share pregnancy & infant loss support

What share pregnancy & infant loss support does

Share Pregnancy & Infant Loss Support, Inc. is a 501(c)(3) nonprofit founded in 1977 and headquartered in St. Peters, Missouri, that provides peer support, education, and bereavement resources to families affected by pregnancy loss, stillbirth, and infant death. The organization serves bereaved parents, grandparents, extended family, and healthcare professionals through a national network of more than 75 local chapters across 29 states, supplemented by centralized online services including monthly Zoom support groups, weekly moderated text chats (RumbleTalk), and three private Facebook communities (general bereaved families, pregnancy after loss, and Spanish-language Esperanza). Core programs include a trained Peer Companion bedside support program, Sharing Magazine (originally published in print since 1987 and now hosted online), and a catalog of specialized bereavement materials including 17+ brochure topics, memory books (We Hold You in Our Hearts, Grief Journal), children's resources (Thumpy's Story), and memorial items such as Recognition of Life Certificates and Angel of Hope engraved bricks.

Technology infrastructure is built on Neon One CRM, which powers the website, online store, donation forms, and event management; the e-commerce store at secure.nationalshare.org distributes products globally with international shipping. Additional integrations include Zoom for video groups, RumbleTalk for text-based peer chat, Facebook and Twitter as login options, PayPal for donation processing, and reCAPTCHA for bot protection. No proprietary software or AI capabilities are developed in-house; the platform is standard nonprofit SaaS tooling.

The business model is donation-driven, with revenue from individual contributions, corporate and foundation gifts, annual fundraising events (Share Walk, Run for Share 5K/10K, Speakeasy Gala, Trivia Night), and a modest e-commerce store selling bereavement materials at unit prices ranging from $1.50 (certificates) to $125 (memorial bricks). Chapters receive 20% discounts on printed materials and resell products locally, creating a distributed revenue-sharing model. Healthcare systems (SSM Health, BJC), funeral services partners (Baue), and PLIDA (Pregnancy Loss and Infant Death Alliance, of which Share is a founding member) provide referral pipelines and institutional support.

Name

share pregnancy & infant loss support

Legal name

Share Pregnancy & Infant Loss Support, Inc.

Website

https://nationalshare.org

Company type

Private

Founded year

1977

Operating status

Operating

Short description

Share Pregnancy & Infant Loss Support is a 501(c)(3) nonprofit founded in 1977 that provides peer support, education, and bereavement resources to families affected by pregnancy loss, stillbirth, and infant death through 75+ U.S. chapters and national online programs.

Ownership category

akta.pro rank

Product category

Perinatal Bereavement Support Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

• Perinatal bereavement support
• Pregnancy loss support
• Infant loss resources
• Peer grief support
• Bereavement education

Headquarters

HQ city

St. Peters

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Fundraising: Share relies on donations from individuals, corporations, and foundations. The organization holds annual fundraising events including the Share Walk, Run for Share 5K/10K, A Share Speakeasy gala, and Share Your Knowledge Trivia Night.
2. Product Sales: Sale of bereavement resources including books, brochures, memory books, memorial items, and Share-branded merchandise through the online store. Pricing ranges from $1.50 for certificates to $125 for memorial bricks.
3. Chapter Network Revenue Sharing: Chapters receive discounts on printed materials (20% off) and Share bears/giraffes ($2 off), with chapters selling products to families in their communities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Share Pregnancy & Infant Loss Support provides free, peer-led grief support services and educational resources to families who have experienced pregnancy loss, stillbirth, or infant death. Core services include online text-based support chats, Zoom video support group meetings, in-person chapter meetings, bedside Peer Companion support, free resource packets, and a catalog of bereavement books, brochures, memory books, memorial bricks, and certificates distributed via an online store. The organization is funded primarily through donations, grants, product sales, and annual fundraising events.

Product overview

Share Pregnancy & Infant Loss Support operates as a nonprofit peer support organization offering a comprehensive suite of grief support services centered around pregnancy loss, stillbirth, and infant death. The core offerings include online support chats (text-based moderated forums), Zoom-based monthly support group meetings, and in-person support groups. The organization publishes Sharing Magazine as a content platform featuring stories, articles, and poetry from the bereaved community. The online store distributes grief support materials including informational brochures on 17+ topics, memory books (We Hold You in Our Hearts, Hugged With Our Hearts), children's resources (Thumpy's Story), and memorial items (Recognition of Life Certificates, Angel of Hope Memorial Bricks). Additional services include bed-side companion support, private Facebook communities, annual events (Share Walk, Run for Share 5K/10K, Speakeasy Gala, Trivia Night), and Spanish-language resources through Share Español: Esperanza. The organization has over 75 chapters in 29 states serving families across the United States and internationally.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Thousands of families supported annually through packets, online chats, phone/email support, companion support, and social media

Named customers3 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, minor and moderate.

• PLIDA (Pregnancy Loss and Infant Death Alliance)coreStrategic or Co-development PartnerShare was a founding member of PLIDA and continues to be actively involved, sponsoring, presenting, and attending the annual International Perinatal Bereavement Conference. PLIDA is a professional alliance focused on perinatal bereavement research and practice.
• BaueminorOthersFuneral services partner that supports Share's mission and community.
• SSM HealthmoderateStrategic or Co-development PartnerHealthcare system partner providing support and resources to families experiencing pregnancy and infant loss.
• BJCmoderateStrategic or Co-development PartnerHealthcare system partner supporting bereaved families.
• Greater GivingminorGTM or Marketing PartnerEvent fundraising platform partner that supports Share's fundraising events.
• Justine FroelkerminorOthersAuthor and thought leader in grief and loss who partners with Share to support the community.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• First Candle: First Candle is a national nonprofit focused on safe sleep and surviving SIDS, stillbirth, and Sudden Unexpected Infant Death (SUID). It is directly comparable to Share in providing grief support specifically for parents and families affected by pregnancy and infant loss, including bereavement resources and peer-to-peer services.
• Star Legacy Foundation: Star Legacy Foundation is a national nonprofit dedicated to reducing stillbirth and pregnancy loss while supporting affected families through peer support, education, and research. It mirrors Share's direct-to-consumer peer support model and focus on pregnancy/infant loss resource distribution.
• MISS Foundation: MISS Foundation is a nonprofit providing community-based support, counseling, and advocacy for families grieving the death of a child, including during pregnancy and infancy. It is comparable to Share in offering peer companion support, educational resources, and remembrance programming for bereaved families.
• Bereaved Parents of the USA: Bereaved Parents of the USA is a national nonprofit operating a chapter network providing peer support, monthly meetings, and resources to bereaved parents regardless of the child's age. Its chapter-based peer support structure parallels Share's 75+ chapter model in the pregnancy/infant loss niche.
• Centering Corporation: Centering Corporation is a publisher and resource provider for grief and bereavement, including materials used by families experiencing pregnancy and infant loss. It is comparable to Share in distributing bereavement literature, journals, and educational resources for grieving families.

Regional players

• SANDS (Stillbirth and Neonatal Death Society): SANDS is the UK's leading stillbirth and neonatal death charity, providing peer support, helplines, and bereavement resources to affected families. While based in the UK, it operates a directly comparable model and shares Share's position as a national perinatal bereavement nonprofit.

Broad incumbents

• March of Dimes: March of Dimes is a long-established national nonprofit addressing maternal and infant health, including support for families experiencing pregnancy and infant loss. As a much larger incumbent, it provides broader maternal/infant health resources overlapping with Share's mission and beneficiary population.

Emerging players

• Postpartum Support International: Postpartum Support International focuses on perinatal mood and anxiety disorders with peer support and provider training. It overlaps with Share in serving pregnant/postpartum families during vulnerable periods but specializes in maternal mental health rather than bereavement.
• Now I Lay Me Down to Sleep: Now I Lay Me Down to Sleep provides remembrance photography and support for families experiencing pregnancy and infant loss. It overlaps with Share's bereaved-family mission via a specialized memorial/remembrance offering and shares the same healthcare-referral distribution channel.

Others

• PLIDA (Pregnancy Loss and Infant Death Alliance): PLIDA is a professional alliance co-founded by Share that organizes the International Perinatal Bereavement Conference and supports clinicians serving bereaved families. It is comparable as an ecosystem participant in the perinatal bereavement space and a strategic partner of Share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/175124182580274

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about share pregnancy & infant loss support