What Noble Group does

Noble Group SA is a privately held Angolan diversified conglomerate founded in 2002 by Nazim Charania, headquartered in Luanda, and operating more than 15 business verticals across retail, wholesale, manufacturing, agriculture, real estate, and distribution. Its retail arm spans the AngoMart hypermarket and supermarket chain (37 stores, 16+ million customers annually), Dukan lifestyle retail (35 stores), and Sanzi Moto motorcycle showrooms; its wholesale arm includes Nossa Casa cash-and-carry (75 locations, 27% market share) and Noble Traditional Stores (27 locations). The manufacturing base comprises Future Group beverages (producing Pepsi, Compal, Yala, Azzur), Unique Beverages spirits, Alimentos Saborosos biscuits (Lykon), Active Beauty Cosmetics, Afrimega personal care, Noble Industry staple foods, Basel Angola home care, and Zeepack packaging, supported by facilities exceeding 370,000 m² in aggregate.

The company employs 7,000+ people directly and supports 15,000+ jobs indirectly, distributing 125+ brands through 8,000+ points of sale and serving as the contract manufacturer and distributor in Angola for multinational brands including PepsiCo, Nivea, Bacardi, Martini, Lipton, Britannia, Parle, TVS, Yamaha, and Lifan. Noble Group is bootstrapped and founder-owned with no disclosed external funding rounds or institutional shareholders. Recent strategic momentum includes FertiAfrica fertilizer manufacturing (2024), DUKAN's expansion into Zambia (2025), the AngoMart Express partnership with Sonangol (2025), the TVS King 3-Wheeler launch, and seven brands achieving Superbrands status in 2025, alongside broader plans for African and GCC market expansion. The Angola-centric operating base, vertical-integration strategy, and reliance on oil-cycle-exposed consumer spending are the defining structural characteristics of the business.

Name

Noble Group

Legal name

Noble Group SA

Website

https://noble-group.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Noble Group SA is a privately held Angolan conglomerate founded in 2002 operating 15+ verticals across retail (AngoMart, Dukan, Sanzi Moto), wholesale (Nossa Casa, Noble Traditional Stores), and manufacturing (beverages, biscuits, personal care, packaging), serving 10+ million consumers annually through 8,000+ points of sale and distributing brands for PepsiCo, Nivea, and others.

Ownership category

akta.pro rank

Headquarters

HQ city

Luanda

HQ country

Angola

HQ region

Africa

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Operations: Revenue from retail operations through AngoMart, Dukan, and Sanzi Moto serving consumers directly across Angola through hypermarkets, supermarkets, convenience stores, lifestyle outlets, and motorcycle showrooms.
2. Wholesale/Cash-and-Carry: Revenue from Nossa Casa cash-and-carry wholesale model serving small businesses and resellers with bulk purchases at lower prices. Also Noble Traditional Stores wholesale operations.
3. Manufacturing: Revenue from manufacturing operations including Active Beauty Cosmetics, Future Group beverages, Unique Beverages spirits, Alimentos Saborosos biscuits, Afrimega personal care, Noble Industry packaged foods and GI sheets, and Basel Angola home and personal care products.
4. Real Estate & Construction: Planeta Group provides construction services and real estate development for residential and commercial projects.
5. Agriculture (FertiAfrica): Revenue from fertilizer production including NPK fertilizers with formulations like 12:12:12, 15:15:15, and 20:20:0 for agricultural market.
6. Distribution Services: Comprehensive distribution services for international and local brands including local marketing, trade promotions, consumer sampling, and merchandising through Noble Distribution network.
7. Contract Manufacturing: Contract manufacturing agreements with international and local brands sharing manufacturing facilities and distribution infrastructure for brands seeking to enter Central and West Africa.

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Noble Group is a diversified Angolan conglomerate that manufactures consumer products (beverages, biscuits, cosmetics, personal care, home care, fertilizers, and packaging) and distributes them through owned retail (AngoMart supermarkets, Dukan lifestyle stores, Sanzi Moto showrooms) and wholesale (Nossa Casa cash-and-carry, Noble Traditional Stores) networks. It also operates contract manufacturing and distribution services for international brands seeking entry into Central and West Africa.

Product overview

Noble Group is a diversified conglomerate operating across retail (hypermarkets/supermarkets, lifestyle stores, motorcycle distribution), wholesale (cash-and-carry, traditional wholesale), manufacturing (beverages, biscuits, personal care, home care, fertilizers, construction materials, packaging), agriculture (fertilizers), real estate & construction, and strategic distribution. The portfolio includes 125+ brands across food, beverage, personal care, automotive, and household categories. Key retail brands include AngoMart (supermarkets serving 16+ million customers) and Dukan (lifestyle retail). Manufacturing includes Future Group (beverages), Unique Beverages (spirits), Alimentos Saborosos (biscuits), Active Beauty Cosmetics (personal care), Afrimega (baby care/personal care), Noble Industry (staple foods/construction materials). Distribution covers international brands including Pepsi, Nivea, Lay's, Britannia, and others. The company operates across Angola, Central and West Africa with manufacturing facilities spanning over 140,000 square meters per facility.

Differentiator

Problem solved

Functional benefit

Brands

• AngoMart: Supermarket chain serving 16+ million customers annually with superbrand status
• Dukan
• Noble Traditional Stores
• Nossa Casa
• Sanzi Moto
• Active Beauty Cosmetics
• Future Group
• Unique Beverages
• Alimentos Saborosos
• Afrimega
• Noble Industry
• FertiAfrica
• Planeta Group
• Zeepack
• Basel Angola
• Bom Dia
• Special
• Yala
• Bonita
• Lykon

Products and services

• AngoMart Retail Hypermarket and supermarket retail chain operating grocery formats including AngoMart Express at Sonangol gas stations, serving general consumers across Angola.
• Dukan Lifestyle Retail Lifestyle retail store offering fashion and clothing, electronics, cosmetics, travel essentials, toys, and accessories across 35+ branches in Angola.
• Sanzi Moto Motorcycle assembly, distribution, and after-sales service company with showrooms and service centers across Angola; assembles and distributes Dayun, Leopard, Yamaha, Lifan, and TVS motorcycles.
• Nossa Casa Cash-and-Carry Wholesale Cash-and-carry B2B wholesale division serving small businesses and resellers with bulk purchases at lower prices; 75 locations across Angola including remote provinces.
• Noble Traditional Stores Traditional wholesale business operating 27 wholesale stores across Angola's provinces, bridging manufacturers/suppliers with retailers.
• Future Group Beverages State-of-the-art beverage manufacturing facility producing bottled water (Azzur), juices (Natureza), carbonated soft drinks (Yala), energy drinks (Força) and contract-manufacturing Pepsi and Compal brands.
• Unique Beverages Spirits company producing whiskies (Jackman's), gins (Havelock Gin, Doctor Gin), wines (Terras Da Chela), liqueurs (Kira, Beevok), vodkas (Escape Vodka), rums (Kizomba, Real Bull) and ready-to-drink beverages (YOLO, Sidri, Banganço, Indica); also produces Pepsi and Compal nectars.
• Alimentos Saborosos Biscuits Biscuit manufacturer producing Lykon brand biscuits including Marie Crisp, Glucose, Água e sal, Cremio, Nice, Cream biscuits, and Snacks.
• Active Beauty Cosmetics Body, face, hair care and baby care cosmetics manufacturer producing Bonita (skin/hair care), Bebé e Mãe (baby care), Bentol (antimicrobial), Bom Clair, Bon Fami and perfumes/deodorants.
• Afrimega Personal Care Personal care products manufacturer producing baby care ranges (Vogly, Lasam, Monami, Stylish diapers), feminine care (Lykis sanitary pads) and the Special toothpaste brand.
• Noble Industry Staple food commodities packer (rice, milk, sugar, beans, peas, corn, wheat flour, maize flour) and manufacturer of galvanized iron sheets for construction.
• FertiAfrica Fertilizers NPK fertilizer producer offering formulations 12:12:12, 15:15:15, and 20:20:0 by blending DAP, MOP, UREA and SSP for the agricultural market.
• Planeta Group Construction & Real Estate Construction and real estate development company offering services from architectural design to interior design and landscaping for factories, retail stores, schools, warehouses and residential complexes.
• Zeepack Sustainable Packaging Sustainable packaging solutions provider for plastic, food, and beverage industries, using eco-friendly materials and incorporating sensors and QR codes for traceability, with paper recycling plant capacity of 20,000 tons annually.
• Basel Angola Home & Personal Care Home and personal care product manufacturer producing Ultra cleaning products, Glória hand soap and disinfectant, Ama detergent powders and So Lava cleaning range.
• Noble Distribution Services Comprehensive distribution services for international and local brands including local marketing, trade promotions, consumer sampling, and merchandising across Angola and Central/West Africa through 30+ sub-distributors.

Quantifiable outcome

• Serves 10+ million customers annually in retail alone
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

26 partnerships are on record, tiered core and minor.

• NutribomcoreStrategic or Co-development PartnerStrategic alliance for infant feeding and nutrition products. Leverages brand and distribution strengths to reach more consumers effectively in Angola.
• AmalficoreStrategic or Co-development PartnerPremium range of personal care and hygiene products with effective formulas and captivating fragrances distributed by Noble Group.
• London DairycoreStrategic or Co-development PartnerPremium ice cream brand using farm-fresh milk from Australia, New Zealand, Northern Europe, selected cocoa from Africa, Belgian chocolate, and Polish strawberries.
• HutesacoreStrategic or Co-development PartnerSpanish olives brand distributed by Noble Group to European, African, and Arab countries.
• NiveacoreStrategic or Co-development PartnerGlobal skincare brand launched in 1911, successfully distributed across Angola by Noble Distribution.
• ParlecoreStrategic or Co-development PartnerIndian food products company offering biscuits and dairy products reflecting needs of African consumers with taste and nutrition.
• BritanniacoreStrategic or Co-development PartnerIndian multinational food products company offering biscuits, breads, and dairy products including Marie Gold, Tiger, Nutrichoice, Good Day brands.
• CerescoreStrategic or Co-development Partner100% natural fruit juice brand made from hand-picked mangoes with no added sugars or artificial flavors.
• Lay'scoreStrategic or Co-development PartnerPotato chips brand now part of Frito-Lay, a PepsiCo subsidiary, distributed in Angola by Noble Group.
• DoritoscoreStrategic or Co-development PartnerChip brand with diverse bold flavors, part of Frito-Lay/PepsiCo, distributed in Angola.
• LiptoncoreStrategic or Co-development PartnerGreen tea brand, one of the top sources of flavonoids, distributed by Noble Group.
• BacardicoreStrategic or Co-development PartnerPremium spirits brand committed to responsible drinking and environmental sustainability since seven generations.
• MartinicoreStrategic or Co-development PartnerGlobal icon vermouth brand and one of the most beloved mixed drinks.
• EnchanteurcoreStrategic or Co-development PartnerRomantic perfumed talc infused with Bulgarian roses and white jasmine, providing long-lasting freshness.
• TVScoreStrategic or Co-development PartnerRenowned motorcycle brand across Asia and Africa offering HLX, Apache, Jupiter models. TVS King 3-wheeler launched in Angola.
• CompalcoreStrategic or Co-development PartnerFruit nectar brand producing pulpiest nectars with rich flavors. Produced locally by Future Group in Angola.
• PepsiCo (Pepsi)coreStrategic or Co-development PartnerGlobal beverage company with Pepsi brand produced locally by Future Group in Angola.
• SonangolcoreChannel Partner/ Reseller/ DistributorAngolan national oil company partnering with AngoMart Express to open quick-service outlets at gas stations.
• Prince FarmaminorStrategic or Co-development PartnerHealthcare partnership donating pharmaceuticals, surgical items, and hospital equipment to Sequele District Health Centre.
• DayuncoreChannel Partner/ Reseller/ DistributorChinese motorcycle brand exclusively assembled and distributed by Sanzi Moto in Angola.
• LeopardcoreChannel Partner/ Reseller/ DistributorMotorcycle brand popular for fuel efficiency, affordability, and reliability, exclusively distributed by Sanzi Moto.
• YamahacoreChannel Partner/ Reseller/ DistributorFZ series motorcycles marketed through Sanzi Moto partnerships in Angola.
• LifancoreChannel Partner/ Reseller/ DistributorChinese two-wheeler brand including motorcycles, scooters, and electric bikes sold through Sanzi Moto.
• ParmalatcoreStrategic or Co-development PartnerDairy and ambient food products brand distributed by Noble Group.
• FrooticoreStrategic or Co-development PartnerMango juice brand from India distributed in Angola by Noble Group.
• Castle WinesminorStrategic or Co-development PartnerFamily-owned wine shop featuring Pennsylvania wineries with wine accessories and gift baskets.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bidvest Group: South African diversified conglomerate with FMCG distribution, manufacturing, and services verticals. Closest structural analog to Noble Group's multi-vertical wholesale/distribution/manufacturing model operating across a single national market.
• Massmart Holdings: South African general merchandise retailer (Game, Makro, Builders Warehouse, DionWired). Comparable to AngoMart hypermarkets as a multi-format general merchandise retail operator in an emerging African market.
• Shoprite Holdings: Largest African food retailer by footprint, operating supermarkets across multiple African countries. Directly comparable to AngoMart in supermarket operations and Angola-style emerging-market retail expansion, though at significantly greater scale.
• BUA Group: Nigerian privately-controlled conglomerate spanning cement, sugar, flour, real estate, and ports. Comparable to Noble Group's privately-held diversified structure with backward integration and Angola-style import substitution play.
• Dangote Group: Nigerian diversified conglomerate spanning cement, sugar, flour, salt, and fertilizers with backward integration and pan-African ambitions. Closest large-scale analog to Noble Group as a privately-controlled African conglomerate pursuing import substitution.
• Pick n Pay Stores: South African supermarket chain operating hypermarkets, supermarkets, and convenience formats. Directly comparable to AngoMart's hypermarket/supermarket model and to Dukan's multi-format retail footprint.

Emerging players

• Flour Mills of Nigeria: Nigerian food and agro-allied conglomerate with manufacturing, logistics, and distribution. Comparable to Noble Group's Noble Industry (staple food packing, GI sheets) and FertiAfrica fertilizer verticals as a food/agricultural value-chain operator.

Broad incumbents

• Tiger Brands: South African FMCG manufacturer with branded food, personal care, and household products. Comparable to Noble Group's manufacturing divisions (Active Beauty, Afrimega, Alimentos Saborosos, Basel Angola) as a broad-based branded packaged-goods portfolio operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/noblegroupsa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noble Group