Humania Assurance
Humania Assurance is a privately held Canadian life and health insurer, founded in 1876 and headquartered in Saint-Hyacinthe, Quebec, selling individual and group insurance products through a national network of financial security advisors, brokers, and MGAs across all Canadian provinces.
- Company typePrivate
- Founded1876
- HeadquartersSaint-hyacinthe, Canada
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Humania Assurance does
Humania Assurance Inc. is a privately held Canadian life and health insurance company headquartered in Saint-Hyacinthe, Quebec, founded in 1876 and operating for 150 years. The company sells individual and group insurance products under multiple sub-brands: ASSEM (no-medical-exam life, critical illness, and disability), HuGO Vie (term life with instant decisioning), Prosanté (health and income protection), Enfants360 (children's critical illness covering 37 conditions), Prodige and Term Critical Illness Insurance (critical illness with Teladoc Medical Experts riders), Street-Wise (accident insurance for families), Tour+Med (travel insurance acquired in 2019), and Group Insurance (employer-sponsored health, dental, disability, and value-added services including telemedicine). Distribution is primarily through a national network of licensed financial security advisors and insurance brokers, with agreements in place with the majority of Canadian General Agents (MGAs), supplemented by online sales platforms enabling instant policy issuance and regional business development directors covering Quebec, Ontario, Manitoba, Alberta, British Columbia, Saskatchewan, and Atlantic Canada.
Humania generates revenue through recurring insurance premiums on individual and group policies, with pricing varying by product, coverage amount, age, and health profile; specific premium schedules are not publicly disclosed. Examples include Street-Wise accident coverage starting at C$12/year, HuGO child rider at C$6.75-C$11.25/month, and ASSEM Vie coverage up to C$1,000,000 without medical exam for eligible clients age 50 and under. Customer concentration is structurally low, spread across individual Canadians and a fragmented base of employer group plans distributed through thousands of advisors. The company is a member of Assuris and the Canadian Life and Health Insurance Association (ACCAP/CLHIA), is governed by Quebec and Canadian privacy law, and maintains encryption, role-based access controls, and a security program for data integrity. In 2026, Humania deployed Koïos Intelligence's Olivo AI platform to automate quality assurance audits and compliance operations, representing a back-office modernization initiative rather than a customer-facing AI capability. The company has been recognized among Canada's Top 100 Best Small and Medium Employers for eight consecutive years, employs 101-250 people, and operates exclusively within the Canadian market.
Humania Assurance firmographics
Firmographics- Name
- Humania Assurance
- Legal name
- Humania Assurance inc.
- Website
- https://humania.ca
- Company type
- Private
- Founded year
- 1876
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Humania Assurance is a privately held Canadian life and health insurer, founded in 1876 and headquartered in Saint-Hyacinthe, Quebec, selling individual and group insurance products through a national network of financial security advisors, brokers, and MGAs across all Canadian provinces.
- Ownership category
- akta.pro rank
Humania Assurance industry classification
Industry- Product category
- Life and Health Insurance
- NAICS
- Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114), Direct Life Insurance Carriers (524113)
- SIC
- Life Insurance (6311), Accident & Health Insurance (6321)
- akta.pro primary industry
- Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)
- akta.pro secondary industries
- Individual Disability Income Insurance (Non-Group) (FSAIAIAA), Basic Group Term Life (Employer-Paid) (FSAIADAA), Voluntary/Worksite Critical Illness & Hospital Indemnity (Employee-Paid) (FSAIAKAF), Individual AD&D Insurance (Direct-to-Consumer) (FSAIALAC), Guaranteed Issue Term Life Insurance (FSAIAAAG)
Keywords
Where Humania Assurance is headquartered
LocationHeadquarters
- HQ city
- Saint-hyacinthe
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Humania Assurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Premiums: Humania Assurance generates revenue primarily through insurance premiums collected from policyholders. The company offers individual insurance products (life, disability, critical illness, travel) and group insurance products, collecting recurring premiums based on the coverage selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Street-Wise Accident Insurance - Basic coverage |
| Subscription | Monthly | HuGO Child Rider - Dependent coverage |
| Subscription | Monthly | ASSEM Life - No medical exam coverage up to $1M |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Humania Assurance product offering
Product offeringCore offering
Humania Assurance is a Canadian mutual insurance company that underwrites and distributes individual and group insurance products across Canada, including life insurance, disability income protection, critical illness coverage, health insurance, travel insurance, and accident insurance. The company sells through a national network of licensed financial security advisors, General Agents, and proprietary digital sales platforms (HuGO, ASSEM) that enable instant policy issuance without medical exams for eligible applicants up to age 50.
Product overview
Humania Assurance operates as a Quebec-based insurance company offering a multi-brand product portfolio organized into two main segments: Individual Insurance and Group Insurance. The Individual Insurance segment comprises several branded product lines: ASSEM (medical exam-free life, critical illness, and disability insurance), HuGO (term life and related products), Enfants360 (children's critical illness), Prodige (critical illness with medical expert support), Street-Wise (accident insurance for families), Tour+Med (travel insurance), Prosanté (health and income protection), and Term Critical Illness Insurance. The Group Insurance segment provides employer-sponsored coverage including health, dental, and critical illness insurance with supplementary services like telemedicine, compassionate care leave, and roadside assistance. The company positions itself on accessibility, human service, and innovation, with many products offering instant issue without medical exams.
Differentiator
Problem solved
Functional benefit
Brands
- ASSEM: Insurance without medical exam products including life, critical illness, disability income, and disability debt insurance with instant issue
- HuGO
- Prosanté
- Enfants360
- Prodige
- Tour+Med
- Street-Wise
Products and services
- ASSEM (Assurance Sans Examen Médical) A suite of insurance products (life, critical illness, disability income, disability debt) offering instant issue without medical exams, covering profiles including complex medical conditions, with coverage up to $1,000,000 for clients age 50 and under.
- HuGO Vie Term life insurance platform offering competitive rates, enhanced coverage amounts up to $5,000,000, and intelligent web-based sales experience with instant decision capabilities for more than 65% of applicants, often in under 45 minutes.
- Enfants360 Critical illness insurance for children aged 30 days to 15 years, covering 37 conditions with fixed premiums regardless of age or sex, offering return of premium options.
- Prodige Critical illness insurance providing lump sum coverage of $25,000 to $1,000,000 upon diagnosis of covered serious illnesses, with optional life insurance and Teladoc Medical Experts integration.
- Street-Wise Accident insurance for children starting at 15 days old, offering accidental death up to $50,000, mutilation coverage up to $200,000, and $25/day hospitalization allowance, with premiums starting at $12/year.
- Tour+Med Travel insurance for Canadians covering medical emergencies, trip cancellations, interruptions, and luggage, with 24/7 worldwide availability and international medical provider partnerships.
- Prosanté A portfolio of health insurance products including income protection (accident and sickness), payment insurance, cancer coverage, medical expense coverage, and hospitalization insurance, designed for accessibility with no medical exam requirements.
- Term Critical Illness Insurance (TCII) Flexible term critical illness insurance covering 4 or 25 illnesses with coverage from birth to age 65, convertible to permanent insurance, with optional return of premium riders and Teladoc Medical Experts assistance.
- Group Insurance Flexible group insurance solutions for businesses including health care, dental care, critical illness coverage, with value-added services such as telemedicine, compassionate care leave, roadside assistance, and employee assistance programs.
Quantifiable outcome
- Insurance coverage up to $1,000,000 without medical exam for eligible clients age 50 and under
- +2 more outcomes
Companies that use Humania Assurance
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Humania Assurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature1 record
Humania Assurance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Koïos IntelligencecoreHumania Assurance deployed Koïos Intelligence's AI platform, Olivo, to automate quality assurance audits and strengthen regulatory compliance operations. This implementation represents a routine operational technology upgrade to enhance the insurer's compliance processes.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Humania Assurance competitors and assessment
Company assessmentOthers
Direct peers
- Beneva: Quebec-based mutual insurer formed via merger offering individual and group life, health, and disability insurance through advisor networks. Comparable mutual structure, Quebec roots, and product portfolio to Humania.
- Empire Life: Canadian insurer offering individual life, critical illness, disability, and group benefits through financial advisors and group distribution. Comparable mid-scale individual life and health product mix in the Canadian market.
- iA Financial Group: Major Canadian mutual insurer offering individual life, disability, critical illness, and group insurance with a similar multi-product, advisor-distributed model headquartered in Quebec. Directly comparable in product breadth, advisor channel, and Quebec heritage.
- SSQ Insurance: Quebec-based mutual insurer specializing in group insurance and individual life and health products. Comparable mutual ownership, Quebec headquarters, and emphasis on group benefits administration.
Broad incumbents
- Canada Life: One of Canada's largest life and health insurers (subsidiary of Great-West Lifeco) offering individual life, disability, critical illness, group benefits, and wealth products nationally. Overlaps with Humania's individual and group product lines but at much greater scale and breadth.
- Sun Life Financial: Major Canadian life and health insurer offering individual insurance, group benefits, and wealth solutions with national advisor and group distribution. Comparable product categories but with much broader scale and a global footprint.
- BMO Insurance: Bank-affiliated insurer offering individual life, critical illness, and creditor insurance through bank channels and advisors. Comparable individual life and CI product overlap; differentiated by bank-led distribution.
- Desjardins Insurance: Cooperative insurer offering life, health, auto, home, and business insurance across Canada with strong Quebec presence. Comparable Quebec roots and group/individual coverage overlap, but operates a much broader P&C portfolio.
Regional players
- Wawanesa Life: Canadian mutual insurer primarily known for P&C with a life and disability line. Comparable mutual ownership and Canadian focus, though Humania's life and health portfolio is materially deeper.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Humania Assurance social profiles
Digital presenceHumania Assurance compliance and trust
Trust signalCompliance3 records
Humania Assurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humania Assurance leadership team
Management profileNumber of profiles
Profiles1 record
Humania Assurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humania Assurance M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humania Assurance
What does Humania Assurance do?
Humania Assurance is a Canadian mutual insurance company that underwrites and distributes individual and group insurance products across Canada, including life insurance, disability income protection, critical illness coverage, health insurance, travel insurance, and accident insurance. The company sells through a national network of licensed financial security advisors, General Agents, and proprietary digital sales platforms (HuGO, ASSEM) that enable instant policy issuance without medical exams for eligible applicants up to age 50.
Is Humania Assurance a public or private company?
Humania Assurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Humania Assurance founded?
Humania Assurance was founded in 1876. It employs 101 to 250 people.
Where is Humania Assurance based?
Humania Assurance is headquartered in Saint-hyacinthe, Canada, in the North America region.
How does Humania Assurance make money?
One revenue line is on record: insurance Premiums.
Who are Humania Assurance's main competitors?
Manulife Financial is listed as an others. Direct peers are Beneva, Empire Life, iA Financial Group and SSQ Insurance. Broad incumbents are Canada Life, Sun Life Financial, BMO Insurance and Desjardins Insurance. Wawanesa Life is listed as a regional player.
Does Humania Assurance have an API?
No public API is recorded for Humania Assurance.
What industry is Humania Assurance in?
Humania Assurance's product category is Life and Health Insurance. Its primary akta.pro industry code is FSAIAEAD, Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident), with a secondary code of FSAIAIAA, Individual Disability Income Insurance (Non-Group). Its NAICS code is 52411 and its SIC code is 6311.