What Novi AMS does

Novi AMS, LLC is a U.S.-based, privately held software company founded around 2015–2016 by Pete Zimek (also previously founder of iLS network) and headquartered in Orlando, Florida. The company sells a cloud-based association management software (AMS) platform built specifically for trade and professional associations. Its core product unifies membership database management, ecommerce, event registration, a mobile-friendly CMS and member-facing website, integrated communications, task management, and detailed financials on a single platform, with a flagship two-way, 24/7 continuous sync to Intuit QuickBooks Online — a position the company holds exclusively as the only AMS listed in the QuickBooks Online app store. The platform is sold via a sales-led, quote-based annual subscription model with consultation-focused 'Schedule a Call' entry points, targeting executive directors and operations staff of U.S. trade and professional associations across verticals including apartment/housing, dairy and food, assisted living, education, and professional membership organizations.

The company's revenue model is recurring SaaS subscription, with management commentary suggesting customers frequently generate non-dues revenue through the platform (member directories, featured listings, advertising, ecommerce, events) that exceeds their subscription cost. Documented quantified outcomes from named customers include 20–40 hours per week of staff time saved per organization, audit cycles reduced by up to 80% (one week to one day at AAGO), membership dues revenue growth of 28% (SWFAA), 73% community growth since 2020 onboarding (WALA), and supplier-directory revenue of $20,000 in three months (FAA). The product suite has expanded to include Member Compass (member self-service portal), Novi Pay (native payment processing), Novi Exchange (peer customer community), and an Open API for partner integrations. Novi AMS holds no external institutional funding per disclosed records, is bootstrapped and founder-controlled, and has earned 2025–2026 category-leadership badges from G2, Capterra, GetApp, Software Advice, and Review My AMS. Compliance posture includes PCI DSS, GDPR, SOC 1, and SOC 2 Type 2 documentation pages.

Name

Novi AMS

Legal name

Novi AMS, LLC

Website

https://noviams.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Novi AMS is a cloud-based association management software platform, founded in 2015 and headquartered in Orlando, Florida, that sells subscription-based membership, events, ecommerce, CMS, and accounting tools to U.S. trade and professional associations, differentiated by an exclusive two-way QuickBooks Online sync.

Ownership category

akta.pro rank

Product category

Association Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ERP Managed Services & AMS (Application Management) (BPAEAGAB)

Keywords

• Association management software
• Member database
• QuickBooks integration
• Nonprofit membership software
• Event management

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Annual or multi-year subscription-based pricing for association management software delivered as a cloud service. The company emphasizes that customers often generate more in non-dues revenue from the platform than they pay in subscription fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Novi AMS is a cloud-based association management software (AMS) built for trade and professional associations. It provides a unified platform for membership management, event registration, ecommerce, website/CMS, communications, and accounting with a native two-way, 24-7 continuous sync to QuickBooks Online. The platform enables associations to automate administrative tasks, manage company-based membership structures, and generate non-dues revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Novi AMS Core Platform Cloud-based association management software providing a unified platform with built-in membership management, accounting, events, website/CMS, ecommerce, and communications tools, designed for trade and professional associations.
• QuickBooks Integration Native two-way real-time integration with QuickBooks Online that synchronizes transactions and records between Novi AMS and QuickBooks continuously, eliminating duplicate data entry and sync errors for associations using QuickBooks for accounting.
• Novi Pay Payment processing solution offered by Novi AMS to handle transactions and dues collection for associations using the platform.

Quantifiable outcome

• Audit time reduced from one week to one day (80% faster) - AAGO case study
• +9 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

One partnership is on record.

• Intuit QuickBookscoreTechnology or IntegrationNovi AMS is the only association management software in the QuickBooks Online app store. The partnership provides a unique 2-way continuous sync between Novi AMS and QuickBooks Online, eliminating manual data entry and sync errors. This integration is the core differentiator of the platform, allowing associations to manage accounting in QuickBooks while Novi handles membership, events, and member-facing functions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wild Apricot: Cloud-based AMS widely used by small-to-mid trade and professional associations. Direct competitor offering membership, events, website, and payment tools; differs from Novi in its broader feature scope and lack of native QuickBooks integration.
• MemberClicks: AMS targeting small associations and member-based organizations with membership management, events, and online communities. Same core ICP as Novi AMS and a frequent head-to-head competitor in association buying decisions.
• YourMembership: AMS owned by Community Brands, serving trade associations, professional societies, and chambers. Overlaps directly with Novi's feature set around membership, events, and ecommerce.
• GrowthZone: Association management platform popular with chambers of commerce and trade associations. Competes with Novi on membership database, event registration, and member directory functionality.
• GlueUp: All-in-one engagement platform serving associations, events, and member-based organizations. Comparable feature set including membership CRM, events, and email — overlapping directly with Novi's vertical SaaS offering.
• Aptify: Enterprise-grade AMS serving large national and international associations. Competes with Novi for mid-to-large trade associations requiring complex membership and chapter structures, though typically at a higher price point and longer implementation cycle.
• MemberPlanet: Membership management platform for clubs, associations, and member-based organizations. Competes with Novi AMS for small-to-mid associations seeking self-service member tools and dues collection.
• Impexium: Cloud-based AMS purpose-built for associations, offering membership, events, learning, and ecommerce. Direct competitor in the trade and professional association segment, especially for mid-sized organizations.

Broad incumbents

• Personify Inc. Parent of Wild Apricot and MemberClicks, Personify is a larger incumbent in the association and member-based technology space. Overlaps with Novi through its portfolio of AMS products serving overlapping customer profiles.
• Salesforce Nonprofit Cloud (NPSP): Broad CRM and nonprofit/association solution occasionally used by larger associations as a customizable alternative to vertical AMS. Overlaps with Novi on membership and engagement use cases but typically requires more customization and lacks out-of-the-box association workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NoviAMS

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novi AMS