Medialink
Medialink Group Limited is a Hong Kong-listed IP management company that licenses and distributes Asian anime content and brand rights (Gintama, Gundam, Jujutsu Kaisen) to broadcasters, streaming platforms, and licensees across Asia-Pacific, while operating the Ani-One YouTube channels and Ani-Mall e-commerce platform as direct-to-consumer channels.
- Company typePublic
- Founded1994
- HeadquartersKowloon City, Hong Kong SAR China
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Medialink does
Medialink Group Limited is a Hong Kong-based intellectual property (IP) management company founded in 1994 by Ms. Lovinia Chiu that operates a 360-degree IP ecosystem centered on anime and Asian media content. The company distributes animation, variety shows, TV dramas, and animated/live-action movies to broadcasters and streaming platforms across Asia, and licenses brand rights — merchandising, location-based entertainment, and promotional rights — for premium anime properties including Gintama, Gundam, My Hero Academia, and Jujutsu Kaisen to licensees across the Asia-Pacific region.
The company's product surface extends beyond traditional licensing into owned direct-to-consumer channels: the Ani-One YouTube network (Ani-One Asia, Ani-One Chinese, plus regional channels for Thailand, Philippines, and Vietnam) reaches 5M+ subscribers and 980M+ views, and the Ani-Mall e-commerce platform sells anime merchandise and exclusive boutique products. Complementary brands include Whateversmiles (proprietary merchandise), Ani-Kids (children's content), and event properties such as CON-CON HONG KONG. Corporate operations are run from a Hong Kong headquarters with offices in Shanghai, Beijing, Taiwan, Singapore, Kuala Lumpur, and Jakarta, supported by a network of wholly-owned subsidiaries, holding entities, and a joint venture (Sunrise eMarketing Limited).
Medialink generates revenue across four streams: content distribution licensing royalties, brand licensing royalties, e-commerce product sales (Ani-Mall), and YouTube advertising/monetization (Ani-One). Pricing is quote-based and not publicly disclosed, reflecting a B2B licensing model with broadcasters, streaming platforms, and brand licensees. The company went public on the Main Board of the Hong Kong Stock Exchange on 21 May 2019 (Stock Code: 2230.HK) and remains founder-controlled, with the Chiu sisters — Lovinia (Chairman/CEO), Noletta (Managing Director of Brand Acquisition and Licensing), and Barbara — holding core leadership roles.
Medialink firmographics
Firmographics- Name
- Medialink
- Legal name
- Medialink Group Limited
- Website
- https://medialink.com.hk
- Company type
- Public
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Medialink Group Limited is a Hong Kong-listed IP management company that licenses and distributes Asian anime content and brand rights (Gintama, Gundam, Jujutsu Kaisen) to broadcasters, streaming platforms, and licensees across Asia-Pacific, while operating the Ani-One YouTube channels and Ani-Mall e-commerce platform as direct-to-consumer channels.
- Ownership category
- akta.pro rank
Medialink industry classification
Industry- Product category
- IP Management and Anime Content Distribution
- NAICS
- Motion Picture and Video Distribution (51212), Motion Picture and Video Distribution (512120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Hobby, Toy, and Game Retailers (45912)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Merchandising, Character & Brand Licensing (MPADALAF)
- akta.pro secondary industries
- Children’s/Educational Program Syndication (MPABAMAH), Ancillary & Derivative Rights Licensing (Remakes, Spin-offs, Merchandising) (MPABANAJ), Digital/Interactive Toys & Accessories Distribution (CRAOAMAJ)
Keywords
Where Medialink is headquartered
LocationHeadquarters
- HQ city
- Kowloon City
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices7 records
Markets served
Medialink business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Content Distribution: Distribution of media content related to animation, variety shows, TV dramas, and animated/live-action movies to broadcasters and streaming platforms across Asia.
- Brand Licensing: Merchandising rights, location-based entertainment rights, and promotion rights licensing from various brand licensors in the Asia-Pacific region.
- E-commerce (Ani-Mall): Own e-commerce platform selling animation products and exclusive anime boutique items directly to consumers.
- YouTube Channel Revenue: Revenue from Ani-One YouTube channels including AdSense and platform monetization across multiple regional channels.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Medialink product offering
Product offeringCore offering
Medialink Group Limited distributes licensed anime, variety shows, TV dramas, and movies to broadcasters and streaming platforms across Asia, and licenses premium anime IP (e.g., Gintama, Gundam, My Hero Academia, Jujutsu Kaisen) for merchandising, location-based entertainment, and promotional rights. The company complements these B2B activities with owned consumer channels — the Ani-One YouTube network (5M+ subscribers, 980M+ views) and the Ani-Mall e-commerce platform — plus the Whateversmiles merchandise brand and Ani-Kids children's content line.
Product overview
Medialink Group Limited is an intellectual property (IP) management company offering a multi-platform entertainment portfolio. The business operates across two core verticals: Content Distribution (managing Ani-One YouTube channels and distributing animation, drama, and variety content across Asia) and Brand Licensing (representing properties like Gintama, Gundam, Jujutsu Kaisen, and My Hero Academia for merchandising and promotional rights). Complementary offerings include Ani-Mall e-commerce platform, Whateversmiles merchandise brand, Creative Content production, and Movie distribution services. The company connects Asian audiences to global entertainment IPs through its integrated 360-degree IP ecosystem spanning content, licensing, and location-based entertainment.
Differentiator
Problem solved
Functional benefit
Brands
- Ani-One: YouTube channels including Ani-One Asia (Asia-focused), Ani-One Chinese official channel, and South East Asia channels (Thailand, Philippines, Vietnam) with over 5 million subscribers and 980 million views
- Ani-Mall
- Ani-Kids
Products and services
- Ani-Mall Medialink's owned e-commerce platform (ani-mall.asia) selling anime products and exclusive anime boutique merchandise directly to consumers across Asia.
- Ani-One YouTube Channels Medialink's owned multi-region anime YouTube network — Ani-One Asia, Ani-One Chinese, Ani-One Thailand, Ani-One Philippines, and Ani-One Vietnam — distributing anime content to over 5 million subscribers with 980M+ cumulative views across Asia.
- Content Distribution Services B2B distribution of licensed anime, variety shows, TV dramas, and animated and live-action movies to broadcasters and streaming platforms across the Asia-Pacific region.
- Brand Licensing Services B2B licensing of premium anime IP — including Gintama, Gundam, My Hero Academia, and Jujutsu Kaisen — for merchandising rights, location-based entertainment rights, and promotion rights across the Asia-Pacific region.
- Whateversmiles Merchandise Brand Medialink's owned merchandise brand (whateversmiles.com) producing and selling anime and entertainment-related products to consumers.
- Ani-Kids Medialink's children's content brand offering animated entertainment targeted at younger audiences across Asia.
- Movie Distribution and Licensing Theatrical and home-video distribution and licensing of animated and live-action movies across Asian markets as part of Medialink's broader content distribution business.
Quantifiable outcome
- 5M+ YouTube subscribers and 980M+ views across Ani-One channels
Companies that use Medialink
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Medialink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Medialink partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights6 records
Medialink competitors and assessment
Company assessmentDirect peers
- Crunchyroll: Sony-owned anime streaming and distribution platform serving global (including Asia) audiences. Direct competitor in anime content distribution and licensing, with a far larger direct streaming subscriber base.
- Muse Communication: Taiwan-based anime distributor and licensor across Asia. Directly comparable in business model — acquiring Japanese anime rights and licensing them to broadcasters and streaming platforms in the region.
- Aniplex: Sony-owned Japanese anime production and global licensing company. Comparable to Medialink as a licensor of major anime franchises, but with full ownership of IP rather than third-party licensing.
- Toei Animation: Major Japanese anime producer (Dragon Ball, One Piece, Gundam) with international distribution and licensing arms. Comparable in anime IP licensing and merchandising across Asia, albeit as an IP owner rather than independent licensee.
- Bilibili: Major Chinese-language youth-focused platform with anime streaming, licensing, and merchandise operations. Comparable to Medialink in anime distribution across Asia, with stronger direct-to-consumer platform reach but more vertically integrated.
- Viz Media: Joint venture of Shueisha, Shogakukan, and Shogakukan-Shueisha Productions distributing anime and manga in North America and select Asia markets. Comparable in anime licensing and merchandising.
Broad incumbents
- iQIYI: Major Chinese streaming platform operated by Baidu that licenses and distributes anime alongside broader entertainment content. Comparable in acquiring anime rights for Asian markets, with a much broader content portfolio.
- Tencent Video: Chinese streaming giant (Tencent) with significant anime licensing and original production operations. Part of the broader Tencent content ecosystem that competes with Medialink's producer-side relationships.
Regional players
- Sanrio: Japanese character licensing company (Hello Kitty) with strong Asia-Pacific merchandising and licensing operations. Comparable business model in character/brand licensing, with original IP ownership rather than third-party licensing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Medialink social profiles
Digital presenceMedialink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medialink leadership team
Management profileNumber of profiles
Profiles7 records
Medialink subsidiaries and ownership
Company hierarchySubsidiaries19 records
Medialink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medialink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medialink
What does Medialink do?
Medialink Group Limited distributes licensed anime, variety shows, TV dramas, and movies to broadcasters and streaming platforms across Asia, and licenses premium anime IP (e.g., Gintama, Gundam, My Hero Academia, Jujutsu Kaisen) for merchandising, location-based entertainment, and promotional rights. The company complements these B2B activities with owned consumer channels — the Ani-One YouTube network (5M+ subscribers, 980M+ views) and the Ani-Mall e-commerce platform — plus the Whateversmiles merchandise brand and Ani-Kids children's content line.
Is Medialink a public or private company?
Medialink is a public company. It is classified as public and is currently operating.
When was Medialink founded?
Medialink was founded in 1994. It employs 51 to 100 people.
Where is Medialink based?
Medialink is headquartered in Kowloon City, Hong Kong SAR China, in the Asia region.
How does Medialink make money?
Four revenue lines are on record. Content Distribution is the primary driver. The others are brand Licensing, E-commerce (Ani-Mall) and youTube Channel Revenue.
Who are Medialink's main competitors?
Direct peers on record are Crunchyroll, Muse Communication, Aniplex, Toei Animation, Bilibili and Viz Media. Broad incumbents are iQIYI and Tencent Video. Sanrio is listed as a regional player.
Does Medialink have an API?
No public API is recorded for Medialink.
What industry is Medialink in?
Medialink's product category is IP Management and Anime Content Distribution. Its primary akta.pro industry code is MPADALAF, Merchandising, Character & Brand Licensing, with a secondary code of MPABAMAH, Children’s/Educational Program Syndication. Its NAICS code is 51212 and its SIC code is 7822.