Novi
Novi is a small San Francisco-based private company founded in 2013; available sources describe it either as a personalized news-reading mobile app or as an AI-driven market research solution for startups, with no public pricing, revenue model, or named customers disclosed.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Novi firmographics
Firmographics- Name
- Novi
- Website
- https://novine.ws
- Company type
- Private
- Founded year
- 2013
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Novi is a small San Francisco-based private company founded in 2013; available sources describe it either as a personalized news-reading mobile app or as an AI-driven market research solution for startups, with no public pricing, revenue model, or named customers disclosed.
- Ownership category
- akta.pro rank
Where Novi is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Novi business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Novi product offering
Product offeringCore offering
Novi is a news reading mobile app that enables readers to follow news stories based on their personal interests. The application delivers a personalized news consumption experience for individual users on mobile devices, curating stories around topics each reader chooses to follow.
Differentiator
Problem solved
Functional benefit
Products and services
- Novi Mobile News App
Companies that use Novi
Customer profileSegments1 record
Ideal customer profiles1 record
Novi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Novi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Swiss ManufacturercoreNovi completed a $2 billion merger with a Swiss manufacturer, combining operations to expand capabilities and market presence.
Scale indicators1 record
Novi competitors and assessment
Company assessmentDirect peers
- SmartNews: SmartNews is a mobile-first news discovery app that uses machine learning to personalize stories to user interest — the closest direct analog to Novi's stated "news reading mobile app" description combined with an AI-driven curation angle.
- Ground News: Ground News is a mobile news reading platform that surfaces stories based on user-selected interests and bias preferences, comparable to Novi's stated interest-based news following functionality.
- News360: News360 is an AI-driven personalized news aggregation app that tailors story feeds to individual reader interests — a direct competitor in the AI-curated mobile news-reading category.
- Flipboard: Flipboard is a personalized mobile news-reading app that lets users follow topics and stories, mirroring Novi's stated core experience of interest-based news following on smartphone devices.
- Pocket: Pocket (now part of Mozilla Foundation) is a mobile-first save-and-read-later app for news and stories aligned to user interests, overlapping with Novi's interest-based news reading model.
- Feedly: Feedly is a news aggregator that lets users follow topics, sources, and stories of interest and offers AI-powered feed curation (Leo) — a directly comparable consumer/prosumer news-reading experience.
Emerging players
- Crayon: Crayon is an AI-powered competitive and market intelligence platform for businesses; it overlaps with the "AI-driven market research" positioning in Novi's customer-segment data, though serving mid-market/enterprise rather than startups.
- AlphaSense: AlphaSense is an AI-driven market research and business intelligence platform that uses LLMs to surface rapid insights, comparable to the secondary "AI-powered market research for startups" framing in Novi's customer data.
Broad incumbents
- Google News: Google News is a broad-incumbent personalized news product from a hyperscaler, directly comparable as an interest-based news surface — and the primary competitive gravitational pull in this category.
- Apple News: Apple News is a broad-incumbent mobile news platform with personalization and interest-following baked into iOS, sitting in the same category as Novi but with vastly larger distribution and content partnerships.
Market position
Customer concentration
Novi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novi leadership team
Management profileNumber of profiles
Novi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novi
What does Novi do?
Novi is a news reading mobile app that enables readers to follow news stories based on their personal interests. The application delivers a personalized news consumption experience for individual users on mobile devices, curating stories around topics each reader chooses to follow.
When was Novi founded?
Novi was founded in 2013. It employs 1 to 10 people.
Where is Novi based?
Novi is headquartered in San Francisco, United States, in the North America region.
Who are Novi's main competitors?
Direct peers on record are SmartNews, Ground News, News360, Flipboard, Pocket and Feedly. Emerging players are Crayon and AlphaSense. Broad incumbents are Google News and Apple News.
Does Novi have an API?
No public API is recorded for Novi.