Reborn
Reborn (RebornPay) is a Brazilian payment orchestration infrastructure provider founded in 2024, offering API-driven checkout with split payments, recurring billing, KYC/KYB validation, antifraud, and financial reconciliation for digital infoprodutors, SaaS platforms, agencies, and API-first startups operating B2B and B2C in Brazil.
- Company typePrivate
- Founded2024
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Reborn does
Reborn (operating as RebornPay) is a Brazilian payment orchestration infrastructure provider founded in 2024 and headquartered in Manaus, Amazonas, structured as REBORN TECNOLOGIA E SERVIÇOS LTDA. The company builds API-driven payment infrastructure for digital sellers operating B2B and B2C in Brazil, offering checkout with split payments, KYC/KYB validation, antifraud, recurring billing, automated financial reconciliation, payment links, RESTful API access, and international receiving settled in BRL or stablecoin. It targets five primary segments: digital infoprodutors and course sellers, SaaS platforms with recurring revenue, agencies and launchers managing funnels and payouts, startups integrating via API, and direct-to-consumer digital sellers.
The underlying platform is built around a RESTful API with webhook event notifications and modern authentication, supporting credit/debit cards, PIX, and boleto, with split logic, intelligent retry/fallback, and KYC/KYB documented as integrated at the infrastructure level rather than bolted on. The company monetizes through transaction-based fees varying by payment method, acquirer, card brand, and installment plan, plus a fixed R$20 chargeback administrative fee and receivables anticipation income. Go-to-market combines an API-first self-serve motion for smaller sellers and direct enterprise sales for high-volume platforms, with marketing kept minimal and primarily content-driven through the website and social channels. Pricing is not publicly disclosed; all sales route through a Typeform contact form.
The company was founded by entrepreneurs with direct operational experience in digital sales, launches, and recurring revenue who encountered firsthand the pain points of unreliable checkout, absent support, capped integrations, and frozen payouts. Compliance posture is aligned with Brazilian Central Bank Circular 3.978/2020, AML/KYC policies, and LGPD data protection, with CEO Marcelo Albuquerque Russo formally responsible for AML policy oversight. As of the available data, the company has not disclosed external funding, revenue, or named institutional investors.
Reborn firmographics
Firmographics- Name
- Reborn
- Legal name
- REBORN TECNOLOGIA E SERVIÇOS LTDA
- Website
- https://rebornpay.io
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reborn (RebornPay) is a Brazilian payment orchestration infrastructure provider founded in 2024, offering API-driven checkout with split payments, recurring billing, KYC/KYB validation, antifraud, and financial reconciliation for digital infoprodutors, SaaS platforms, agencies, and API-first startups operating B2B and B2C in Brazil.
- Ownership category
- akta.pro rank
Reborn industry classification
Industry- Product category
- Payment Processing Infrastructure
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
- akta.pro secondary industries
- Recurring Billing & AutoPay Management (FSAMAJAE), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
Keywords
Where Reborn is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Reborn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Transaction Fees - Credit Card: Percentage fee applied on credit card transaction values, varying by card brand, acquirer, and installment plan. Additional fees apply based on number of installments.
- Transaction Fees - Debit Card: Fixed or percentage fee on debit card transactions, determined by issuing institution and banking regulations.
- PIX and Boleto Fees: Fixed fee per PIX transaction and fixed issuance/compensation fee for bank slips (boleto), charged per transaction.
- Receivables Anticipation: Advance payment of future receivables subject to financial risk analysis, credit assessment, and operational compliance, with fees proportional to amount and tenor.
- Chargeback Administrative Fee: R$20.00 fixed fee per recurring chargeback, charged to incentivize safe commercial practices and reduce dispute rates.
- API and Infrastructure Fee: Costs associated with API usage, integrated checkout, and advanced receivables management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Credit Card Processing |
| Transaction based/ take rate | Pay-as-you-go | Debit Card Processing |
| Unit Pricing | Pay-as-you-go | PIX and Boleto |
| Transaction based/ take rate | Pay-as-you-go | Chargeback Fee |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Reborn product offering
Product offeringCore offering
RebornPay is a payment orchestration infrastructure platform that enables Brazilian digital sellers to process credit card, debit card, PIX, boleto, and stablecoin transactions through a unified REST API. The platform combines checkout with built-in split-payment logic, recurring billing, payment links, automated KYC/KYB onboarding, behavioral antifraud detection, real-time financial reconciliation, and international payment reception with BRL or stablecoin settlement.
Product overview
Reborn Pay is a unified payment orchestration platform that provides infrastructure-as-a-service for digital merchants operating B2B and B2C. The core platform (Reborn Pay) combines checkout with split payments, recurring billing, payment links, a RESTful payment API, automated financial reconciliation, and international payment reception. These modules are designed to work together as an integrated stack rather than as standalone add-ons, enabling merchants to process payments, manage split distributions among multiple recipients, handle recurring subscriptions, and reconcile finances through a single infrastructure layer.
Differentiator
Problem solved
Functional benefit
Products and services
- Checkout com split embutido Transparent checkout with built-in split payment logic supporting multiple recipients, automatic transfers with reconciliation, and intelligent retry and fallback mechanisms. Built for digital sellers, infoprodutors, and platforms needing multi-party payout control.
- Cobrança recorrente Recurring billing infrastructure designed for subscription models with automated charge cycles, programmed rebill attempts, and API or panel-based cancellation with smart churn control. Targeted at SaaS platforms and subscription-based digital businesses.
- Link de pagamento Quick payment link creation with customizable amount, description, and expiration, ideal for direct sales, customer service, or one-time charges with real-time payment status tracking. Used by merchants for occasional or direct billing scenarios.
- API de pagamentos RESTful payment API with modern authentication and clean documentation supporting card, PIX, and boleto payments with webhook event and status notifications, authentication and encryption controls, and confidentiality agreements. Used by developers and platforms integrating payments into their products.
- Conciliação financeira automatizada Automated financial reconciliation providing complete flow control from payment to settlement, with dashboard visibility into transactions, transfers, and balances, plus statement export and complete traceable history. Used by finance and operations teams of digital sellers.
- Presença internacional com recebimento local International payment capability enabling merchants to sell internationally and receive funds locally with automatic currency conversion to BRL or stablecoin. Targeted at digital sellers seeking cross-border payment infrastructure without complexity.
Quantifiable outcome
- Customer scaled from 2,000 to 20,000 monthly charges without operational disruption
Companies that use Reborn
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Reborn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature9 records
Reborn partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Reborn competitors and assessment
Company assessmentDirect peers
- Asaas: Brazilian payment orchestration and financial automation platform targeting digital businesses, SaaS, and infoprodutors with split payments, recurring billing, and API infrastructure. Asaas is the closest direct peer to Reborn given similar ICP, feature set, and Brazilian focus.
- Pagar.me: Brazilian payment gateway and processor (subsidiary of Stone Co.) offering checkout, splits, recurring billing, and antifraud via API for online merchants. Pagar.me is a direct competitor in Brazilian digital-seller payment orchestration with broader scale and acquiring license.
- Zoop: Brazilian payment-infrastructure-as-a-service platform providing API-based acquiring, splits, sub-acquiring, and embedded finance for platforms and SaaS. Zoop directly competes with Reborn in the platform/embedded-payments segment.
- Conductor: Brazilian payment processor and technology provider offering acquiring, processing, and payment-orchestration services to merchants and fintechs. Competes with Reborn in API-first payment processing for digital sellers.
- Fitbank: Brazilian payment processor and banking-as-a-service provider offering acquiring, PIX, boleto, and card processing for digital businesses. Overlaps with Reborn in core payment-processing capabilities for online merchants.
- InfinitePay: Brazilian fintech providing payment processing, PIX, card acceptance, and digital account services to SMBs and digital sellers. Competes with Reborn in the Brazilian digital-seller payment infrastructure market.
Broad incumbents
- Mercado Pago: Brazilian fintech arm of Mercado Libre offering acquiring, checkout, QR payments, credit, and merchant services at massive scale. A broad incumbent that competes with Reborn across nearly every Brazilian payment vertical with unmatched distribution.
- PagSeguro: Major Brazilian payment processor offering online and in-person acquiring, PIX, cards, and merchant accounts. Broad incumbent with national brand recognition that competes for the same SMB and digital-seller customers as Reborn.
- Stripe: Global payment infrastructure platform with significant Brazilian presence offering APIs for online payments, subscriptions, and Connect (split payments). Competes with Reborn for API-first SaaS and platform customers in Brazil with superior global brand and developer experience.
Emerging players
- Cobre (formerly Bankly): Brazilian embedded-finance and banking-as-a-service platform offering accounts, cards, PIX, and payment infrastructure via API. Competes with Reborn in the API-first platform/embedded-payments segment with a BaaS-led approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reborn social profiles
Digital presenceReborn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reborn leadership team
Management profileNumber of profiles
Profiles1 record
Reborn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reborn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reborn
What does Reborn do?
RebornPay is a payment orchestration infrastructure platform that enables Brazilian digital sellers to process credit card, debit card, PIX, boleto, and stablecoin transactions through a unified REST API. The platform combines checkout with built-in split-payment logic, recurring billing, payment links, automated KYC/KYB onboarding, behavioral antifraud detection, real-time financial reconciliation, and international payment reception with BRL or stablecoin settlement.
Is Reborn a public or private company?
Reborn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reborn founded?
Reborn was founded in 2024. It employs 1 to 10 people.
Where is Reborn based?
Reborn is headquartered in São Paulo, Brazil, in the Latin America region.
How does Reborn make money?
Six revenue lines are on record. Transaction Fees - Credit Card is the primary driver. The others are transaction Fees - Debit Card, PIX and Boleto Fees, receivables Anticipation, chargeback Administrative Fee and API and Infrastructure Fee.
Who are Reborn's main competitors?
Direct peers on record are Asaas, Pagar.me, Zoop, Conductor, Fitbank and InfinitePay. Broad incumbents are Mercado Pago, PagSeguro and Stripe. Cobre (formerly Bankly) is listed as an emerging player.
Does Reborn have an API?
Yes. RebornPay provides a RESTful API with modern authentication and clean documentation for payment processing integration. The API supports card payments, PIX, and boleto. It offers webhook event and status notifications, authentication and encryption controls, and confidentiality agreements. Integration is available for sellers ranging from small operators to high-volume players. Developers can access documentation at app.rebornpay.com.br/docs. Developer documentation is at app.rebornpay.com.br/docs.
What industry is Reborn in?
Reborn's product category is Payment Processing Infrastructure. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure, with a secondary code of FSAMAJAE, Recurring Billing & AutoPay Management. Its NAICS code is 522320 and its SIC code is 7372.