Palm Tree Crew Investments

What Palm Tree Crew Investments does

Palm Tree Crew Investments is a privately held investment vehicle founded in 2020 and headquartered in Miami Beach, Florida. Co-founded by Norwegian music producer Kygo (Kyrre Gørvell-Dahll), the firm manages investment portfolios and acquires and oversees operating companies across diversified business interests spanning entertainment, hospitality, consumer brands, and more recently distributed energy software. The company operates with a small team of 1-10 employees and combines financial investing with operating hospitality venues, leveraging Kygo's brand and music-industry network to source and support portfolio companies.

The firm's documented capital activity is concentrated in three thesis areas: artist-first social music technology, consumer/canned beverages, and distributed energy software. Palm Tree Crew participated as a repeat investor in Hook across multiple rounds, co-investing alongside Khosla Ventures, The Raine Group, Three Six Zero, Avex, Point72 Ventures, Imaginary Ventures, and Waverley Capital. It also participated in a $6 million seed round for Artemis (formerly Monalee) alongside Long Journey, Copec WIND Ventures, Ludlow Ventures, Shrug Capital, Coalition Operators, Plug and Play Ventures, FJ Labs, Tribeca Ventures, and Scott Banister. In consumer/hospitality, the firm partnered with canned cocktail brand SipMargs to distribute product through its hospitality venues while participating in a $3 million funding round.

Palm Tree Crew's business model blends venture investing with venue-based hospitality operations and brand partnerships. The company has an ongoing multi-year strategic partnership with the Pegasus World Cup to deliver entertainment experiences combining Thoroughbred racing with music, dining, and hospitality. No pricing, fee structure, AUM, or revenue disclosures are available, and the firm does not publicly detail its fund mechanics, ownership structure, or institutional LP base.

Name

Palm Tree Crew Investments

Website

https://ptc-holdings.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Palm Tree Crew Investments is a Miami Beach-based private investment vehicle co-founded by Norwegian producer Kygo that manages diversified portfolios across music technology, hospitality, consumer brands, and energy software, combining venture investing with operating hospitality venues.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales

Core offering

Palm Tree Crew Investments manages investment portfolios and acquires/oversees operating companies across diversified business interests, including technology startups, hospitality ventures, and consumer brands. The firm functions primarily as an investment vehicle, deploying capital across music technology, climate-tech, and consumer/hospitality sectors via direct equity investments and strategic partnerships.

Product overview

Palm Tree Crew Investments is an investment vehicle co-founded by Norwegian producer Kygo. Based on available source data, the company primarily functions as an investor in technology and entertainment startups, with documented investments in social music platforms, climate-tech companies, and hospitality ventures. No specific proprietary products or services are detailed in the available sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Portfolio Management

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Pegasus World CupcoreStrategic or Co-development Partner · 12 January 2026Palm Tree Crew has an ongoing partnership with the Pegasus World Cup to deliver signature entertainment experiences combining Thoroughbred competition with music, dining, and hospitality. This multi-year partnership continues to deliver entertainment at the prestigious horse racing event.
• SipMargsminorGTM or Marketing Partner · 11 March 2025Palm Tree Crew, co-founded by Norwegian producer Kygo, partnered with SipMargs to sell the canned cocktail margarita brand in their hospitality venues. This is a retail/hospitality distribution partnership as part of SipMargs' expanded distribution strategy.

Recent moves5 records

Expansion highlights4 records

Direct peers

• VaynerFund: Gary Vaynerchuk's venture fund investing across consumer, media, and technology sectors. Comparable as a founder-led investment firm leveraging personal brand and network for deal access.
• Plus Capital: Scooter Braun's investment firm focused on consumer, entertainment, and media-adjacent ventures. Comparable as a celebrity-founded investment vehicle operating in adjacent verticals with similar co-investor strategy.
• Sound Ventures: Ashton Kutcher and Guy Oseary's venture fund focused on tech and consumer investments. Directly comparable as a celebrity-driven venture investment vehicle with strategic capital deployment across high-growth verticals.
• Mantis VC: Venture fund founded by The Chainsmokers, deploying capital into consumer, frontier tech, and entertainment-adjacent startups. Closely comparable as an artist-led investment vehicle with similar deal sourcing advantages.
• WndrCo: Jeffrey Katzenberg's holding and investment company spanning media, technology, and consumer. Comparable as a celebrity-executive-led investment vehicle with both portfolio investments and operating company involvement.

Broad incumbents

• Primary Wave Music: Music IP investment, publishing, and talent management company with established catalog acquisitions. Related as an entertainment IP investor, but at significantly larger scale with focused music thesis.
• Endeavor Group Holdings: Talent representation and entertainment holding company spanning sports, fashion, and media. Comparable as a celebrity-driven entertainment holding business, but at public-company scale and broader scope.
• Hipgnosis Songs Fund: Publicly-traded music royalty investment fund managing billions in song catalog rights. Related as entertainment IP investor at institutional scale, contrasting with PTC's early-stage venture approach.

Others

• A24: Independent entertainment company with brand-driven IP investment and distribution across film, TV, and consumer products. Adjacent as an entertainment brand-driven investment operator in similar creator-economy spaces.
• CONCORD Music Group: Independent music publisher and label with active catalog acquisitions and artist services. Related as a music IP and entertainment investment operator, though at significantly larger scale with broader publishing operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/palmtreecrew

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments13 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palm Tree Crew Investments