Medialink

IP Management and Anime Content Distributionmedialink.com.hk

Medialink Group Limited is a Hong Kong-listed IP management company that licenses and distributes Asian anime content and brand rights (Gintama, Gundam, Jujutsu Kaisen) to broadcasters, streaming platforms, and licensees across Asia-Pacific, while operating the Ani-One YouTube channels and Ani-Mall e-commerce platform as direct-to-consumer channels.

Company typePublic
Founded1994
HeadquartersKowloon City, Hong Kong SAR China
Headcount51–100
GTM typeB2B and B2C
OfferingServices

What Medialink does

Medialink Group Limited is a Hong Kong-based intellectual property (IP) management company founded in 1994 by Ms. Lovinia Chiu that operates a 360-degree IP ecosystem centered on anime and Asian media content. The company distributes animation, variety shows, TV dramas, and animated/live-action movies to broadcasters and streaming platforms across Asia, and licenses brand rights — merchandising, location-based entertainment, and promotional rights — for premium anime properties including Gintama, Gundam, My Hero Academia, and Jujutsu Kaisen to licensees across the Asia-Pacific region.

The company's product surface extends beyond traditional licensing into owned direct-to-consumer channels: the Ani-One YouTube network (Ani-One Asia, Ani-One Chinese, plus regional channels for Thailand, Philippines, and Vietnam) reaches 5M+ subscribers and 980M+ views, and the Ani-Mall e-commerce platform sells anime merchandise and exclusive boutique products. Complementary brands include Whateversmiles (proprietary merchandise), Ani-Kids (children's content), and event properties such as CON-CON HONG KONG. Corporate operations are run from a Hong Kong headquarters with offices in Shanghai, Beijing, Taiwan, Singapore, Kuala Lumpur, and Jakarta, supported by a network of wholly-owned subsidiaries, holding entities, and a joint venture (Sunrise eMarketing Limited).

Medialink generates revenue across four streams: content distribution licensing royalties, brand licensing royalties, e-commerce product sales (Ani-Mall), and YouTube advertising/monetization (Ani-One). Pricing is quote-based and not publicly disclosed, reflecting a B2B licensing model with broadcasters, streaming platforms, and brand licensees. The company went public on the Main Board of the Hong Kong Stock Exchange on 21 May 2019 (Stock Code: 2230.HK) and remains founder-controlled, with the Chiu sisters — Lovinia (Chairman/CEO), Noletta (Managing Director of Brand Acquisition and Licensing), and Barbara — holding core leadership roles.

Medialink firmographics

Firmographics

Name: Medialink
Legal name: Medialink Group Limited
Website: https://medialink.com.hk
Company type: Public
Founded year: 1994
Operating status: Operating
Headcount range: 51–100 employees
Short description: Medialink Group Limited is a Hong Kong-listed IP management company that licenses and distributes Asian anime content and brand rights (Gintama, Gundam, Jujutsu Kaisen) to broadcasters, streaming platforms, and licensees across Asia-Pacific, while operating the Ani-One YouTube channels and Ani-Mall e-commerce platform as direct-to-consumer channels.
Ownership category
akta.pro rank

Medialink industry classification

Industry

Product category: IP Management and Anime Content Distribution
NAICS: Motion Picture and Video Distribution (51212), Motion Picture and Video Distribution (512120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Hobby, Toy, and Game Retailers (45912)
SIC: Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)
akta.pro primary industry: Merchandising, Character & Brand Licensing (MPADALAF)
akta.pro secondary industries: Children’s/Educational Program Syndication (MPABAMAH), Ancillary & Derivative Rights Licensing (Remakes, Spin-offs, Merchandising) (MPABANAJ), Digital/Interactive Toys & Accessories Distribution (CRAOAMAJ)

Keywords

Anime content distribution
Brand licensing services
Anime IP management
Media content licensing
Anime merchandise retail

Where Medialink is headquartered

Location

Headquarters

HQ city: Kowloon City
HQ country: Hong Kong SAR China
HQ region: Asia

Offices7 records

Markets served

Medialink business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

Content Distribution: Distribution of media content related to animation, variety shows, TV dramas, and animated/live-action movies to broadcasters and streaming platforms across Asia.
Brand Licensing: Merchandising rights, location-based entertainment rights, and promotion rights licensing from various brand licensors in the Asia-Pacific region.
E-commerce (Ani-Mall): Own e-commerce platform selling animation products and exclusive anime boutique items directly to consumers.
YouTube Channel Revenue: Revenue from Ani-One YouTube channels including AdSense and platform monetization across multiple regional channels.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Medialink product offering

Product offering

Core offering

Medialink Group Limited distributes licensed anime, variety shows, TV dramas, and movies to broadcasters and streaming platforms across Asia, and licenses premium anime IP (e.g., Gintama, Gundam, My Hero Academia, Jujutsu Kaisen) for merchandising, location-based entertainment, and promotional rights. The company complements these B2B activities with owned consumer channels — the Ani-One YouTube network (5M+ subscribers, 980M+ views) and the Ani-Mall e-commerce platform — plus the Whateversmiles merchandise brand and Ani-Kids children's content line.

Product overview

Medialink Group Limited is an intellectual property (IP) management company offering a multi-platform entertainment portfolio. The business operates across two core verticals: Content Distribution (managing Ani-One YouTube channels and distributing animation, drama, and variety content across Asia) and Brand Licensing (representing properties like Gintama, Gundam, Jujutsu Kaisen, and My Hero Academia for merchandising and promotional rights). Complementary offerings include Ani-Mall e-commerce platform, Whateversmiles merchandise brand, Creative Content production, and Movie distribution services. The company connects Asian audiences to global entertainment IPs through its integrated 360-degree IP ecosystem spanning content, licensing, and location-based entertainment.

Differentiator

Problem solved

Functional benefit

Brands

Ani-One: YouTube channels including Ani-One Asia (Asia-focused), Ani-One Chinese official channel, and South East Asia channels (Thailand, Philippines, Vietnam) with over 5 million subscribers and 980 million views
Ani-Mall
Ani-Kids

Products and services

Ani-Mall Medialink's owned e-commerce platform (ani-mall.asia) selling anime products and exclusive anime boutique merchandise directly to consumers across Asia.
Ani-One YouTube Channels Medialink's owned multi-region anime YouTube network — Ani-One Asia, Ani-One Chinese, Ani-One Thailand, Ani-One Philippines, and Ani-One Vietnam — distributing anime content to over 5 million subscribers with 980M+ cumulative views across Asia.
Content Distribution Services B2B distribution of licensed anime, variety shows, TV dramas, and animated and live-action movies to broadcasters and streaming platforms across the Asia-Pacific region.
Brand Licensing Services B2B licensing of premium anime IP — including Gintama, Gundam, My Hero Academia, and Jujutsu Kaisen — for merchandising rights, location-based entertainment rights, and promotion rights across the Asia-Pacific region.
Whateversmiles Merchandise Brand Medialink's owned merchandise brand (whateversmiles.com) producing and selling anime and entertainment-related products to consumers.
Ani-Kids Medialink's children's content brand offering animated entertainment targeted at younger audiences across Asia.
Movie Distribution and Licensing Theatrical and home-video distribution and licensing of animated and live-action movies across Asian markets as part of Medialink's broader content distribution business.

Quantifiable outcome

5M+ YouTube subscribers and 980M+ views across Ani-One channels

Companies that use Medialink

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Medialink technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Medialink partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Medialink competitors and assessment

Company assessment

Direct peers

Crunchyroll: Sony-owned anime streaming and distribution platform serving global (including Asia) audiences. Direct competitor in anime content distribution and licensing, with a far larger direct streaming subscriber base.
Muse Communication: Taiwan-based anime distributor and licensor across Asia. Directly comparable in business model — acquiring Japanese anime rights and licensing them to broadcasters and streaming platforms in the region.
Aniplex: Sony-owned Japanese anime production and global licensing company. Comparable to Medialink as a licensor of major anime franchises, but with full ownership of IP rather than third-party licensing.
Toei Animation: Major Japanese anime producer (Dragon Ball, One Piece, Gundam) with international distribution and licensing arms. Comparable in anime IP licensing and merchandising across Asia, albeit as an IP owner rather than independent licensee.
Bilibili: Major Chinese-language youth-focused platform with anime streaming, licensing, and merchandise operations. Comparable to Medialink in anime distribution across Asia, with stronger direct-to-consumer platform reach but more vertically integrated.
Viz Media: Joint venture of Shueisha, Shogakukan, and Shogakukan-Shueisha Productions distributing anime and manga in North America and select Asia markets. Comparable in anime licensing and merchandising.

Broad incumbents

iQIYI: Major Chinese streaming platform operated by Baidu that licenses and distributes anime alongside broader entertainment content. Comparable in acquiring anime rights for Asian markets, with a much broader content portfolio.
Tencent Video: Chinese streaming giant (Tencent) with significant anime licensing and original production operations. Part of the broader Tencent content ecosystem that competes with Medialink's producer-side relationships.

Regional players

Sanrio: Japanese character licensing company (Hello Kitty) with strong Asia-Pacific merchandising and licensing operations. Comparable business model in character/brand licensing, with original IP ownership rather than third-party licensing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Medialink financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Medialink leadership team

Management profile

Number of profiles

Profiles7 records

Medialink subsidiaries and ownership

Company hierarchy

Subsidiaries19 records

Medialink funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Medialink M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medialink

What does Medialink do?

Is Medialink a public or private company?

Medialink is a public company. It is classified as public and is currently operating.

When was Medialink founded?

Medialink was founded in 1994. It employs 51 to 100 people.

Where is Medialink based?

Medialink is headquartered in Kowloon City, Hong Kong SAR China, in the Asia region.

How does Medialink make money?

Four revenue lines are on record. Content Distribution is the primary driver. The others are brand Licensing, E-commerce (Ani-Mall) and youTube Channel Revenue.

Who are Medialink's main competitors?

Direct peers on record are Crunchyroll, Muse Communication, Aniplex, Toei Animation, Bilibili and Viz Media. Broad incumbents are iQIYI and Tencent Video. Sanrio is listed as a regional player.

Does Medialink have an API?

No public API is recorded for Medialink.

What industry is Medialink in?

Medialink's product category is IP Management and Anime Content Distribution. Its primary akta.pro industry code is MPADALAF, Merchandising, Character & Brand Licensing, with a secondary code of MPABAMAH, Children’s/Educational Program Syndication. Its NAICS code is 51212 and its SIC code is 7822.