What Blast Analytics does

Blast Analytics & Marketing, Inc. is a privately held analytics and customer experience consulting firm founded in 1999 and headquartered in Roseville, California, with eight additional offices across major US metros and one in London. The firm serves enterprise and mid-market organizations through strategic consulting engagements structured around its proprietary SIOT methodology (Strategy, Implementation, Optimization, Training), with a service portfolio spanning business analytics, marketing analytics, digital analytics, data management, data visualization, analytics audits, customer experience consulting, and customer journey optimization. Delivery is enabled by certified partnerships with Adobe (Gold Solution Partner), Google Marketing Platform (Sales Consulting Partner since 2008), Tealium (Certified Agency Partner), Optimizely (2021 Partner of the Year), and Tableau, among others.

The company's underlying technology stack is consultative rather than productized: there are no SaaS applications, public APIs, or proprietary AI models disclosed. Core IP is concentrated in the SIOT framework, the analytics maturity benchmarking tool, and the Measurement For Success assessment approach, all packaged as professional services. Predictive analytics capabilities (RFM analysis, CLV modeling, attribution, marketing mix modeling) are applied within client engagements using data sourced from the supported platforms. The firm also operates a forward-looking sub-brand, BlastX, and has productized lower-friction engagements under its Quick Start Solutions line.

Commercially, Blast operates a professional services revenue model, delivering consulting on retainer or project basis with multi-year contract potential and no publicly disclosed pricing tiers. GTM is sales-led enterprise field sales with phone and consultation-request entry points, amplified through technology partner co-marketing and content marketing via its blog. Customers include NBA, The Wall Street Journal, Weight Watchers, Ulta Beauty, The North Face, State Farm, Intuit, Duke Energy, Autodesk, CommonSpirit Health, and Centers for Medicare & Medicaid Services (Healthcare.gov). With 51-100 employees, no disclosed funding, and no parent company, the firm operates as an independent, owner-managed consultancy whose primary defensibility rests on talent credentials, partner certifications, and decades of accumulated methodology.

Name

Blast Analytics

Legal name

Blast Analytics & Marketing, Inc.

Website

https://blastanalytics.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Blast Analytics is an enterprise analytics and customer experience consulting firm founded in 1999, serving Fortune 500 and government clients across the US and UK through its proprietary SIOT methodology and certified partnerships with Adobe, Google, Tealium, Optimizely, and Tableau.

Ownership category

akta.pro rank

Product category

Analytics Consulting Services

NAICS

Marketing Consulting Services (541613), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Business Process & Digital Transformation Consulting (BPAEAAAD)

akta.pro secondary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Analytics consulting services
• Digital analytics consulting
• Customer experience consulting
• Data management services
• Marketing analytics consulting

Headquarters

HQ city

Rocklin

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Analytics Consulting Services: Professional consulting services provided on retainer or project basis, delivering strategic analytics, customer experience, and digital marketing expertise to enterprise clients. Services span business analytics, marketing analytics, digital analytics, data management, data visualization, and analytics audits.
2. Training Services: Ongoing education and training for client teams including Adobe Analytics training, Google Analytics training, Data Storytelling training, and governance training to ensure sustained success.
3. Quick Start Solutions: Accelerated consulting packages designed to deliver immediate impact and provide foundation for sustainable success in areas like customer experience, experimentation, personalization, and data integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Blast Analytics is a strategic analytics consulting company that helps enterprise and mid-market organizations transform data into actionable insights through its proprietary SIOT (Strategy, Implementation, Optimization, Training) methodology. The firm delivers certified consulting services across Adobe, Google Marketing Platform, Tealium, Optimizely, and Tableau ecosystems, covering business analytics, marketing analytics, digital analytics, data management, data visualization, analytics audits, and customer experience optimization. Engagements are delivered on a project or retainer basis by certified consultants.

Product overview

Blast Analytics is a strategic analytics consulting company offering a comprehensive portfolio of consulting services organized around its SIOT (Strategy, Implementation, Optimization, Training) methodology. The core offering is Analytics Consulting, which encompasses Business Analytics, Marketing Analytics, Digital Analytics, Data Management, Data Visualization, Data Analysis & Insights, and Analytics Audits. The company also provides dedicated Customer Experience (CX) Consulting covering Customer Journey Optimization, Customer Journey Analytics, Customer Journey Strategic Roadmap, Customer Journey Mapping, Customer Journey Orchestration, and Testing & Personalization. Key platform-specific consulting services include Adobe Experience Cloud Consulting (Gold Solution Partner), Google Analytics Consulting Services (Certified Partner), and Customer Data Platform (CDP) Consulting for Tealium and Adobe AEP. Quick Start Solutions provide accelerated engagement packages for specific use cases. All services are delivered by certified consultants with expertise across major analytics and marketing technology platforms.

Differentiator

Problem solved

Functional benefit

Brands

• BlastX: A sub-brand/initiative mentioned on the main website, with its own separate website at blastx.com. Referenced as 'See where we're headed with BlastX' and 'See what we're up to with BlastX.'

Products and services

• Analytics Consulting

Quantifiable outcome

• Increased advertising ROI through data-driven marketing decisions
• +3 more outcomes

Named customers27 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• OptimizelycoreTechnology or Integration · 1 January 2021Gold Partner and 2021 Partner of the Year award winner. Provides Web Experimentation and Personalization implementation services. Strategic partnership for testing and personalization consulting.
• AdobecoreTechnology or IntegrationGold Solution Partner specializing in Adobe Analytics, Adobe Target, Adobe Experience Platform, and Adobe Customer Journey Analytics. Offers certified consultants available for measurement strategy, technical implementation, optimization analysis, and customized Adobe training on retainer or project basis.
• Google Marketing PlatformcoreTechnology or IntegrationSales Consulting Partner for Google Marketing Platform including Analytics 360, Tag Manager 360, Optimize 360, Data Studio, Display & Video 360, Search Ads 360, and Surveys 360. Certified since 2008.
• TealiumcoreTechnology or IntegrationCertified Agency Consulting Partner for Tealium iQ Tag Management and Tealium AudienceStream CDP. Long-standing partnership implementing Tealium solutions for major clients including Healthcare.gov.
• TableaucoreTechnology or IntegrationCertified Partner for Tableau data visualization consulting. Helps clients connect to data, create impactful visualizations, and share across organizations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KPI Partners: Analytics and data management consultancy with deep Adobe and enterprise data warehouse expertise — directly comparable to Blast on platform certifications and enterprise analytics delivery.
• Cardinal Path: Digital analytics consulting firm specializing in Google Analytics, Adobe Analytics, and marketing measurement — the closest direct peer to Blast Analytics in terms of service portfolio, platform certifications, and enterprise mid-market target customers.
• 33 Sticks: Boutique analytics consulting firm focused on digital analytics implementation, data strategy, and martech — comparable to Blast in size, Adobe/Google partner status, and enterprise customer focus.
• Brainlabs: Digital media and analytics consultancy working across paid media, SEO, and analytics platforms with enterprise clients — overlaps with Blast on analytics, testing, and data-driven marketing services.

Broad incumbents

• Slalom Consulting: Large US consulting firm with a dedicated analytics and customer experience practice serving enterprise and mid-market clients — overlaps significantly with Blast's analytics and CX consulting offerings at larger scale.
• Perficient: Public digital consultancy with substantial Adobe and analytics practices offering enterprise transformation, martech implementation, and data services — directly competes with Blast for enterprise analytics engagements.
• Merkle (Dentsu): Global data-driven marketing and customer experience consultancy within Dentsu, with strong Adobe, Tealium, and CDP capabilities serving Fortune 500 clients — comparable enterprise buyer profile and platform partnerships to Blast.
• Deloitte Digital: Big 4 digital transformation arm that absorbed Cardinal Path; competes with Blast for enterprise analytics, martech, and customer experience transformation engagements at significantly larger scale.
• Accenture Song: Global experience and analytics consultancy that competes for large enterprise martech, customer journey, and analytics transformation programs that overlap with Blast's core offerings.

Emerging players

• ThoughtSpot Consulting Partners: AI-driven analytics platform whose certified partner ecosystem delivers enterprise analytics consulting comparable to Blast's data visualization and BI practice.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/blastanalytics

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blast Analytics