HelmsBriscoe
HelmsBriscoe is a private hospitality services company, founded in 1992, that operates through 1,500+ independent contractor Associates across 64 countries to deliver hotel site selection, contract negotiation, and meeting planning services to corporate, association, government, and nonprofit clients via a commission-based model.
- Company typePrivate
- Founded1992
- HeadquartersScottsdale, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What HelmsBriscoe does
HelmsBriscoe is a private hospitality services company founded in 1992 and headquartered in Scottsdale, Arizona, that provides hotel site selection, contract negotiation, and meeting planning services to corporate, association, government, and nonprofit clients. The company operates through a global network of 1,500+ commission-based independent contractor Associates spanning 64 countries, functioning as an intermediary between meeting organizers and hotels, resorts, cruise operators, and convention destinations. Service lines include site selection (RFP management and venue sourcing), full-service meeting management via the wholly-owned ResourceOne subsidiary, cruise event solutions (HB Cruises, developed in partnership with Landry & Kling), and Venue Sourcing Consolidation for enterprise-wide meeting programs. Named enterprise customers include Best Buy, Nike Global Meetings & Events, and Hitachi Vantara, with association clients such as Infusion Nurses Society and the International Association of Drilling Contractors (IADC).
The technology backbone consists of two proprietary platforms: HB Connect, an RFP management and venue sourcing system used to manage proposal flows and preferred hotel/destination listings; and HB InSite, an internal knowledge-sharing platform providing destination intelligence for Associates. A proprietary database aggregates three decades of property intelligence, rate histories, and client anecdotes collected across the global Associate network, and is positioned as a key source of competitive differentiation in pricing and venue recommendation.
HelmsBriscoe earns revenue primarily through commissions paid by hotels and venues when meetings are booked through its network, allowing clients to receive site selection services at no direct cost. Pricing for full-service meeting management (ResourceOne) is not publicly disclosed. The go-to-market model is sales-led via the Associate network, with secondary inbound channels through the corporate website and an online Associate locator tool, supported by an industry events presence (MPI WEC, IMEX America, Cvent CONNECT, GBTA Convention) and a company-hosted annual business conference. The company is privately held with no parent, no institutional funding rounds disclosed, and no public ticker.
HelmsBriscoe firmographics
Firmographics- Name
- HelmsBriscoe
- Legal name
- HelmsBriscoe Performance Group, Inc.
- Website
- https://helmsbriscoe.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- HelmsBriscoe is a private hospitality services company, founded in 1992, that operates through 1,500+ independent contractor Associates across 64 countries to deliver hotel site selection, contract negotiation, and meeting planning services to corporate, association, government, and nonprofit clients via a commission-based model.
- Ownership category
- akta.pro rank
HelmsBriscoe industry classification
Industry- Product category
- Meeting and Event Procurement Services
- NAICS
- Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Travel Agencies (56151)
- SIC
- Services-Facilities Support Management Services (8744), Services-Membership Organizations (8600)
- akta.pro primary industry
- Venue Sourcing & Contracting (Hotels, Conference Centers) (THACAFAC)
- akta.pro secondary industries
- Supplier Sourcing, Negotiation & Contract Management (THAKAMAG), Supplier Management & Preferred Vendor Programs (Meetings) (THACAFAL), Hotel Chain & Brand Contracting (Global/Regional Agreements) (THACAGAE), Meeting & Conference Planning & Coordination (HSACADAA)
Keywords
Where HelmsBriscoe is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HelmsBriscoe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Commission-based Site Selection: HelmsBriscoe earns revenue through commissions paid by hotels and venues when meetings are booked through their network. This model allows clients to receive site selection services at no added cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based site selection services at no added cost to clients |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
HelmsBriscoe product offering
Product offeringCore offering
HelmsBriscoe provides hotel site selection and meeting placement services through a global network of 1,500+ commission-based independent contractor Associates in 64 countries. Associates manage the full RFP, evaluation, and contract negotiation process for clients (corporate, association, government, and nonprofit) at no direct cost to the client, funded by commissions from hotels and venues. Complementary offerings include full-service meeting management (ResourceOne), cruise venue solutions (HB Cruises, with Landry & Kling), and enterprise venue sourcing consolidation.
Product overview
HelmsBriscoe is a hotel site selection company that operates as a unified service platform with multiple interconnected service offerings. The core service is Site Selection, which uses a network of over 1,500 Associates across 64 countries to match clients with optimal hotel venues. Supporting this core are complementary services: HB Cruises (developed with Landry & Kling) for cruise-based events, Venue Sourcing Consolidation for enterprise-wide meeting management, and ResourceOne for full-service meeting management. The company also operates proprietary internal technology platforms including HB Connect (RFP management system) and HB InSite (knowledge sharing platform). The organization is structured around commission-based independent contractor Associates and maintains charitable initiatives through the Helms Family Foundation and HB Cares program.
Differentiator
Problem solved
Functional benefit
Brands
- ResourceOne: Full-service meeting management subsidiary providing event management, incentive programs, conferences, and virtual/hybrid meeting solutions.
- HB Connect
- HB InSite
Products and services
- Site Selection Core service that matches clients with optimal hotel venues at best value, managing the entire RFP process including researching, contacting, and evaluating venues on behalf of clients. Provided through a network of 1,500+ Associates across 64 countries at no added cost to clients (funded by hotel commissions).
- Full-Service Meeting Management (ResourceOne) Comprehensive event management subsidiary offering logistics, event management solutions, registration services, and on-site management for conferences, incentive programs, product launches, and meetings.
- HB Cruises Cruise event solutions developed in partnership with Landry & Kling, providing access to unique cruise venue options for group events and full ship charters, with expertise in cruise planning including budget control, simplified planning processes, and exclusive packages.
- Venue Sourcing Consolidation Centralized venue sourcing program designed to increase visibility, savings, compliance, and risk mitigation across an organization's meeting spend.
Quantifiable outcome
- No added cost to clients - services funded through hotel commissions
Companies that use HelmsBriscoe
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
HelmsBriscoe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HelmsBriscoe partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Landry & KlingcoreHelmsBriscoe Cruises was developed in partnership with Landry & Kling to provide customers access to unique cruise venue solutions. The HB Cruises team specializes in all events at sea, from group events to full ship charters, with expertise in cruise planning including budget control, simplified planning processes, and exclusive packages.
- Hotel Partners (Major Chains)coreHelmsBriscoe is the largest client of all major hotel chains, with recognized business volume that provides significant influence and power in the industry. Clients benefit from the combined power of the HB Associate network and the company's strong relationships with brands and properties. The Hotel Partner Program enables hotel companies and individual hotels/resorts to increase exposure of their products and services through HelmsBriscoe's global network.
- Destination Partners (CVBs/DMOs)coreThrough hundreds of destination partners worldwide, HelmsBriscoe clients benefit from the combined power of the HB Associate network and local expertise of each destination. The Destination Partner Program enables CVBs/DMOs and national tourism organizations to enhance exposure of their destinations and services through HelmsBriscoe's global network. Benefits include preferred listings in HB Connect, access to the partner website and destination production analytics, enhanced listings in HB InSite, invitations to the Annual Business Conference, enhanced communication within the global HB network, and FAM trip opportunities.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
HelmsBriscoe competitors and assessment
Company assessmentDirect peers
- ConferenceDirect: ConferenceDirect is a direct competitor to HelmsBriscoe, offering hotel site selection, meeting planning, and venue sourcing services for corporate and association clients through a global team. Closely comparable in product, customer base, and commission-based revenue model.
- BCD Meetings & Events: BCD Meetings & Events is a global meetings and events management provider within the BCD Travel group. Comparable to HelmsBriscoe in serving enterprise clients across venue sourcing, full-service meeting management, and strategic meetings management programs.
- Maritz Global Events: Maritz Global Events is a major meeting, incentive, and event management company serving enterprise clients. It overlaps with HelmsBriscoe in meetings procurement, venue sourcing, and end-to-end event delivery for large corporations.
- AlliedPRA: AlliedPRA is a destination management and event services company that overlaps with HelmsBriscoe in providing meeting planning, ground services, and event logistics for corporate clients across multiple destinations.
- McVeigh Global Meetings and Events: McVeigh Global is a longstanding independent meetings and event management company serving corporate clients, comparable to HelmsBriscoe in offering site selection, contract negotiation, and full-service meeting planning.
Broad incumbents
- Hilton Worldwide: Hilton is a major hotel chain that is both a HelmsBriscoe partner and a potential competitor via its own direct group sales and meeting planning channels. It shapes commission economics across the site selection industry.
- Marriott International: Marriott is one of HelmsBriscoe's largest hotel partners and also competes indirectly by offering direct meeting planning tools, group sales, and brand-direct RFP platforms that bypass third-party intermediaries like HelmsBriscoe.
- American Express Global Business Travel (Amex GBT) — Meetings & Events: Amex GBT Meetings & Events is part of a much larger corporate travel and expense platform and serves many of the same Fortune 500 clients as HelmsBriscoe. It is a broader incumbent that competes for the full meeting management mandate rather than specialized site selection.
Emerging players
- Cvent: Cvent is a leading event management technology platform with sourcing tools that increasingly allow meeting planners to bypass third-party intermediaries. Cvent competes with HelmsBriscoe on the technology layer (RFP management, venue sourcing) but does not offer the human-Advisor-led model.
- Groups360: Groups360 is a technology-driven venue sourcing platform that connects meeting planners directly to hotel chains. It represents a competing, more software-centric approach to the same site selection problem HelmsBriscoe solves through human Associates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
HelmsBriscoe social profiles
Digital presenceHelmsBriscoe financial estimates
Financial estimateRevenue estimate
Valuation estimate
HelmsBriscoe leadership team
Management profileNumber of profiles
Profiles2 records
HelmsBriscoe subsidiaries and ownership
Company hierarchySubsidiaries1 record
HelmsBriscoe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HelmsBriscoe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HelmsBriscoe
What does HelmsBriscoe do?
HelmsBriscoe provides hotel site selection and meeting placement services through a global network of 1,500+ commission-based independent contractor Associates in 64 countries. Associates manage the full RFP, evaluation, and contract negotiation process for clients (corporate, association, government, and nonprofit) at no direct cost to the client, funded by commissions from hotels and venues. Complementary offerings include full-service meeting management (ResourceOne), cruise venue solutions (HB Cruises, with Landry & Kling), and enterprise venue sourcing consolidation.
Is HelmsBriscoe a public or private company?
HelmsBriscoe is a private company. It is classified as family owned and is currently operating.
When was HelmsBriscoe founded?
HelmsBriscoe was founded in 1992. It employs 1,001 to 5,000 people.
Where is HelmsBriscoe based?
HelmsBriscoe is headquartered in Scottsdale, United States, in the North America region.
How does HelmsBriscoe make money?
One revenue line is on record: commission-based Site Selection.
Who are HelmsBriscoe's main competitors?
Direct peers on record are ConferenceDirect, BCD Meetings & Events, Maritz Global Events, AlliedPRA and McVeigh Global Meetings and Events. Broad incumbents are Hilton Worldwide, Marriott International and American Express Global Business Travel (Amex GBT) — Meetings & Events. Emerging players are Cvent and Groups360.
Does HelmsBriscoe have an API?
No public API is recorded for HelmsBriscoe.
What industry is HelmsBriscoe in?
HelmsBriscoe's product category is Meeting and Event Procurement Services. Its primary akta.pro industry code is THACAFAC, Venue Sourcing & Contracting (Hotels, Conference Centers), with a secondary code of THAKAMAG, Supplier Sourcing, Negotiation & Contract Management. Its NAICS code is 561920 and its SIC code is 8744.