (Sønderborg mystery investigations), 'Nikkie & Laila' (weekly lifestyle conversations), '112 for Venskaber' (friendship topics), 'Rockhistorier' (rock music history), 'Min gåtur gennem livet' (life journey reflections), and 'Mythos' (history myths). Beyond its editorial platform, Heartbeats operates Heartbeats Studio as a commercial production arm offering podcast and video services to external clients, including teasers, campaigns, and branded content.
Differentiator
Problem solved
Functional benefit
Products and services
- Heartbeats Platform (Artikler, Podcast, Video) A Danish digital media platform publishing original editorial articles, podcasts, and video covering culture, lifestyle, and society, distributed via heartbeats.dk and across major podcast platforms; targeted at quality-conscious Danish consumers seeking nuanced, courageous storytelling.
- Heartbeats Studio Commercial production studio offering podcast and video production services to external clients, including branded podcasts, teasers, campaigns, and editorial and commercial content production and execution for brand partners.
- Heartbeats Mobile App A freemium iOS and Android mobile application providing access to Heartbeats' articles, podcasts, and video content; built and maintained in partnership with Abtion, available at no cost with potential premium features.
Companies that use Heartbeats
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Heartbeats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heartbeats partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fabrikant Mads Clausens FondminorFondsstøtte til Mysteriebussen podcastserien. Fonden støtter kulturelle og samfundsrelevante projekter i Sønderborg-området.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Heartbeats competitors and assessment
Company assessmentBroad incumbents
- Aftenshowet (DR): Danish public broadcaster (DR) operating large-scale cultural and lifestyle programming across audio, video, and written formats. Comparable to Heartbeats in cultural/lifestyle content for Danish audiences, but as a publicly funded incumbent at vastly larger scale.
- Politiken: One of Denmark's largest newspapers, with a significant cultural section and an expanding podcast portfolio. Comparable to Heartbeats as a Danish cultural content producer with audio and written formats, though at much larger scale and with broader news coverage.
- Berlingske Media: Major Danish newspaper publisher (Berlingske) producing articles and podcasts on culture, lifestyle, and society. Comparable to Heartbeats in topic coverage but operates at much larger scale with a print legacy and broader news remit.
- VICE: Global digital media company producing culture and lifestyle editorial, video, and podcasts targeting younger audiences. Comparable to Heartbeats in cross-format cultural content for an engaged audience, though VICE operates at global scale and has undergone significant restructuring.
Emerging players
- Podimo: Danish-founded podcast platform with subscription-based access to Danish and Nordic podcasts. Comparable to Heartbeats in the Danish podcast ecosystem, though Podimo operates as a distribution/subscription layer rather than a content publisher competing for the same audiences.
Direct peers
- Zetland: Danish digital media company producing subscription-based long-form journalism and podcasts on culture, society, and ideas. Closely comparable to Heartbeats in being a Danish-language editorial platform with a paid/direct-consumer audience model and similar premium-editorial positioning.
- Soundvenue: Danish digital media outlet focused on pop culture, music, and lifestyle, producing editorial content and podcasts. Closely comparable to Heartbeats in the Danish digital cultural-media niche with similar advertiser-supported audience model.
- Euroman: Danish lifestyle and culture magazine (now digital-first) producing editorial articles and podcasts on culture and lifestyle topics. Comparable to Heartbeats in Danish-language cultural content production for a similar lifestyle-engaged audience.
Regional players
- Podx: Swedish-based podcast production and sales company producing and monetizing podcasts across the Nordics. Comparable to Heartbeats in the Nordic podcast production and monetization space, though primarily serving Sweden rather than Denmark.
Others
- Acast: Swedish-founded global podcast hosting and monetization platform that powers ad sales and distribution for many independent podcasters. Comparable to Heartbeats as part of the Nordic podcast ecosystem and as a monetization partner for branded podcast content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Heartbeats social profiles
Digital presenceHeartbeats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heartbeats leadership team
Management profileNumber of profiles
Profiles11 records
Heartbeats subsidiaries and ownership
Company hierarchySubsidiaries1 record
Heartbeats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heartbeats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heartbeats
What does Heartbeats do?
Heartbeats is a Danish digital media company that publishes original cultural content across three formats—articles, podcasts, and video—targeting quality-conscious Danish consumers. Its editorial platform hosts a library of podcast series (e.g., Fiasko, Mysteriebussen, Nikkie & Laila, Rockhistorier) and written journalism covering culture, lifestyle, and society. Heartbeats Studio operates as the company's commercial production arm, offering podcast/video production services and branded content creation for advertising partners.
Is Heartbeats a public or private company?
Heartbeats is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heartbeats founded?
Heartbeats was founded in 2014. It employs 11 to 50 people.
Where is Heartbeats based?
Heartbeats is headquartered in Copenhagen, Denmark, in the Europe region.
How does Heartbeats make money?
Three revenue lines are on record. Advertising and sponsorships are the primary driver. The others are branded content and campaigns and app monetization (Freemium).
Who are Heartbeats's main competitors?
Broad incumbents on record are Aftenshowet (DR), Politiken, Berlingske Media and VICE. Podimo is listed as an emerging player. Direct peers are Zetland, Soundvenue and Euroman. Podx is listed as a regional player. Acast is listed as an others.
Does Heartbeats have an API?
No public API is recorded for Heartbeats.
What industry is Heartbeats in?
Heartbeats's product category is Digital Media Publishing. Its primary akta.pro industry code is BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 512290 and its SIC code is 2741.