What Andersen Material Handling does

Andersen Material Handling is a privately held, full-service material handling equipment dealer founded in 1960 and headquartered in Wixom, Michigan. The company sells, rents, services, and finances forklifts, warehouse storage systems, and automation equipment, holding exclusive distributor rights for Raymond, Bobcat, and Hawker Batteries and stocking-dealer status for Komatsu, supplemented by distribution agreements with Kardex-Remstar, Interlake Mecalux, Unarco, and Taylor-Dunn. It operates eight physical branches across Michigan (Wixom, Grand Rapids), Ohio (Twinsburg/Cleveland, Toledo), and Florida (Miami, Fort Myers, Deerfield Beach), with its Miami location also serving Caribbean and Latin America customers.

The company's offering spans new and refurbished equipment sales (Raymond ReNewed program salvages 300+ trucks annually and extends equipment life 5-7 years), short- and long-term rentals, a parts program stocking over $3 million in inventory across 300,000+ part numbers for 2,500 models, 24/7 certified technician service with a 4-hour response commitment, OSHA-compliant safety training including VR-based modules, fleet management and analytics consulting, and integrated warehouse automation services covering ASRS, vertical lift modules, conveyors, and industrial robotics. A PowerTrack Service Assistant mobile app supports pre-shift operator inspections.

Revenue is generated through a mix of hardware sales, recurring rentals, parts and service contracts, training fees, automation project work, and equipment financing supported by Section 179 tax guidance. Go-to-market is direct-sales-led via branch-based field teams and exclusive OEM relationships, with horizontal segmentation across manufacturing, warehousing/distribution, and construction/industrial customers in the Midwest, Southeast U.S., and select Caribbean/Latin American markets. Pricing is quote-based and not publicly disclosed.

Name

Andersen Material Handling

Legal name

Andersen Material Handling

Website

https://andersenmaterialhandling.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Andersen Material Handling is a privately held, full-service material handling dealer founded in 1960 that sells, rents, services, and finances forklifts, warehouse automation, and storage systems for manufacturing and distribution customers across Michigan, Ohio, Florida, and the Caribbean/Latin America.

Ownership category

akta.pro rank

Product category

Material Handling Equipment Distribution and Services

NAICS

Industrial Machinery and Equipment Merchant Wholesalers (42383), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Conveyor and Conveying Equipment Manufacturing (333922)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)

akta.pro secondary industries

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH), Warehousing, Inventory & Materials Handling (EDAOANAI)

Keywords

• Material handling equipment
• Forklift sales service
• Warehouse automation solutions
• Industrial equipment rental
• Forklift parts distribution

Headquarters

HQ city

Wixom

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sales of new and pre-owned forklifts including Raymond, Komatsu, and Bobcat brands
2. Equipment Rental: Short and long-term rentals of forklifts and industrial equipment
3. Parts Sales: Over $3 million in forklift parts inventory including over 300,000 part numbers covering 2,500 models. Factory-authorized parts for Raymond, Komatsu, and all major OEMs
4. Service and Repair: Routine and emergency repair services, maintenance, and rebuild services. 24/7/365 availability with certified technicians responding within 4 hours
5. Safety Training: OSHA-compliant safety training, operator certification, and technical training programs including VR-based training
6. Warehouse Automation: Integrated automation systems including ASRS, conveyor systems, storage solutions, and engineering services
7. Warehouse Equipment Financing: Financial services and Section 179 tax deduction guidance for equipment purchases

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Andersen Material Handling is a full-service material handling dealer that sells, rents, and services forklifts and warehouse equipment from brands including Raymond, Komatsu, Bobcat, Hawker Batteries, Interlake Mecalux, Unarco, Kardex-Remstar, and Taylor-Dunn. The company provides parts distribution, 24/7 repair, fleet management, warehouse automation engineering, and operator safety training (including VR-based training) to manufacturing, warehousing, and distribution customers across Michigan, Ohio, and Florida through 8 branch locations.

Product overview

Andersen Material Handling is a full-service material handling company offering a comprehensive portfolio of forklift brands and warehouse equipment. The core product offering centers on Raymond electric forklifts (reach trucks, pallet jacks, counterbalanced trucks, swing-reach, orderpickers, stackers) and Komatsu internal combustion and electric forklifts, supplemented by Bobcat forklifts. The company operates a Raymond ReNewed refurbished forklift program. Beyond core lift trucks, the portfolio includes aerial lifts, automated storage solutions (Vertical Lift Modules, pallet shuttles), storage racking systems, conveyor systems, industrial power/batteries, and the LiftLiner tugger train system. Value-added services include Fleet Management with analytics, the PowerTrack mobile app for operator inspections, comprehensive safety training (including VR-based training), 24/7 repair service, and an extensive parts program with 300,000+ part numbers. Warehouse automation services encompass ASRS systems, industrial robotics, and integrated solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Raymond Forklifts Sales of Raymond brand forklifts (reach trucks, counterbalance trucks, order pickers, turret trucks, pallet jacks) offered as an exclusive distributor for manufacturing and warehouse customers.
• Komatsu Forklifts Sales of Komatsu brand forklifts offered through a stocking dealer relationship for industrial customers.
• Bobcat Equipment Sales of Bobcat brand material handling equipment (including compact equipment) offered through an exclusive distributor relationship.
• Hawker Industrial Batteries and Chargers Sales of Hawker brand industrial batteries and charging equipment for electric forklifts and material handling fleets, offered as an exclusive distributor.
• Storage Racking Systems Sales and installation of pallet racking and storage rack systems from Interlake Mecalux and Unarco for warehouse and distribution customers.
• Kardex-Remstar Vertical Lift Modules Sales and integration of Kardex-Remstar vertical lift modules (VLMs) that automate small-parts storage and retrieval in warehouses and parts departments.
• Taylor-Dunn Tugger Trains and Stockchasers Sales of Taylor-Dunn electric utility vehicles and tugger train systems (including the LiftLiner Tugger Train) used for in-plant material movement and warehouse logistics.
• Forklift Rentals Short- and long-term rental of forklifts and material handling equipment to meet seasonal, project-based, or temporary capacity needs.
• Forklift Service and Repair Preventive maintenance, repair, and 24/7 emergency service for forklifts and material handling equipment with a 4-hour response guarantee across service territories.
• Forklift Parts Distribution Distribution of OEM and aftermarket parts for forklifts and material handling equipment, supported by an inventory exceeding $3M across more than 300,000 parts.
• Fleet Management Services Managed fleet services including maintenance scheduling, telematics, and asset optimization for customers operating material handling equipment fleets.
• Warehouse Automation Solutions Design and integration of warehouse automation including ASRS, vertical lift modules, pallet shuttles, and conveyor/sortation systems for distribution and manufacturing facilities.
• Operator Safety Training OSHA-compliant forklift and material handling operator safety training delivered through classroom and virtual reality (VR) instruction for customer employees.
• Raymond ReNewed (Refurbished Forklifts) Factory-refurbished Raymond forklifts offered as a lower-cost, sustainability-focused alternative to new equipment purchases.
• PowerTrack Service Assistant Mobile App Mobile application (PowerTrack) that enables customers to request service, manage fleets, and access equipment information from Andersen Material Handling.

Quantifiable outcome

• Warehouse footprint reduced by 80%
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• RaymondcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Raymond forklifts and lift trucks. Provides access to Raymond's full line of electric forklifts including Reach Trucks, Electric Pallet Jacks, Counterbalanced trucks, Swing-Reach trucks, Orderpickers, Sideloaders, Tow Tractors, and Stackers.
• BobcatcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Bobcat forklifts and lift trucks including IC Cushion Tire, IC Pneumatic Tire, Warehouse Vehicles, Electric Counterbalance, Electric Stand-Up Riders, Pallet Trucks & Stackers.
• Hawker BatteriescoreChannel Partner/ Reseller/ DistributorExclusive distributor for Hawker industrial batteries for forklifts and material handling equipment.
• KomatsucoreChannel Partner/ Reseller/ DistributorStocking dealer for Komatsu forklifts including IC Pneumatic, IC Cushion, and Electric Rider models.
• Taylor-DunnminorChannel Partner/ Reseller/ DistributorUtility vehicles and industrial equipment brand distributed through Andersen locations.
• Interlake MecaluxminorChannel Partner/ Reseller/ DistributorStorage racking and shelving solutions distributed through Andersen.
• UnarcominorChannel Partner/ Reseller/ DistributorStorage racking and industrial storage solutions partner.
• Kardex-RemstarcoreTechnology or IntegrationAutomated storage and retrieval systems including Vertical Lift Modules (VLM), Pallet Shuttles (RadioShuttle), and automated storage solutions. Kardex products featured in case studies showing 80% warehouse footprint reduction.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• LiftOne: LiftOne is a Toyota/Hyster/Yale material handling dealer serving the Southeast US. Comparable to Andersen as a regional full-service material handling dealer with overlapping product portfolio, customer segments, and service capabilities in adjacent geographies.
• Mitsubishi Logisnext Americas: Mitsubishi Logisnext (Cat Lift Trucks, Mitsubishi forklifts) operates with dealer and direct channels in North America. Comparable to Andersen as a competing OEM whose forklifts compete directly with Raymond, Bobcat, and Komatsu in Andersen's served markets.
• Material Handling Systems (MHS): MHS is a leading integrator of warehouse automation, conveyor systems, and material handling solutions. Comparable to Andersen in the warehouse automation segment (ASRS, conveyors, robotics) where Andersen competes for the same large fulfillment and distribution projects.
• MH Equipment: MH Equipment is a large material handling dealer based in the Midwest with multiple branch locations across the central US. Highly comparable to Andersen as a direct competitor in forklift sales, rental, parts, and service with similar multi-state branch-based operating model.

Broad incumbents

• Jungheinrich: Jungheinrich is a leading European intralogistics company with growing North American presence in forklifts, rack systems, and warehouse automation. Comparable to Andersen as a competing supplier of electric forklifts, reach trucks, and ASRS systems to the same manufacturing and warehouse customer base.
• Hyster-Yale Materials Handling: Hyster-Yale is a global lift truck manufacturer (Hyster, Yale, Nuvera brands) with a North American dealer network. Comparable to Andersen as a competing OEM whose forklifts and warehouse equipment compete against Raymond, Bobcat, and Komatsu offerings in Andersen's territory.
• KION Group (Linde Material Handling): KION owns Linde Material Handling, a top global forklift brand, and operates Dematic for warehouse automation. Comparable to Andersen as a competing OEM/dealer ecosystem for forklifts, ASRS, and integrated warehouse solutions in the same customer verticals.
• Toyota Material Handling: Toyota Material Handling is the largest forklift manufacturer in North America with an extensive dealer network. Comparable to Andersen Material Handling as a competing dealer network for Toyota forklifts and warehouse equipment, operating at vastly greater scale with national reach across the same product categories.
• Crown Equipment Corporation: Crown Equipment is a major US-based forklift and warehouse equipment manufacturer with a strong dealer network. Comparable to Andersen as a competing brand served by dealers and direct channels, with overlapping products in electric forklifts, reach trucks, and warehouse automation.

Emerging players

• Kardex Holding AG: Kardex is the manufacturer of Vertical Lift Modules and automated storage products that Andersen distributes (Kardex-Remstar). Comparable to Andersen as both a partner and competitor in ASRS/automated storage sales, with Kardex increasingly building direct sales channels alongside its dealer partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/andersentweets
• Facebookfacebook.com/andersen-material-handling-248856491925439

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andersen Material Handling