SexyHair

What SexyHair does

SexyHair is a Los Angeles-based professional hair care brand operating under Henkel Corporation. It develops and markets salon-grade shampoos, conditioners, styling products, texturizers, and hairsprays organized into four sub-brands — Big (volumizing), Healthy (moisturizing/strengthening), Style (styling/protection), and Texture (texturizing) — plus the newer I Want shampoo and conditioner line. The portfolio relies on a set of named proprietary technologies: Luxelift for volume, Aquaglow for moisture, Bondlock for strength, and a microfiber-based texturizing system, with performance claims such as 72-hour hold, 60% increased shine, and 73% reduced breakage.

The company runs a dual-channel go-to-market. Professional sales are routed through licensed-salon distributors SalonCentric and CosmoProf to 60,000+ salons in the U.S. and to stylists internationally, supported by an artist/educator program and recurring in-person education classes. Consumer sales flow through major online and offline retailers — Ulta, Amazon, JCPenney, and Salonory — plus a brand-operated e-commerce portal. Product pricing spans roughly $10 entry-level SKUs to around $49 premium hairsprays, with unit-based (one-time purchase) economics on both sides.

SexyHair generates revenue through one-time product sales rather than subscriptions or licensing, and the brand extends its marketing reach through content (The Volume blog, how-to guides), a quiz-based product discovery tool, social-media ambassadors, and cause-marketing partnerships such as the "Beauty Starts Within" initiative with Mental Health America. Product development emphasizes inclusive design, cruelty-free formulation, and packaging with up to 100% post-consumer recycled plastic.

Name

SexyHair

Legal name

SexyHair (brand of Henkel Corporation)

Website

https://sexyhair.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

SexyHair is a Los Angeles-based professional hair care brand under Henkel, selling salon-grade shampoos, conditioners, styling products, and hairsprays across Big, Healthy, Style, Texture, and I Want sub-brands to licensed stylists via 60,000+ U.S. salons and to consumers through Ulta, Amazon, and other retailers in 54+ countries.

Ownership category

akta.pro rank

Product category

Professional Hair Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Hair Styling & Finishing (CRABALAC)

akta.pro secondary industries

Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Conditioners & Hair Masks (CRABABAB), Hair Fragrance & Finishing (Mists, Shine, Anti-frizz) (CRABABAM)

Keywords

• Professional hair care
• Volumizing hair products
• Salon hair styling
• Hair spray products
• Hair care shampoo

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Professional Product Sales: SexyHair sells professional-grade hair care products (shampoos, conditioners, styling products, hairsprays) to licensed salon professionals through distribution partners including SalonCentric and CosmoProf. Stylists purchase products to use on clients and retail to consumers for at-home use.
2. Consumer Retail Sales: SexyHair sells products directly to end consumers through online retail channels including Amazon, Ulta.com, JCPenney, and Salonory. Products are available in 10 oz sizes for hairsprays and multiple sizes for other product types.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

SexyHair is a professional hair care brand that manufactures and sells salon-grade hair care products including volumizing hairsprays, mousses, shampoos, conditioners, dry shampoos, texturizing powders, styling gels, cremes, heat protectants, and conditioning treatments. The products are organized into sub-brands—Big (volumizing), Healthy (moisturizing/strengthening), Style (styling/protection), and Texture (texturizing)—plus the I Want shampoo and conditioner line, sold to licensed salon professionals and end consumers.

Product overview

SexyHair is a professional hair care brand offering a comprehensive portfolio of salon-grade hair products organized into four main sub-brands: Big (volumizing and thickening), Healthy (moisturizing and strengthening), Style (styling and protection), and Texture (texturizing). The company also recently launched the I Want line of shampoos and conditioners. The product portfolio spans hairsprays, mousses and foams, shampoos and conditioners, oils and serums, dry shampoos, clays, gels, waxes and pomades, thermal protectants, powders and texturizers, and leave-in treatments. The products are sold through professional salons, major retailers including Ulta, Amazon, and SalonCentric, and directly through the website. The brand emphasizes self-expression, professional performance, and aspirational education for stylists.

Differentiator

Problem solved

Functional benefit

Brands

• Big SexyHair: Volumize, thicken, bodify, and control product line delivering volumizing and thickening solutions.
• Healthy SexyHair
• Style SexyHair
• Texture SexyHair
• I Want (I WANT)

Products and services

• Big SexyHair Volumizing and thickening product line under SexyHair designed to create high-volume looks with bodifying and control benefits, targeting stylists and consumers seeking fuller-looking hair.
• Healthy SexyHair Hair care line under SexyHair formulated to moisturize, strengthen, color protect, and brighten hair for enhanced natural beauty.
• Style SexyHair Styling line under SexyHair featuring sprays, gels, and cremes for protection, definition, control, and texturizing during styling.
• Texture SexyHair Texture-focused product line under SexyHair for creating lived-in, touchable texture and tousled beach wave looks.
• I Want Volume Shampoo & Conditioner Volumizing shampoo and conditioner duo with proprietary Luxelift technology designed to deliver thicker and fuller looking hair; safe for color-treated hair.
• I Want Moisture Shampoo & Conditioner Moisturizing shampoo and conditioner with proprietary Aquaglow technology that increases shine by 60%, tames frizz, and improves manageability by up to 93%; safe for color-treated hair.
• I Want Strength Shampoo & Conditioner Strengthening shampoo and conditioner with proprietary Bondlock technology that provides 73% less breakage and helps reduce split ends; safe for color-treated hair.
• Big Spray & Play Burgundy Bliss Special edition volumizing hairspray with red fruits and cashmere musk fragrance delivering volume, lift, and hold lasting up to 72 hours with humidity resistance; available in a 10 oz size.
• Big Spray & Play Velvet Vixen Special edition volumizing hairspray with indulgent florals and vanilla fragrance delivering volume, lift, and hold lasting up to 72 hours.
• Big Spray & Play Core volumizing hairspray for everyday use with flexible medium hold and medium shine.
• Big Root Pump Volumizing spray mousse that creates volume and fullness with long-lasting style memory up to 72 hours, designed for fine to medium hair types, with humidity resistance and thermal protection up to 450°F; available in 1.6 oz and 10 oz sizes.

Quantifiable outcome

• Products provide volume, lift and hold lasting up to 72 hours
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Mental Health America (MHA)minorStrategic or Co-development PartnerSexyHair partners with Mental Health America (MHA) through the 'Beauty Starts Within' initiative, which empowers stylists and individuals to nurture their mental health through education, resources, and support.
• SalonCentriccoreChannel Partner/ Reseller/ DistributorSalonCentric is the primary professional distribution partner for SexyHair, enabling licensed salon professionals to purchase products for salon use and client retail. SexyHair hosts education classes and events at SalonCentric locations.
• Cosmo ProfcoreChannel Partner/ Reseller/ DistributorCosmoProf is a professional beauty distributor enabling licensed stylists to purchase SexyHair products. Referenced as a primary purchasing option for professional stylists alongside SalonCentric.
• Ulta BeautycoreChannel Partner/ Reseller/ DistributorUlta Beauty is a major beauty retailer offering SexyHair products both in stores and through Ulta.com. Referenced as a primary consumer purchasing option.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon is an online marketplace for SexyHair products, offering consumer access to the brand globally through Amazon's retail platform.
• JCPenneyminorChannel Partner/ Reseller/ DistributorJCPenney is a department store retailer offering SexyHair products through jcpenney.com, expanding consumer access to the brand.
• SalonoryminorChannel Partner/ Reseller/ DistributorSalonory is an online beauty retailer offering SexyHair products to consumers, providing additional online retail channel coverage.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kenra Professional: Professional hair care brand selling shampoos, conditioners, and styling products through the same salon distribution (SalonCentric, CosmoProf) and consumer retail channels; directly comparable in target customer, product portfolio, and channel strategy.
• Paul Mitchell: Professional hair care brand sold primarily through salons and beauty schools; offers overlapping shampoo, conditioner, and styling product lines targeting stylists and consumers, with similar heritage and education-driven GTM.
• TIGI: Professional hair care brand strong in styling products (mousses, sprays, texturizers) sold through salons and consumer channels; directly comparable in target consumer, style-led positioning, and product mix.
• It's a 10: Professional and consumer hybrid hair care brand sold through salons and mass retail including Ulta; comparable in dual-channel strategy and styling/care product portfolio.
• Joico: Professional hair care brand offering shampoos, conditioners, and styling products through salons and consumer retail; overlaps SexyHair in target customer, channel, and product category mix.
• Redken: L'Oréal's flagship professional hair care brand offering a broad portfolio of shampoos, conditioners, and styling products sold through salons and consumer retail; directly comparable in scope, channel, and pricing architecture.
• Pureology: L'Oréal-owned professional hair care brand specializing in color-care shampoos, conditioners, and styling; overlaps SexyHair in salon channel, professional stylist customer base, and hybrid consumer retail distribution.
• Matrix: L'Oréal professional hair care brand spanning color, care, and styling; shares the dual professional/consumer distribution model with overlapping product categories including volumizing and styling sprays.

Broad incumbents

• Wella Professionals: Global professional hair care brand owned by Wella Company with broad color, care, and styling portfolio sold through salons and consumer channels; competes for the same professional stylist customer base as SexyHair.
• L'Oréal Professionnel: L'Oréal's premium professional hair care umbrella competing in the same salon channel with broader portfolio and significantly larger R&D and marketing scale; competes for stylist mindshare and shelf space alongside SexyHair.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sexyhair
• Facebookfacebook.com/SexyHair
• LinkedInlinkedin.com/company/sexyhairconcepts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SexyHair