LiftOne
LiftOne provides material handling equipment sales, rentals, parts, service, and warehouse automation to enterprises across the Southeast US. A subsidiary of Weisiger Group, it operates 20+ dealerships serving logistics, manufacturing, food distribution, and other industrial sectors.
- Company typePrivate
- Founded1926
- HeadquartersCharlotte, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What LiftOne does
LiftOne is a Charlotte, North Carolina-based material handling equipment dealer and warehouse solutions provider operating as a subsidiary of Weisiger Group, a fourth-generation family-owned company founded in 1926. The company operates 20+ full-service dealerships across the Southeast United States (North Carolina, South Carolina, Georgia, Tennessee, and Alabama), with 700+ factory-trained technicians averaging 80 hours of annual factory training, a rental fleet of 4,000+ units, and a parts inventory exceeding 11 million items covering 100+ manufacturers. Its product portfolio spans forklifts (electric, internal combustion, reach trucks), aerial lifts, industrial vehicles, railcar movers, trailer spotters, and specialty equipment, distributed under authorized dealer relationships with Hyster, Yale, Combilift, Ottawa, Rail King, Genie, JLG, and Sellick. In addition to equipment, LiftOne sells warehouse automation, robotic forklifts, telemetry systems, dock-and-door solutions, and operator-assist safety technologies, and operates a South Atlanta Innovation Center for product demonstrations.
LiftOne generates revenue across six streams: new equipment sales, used/certified pre-owned equipment sales with tiered warranties (Gold and Silver), equipment rental with flexible daily/weekly/monthly billing, parts and accessories, service and maintenance contracts (including 24/7 emergency response), and OSHA-compliant operator training. Pricing is predominantly quote-based, with monthly lease options starting at $399/month for internal combustion forklifts and usage-based rental rates governed by hour-meter allowances. Its go-to-market is a direct enterprise field sales motion supported by physical branch presence across the Southeast, supplemented by digital marketing (content, white papers, email), an Innovation Center experience channel, and OEM-recognized award-driven PR (six consecutive US Best Managed Companies Gold Standard, plus annual Hyster Dealer of Distinction and Yale Dealer of Excellence awards from 2021-2025).
The customer base spans 11 verticals including 3PL, automotive manufacturing, food distribution and cold storage, retail and e-commerce, beverage, building materials, chemicals and plastics, metal, mining/energy/construction, paper and packaging, and food processing. LiftOne is a private, family-controlled subsidiary with no external institutional investment disclosed; the parent Weisiger Group also operates Carolina Cat, SITECH Horizon, Prime Source, Hydraulics Express, and BlueSkye Automation, providing LiftOne with cross-business scale advantages in the Southeast industrial equipment market.
LiftOne firmographics
Firmographics- Name
- LiftOne
- Legal name
- LiftOne LLC
- Website
- https://liftone.net
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- LiftOne provides material handling equipment sales, rentals, parts, service, and warehouse automation to enterprises across the Southeast US. A subsidiary of Weisiger Group, it operates 20+ dealerships serving logistics, manufacturing, food distribution, and other industrial sectors.
- Ownership category
- akta.pro rank
LiftOne industry classification
Industry- Product category
- Material Handling Equipment Dealership
- NAICS
- Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)
- akta.pro secondary industries
- Lifting & Hoisting Rental & Leasing (IMAHAJAN), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where LiftOne is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices22 records
Markets served
LiftOne business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Equipment Sales: Sale of new material handling equipment including forklifts, aerial lifts, industrial vehicles, railcar movers, and specialty equipment from manufacturers Hyster, Yale, Combilift, and others. Equipment sold includes internal combustion, electric, and hybrid models.
- Used Equipment Sales: Sale of pre-owned and certified used material handling equipment with warranty tiers (Gold, Silver) covering different levels of inspection and service history documentation.
- Equipment Rental: Short-term and long-term rental of material handling equipment. Rental charges include daily, weekly, and 4-week rates with normal use allowances (8 hours/day, 40 hours/week, 160 hours/month). Excessive use billed at overtime rates. Over 4,000 pieces of rental equipment available.
- Parts and Accessories: Sale of genuine and aftermarket parts and accessories for material handling equipment. Over 11 million parts and accessories available for 100+ manufacturers. Includes tires, filters, safety accessories, and other consumables.
- Service and Maintenance: Maintenance, repair, and service contracts for material handling equipment. 24/7 emergency service available. Services performed by 700+ factory-trained technicians averaging 80 hours of factory training per year.
- Operator Training: OSHA-compliant training classes for forklift operators, including train-the-trainer, technical and operator training courses customized for specific business needs and equipment types.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lease Options - Forklift Lease Starting Price |
| Usage-based | Pay-as-you-go | Rental Rates - Daily, Weekly, 4-Week Billing |
| One time/ perpetual license | Pay-as-you-go | Used Equipment Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
LiftOne product offering
Product offeringCore offering
LiftOne sells, rents, and services material handling equipment including forklifts, aerial lifts, industrial vehicles, railcar movers, and trailer spotters from manufacturers such as Hyster, Yale, Combilift, and Ottawa. The company operates 20+ full-service dealerships across the Southeast US, supported by 700+ factory-trained technicians, an inventory of 4,000+ rental units, and 11 million+ parts. LiftOne complements its equipment offerings with fleet management digital tools (LiftOne Now and Fleet Assurance), operator training, warehouse automation, and dock and door solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- New Forklifts
Quantifiable outcome
- Preventive maintenance helps reduce total cost of ownership and minimize unplanned downtime
- +2 more outcomes
Companies that use LiftOne
Customer profileNamed customers5 records
Segments11 records
Ideal customer profiles5 records
LiftOne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature5 records
LiftOne partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered primary, core, secondary and flagship.
- HysterprimaryLiftOne is an authorized Hyster dealer, selling new Hyster forklifts, aerial lifts, and industrial vehicles. Hyster is a major manufacturer of lift trucks and material handling equipment. LiftOne has been repeatedly recognized as a Hyster Dealer of Distinction (2021-2025).
- YaleprimaryLiftOne is an authorized Yale dealer, selling new Yale forklifts and material handling equipment. LiftOne was appointed by Hyster-Yale as Authorized Yale Dealer in 11 additional territories. Has been repeatedly recognized as Yale Dealer of Excellence (2021-2025).
- CombiliftcoreLiftOne offers Combilift products including multi-directional forklifts, aisle masters, and special application equipment. Products featured include C17300 ET Multi Directional Electric Forklift and other models.
- OttawacoreLiftOne offers Ottawa terminal tractors and trailer spotters as part of its product lineup.
- Rail KingcoreLiftOne offers Rail King railcar movers as part of its specialty equipment lineup.
- GeniecoreLiftOne offers Genie aerial work platforms as part of its product portfolio.
- JLGcoreLiftOne offers JLG aerial lifts and boom lifts as part of its product lineup.
- SellicksecondaryLiftOne offers Sellick equipment including lift trucks and material handling equipment.
- Weisiger GroupflagshipLiftOne is a subsidiary of Weisiger Group Inc., a fourth-generation family-owned company founded in 1926. Weisiger Group operates Carolina Cat and LiftOne businesses, serving the Southeast's construction, power systems, and material handling industries. Weisiger Group was named 2026 US Best Managed Companies Gold Standard honoree for the sixth consecutive year.
- Hyster-Yale GroupprimaryLiftOne operates as an authorized dealer for both Hyster and Yale brands, which are manufactured by Hyster-Yale Group. The company shares information with Hyster-Yale including Caterpillar data governance.
- Caterpillar Inc.coreLiftOne's parent company Weisiger Group has relationships with Caterpillar Inc. through Carolina Cat. The privacy policy references Caterpillar account integration for certain website functions. Caterpillar's Data Governance Statement applies to connected equipment and digital offerings.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
LiftOne competitors and assessment
Company assessmentDirect peers
- Briggs Equipment: Material handling equipment dealer and rental provider serving the US South and beyond. LiftOne directly acquired Briggs Equipment's Atlanta operations in 2021, making them a closely overlapping dealer competitor in the same Southeast region.
- Toyota Material Handling Systems: One of the largest material handling equipment manufacturers with an extensive authorized dealer network across the US. Competes directly with LiftOne as a multi-line forklift, aerial lift, and warehouse solutions provider with overlapping customer verticals.
- Raymond Corporation: Material handling equipment manufacturer and dealer network operator (Toyota Industries subsidiary). Competes head-to-head with LiftOne's Hyster/Yale offerings across forklifts, fleet management, and warehouse automation solutions.
- Crown Equipment Corporation: Major forklift manufacturer with direct dealer network across the US. Competes with LiftOne across industrial trucks, warehouse equipment, and fleet management technologies for similar enterprise customer segments.
- Stribling Equipment: Material handling equipment dealer serving the Southeast US with multiple locations. Direct competitor to LiftOne offering new and used forklifts, rentals, parts, and service across overlapping Southeast geographies.
- Eastern Lift Truck: Material handling dealer serving the Mid-Atlantic and Southeast US. Competes with LiftOne across forklifts, aerial lifts, parts, service, and operator training for similar enterprise and 3PL customer bases.
- MH Equipment: Material handling equipment dealer and warehouse solutions provider across the Midwest and Southeast. Directly comparable to LiftOne as a multi-OEM dealer offering forklifts, automation, fleet management, and integrated warehouse solutions.
Broad incumbents
- Hyster-Yale Materials Handling: Manufacturer of Hyster and Yale lift trucks and parent OEM of LiftOne's flagship partnerships. While LiftOne is a downstream dealer customer, Hyster-Yale's broader dealer network, direct accounts, and telematics platforms (Hyster Tracker, Yale Vision) shape the competitive landscape.
- KION Group: Global material handling equipment manufacturer (parent of Linde Material Handling, STILL, Dematic). Competes with LiftOne's portfolio through independent dealer networks serving enterprise customers in warehousing, logistics, and manufacturing.
- United Rentals: Largest equipment rental company in North America. While broader in scope (includes aerial lifts and industrial equipment rentals), United Rentals competes with LiftOne's rental fleet in the Southeast for industrial customer accounts needing short-term material handling equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LiftOne social profiles
Digital presenceLiftOne compliance and trust
Trust signalCompliance2 records
LiftOne financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiftOne leadership team
Management profileNumber of profiles
LiftOne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiftOne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiftOne
What does LiftOne do?
LiftOne sells, rents, and services material handling equipment including forklifts, aerial lifts, industrial vehicles, railcar movers, and trailer spotters from manufacturers such as Hyster, Yale, Combilift, and Ottawa. The company operates 20+ full-service dealerships across the Southeast US, supported by 700+ factory-trained technicians, an inventory of 4,000+ rental units, and 11 million+ parts. LiftOne complements its equipment offerings with fleet management digital tools (LiftOne Now and Fleet Assurance), operator training, warehouse automation, and dock and door solutions.
Is LiftOne a public or private company?
LiftOne is a private company. It is classified as family owned and is currently operating.
When was LiftOne founded?
LiftOne was founded in 1926. It employs 1,001 to 5,000 people.
Where is LiftOne based?
LiftOne is headquartered in Charlotte, United States, in the North America region.
How does LiftOne make money?
Six revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, equipment Rental, parts and Accessories, service and Maintenance and operator Training.
Who are LiftOne's main competitors?
Direct peers on record are Briggs Equipment, Toyota Material Handling Systems, Raymond Corporation, Crown Equipment Corporation, Stribling Equipment, Eastern Lift Truck and MH Equipment. Broad incumbents are Hyster-Yale Materials Handling, KION Group and United Rentals.
Does LiftOne have an API?
No public API is recorded for LiftOne.
What industry is LiftOne in?
LiftOne's product category is Material Handling Equipment Dealership. Its primary akta.pro industry code is IMAHABAA, Forklifts & Industrial Trucks (IC & Electric), with a secondary code of IMAHAJAN, Lifting & Hoisting Rental & Leasing. Its NAICS code is 333924 and its SIC code is 3537.