What 33sticks does

33sticks is a privately held, founder-owned boutique analytics consultancy founded in 2013 by Hila Dahan and Jason Thompson. The firm delivers four core services — Strategic Analytics Advisory, Advanced Analysis & Insights, Optimization & Personalization, and Data Architecture & Implementation — to enterprise organizations that already have in-house analytics teams but struggle to extract value, trust their data, run disciplined experimentation, or align analytics with business objectives. Engagement structures are typically 6-12 month strategic advisory partnerships, 3-6 month focused transformation initiatives, or 4-8 week strategic assessments, with senior experts directly involved throughout.

The technology approach is tool-agnostic: the team consults across Adobe Analytics, Google Analytics 4, Amplitude, Snowplow, and tag management systems such as Adobe Launch and DTM, including server-side architecture implementation. The firm's only proprietary intellectual property is the Matrix Methodology, a maturity assessment framework that models analytics capability development as uneven across multiple dimensions rather than linearly. There is no software product, API, or platform; the firm does not publish pricing, contract on hourly rates, or maintain offshore delivery. Customer logos span major cruise lines (Princess, Norwegian), media (HBR, Viacom), sports (Major League Baseball), gaming/hospitality (Caesars), retail (Target, VANS), and analytics platforms (Adobe).

Revenue is generated exclusively through direct, quote-based professional services engagements sold by the founders. The firm accepts only a limited number of new clients per quarter, operates fully remote, and relies on thought-leadership content (blog articles, webinars, podcasts, conference speaking, an ETSU academic partnership, and an educational children's book) for inbound demand. The company is bootstrapped with no disclosed funding rounds, no parent company, and no acquisitions, and is positioned as an antithesis to traditional agency leverage models.

Name

33sticks

Legal name

33 Sticks, LLC

Website

https://33sticks.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

33sticks is a founder-owned boutique analytics consultancy that partners with enterprise organizations on strategic advisory, advanced analysis, optimization, and data architecture engagements, delivered directly by senior experts using its proprietary Matrix Methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

Woodland Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Strategic Analytics Advisory Services: Ongoing strategic guidance and support for analytics programs with 6-12 month commitment engagements; dedicated senior advisor model
2. Focused Transformation Initiatives: Specific, well-defined analytics challenges requiring expert intervention; 3-6 month initiative-specific engagements with custom team composition
3. Strategic Assessment & Roadmap: Expert evaluation of current analytics program with strategic guidance for future development; 4-8 week engagements with senior advisor and assessment specialists

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

33sticks is a boutique analytics consultancy that delivers strategic advisory services to enterprise organizations with in-house analytics teams. It sells four core service lines—Strategic Analytics Advisory, Advanced Analysis & Insights, Optimization & Personalization, and Data Architecture & Implementation—supported by its proprietary Matrix Methodology for assessing analytics maturity. Engagements are tool-agnostic and typically span 3-12 months with senior experts directly involved.

Product overview

33 Sticks is a boutique analytics consulting firm offering four core consulting services: Strategic Analytics Advisory, Advanced Analysis & Insights, Optimization & Personalization, and Data Architecture & Implementation. These services are delivered through a partnership model where clients work directly with senior analytics experts. The company also offers educational products including 'A is for Analytics', an illustrated children's book teaching analytics terminology. Central to their approach is their proprietary Matrix Methodology for assessing analytics maturity across multiple dimensions.

Differentiator

Problem solved

Functional benefit

Brands

• A is for Analytics: An illustrated children's book teaching analytics terminology to young kids, from 'Analytics' to 'Z-Score'. Part of the company's initiative to advance data literacy and create the next generation of critical thinkers.
• Matrix Methodology

Products and services

• Strategic Analytics Advisory

Quantifiable outcome

• Global manufacturer increased analytics adoption by 142% and data confidence from 28% to 87%
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• East Tennessee State University (ETSU)coreStrategic or Co-development Partner · 1 February 2025Strategic academic partnership spanning 8+ years with ETSU's Department of Marketing and Media and Research Corporation. Jason Thompson serves as Executive Board Member and Industry Fellow. Partnership includes internship program launched February 2025, student mentoring, and initiatives bridging academia and industry.
• ObservePointminorGTM or Marketing PartnerCo-hosted webinar on Building a Digital Governance System (July 2023). Partnership through joint educational content on analytics governance and data quality topics.
• AccuticsminorGTM or Marketing PartnerCo-hosted webinars including 'Fun with Adobe Launch' and interview content. Partnership for educational content around analytics implementation and data strategy.
• TLC (The Lunch Club)minorGTM or Marketing PartnerCo-hosted webinar 'The Emperor Has No Clothes' on cookies and tracking misconceptions (December 2024).
• SUPERWEEK Analytics ConferenceminorGTM or Marketing PartnerConference participation with presentations on organizational silos (Jenn Kunz) and data collection challenges (expert panel). Industry visibility and thought leadership platform.
• Adobe NOAM East User GroupminorGTM or Marketing PartnerFeatured presentations including 'Another Fantastic Friday' (Jenn Kunz, Feb 2025) and 'Adobe Analytics Fantastic Friday' (Jason Thompson, Nov 2024).

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Perficient: Large digital consultancy with a significant Adobe and analytics practice; competes for mid-market and enterprise analytics implementation and strategy engagements.
• Slalom: Large US-focused strategy and technology consultancy with a dedicated analytics practice; competes for the same enterprise analytics transformation RFPs but at significantly greater scale.
• Deloitte Digital (Deloitte): Global Big Four digital consultancy offering analytics strategy, martech, and customer data platform services; competes with 33 Sticks at the enterprise tier for full-scale transformation mandates.
• Accenture Song: Accenture's digital experience and analytics arm; addresses similar analytics strategy, personalization, and data architecture needs for global enterprise clients.

Emerging players

• Credera: Technology and analytics consultancy with growing data and analytics practice; comparable in boutique positioning and senior-led delivery, but broader in technology scope.

Direct peers

• Analytics8: Independent analytics consulting firm focused on strategy, data architecture, and implementation services — competes directly with 33 Sticks for enterprise analytics advisory engagements.
• Bounteous: Digital analytics and experience consultancy that partners with Adobe and major martech platforms; comparable in analytics strategy/advisory offerings and enterprise client base, though larger in scale.
• Search Discovery (now Brainlabs): Analytics-driven digital media and analytics consultancy with strong Adobe and Google Analytics practices; overlaps with 33 Sticks on analytics transformation, tagging, and data strategy work.
• Cardinal Path (now part of Dept): Long-standing Adobe Analytics specialty consultancy with deep martech and data strategy offerings; highly comparable in tooling focus and enterprise client orientation.
• Blast Analytics & Marketing: Boutique analytics and marketing consultancy specializing in Adobe Analytics, Google Analytics, and Tag Manager implementations — closely mirrors 33 Sticks in size, tooling focus, and senior-led delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/33-sticks
• Xx.com/33sticks
• Facebookfacebook.com/33sticks

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 33sticks