SFA Saniflo, Inc.

What SFA Saniflo, Inc. does

SFA Saniflo, Inc. is the US operating subsidiary of France-based SFA Group, founded in 1958 as the originator of the macerating toilet. The company manufactures and distributes above-floor wastewater and drainage pumping solutions — macerators, grinder pumps, drain pumps, condensate pumps, and lift stations — that enable plumbing installations in locations where conventional gravity drainage is not feasible, including basements, accessory dwelling units (ADUs), remote or below-grade structures, and light-commercial sites.

The product portfolio is organized into three families: Macerators & Toilets (toilet-only units such as Sanitop, Saniaccess3, Saniplus, Sanipro, Sanipack, Sanistar, and full-bathroom grinders like Sanibest Pro, Sanigrind Pro, Sanicubic 1, and Sanicubic 2); Pumps (bathroom gray-water pumps, kitchen and laundry pumps including Saniswift, and HVAC condensate pumps including the Sanicondens Clim Mini S for mini-split AC); and Lift Stations (free-standing stations and sewage pumps). Manufacturing is vertically integrated in France from plastic injection through motor winding, with proprietary brushless motors, custom-engineered blades and impellers, and a radar-based electromagnetic water-level sensing platform developed in Europe and slated for US introduction. Many products carry the "Made in France" label and are backed by warranty extension up to four years.

The US go-to-market is multi-channel: authorized distributors, plumbing wholesalers, home improvement superstores, a certified/preferred installer network, online distributors, and direct website sales are all managed through a public partner-locator tool on saniflo.com. Revenue is generated through hardware sales at undisclosed, quote-based pricing to distributors and partners. End customers are primarily residential homeowners (DIY and through professional installers) and, to a lesser extent, light-commercial and industrial users such as HVAC contractors and craft breweries; the only named customer referenced is Six Harbors Brewing Company, deployed via a co-development with manufacturing partner SmartBrew.

Name

SFA Saniflo, Inc.

Legal name

SFA Saniflo, Inc.

Website

https://saniflo.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

SFA Saniflo, Inc. is the US subsidiary of France-based SFA Group, manufacturing macerating and grinder pumps, drain pumps, and condensate pumps that enable plumbing installations without gravity drainage for residential and light commercial customers.

Ownership category

akta.pro rank

Product category

Plumbing Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Pumps & Pumping Equipment (3561), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

akta.pro secondary industry

HVAC Air Filtration & Air Purifier Installation (HSAOAIAC)

Keywords

• Macerating pumps
• Grinder pumps
• Condensate pumps
• Above-floor drainage
• Plumbing equipment

Headquarters

HQ city

Edison

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pumps and Macerators Hardware Sales: SFA Saniflo generates revenue through the sale of hardware products including macerators, grinders, drain pumps, condensate pumps, and lift stations. Products are sold through distributors, wholesalers, retailers, and directly to consumers and professionals.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

SFA Saniflo, Inc. manufactures and sells macerating pumps, grinder pumps, drain pumps, condensate pumps, and lift stations that enable installation of toilets, bathrooms, kitchens, and laundry rooms in locations where conventional gravity drainage is not feasible or cost-effective. The company also provides HVAC condensate removal solutions for air conditioning systems. Products are sold under the Saniflo brand through authorized distributors, wholesalers, home improvement superstores, online distributors, preferred installers, and direct website sales.

Product overview

SFA Saniflo is a manufacturer of innovative plumbing solutions including macerating pumps, grinder pumps, drain pumps, and condensate removal systems. The product portfolio is organized into three main categories: Macerators & Toilets (including Sanitop, Saniaccess3, Saniplus, Sanipro, Sanipack, Sanistar for toilet-only applications, and Sanimarin 4 for marine/RV use); Pumps (including bathroom gray water pumps, kitchen & laundry room pumps like Saniswift, and HVAC condensate pumps including the Sanicondens Clim Mini S); and Lift Stations (free-standing lift stations and sewage pumps including the Sanicubic series). The Sanicubic (1, 2, Pro) and Sanibest Pro/Sanigrind Pro are grinder pump systems that handle sanitary napkins in addition to human waste and toilet paper. The company has been providing these solutions since 1958, with products manufactured in France using in-house production capabilities including plastic injection and motor winding.

Differentiator

Problem solved

Functional benefit

Products and services

• Macerators for Toilets Only Macerating pumps designed to handle human waste and toilet paper, enabling toilet installation where gravity drainage is not available. Includes Sanitop, Saniaccess3, Saniplus, Sanipro, Sanipack, and Sanistar models. Targeted at residential homeowners and professional installers.
• Macerators and Grinders for Full Bathroom Macerating and grinding pump systems for complete bathroom installations where traditional drainage is not feasible, handling human waste, toilet paper, and in grinder models, sanitary napkins. Targeted at residential and light commercial bathroom installations.
• Sanicubic Series (1, 2, Pro) Heavy-duty grinder pump systems designed for commercial applications and full bathroom installations, capable of handling human waste, toilet paper, and sanitary napkins using a 1-1/2 inch diameter discharge pipe.
• Sanibest Pro and Sanigrind Pro Grinder Pumps Grinder pump systems designed to handle human waste, toilet paper, and feminine hygiene products (sanitary napkins) for residential and light commercial applications.
• Bathroom Gray Water Pumps Drain pumps for pumping gray water from bathrooms, sinks, showers, and other water features in locations without gravity drainage, including lower-level laundry rooms. Includes the Saniswift heavy-duty gray water drain pump.
• Kitchen and Laundry Room Pumps Specialized drain pumps for kitchen appliances and laundry room installations, enabling drainage where traditional plumbing infrastructure is unavailable. Includes Saniswift for lower-level laundry rooms.
• HVAC Condensate Pumps

Quantifiable outcome

• Ultra-quiet operation at ≤21 dBA for Sanicondens Clim Mini S
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• SmartBrewminorStrategic or Co-development PartnerSmartBrew is a manufacturing partner that collaborated with Six Harbors Brewing Company to implement a commercial duplex drain pump solution for the brewery's automated brewing system wastewater treatment needs.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Zoeller Pump Company: Zoeller manufactures grinder pumps, sewage pumps, and drain pumps used in residential and commercial above-floor and below-floor applications, the same core product categories as SFA Saniflo, Inc.
• Liberty Pumps: Liberty Pumps produces grinder pumps, sewage ejector pumps, and drain pumps aimed at residential and light commercial customers, directly overlapping with SFA Saniflo, Inc.'s macerating/grinder and lift-station portfolio.
• Little Giant / Franklin Electric: Little Giant (Franklin Electric) is a leading US manufacturer of HVAC condensate pumps and small drain pumps, directly competitive with SFA Saniflo, Inc.'s Sanicondens and Saniswift lines.

Broad incumbents

• Grundfos: Grundfos is a global leader in pumps for building services, wastewater, and HVAC; while not focused on macerating toilets, it serves the same contractors and wholesalers that install SFA Saniflo, Inc.'s products.
• Xylem (incl. Flygt, Bell & Gossett): Xylem is a large water-technology manufacturer whose commercial and residential pump brands (including wastewater and grinder pumps) compete for the same plumbing and HVAC projects as SFA Saniflo, Inc.
• Pentair: Pentair produces residential and commercial water pumps, wastewater systems, and flow technologies, broadly competing with SFA Saniflo, Inc. across installer channels.
• Davey Water Products: Davey manufactures residential and commercial water pumps, including grinder and drain pumps, serving installers and wholesalers globally in a similar product space as SFA Saniflo, Inc.
• Tsurumi Pump: Tsurumi is a global pump manufacturer with substantial presence in wastewater and dewatering pumps used by contractors and commercial customers overlapping with SFA Saniflo, Inc.'s lift-station and sewage-pump customers.

Emerging players

• Oatey Company: Oatey is a US plumbing specialty manufacturer selling drainage, solvent, and accessory products through the same wholesaler channels as SFA Saniflo, Inc., with selective overlap in plumbing accessories adjacent to macerating systems.
• RectorSeal: RectorSeal manufactures plumbing specialty products (cleaners, sealants, and HVAC accessories) sold into the same installer and wholesaler channel as SFA Saniflo, Inc.'s accessory and descaler line.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/sanicubic
• Facebookfacebook.com/saniflo
• LinkedInlinkedin.com/company/saniflousa
• Instagraminstagram.com/saniflousa

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SFA Saniflo, Inc.