What Indivisible does

Indivisible is a US-based nonprofit grassroots movement founded in 2016 in response to the Trump administration, operating through three affiliated entities: Indivisible Project (501(c)(4) for legislative advocacy), Indivisible Action (Hybrid PAC for electoral work), and Indivisible Civics (501(c)(3) for civic education). The organization maintains a distributed network of thousands of local volunteer-led groups across all 50 states and is co-led by Co-Executive Directors Ezra Levin and Leah Greenberg. Its core functional focus is coordinating progressive grassroots activism, anti-authoritarian resistance, and electoral organizing, most visibly through the No Kings protest coalition and the 2026 Democratic Primary Program.

The organization's product portfolio centers on organizing infrastructure rather than traditional commercial products. Core offerings include the Indivisible Guide (a grassroots organizing playbook), Courage Collectives (campaign support program), weekly participatory Zoom calls with co-founders, the Neighbor2Neighbor door-knocking tool for localized canvassing, and the What's the Plan weekly podcast launched in partnership with Lemonada Media in January 2026. The organization operates an e-commerce webstore selling branded merchandise (apparel, accessories, rally signs) with themes tied to its campaigns, fulfilled by Bright Blue Ink from Austin, TX. Technology infrastructure is described as grassroots organizing platform and network tooling rather than proprietary AI systems.

The revenue model is donation-driven, accepting contributions via ActBlue across all three entities. Suggested donor tiers are $9, $25, $100, and $250, supporting Indivisible Action (FEC-reported PAC contributions) and Indivisible Project (anonymous 501(c)(4) donations). Merchandise sales provide supplementary revenue. The primary go-to-market motion is community-led: mobilizing local groups, email newsletters, action alerts, social media (Bluesky, Facebook, Instagram, Mastodon, Threads, YouTube), and large-scale protest events. The organization serves progressive/anti-authoritarian activists, Democratic primary voters, suburban voters in competitive districts, and local community advocacy groups. Recent mobilization includes the March 28, 2026 No Kings 3 protest, which drew over 8 million participants across 3,300+ events in 50 states and 16 countries.

Name

Indivisible

Legal name

Indivisible Project

Website

https://indivisible.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Indivisible is a US nonprofit grassroots movement founded in 2016 that coordinates thousands of local volunteer-led groups across all 50 states to resist authoritarianism, organize progressive protest campaigns, and support Democratic primary candidates. It operates through three affiliated entities (501(c)(4), Hybrid PAC, 501(c)(3)).

Ownership category

akta.pro rank

Product category

Grassroots Political Advocacy

NAICS

Social Advocacy Organizations (8133), Political Organizations (813940), Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industries

Civil Society Strengthening & Civic Space (BPADAGAD), Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK), Civic, Citizenship & Community Engagement Education (EDAAAEAI), Digital Rights, Privacy & Free Expression Advocacy (BPAGAFAL)

Keywords

• Grassroots advocacy organization
• Political mobilization network
• Progressive organizing movement
• Civic engagement campaigns
• Electoral organizing programs

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Political Donations: Indivisible Project (501(c)(4)) and Indivisible Action (Hybrid PAC) accept donations to support legislative advocacy and electoral work. Donations are processed through ActBlue. Indivisible Project donations are anonymous and not tax-deductible. Indivisible Action donations require donor information and are reported to the FEC.
2. Merchandise Sales: The Indivisible Webstore sells branded merchandise including apparel (t-shirts, hats, long-sleeve tees), accessories (totes, mugs, stickers, buttons, bandannas, flags, rally signs), and digital downloads. Products feature themes including No Kings, Democracy, Dismantle Detention, Musk or Us, Reproductive Rights, Pride, and Official Logo. Orders are print-on-demand and ship within 7-14 business days.
3. Podcast Sponsorship: The What's the Plan podcast launched in partnership with Lemonada Media in January 2026. The podcast has no corporate sponsors according to the announcement, suggesting the revenue model relies on audience engagement rather than traditional sponsorship.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Indivisible is a nationwide grassroots democracy movement that mobilizes local volunteer-led groups across all 50 states to resist authoritarianism, organize protest events, and elect progressive candidates. The organization operates through three affiliated entities — Indivisible Project (501(c)(4) advocacy), Indivisible Action (Hybrid PAC), and Indivisible Civics (501(c)(3) education) — providing organizing resources, candidate endorsements, canvassing tools, and a national protest coalition.

Product overview

Indivisible is a nationwide grassroots democracy movement comprising a three-entity structure: Indivisible Project (501(c)(4) for legislative advocacy), Indivisible Action (hybrid PAC for electoral work), and Indivisible Civics (501(c)(3) for civic education). The organization offers a portfolio of products including the core Indivisible Guide for grassroots organizing, the What's the Plan Podcast (with Lemonada Media), the Neighbor2Neighbor door-knocking tool, and the 2026 Democratic Primary Campaign program for candidate endorsements. Additional offerings include an e-commerce Webstore, Courage Collectives campaign support, and weekly Zoom calls with co-founders. Local groups across all 50 states use these resources to organize protests (including the No Kings movement), engage voters, and advocate for progressive policies.

Differentiator

Problem solved

Functional benefit

Brands

• What's the Plan: Weekly podcast hosted by Co-Executive Directors Ezra Levin and Leah Greenberg, launched in partnership with Lemonada Media in January 2026.

Products and services

• Indivisible Guide A comprehensive grassroots organizing guide that provides local groups with resources, strategies, and frameworks for resisting authoritarian policies and electing progressive leaders.
• What's the Plan Podcast Weekly podcast produced in partnership with Lemonada Media, hosted by Co-Executive Directors Ezra Levin and Leah Greenberg, featuring participatory conversations on democracy, news, and civic engagement.
• Neighbor2Neighbor Tool Door-knocking/canvassing application that provides users with lists of 10 nearby like-minded households to visit, enabling grassroots voter outreach without requiring app downloads.
• 2026 Democratic Primary Campaign Electoral program supporting progressive primary candidates who commit to fighting authoritarianism, including candidate endorsements, phonebanking tools, and grassroots volunteer mobilization.
• Indivisible Webstore E-commerce store selling branded merchandise including apparel, accessories, rally signs, stickers, and mugs themed around Indivisible campaigns (Democracy, Dismantle Detention, Musk or Us, No Kings, Reproductive Rights, Pride).

Quantifiable outcome

• March 28, 2026 No Kings protests: 8+ million participants, 3,300+ events, all 50 states, 16 countries
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• Lemonada MediacoreStrategic or Co-development Partner · 17 January 2026Indivisible partnered with podcast network Lemonada Media to launch 'What's the Plan,' a weekly podcast hosted by co-founders Ezra Levin and Leah Greenberg. The podcast adapts the organization's existing weekly grassroots Zoom calls into an accessible audio format with actionable civic engagement steps. First episode released January 30, 2026 with no corporate sponsors.
• 50501coreStrategic or Co-development Partner50501 is identified as an organizing partner in the No Kings coalition alongside Indivisible. The organization is part of the approximately 400 activist groups in the counter-protest network targeting midterm elections.
• Committee for the First AmendmentminorStrategic or Co-development PartnerCo-presented the 'Rise Up, Sing Out' concert with Indivisible at The Town Hall in New York City on June 14, 2026, featuring performers including Bette Midler, Patti Smith, Rufus Wainwright, Jane Fonda, and Joy Reid.
• MoveOnmajorStrategic or Co-development PartnerMoveOn is listed as a backing organization for the No Kings protests, supporting the nationwide demonstration efforts alongside Indivisible and other progressive groups.
• American Civil Liberties Union (ACLU)majorStrategic or Co-development PartnerACLU is listed as a backing organization for the No Kings protests, supporting the nationwide demonstration efforts alongside Indivisible and other progressive groups.
• ActBluecoreTechnology or IntegrationActBlue serves as the donation processing platform for Indivisible Action and Indivisible Project. All online donations are processed through ActBlue, with separate contribution tracks for the PAC (requires donor information, reported to FEC) and 501(c)(4) (anonymous, not tax-deductible).
• Bright Blue InkcoreImplementation/ SI/ Consulting PartnerBright Blue Ink administers the Indivisible Webstore, handling order fulfillment, customer service, and shipping from their Austin, TX facility. Products are print-on-demand and union printed in the USA.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MoveOn: MoveOn is a progressive advocacy and political organizing nonprofit that co-organizes the No Kings protests alongside Indivisible. Both organizations run hybrid 501(c)(4)/PAC structures, mobilize grassroots members for electoral and advocacy campaigns, and rely on small-dollar donor bases via ActBlue.
• 50501: 50501 is a national grassroots protest movement coordinating decentralized actions against authoritarianism. It is identified as a core organizing partner in the No Kings coalition alongside Indivisible, with overlapping volunteer bases and event-driven mobilization models.
• Swing Left: Swing Left is a progressive electoral organizing nonprofit focused on flipping the House through volunteer-driven voter contact. Like Indivisible, it runs distributed local groups, endorses/support candidates, and uses digital canvassing tools to mobilize small-dollar donors.
• Working Families Party: Working Families Party is a progressive political organization that recruits and trains working-class candidates, runs primary challenges, and mobilizes grassroots members. Its candidate-endorsement and primary-election strategy closely parallels Indivisible's 2026 Primary Program.
• Common Cause: Common Cause is a nonpartisan democracy reform advocacy organization focused on voting rights, campaign finance, and government accountability. Its civic participation mission and federal/state lobbying work overlap with Indivisible's legislative advocacy through its 501(c)(4) entity.
• Public Citizen: Public Citizen is a progressive consumer and democracy advocacy nonprofit that organizes grassroots campaigns on government accountability and corporate accountability. It shares Indivisible's hybrid advocacy/electoral model and federal policy engagement strategy.
• Sister District Project: Sister District Project recruits volunteers to support state legislative races in districts needed to unlock redistricting and progressive policy. Like Indivisible, it runs distributed volunteer chapters, endorses candidates, and pursues long-term progressive power-building through electoral organizing.
• Center for Popular Democracy: Center for Popular Democracy is a progressive organizing network supporting local affiliates on economic and racial justice campaigns. Its federated model of affiliate-led local organizing parallels Indivisible's distributed volunteer group structure and grassroots-driven approach.

Broad incumbents

• American Civil Liberties Union (ACLU): The ACLU is a broad civil liberties organization with a much larger national footprint that backs the No Kings coalition. While its litigation-first approach differs from Indivisible's grassroots protest model, it operates in overlapping democracy, voting rights, and anti-ICE advocacy spaces.
• National Association for the Advancement of Colored People (NAACP): The NAACP is an established civil rights organization that mobilizes grassroots members, runs advocacy campaigns, and litigates on democracy and voting rights. It shares Indivisible's anti-authoritarianism framing but operates as a much older, broader institution with a litigation-heavy approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@indivisibleteam
• Facebookfacebook.com/indivisibleguide
• Instagraminstagram.com/indivisibleteam
• Xx.com/indivisibleteam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indivisible