What Represent.Us does

Represent.Us is a nonpartisan nonprofit organization founded in 2012 that operates as a national anti-corruption advocacy movement working to pass city, state, and federal anti-corruption legislation and make government accountable to ordinary Americans rather than special interests. The organization structures itself as two District of Columbia-incorporated entities: RepresentUs, a 501(c)(4) social welfare organization for non-tax-deductible donations, and RepresentUs Education Fund, a 501(c)(3) charitable organization for tax-deductible donations. Its core product surface is a grassroots activism platform that enables supporters to sign petitions, contact representatives, donate, and access educational content, supplemented by specific initiatives such as the Congressional Courage Campaign, a Corruption Tracker documenting executive-branch actions, an extensive video content library, a volunteer resource library, a documented policy platform, a recurring-donor portal, and a merchandise storefront on Bonfire. The go-to-market model is community-led: RepresentUs has mobilized a community of 1.4 million Americans, recruited 24,000+ volunteers, and generated 2 billion+ media impressions across YouTube, social platforms, email, and earned media, using this reach to pressure decision-makers on issues including congressional stock trading, gerrymandering, dark money, and constitutional checks and balances. Revenue is generated exclusively through donations from individuals, with suggested giving tiers of $20, $30, $50, and $100 and an emphasis on monthly recurring contributions, supplemented by major gifts initiated through direct contact. The organization is headquartered at a Boston mailing address, operates as remote-first with 11-50 employees, and is led by CEO Maria McFarland Sánchez-Moreno with co-founder Joshua Graham Lynn remaining active in content and advocacy efforts.

Name

Represent.Us

Legal name

RepresentUs

Website

https://represent.us

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Represent.Us is a nonpartisan 501(c)(3)/501(c)(4) nonprofit founded in 2012 that mobilizes a 1.4 million-person community to pass anti-corruption laws at city, state, and federal levels through grassroots campaigns, video content, and direct legislative advocacy targeting money in politics and government accountability.

Ownership category

akta.pro rank

Product category

Political Advocacy / Anti-Corruption Movement

NAICS

Human Rights Organizations (813311), Political Organizations (813940)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Government Accountability, Ethics & Anti-Corruption Advocacy (BPAGAFAN)

akta.pro secondary industries

Public Affairs, Government Relations & Lobbying (BPAFADAB), Consumer Rights & Public Interest Advocacy (BPAGAFAK)

Keywords

• Anti-corruption advocacy
• Political reform movement
• Grassroots activism
• Campaign finance reform
• Government accountability

Headquarters

HQ city

Florence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Contributions: RepresentUs generates revenue through donations from individuals. The organization operates as two entities: RepresentUs Education Fund (501(c)(3) - tax deductible donations) and RepresentUs (501(c)(4) - non-tax-deductible donations). Both are District of Columbia nonprofit organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Represent.Us operates a nonpartisan grassroots advocacy platform that mobilizes Americans to demand accountable government and pass anti-corruption reforms at the city, state, and federal levels. The organization educates the public on issues such as congressional stock trading, dark money in politics, and gerrymandering through video content and explainers, then drives action via petition campaigns, volunteer organizing, and policy advocacy. It is funded primarily by individual donations and operates two affiliated nonprofit entities.

Product overview

RepresentUs is America's leading nonpartisan nonprofit organization fighting political corruption and working to make government accountable to the people. The organization operates primarily as a grassroots activism and advocacy platform rather than a traditional software product. Its core offerings include the RepresentUs Platform for taking action on political issues, the Congressional Courage Campaign to pressure representatives, a Corruption Tracker documenting threats to democracy, educational video content, and a Resource Library for volunteer organizing. The organization also operates a Donor Portal for contribution management and a merchandise store. The products function together as an advocacy ecosystem: educational content raises awareness, the platform enables direct action, campaigns focus on specific reform goals, and the donor portal facilitates financial support.

Differentiator

Problem solved

Functional benefit

Products and services

• Congressional Courage Campaign

Quantifiable outcome

• 1.4 million community members mobilized for democracy action
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Unusual WhalescoreGTM or Marketing PartnerRepresentUs partnered with Unusual Whales, a political trading data organization, to jointly advocate for banning congressional stock trading through the ETHICS Act campaign. The partnership combines RepresentUs's grassroots organizing strength with Unusual Whales's data and research on congressional trading activities to build pressure for legislation.
• OpenSecretsminorGTM or Marketing PartnerRepresentUs collaborated with OpenSecrets to provide data on big money in politics and super PAC spending. OpenSecrets data is featured in RepresentUs content explaining dark money and campaign finance issues, helping inform supporters about the scope of money in elections.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Common Cause: One of the oldest U.S. government-accountability and campaign-finance-reform nonprofits, directly comparable to RepresentUs in mission (anti-corruption, voting rights, ethics). Both mobilize grassroots supporters and lobby at federal and state levels.
• Issue One: Bipartisan anti-corruption organization focused on money-in-politics reforms and government ethics, with a similar cross-partisan positioning to RepresentUs. Works on congressional reform, lobbying disclosure, and ethics rules.
• Public Citizen: National consumer-advocacy nonprofit founded by Ralph Nader that lobbies on government accountability, corporate influence, and ethics. Comparable in advocacy model and federal/state lobbying footprint.
• End Citizens United: Political-action committee focused on campaign-finance reform and overturning Citizens United. Highly comparable to RepresentUs's anti-corruption and dark-money agenda, with similar donor-base mechanics.

Broad incumbents

• MoveOn: Large progressive grassroots-membership organization with online petitions, donor mobilization, and policy campaigns. Represents a broader civic-engagement model similar to RepresentUs's community_led GTM motion, though with a partisan rather than nonpartisan positioning.
• Brennan Center for Justice: Nonpartisan law and policy institute at NYU focused on voting rights, money in politics, and government reform. Overlaps with RepresentUs's policy-research and reform-advocacy agenda, though operated as a think tank rather than a membership movement.

Emerging players

• Indivisible: Grassroots advocacy organization founded after the 2016 election that mobilizes local volunteer groups to pressure Congress. Comparable to RepresentUs's volunteer organizing model and Congressional Courage-style pressure campaigns.
• Wolf PAC: Smaller grassroots organization pushing for a constitutional amendment to limit money in politics. Highly comparable to RepresentUs's anti-corruption mission and grassroots-movement GTM, though significantly smaller in scale.
• Fix Our House (formerly Represent Democracy): Reform-oriented organization focused on congressional dysfunction and anti-corruption measures. Comparable in issue space to RepresentUs's Congressional Courage Campaign and federal-reform agenda.

Others

• OpenSecrets: Nonpartisan research group tracking money in U.S. politics — both a data partner of RepresentUs and an adjacent organization in the broader anti-corruption ecosystem. Comparable mission space but a research/data provider rather than a mobilizing movement.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/representdotus
• YouTubeyoutube.com/c/RepresentUs
• Facebookfacebook.com/RepresentUs
• Instagraminstagram.com/RepresentUs
• TikToktiktok.com/@representus
• LinkedInlinkedin.com/company/represent-us

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Represent.Us