Goen South DMC
Goen South DMC is a Texas-based, vertically integrated Destination Management Company founded in 1992, serving corporate, association, and social clients across San Antonio, Austin, Houston, and Dallas with in-house event planning, design, entertainment, media, and logistics services.
- Company typePrivate
- Founded1992
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Goen South DMC does
Goen South DMC is a Texas-based, full-service Destination Management Company founded in 1992 in San Antonio by Morris and Terry Goen. The company provides vertically integrated event services — including transportation and logistics, event planning and production, themed event design, entertainment booking, interactive activations, in-house photography and videography, team building, dine-arounds, and tours — to corporate event planners, associations, nonprofits, and high-end social event hosts. It operates a four-step proprietary methodology (the 'Goen South Way': Consultation, Conception & Design, Planning & Management, Production) and owns a large warehouse of decor, rentals, and props that supplies both its own events and a standalone rental catalog.
The company is staffed across four Texas metros — San Antonio (headquarters), Austin, Houston, and Dallas (announced as 'Coming Soon') — with dedicated sales and operations personnel in each market. Its leadership team blends destination management certification, Disney-trained creative design (VP Carlos Araiza), and military operations backgrounds. The customer base spans Fortune 500 enterprises across at least 10 industries (healthcare IT, sports media, automotive, QSR, manufacturing, hospitality, financial services) as well as universities and nonprofits; named logos include Allscripts, Turner Sports, 3M, Wendy's, JW Marriott, Hyatt, Legrand, and Texas A&M.
Goen South is privately held, entirely self-funded, and founder-owned by Morris and Terry Goen with no external investors. Pricing is custom and project-based, with multi-year enterprise relationships documented. Revenue figures are not publicly disclosed; revenue mechanics are professional services fees across five streams (event planning/production, event design/theming, entertainment/activations, media production, and transportation/logistics coordination), with the owned inventory increasingly monetized as a discrete rental product line via a published inventory deck.
Goen South DMC firmographics
Firmographics- Name
- Goen South DMC
- Legal name
- Goen South DMC
- Website
- https://goensouthevents.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goen South DMC is a Texas-based, vertically integrated Destination Management Company founded in 1992, serving corporate, association, and social clients across San Antonio, Austin, Houston, and Dallas with in-house event planning, design, entertainment, media, and logistics services.
- Ownership category
- akta.pro rank
Goen South DMC industry classification
Industry- Product category
- Destination Management and Event Production Services
- NAICS
- Tour Operators (561520), Scenic and Sightseeing Transportation, Water (4872)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Events-Integrated Corporate Travel (TMCs with Meetings/Groups) (THACAAAH)
- akta.pro secondary industry
- Inbound DMCs (Full-Service Ground Handling) (THAKAEAA)
Keywords
Where Goen South DMC is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Goen South DMC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Event Planning and Production Services: Full-service destination management providing comprehensive event planning, coordination, design, and execution for corporate conferences, social events, and association meetings. Revenue is generated through project fees based on scope of services, event size, and complexity. Services are custom-quoted per event.
- Event Design and Theming: Creative design services including themed events, decor, floral arrangements, and custom installations. Revenue generated through design fees, rental charges for owned inventory, and production labor.
- Entertainment and Activations: Booking and coordination of entertainment acts including musicians, DJs, performers, interactive activations, and team building activities. Revenue from entertainment booking fees and coordination services.
- Media Production: In-house photography, videography, photo booths, and onsite printing services. Revenue generated through production fees based on coverage duration and deliverables.
- Transportation and Logistics: Coordination of ground transportation including charter vehicles, VIP transfers, and shuttle services. Revenue from logistics coordination fees and pass-through transportation costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Goen South DMC product offering
Product offeringCore offering
Goen South DMC is a vertically integrated Destination Management Company that plans, designs, and produces corporate events, themed experiences, and social events across Texas. The company owns its decor, rentals, props, and in-house media production capabilities, and delivers services through staffed offices in San Antonio, Austin, Houston, and Dallas using its proprietary four-step Goen South Way process.
Product overview
Goen South DMC is a full-service Destination Management Company offering vertically integrated event services across Texas, with staffed offices in San Antonio, Austin, Houston, and Dallas. The company owns its decor, rentals, and props, maintaining a massive warehouse with in-house designers, florists, photographers, videographers, and entertainment coordinators. Services span Transportation & Logistics, Event Planning & Production, Event Design & Themed Events, Event Entertainment, Event Activations, Media Production, Team Building & CSR, Destination Experiences/Tours & Excursions, Offsite Events & Dining, and Rentals. The company operates a four-step process: Consultation, Conception & Design, Planning & Management, and Production.
Differentiator
Problem solved
Functional benefit
Products and services
- Transportation & Logistics Professional ground transportation services including VIP transport, airport transfers, and continuous shuttles, working with charter companies across Texas for corporate and social event clients.
- Event Planning & Production Full-service event planning and production from consultation through execution, including budget management, venue coordination, and the proprietary four-step Goen South Way process.
- Event Design & Themed Events Custom event design and themed event execution using the company's owned inventory of decor, props, and in-house designers in their massive warehouse.
- Event Entertainment Booking and coordination of entertainment including musicians, DJs, mariachis, cover bands, string quartets, living statues, mimes, acrobats, and other performers.
- Event Activations Interactive entertainment experiences such as armadillo racing, Texas Hold'em, cigar rolling, line dancing, and longhorn photo opportunities.
- Media Production In-house photography, videography, photo booths, and onsite printing services, with no middleman and quick turnaround capabilities for events.
- Team Building & CSR Custom team building activities designed around company goals, including problem-solving exercises, trust-building, and communication activities.
- Destination Experiences, Tours & Excursions Custom tours and excursions including river barge tours, Astros games, cave tours, skeet shooting, escape rooms, and Texas Hill Country wine tasting.
- Offsite Events & Dining Culinary experiences ranging from high-end restaurants to local hidden gems, including unique venues like Cowboys Stadium field dining and themed dine-arounds.
- Rentals Rental inventory including event decor, props, furniture, linens, and specialized items like car bars and Austin sign, available through the company's inventory deck PDF.
Quantifiable outcome
- Over 25 years in business serving corporate and social clients across Texas
- +2 more outcomes
Companies that use Goen South DMC
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Goen South DMC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Goen South DMC partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Goen South DMC competitors and assessment
Company assessmentDirect peers
- Hargrove: Event production and experiential design company serving corporate clients; comparable to Goen South in custom event design, scenic decor, and production capabilities.
- Maritz Global Events: One of the largest global destination management and corporate event companies; directly comparable to Goen South as a full-service DMC serving enterprise clients with end-to-end event design, logistics, and production.
- PRA Business Events: Corporate event management agency serving enterprise clients with planning, design, and production services comparable to Goen South's full-service offering.
- ConferenceDirect: Meeting sourcing and management company that competes with DMC services for corporate meeting and event programs; serves the same enterprise customer base as Goen South.
- Access Destination Services: Network-based DMC company offering destination management services comparable to Goen South; similar vertically integrated service model serving corporate and association clients.
- BCD Meetings & Events: Global corporate meetings and events management division of BCD Travel; competes directly with Goen South in DMC services for enterprise clients across multiple geographies.
- HelmsBriscoe: Global meeting and event venue sourcing company; closely adjacent to DMC services and frequently partners with or competes alongside DMCs like Goen South for enterprise meeting programs.
Broad incumbents
- GES (Global Experience Specialists): Large event and exhibition services provider serving enterprise clients across multiple verticals; broader portfolio than Goen South but competes for the same corporate event and experiential marketing budgets.
- George P. Johnson Experience Marketing: Global experiential marketing agency that designs and produces corporate events, activations, and brand experiences; broader portfolio than Goen South but overlapping significantly in corporate event design and execution.
- Freeman: Large-scale event and experiential services company with a much broader portfolio (audio-visual, exhibit fabrication, digital); competes for the same enterprise event budgets as Goen South but at significantly greater scale and with technology investments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
Goen South DMC social profiles
Digital presenceGoen South DMC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goen South DMC leadership team
Management profileNumber of profiles
Profiles6 records
Goen South DMC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goen South DMC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goen South DMC
What does Goen South DMC do?
Goen South DMC is a vertically integrated Destination Management Company that plans, designs, and produces corporate events, themed experiences, and social events across Texas. The company owns its decor, rentals, props, and in-house media production capabilities, and delivers services through staffed offices in San Antonio, Austin, Houston, and Dallas using its proprietary four-step Goen South Way process.
Is Goen South DMC a public or private company?
Goen South DMC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goen South DMC founded?
Goen South DMC was founded in 1992. It employs 11 to 50 people.
Where is Goen South DMC based?
Goen South DMC is headquartered in San Antonio, United States, in the North America region.
How does Goen South DMC make money?
Five revenue lines are on record. Event Planning and Production Services are the primary driver. The others are event Design and Theming, entertainment and Activations, media Production and transportation and Logistics.
Who are Goen South DMC's main competitors?
Direct peers on record are Hargrove, Maritz Global Events, PRA Business Events, ConferenceDirect, Access Destination Services, BCD Meetings & Events and HelmsBriscoe. Broad incumbents are GES (Global Experience Specialists), George P. Johnson Experience Marketing and Freeman.
Does Goen South DMC have an API?
No public API is recorded for Goen South DMC.
What industry is Goen South DMC in?
Goen South DMC's product category is Destination Management and Event Production Services. Its primary akta.pro industry code is THACAAAH, Events-Integrated Corporate Travel (TMCs with Meetings/Groups), with a secondary code of THAKAEAA, Inbound DMCs (Full-Service Ground Handling). Its NAICS code is 561520 and its SIC code is 8744.