Heaven's Gain

What Heaven's Gain does

Heaven's Gain Ministries is a 501(c)(3) tax-exempt non-profit corporation founded in 2010 by Donna Murphy following her personal experiences with pregnancy loss. The organization provides physical, emotional, and spiritual support for families experiencing miscarriage, stillbirth, or poor prenatal diagnosis, operating from Cincinnati, Ohio. Its core product portfolio includes size-segmented baby caskets (4–27 inches for first through third trimester), baby urns, cremation caskets and transport carriers, vaults, saline preservation vessels and bath tubs, miscarriage kits, and memory-making items including religious keepsakes and bilingual grief books. The proprietary saline preservation technique uses 0.9% saline solution in clear vessels or bath tubs to rehydrate fragile bodies and enable viewing and photography, representing a domain-specialized technical capability.

The business model combines four revenue streams: (1) direct-to-consumer e-commerce product sales at price points ranging from $23 to over $1,200 per unit, with a 10% discount channel for funeral directors; (2) the APPL (Advocates for Parents of Perinatal Loss) certification program, a 12-hour paid training sold at $500/student ($400 for pro-life organizations) with both full certification and a partial 'Slice' variant, delivered in-person and virtually through a NeonCRM registration portal; (3) B2B sales to funeral directors, hospitals (e.g., Tri-Health), and medical personnel of saline supplies, caskets, and memory-making items; and (4) tax-deductible donations from individuals and organizations, including stock gifts. Go-to-market is hybrid, spanning the heavensgain.org storefront, a 24/7 hotline (513-888-4200), peer-support and volunteer networks, and earned-media placements in Catholic outlets (EWTN, Catholic Answers, Immaculate Heart Radio, Catholic Telegraph).

Customer segments include grieving families (primary consumer segment), funeral directors and funeral homes, hospitals and medical personnel, churches and pastoral care providers, and pro-life organizations/pregnancy centers. The facility is currently being relocated through the 'Heavenly Move Campaign' as of late 2025/early 2026. The organization operates with a small founder-led team supplemented by volunteers, with no external investment, parent company, or funding rounds disclosed.

Name

Heaven's Gain

Legal name

Heaven's Gain Ministries

Website

https://heavensgain.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Heaven's Gain Ministries is a Cincinnati-based 501(c)(3) non-profit that supplies infant caskets, urns, miscarriage kits, and saline preservation supplies to families experiencing pregnancy loss, while training advocates through its APPL certification program for funeral directors, hospitals, and pastoral care providers.

Ownership category

akta.pro rank

Product category

Perinatal Bereavement Support Services

NAICS

Burial Casket Manufacturing (339995), Funeral Homes and Funeral Services (81221)

akta.pro primary industry

Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO)

Keywords

• Perinatal bereavement support
• Infant casket supplies
• Stillbirth memorial products
• Pregnancy loss ministry
• Perinatal loss certification

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales: E-commerce sales of infant caskets, urns, memory-making items, books, saline supplies, and memorial products directly to families, funeral directors, and hospitals
2. Certification Training: APPL certification program at $500/student ($400 for pro-life organizations), including reading materials, supplies, and ongoing support
3. Donations: Tax-deductible 501(c)(3) donations from individuals and organizations, including stock donations and volunteer contributions
4. Custom Training: Custom APPL 'Slice' training for those wanting to learn without full certification

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Heaven's Gain Ministries sells infant caskets and urns sized for first through third trimester losses, along with saline preservation supplies, miscarriage kits, memory-making items, grief books, and complementary memorial products. The ministry also delivers peer support, hotlines, birth planning, burial expense assistance, and the APPL (Advocates for Parents of Perinatal Loss) certification training program for advocates serving families experiencing pregnancy loss.

Product overview

Heaven's Gain Ministries operates as a non-profit organization offering a comprehensive portfolio of products and services for families experiencing pregnancy loss. The core product offerings include baby caskets (available by size for first, second, and third trimester losses), baby urns for cremated remains, and cremation/transport carrier products. Supporting these core offerings are saline supplies (vessels and baths for preservation technique), miscarriage kits, vaults, and memory-making items including statues, ornaments, and plaques. The organization also sells grief support books in multiple languages and offers the APPL (Advocates for Parents of Perinatal Loss) certification program - a 12-hour training for those seeking to help parents with pregnancy loss. Free support services including peer support, hotlines, and support groups complement the product offerings.

Differentiator

Problem solved

Functional benefit

Brands

• APPL (Advocates for Parents of Perinatal Loss): A certification program by Heaven's Gain Ministries that trains advocates in non-medical methods of supporting parents experiencing pregnancy loss through a 12-hour course designed for miscarriage, stillbirth, or poor prenatal diagnosis support.

Products and services

• Baby Caskets By Size Caskets categorized by gestation stage and baby size, ranging from 4 to 27 inches to accommodate babies from first trimester through third trimester, for families, funeral directors, and hospitals serving pregnancy-loss cases.
• Baby Caskets Burial caskets designed for infants and babies who have died during pregnancy or shortly after birth, offered in various sizes and materials including wood and cloth-covered options for purchase by families, funeral directors, and hospitals.
• Baby Urns Urns designed to hold cremated remains of babies, available in various sizes measured in cubic inches to accommodate different amounts of cremains, for families and funeral directors serving infant loss.
• Miscarriage Kits Kits provided to families experiencing miscarriage, including vessels and supplies for the saline preservation technique, designed for use by families, hospitals, and birth attendants at the time of loss.
• Saline Supplies Vessels and bath products used in the saline preservation technique to recreate a womb-like 0.9% saline environment that preserves baby appearance for viewing, photography, and memory-making; for families, hospitals, and funeral directors.
• Cremation and Transport Carrier Products Cremation caskets including wooden, cloud, cloth-covered, and paper mache options (priced $23–$290), plus Synergy rental caskets ($800–$1,200) and transport carriers for moving babies who have died, for funeral directors and families.
• Vaults Protective containers in which caskets are placed to provide additional protection during burial, intended for use with Heaven's Gain infant caskets at cemeteries.
• Memory Making Items Items such as Remembering Heart sets ($35), Guardian Angel plush bears ($12), rosaries ($29), and bereavement crosses ($25) that help families create keepsakes and memories with their babies.
• Gifts and Memorial Items Statues, ornaments, photo boxes, and other memorial gifts including Baby in Wings statues, garden angels, and religious items in various skin tones for grieving families.
• Books Grief support books ($7–$25) for families experiencing pregnancy loss including titles like Empty Arms, A Gift of Time, and parenting guides, available in English and Spanish.
• Advocates for Parents of Perinatal Loss (APPL) Certification A 12-hour certification training program that prepares advocates to support parents experiencing pregnancy loss before, during, and after delivery, offered in-person and virtually at $500 per student ($400 for pro-life organizations).
• APPL Custom "Slice" Training A partial APPL training program for individuals and organizations who want to learn pregnancy-loss support methods without pursuing full APPL certification.

Quantifiable outcome

• Over 1,000,000 women experience pregnancy loss annually in the US (1 in 4 pregnancies), representing the addressable market for services

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor.

• EWTN (Eternal Word Television Network)minorGTM or Marketing PartnerMedia interview with Jim and Joy Pinto on EWTN for national visibility and awareness of pregnancy loss support services
• Catholic AnswersminorGTM or Marketing PartnerRadio interview with Donna Murphy on Catholic Answers for faith-based audience reach
• Son Rise Morning ShowminorGTM or Marketing PartnerRadio interview on EWTN-affiliated morning show for Catholic audience engagement
• Immaculate Heart RadiominorGTM or Marketing PartnerInterview with Sherrie Dunlevy on Immacute Heart Radio for pregnancy loss awareness
• Catholic TelegraphminorGTM or Marketing PartnerNews coverage in Catholic Telegraph newspaper highlighting ministry founder Donna Murphy's work
• Vivian's VictoryminorOthersPartner organization that provided donated casket for baby Oakley Schweitzer who endured 15 surgeries
• Emmerling FamilyminorOthersDonated funds enabling Tri-Health Hospital to purchase caskets and urns at reduced prices for families
• Nomis NewsminorGTM or Marketing PartnerNews coverage in Nomis News publication about Heaven's Gain ministry

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compassionate Friends: Largest national organization providing bereavement support after the death of a child of any age. Comparable to Heaven's Gain as a grief support organization but with broader scope beyond pregnancy loss specifically.
• Bereaved Parents of the USA: National nonprofit offering peer support to bereaved parents after the death of a child at any age. Comparable to Heaven's Gain as a peer-support grief organization but with broader age coverage.

Direct peers

• Share Pregnancy & Infant Loss Support: National nonprofit providing support to families who have experienced miscarriage, stillbirth, or infant death. Directly comparable to Heaven's Gain in mission focus on pregnancy loss support services and resources.
• First Candle: Nonprofit focused on reducing infant loss through education, research, and bereavement support. Comparable to Heaven's Gain in serving families experiencing pregnancy and infant loss with similar support and resource offerings.
• Now I Lay Me Down to Sleep: Provides remembrance photography to families experiencing pregnancy and infant loss. Comparable to Heaven's Gain in providing grief support services to bereaved families within the same pregnancy/infant loss cause space.
• MISS Foundation: Provides counseling, advocacy, and support to families after the death of a child at any age, including pregnancy loss. Comparable to Heaven's Gain in offering grief support services for bereaved families.
• Star Legacy Foundation: Stillbirth-focused nonprofit providing research, education, and family support. Comparable to Heaven's Gain in serving families experiencing pregnancy loss with overlapping bereavement support services.

Emerging players

• Return to Zero: HOPE: Pregnancy and infant loss support nonprofit with community-based healing programs. Comparable to Heaven's Gain in providing emotional support and community for bereaved families, though operating at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=UNH7K9xPoV8
• Facebookfacebook.com/Heavens-Gain-108077262601270
• Instagraminstagram.com/heavens_gain
• LinkedInlinkedin.com/company/heavens-gain-ministries

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heaven's Gain