Fitbank
Fitbank (now Fits) is a Brazilian Banking-as-a-Service platform, authorized by the Banco Central do Brasil, offering 100+ cloud-native financial infrastructure APIs — including PIX, boleto, cards, escrow, and credit — to ERPs, BPOs, banks, fintechs, sub-acquirers, and securitizadoras across Latin America.
- Company typePrivate
- Founded2015
- HeadquartersSão Paulo, Brazil
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Fitbank does
Fitbank, operating under the Fits brand since 2025, is a Brazilian Banking-as-a-Service (BaaS) and payment institution headquartered in São Paulo (CNPJ 13.203.354/0001-85), authorized by the Banco Central do Brasil under Lei nº 12.865/2013. The company provides a cloud-native financial infrastructure platform offering over 100 API-accessible solutions spanning PIX instant payments (including QR code generation, key management, and automatic recurring payments), boleto issuance and collection, utility and tax payments (DARF, GARE, GPS, FGTS, GRU, DARJ), TED transfers, digital accounts with escrow functionality, branded and private-label card issuance, mobile top-up, credit-as-a-service, a credit marketplace (via the May 2022 EasyCrédito acquisition), receivables anticipation, closed-loop payment networks, and SLC reconciliation — all integrated directly with Brazil's SPB.
Fits targets B2B customers across five primary segments: ERPs and BPOs (embedded financial services distribution), securitizadoras and administrators (escrow and governance), banks and fintechs (24/7 scalable payment infrastructure), sub-acquirers and gateways (split payments and own-domicile boleto), and credit-focused companies (BNPL and business credit). Distribution is API-first via dev.fitbank.com.br with sandbox access, supplemented by enterprise field sales for large banks and ERP/BPO channel partners. The company also acts as a correspondent service provider for Itaú Unibanco under Resolução 4.935/2021, extending distribution reach into Itaú's banking footprint.
Revenue is generated through transaction fees on PIX, boleto, and card processing, recurring fees on digital accounts and escrow services, credit-related platform fees from CaaS and Credit Marketplace, and enterprise infrastructure licensing for full-stack deployments. Pricing is not publicly disclosed and operates on a quote-based model dependent on transaction volume and module selection. Fits is backed by J.P. Morgan (the bank's first investment in a Latin American fintech) and CSU CardSystem, has 501–1,000 employees, and is actively expanding internationally with operations in Mexico and planned entry into Guatemala.
Fitbank firmographics
Firmographics- Name
- Fitbank
- Legal name
- O FITS INSTITUIÇÃO DE PAGAMENTO S.A.
- Website
- https://fitbank.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Fitbank (now Fits) is a Brazilian Banking-as-a-Service platform, authorized by the Banco Central do Brasil, offering 100+ cloud-native financial infrastructure APIs — including PIX, boleto, cards, escrow, and credit — to ERPs, BPOs, banks, fintechs, sub-acquirers, and securitizadoras across Latin America.
- Ownership category
- akta.pro rank
Fitbank industry classification
Industry- Product category
- Banking as a Service Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Savings Institutions and Other Depository Credit Intermediation (522180)
- SIC
- Functions Related To Depository Banking, Nec (6099), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- BaaS Platforms & Sponsor Bank Enablement (FSAGALAA)
- akta.pro secondary industries
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE), Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), Reconciliation, Ledgering & Money Movement Ops (Sub-ledgers, Settlement, Reporting) (FSAGALAL)
Keywords
Where Fitbank is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Fitbank business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- API/Transaction Fees: Revenue generated from transaction processing fees for PIX payments, boleto collections, utility/tax payments, bank transfers (TED), and other payment services. Fees are charged per transaction processed through the platform.
- Digital Account Services: Revenue from digital account provisioning and management including escrow accounts, with fees for account maintenance, transactions, and specialized account services.
- Card Services: Revenue from card issuance (named, unnamed, virtual), card management, recharge/discharge operations, and multi-benefits management.
- Credit Solutions: Revenue from CaaS (Credit as a Service), Credit Marketplace, and Receivable Anticipation services, likely through transaction or platform fees.
- Enterprise Infrastructure Licensing: Full infrastructure licensing for enterprises requiring complete financial infrastructure solutions, including all modules and white-label capabilities.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Fitbank product offering
Product offeringCore offering
Fitbank (operating as Fits) is an "infratech" company providing a cloud-native Banking as a Service (BaaS) platform with comprehensive RESTful APIs for payments, digital accounts, cards, credit, escrow, and reconciliation. The platform is integrated with Brazil's SPB (Sistema de Pagamentos Brasileiro) and is authorized by the Banco Central do Brasil as a payment institution, enabling businesses including ERPs, BPOs, banks, fintechs, sub-acquirers, and gateways to offer financial products without building core banking infrastructure themselves.
Product overview
Fitbank (now rebranded as Fits) is an 'infratech' company providing a comprehensive financial infrastructure platform for BaaS (Banking as a Service). The platform operates on a modular architecture offering over 100 solutions including: the core Fits Financial Infrastructure Platform providing cloud-native technology integrated with Brazil's SPB; Conta Digital/Escrow for digital accounts and secure fund custody; PIX/QR Code and Boleto Collection for payment acceptance; Cobrança e Pagamentos for centralized payment processing of taxes, utilities, PIX, TED, and boleto; PIX Automático for automated instant payments; Split Conciliado for payment distribution; Credit Marketplace (EasyCrédito acquisition) for credit product distribution; Credit as a Service (CaaS) for customizable credit granting; Antecipação de Recebíveis for receivables financing; and sector-specific solutions for ERPs, BPOs, securitizadoras, banks, fintechs, subacquirers, and gateways. All capabilities are accessible via the Fit$ Cash RESTful API with comprehensive developer documentation.
Differentiator
Problem solved
Functional benefit
Products and services
- Conta Digital / Escrow (Digital Account) Digital account solution with escrow account functionality for secure custody of funds, with conditional and flexible release according to business rules. Designed for companies seeking fintechization and secure fund management.
- Cobrança e Pagamentos (Payment Collection and Settlement) Centralized payment hub for scale processing of taxes (DARF, GARE, GPS, FGTS, GRU, DARJ), utility bills, PIX, TED, and boleto transactions, fully integrated with business operations with unified returns and maximum approval rates.
- PIX/QR Code and Boleto Collection Payment collection solutions via PIX instant payment, QR codes (static and dynamic), and boleto bank slips for scalable transaction processing. Includes key management, payment generation, and instant refunds.
- PIX Automático (Automatic PIX) Automated PIX payment solution with multiple payer and receiver journey configurations, supporting recurring and scheduled payments with webhook notifications for instant payments.
- Cartão Bandeirado e Private Label (Card Issuance) Complete card management including named and unnamed card issuance, virtual cards, card activation, blocking/reissuance, PIN management, card limits, multi-benefits, and purchase rules for both branded and private label card programs.
- Credit as a Service (CaaS) Complete technological solution allowing companies and financial institutions to offer credit in a simple and customizable way, automating the credit granting process end-to-end.
- Credit Marketplace (EasyCrédito) Credit marketplace acquired via the EasyCrédito acquisition in May 2022, enabling the complete cycle of credit request management including simple signup, proposal creation, document analysis, contract generation and signing within the BaaS ecosystem.
- Antecipação de Recebíveis (Receivables Anticipation) Platform enabling acquirers, investors, and intermediaries to interact for receivables anticipation operations, providing a transparent and automated process for companies to make receivables available.
- Split Conciliado (Split Payment Reconciliation) Split payment reconciliation feature enabling automatic distribution of payments across multiple recipients, with boleto processing on own bank domicile for sub-acquirers and gateways.
- Fits Financial Infrastructure Platform Core cloud-native financial infrastructure platform providing flexible and scalable solutions for creating digital financial products and services, integrated with Brazil's SPB with elite regulatory compliance and elastic processing capacity.
Companies that use Fitbank
Customer profileSegments5 records
Ideal customer profiles5 records
Fitbank technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Fitbank partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Itaú UnibancocoreFits acts as a Corresponding Service Provider (Correspondente Prestador de Serviços) for Itaú, authorized under Resolution 4.935/2021 to perform payment services including boleto payments, utility bills, and state/municipal taxes with barcode. This provides regulatory legitimacy and access to Itaú's extensive banking infrastructure.
- EasyCréditocoreFitbank acquired EasyCrédito, a credit online marketplace, in May 2022 to expand BaaS offerings beyond payments to include credit services. The acquisition aimed to develop new products including credit for companies and buy now pay later (BNPL) solutions, and expand into new markets.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Fitbank competitors and assessment
Company assessmentDirect peers
- Pomelo: LatAm-focused BaaS platform headquartered in Argentina with strong Brazil and Mexico presence. Directly comparable as an API-first embedded finance infrastructure provider serving banks, fintechs, and consumer brands across the region.
- Dock: Brazilian payments technology company providing account processing, card issuance, and BaaS infrastructure. Closely matches Fitbank's card issuance, digital account, and embedded payments offering for banks and fintechs.
- Matera: Brazilian core banking and payments technology provider serving banks and large enterprises. Competes in the same banking-API and payment-processing infrastructure category as Fitbank.
- Zoop: Brazilian BaaS and payments platform serving fintechs, banks, and sub-acquirers. Provides comparable digital account, PIX, and card issuance APIs targeting the same customer segments as Fitbank.
- Celcoin: Brazilian fintech infrastructure provider offering PIX, boleto, payment slips, and BaaS APIs for fintechs and banks. Overlaps directly with Fitbank's payment hub and embedded payments modules.
- EBANX: LatAm-focused cross-border payments and BaaS company with strong Brazil presence. Comparable as an embedded payments infrastructure provider serving global merchants and fintechs entering Latin America.
- Cora: Brazilian digital banking and BaaS platform providing embedded accounts, payments, and credit APIs to SMBs and fintechs. Direct competitor in the embedded banking and payment infrastructure category.
- Asaas: Brazilian BaaS/fintech infrastructure provider offering digital accounts, PIX, boleto, and card APIs for businesses and platforms. Operates in the same SMB and fintech-embedded banking segment as Fitbank.
Broad incumbents
- Stripe Connect: Global payment platform with embedded finance/Connect offering for platforms and marketplaces. A broader incumbent increasingly competing in Brazil's BaaS market with significant capital and developer mindshare.
- Stone Co. (Ton): Brazilian payments giant operating acquiring, banking, and software (Ton) segments. Broad incumbent that overlaps with Fitbank on payments, banking-as-a-service, and SMB digital account offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fitbank social profiles
Digital presenceFitbank compliance and trust
Trust signalCompliance3 records
Fitbank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitbank leadership team
Management profileNumber of profiles
Profiles4 records
Fitbank subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fitbank funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitbank M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitbank
What does Fitbank do?
Fitbank (operating as Fits) is an "infratech" company providing a cloud-native Banking as a Service (BaaS) platform with comprehensive RESTful APIs for payments, digital accounts, cards, credit, escrow, and reconciliation. The platform is integrated with Brazil's SPB (Sistema de Pagamentos Brasileiro) and is authorized by the Banco Central do Brasil as a payment institution, enabling businesses including ERPs, BPOs, banks, fintechs, sub-acquirers, and gateways to offer financial products without building core banking infrastructure themselves.
Is Fitbank a public or private company?
Fitbank is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fitbank founded?
Fitbank was founded in 2015. It employs 501 to 1,000 people.
Where is Fitbank based?
Fitbank is headquartered in São Paulo, Brazil, in the Latin America region.
How does Fitbank make money?
Five revenue lines are on record. API/Transaction Fees are the primary driver. The others are digital Account Services, card Services, credit Solutions and enterprise Infrastructure Licensing.
Who are Fitbank's main competitors?
Direct peers on record are Pomelo, Dock, Matera, Zoop, Celcoin, EBANX, Cora and Asaas. Broad incumbents are Stripe Connect and Stone Co. (Ton).
Does Fitbank have an API?
Yes. Fit$ Cash API is a RESTful API platform that provides comprehensive financial service integrations, enabling businesses to build custom products for payments, account management, and digital onboarding. The API supports instant payments via PIX, boleto collection, utilities and taxes payments, online balance and statement, digital onboarding, and prepaid card issuance in a white-label experience. Documentation is available at dev.fitbank.com.br/docs and OpenAPI specification at dev.fitbank.com.br/llms.txt for AI agents. Key API modules include: Onboarding (NewAccount, CompanyAccount, LimitedAccount), PIX API (Key Management, Payment, Receipt/Collection via QRCode), Payments HUB (Boleto, TED, utility payments), Core Banking (Balance, Statement, IncomeReport), Cards (Issue, Management, Virtual Cards), Top-Up, Bank Transfer, Collection Boleto, DDA (Electronic Payer), Payment Order (Brazil and Mexico), Collection Order, P2P, Credit Marketplace (Easyc), CaaS (Credit as a Service), and Receivables Anticipation. The API supports webhooks for real-time notifications and file exports (PDF, OFX, CSV, CNAB) for statements and reports. Developer documentation is at dev.fitbank.com.br/docs.
What industry is Fitbank in?
Fitbank's product category is Banking as a Service Platform. Its primary akta.pro industry code is FSAGALAA, BaaS Platforms & Sponsor Bank Enablement, with a secondary code of FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets). Its NAICS code is 522320 and its SIC code is 6099.