What Goiko Grill does

Goiko Grill (legal entity: GOIKO GRILL GROUP SL) is a Madrid-headquartered gourmet burger restaurant chain operating across Spain. Founded in 2013, the company runs owned brick-and-mortar restaurants, foodtruck units ('La Bestia' and 'Mini Bestia') for private and public events, an online ordering and reservation platform, and third-party delivery via the Takeaway aggregator. The company employs between 1,001 and 5,000 people and is led by founder Andoni Goicoechea as President and CEO, with a C-suite comprising a CFO (Francisco Javier Gomez), CMO (Jose Luis Manso), and CIO (Hector Rodriguez).

The core product is a multi-line gourmet burger menu organized around the signature 'chorreo' (dripping cheese-pull) experience, spanning classic burgers, smash-style burgers, a dedicated Chicken Lovers line, Goiko Kids portions, and rotating limited-edition SKUs (Kevin Bacon, Cheesetosa, Golden Glaze). The portfolio also includes starters, salads, desserts, beverages, and group-combo menus. The company operates dedicated gluten-free certified locations and a dog-friendly 'Yes You Can' initiative, and has extended the brand into consumer packaged goods through the Goikocina line (burger patties, sauces, buns for home preparation).

Goiko generates revenue primarily through dine-in restaurant sales, complemented by delivery/takeaway transactions, foodtruck event fees, and consumer product sales via Goikocina. The 'Friends with Benefits' loyalty program drives repeat visits through exclusive offers. Pricing is unit-based, anchored by a 2025 value-priced tardeo (afternoon) promotion of €2.9 per burger between 16:00 and 20:00. In 2018 the company received a growth investment from L Catterton, supporting its multi-format national expansion in Spain.

Name

Goiko Grill

Legal name

GOIKO GRILL GROUP SL

Website

https://goikogrill.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Goiko Grill is a Spanish gourmet burger chain founded in 2013, operating owned restaurants, foodtrucks, delivery, and a consumer packaged goods line (Goikocina) across Spain, anchored by its signature 'chorreo' cheese-pull burger concept and a 'Friends with Benefits' loyalty program.

Ownership category

akta.pro rank

Product category

Fast-casual restaurant

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industry

Online Meal Kits & Cook-at-Home Boxes (CRAHAIAI)

Keywords

• Gourmet burger chain
• Fast casual dining
• Restaurant food service
• Burger restaurant Spain
• Consumer packaged foods

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Dining Sales: Revenue from dine-in customers at Goiko restaurant locations across Spain, including lunch, dinner, and tardeo (afternoon) service periods
2. Delivery and Takeaway: Revenue from online orders placed through the company website and delivery aggregators like Takeaway, including the Kevin Bacon special and other menu items
3. Foodtruck Events: Mobile foodtruck operations ('La Bestia' and 'Mini Bestia') serving at private events and public locations
4. Consumer Packaged Goods (Goikocina): Sale of branded cooking products including burger patties, sauces, and buns for home consumption through the Goikocina line
5. Loyalty Program (Friends with Benefits): Customer loyalty program offering exclusive offers and experiences, potentially generating revenue through member engagement and repeat visits

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Goiko Grill operates a Spanish gourmet burger restaurant chain selling a diversified menu of signature 'chorreo' (cheese pull) burgers, smash burgers, chicken burgers, kids' meals, salads, sides, and desserts through owned dine-in locations, foodtrucks, and home delivery. The company also sells branded consumer packaged goods (Goikocina) and runs a customer loyalty program (Friends with Benefits), a dedicated gluten-free offering, a dog-friendly initiative, and a tardeo (afternoon) dining concept.

Product overview

Goiko Grill operates as a gourmet burger restaurant chain with a unified product portfolio organized around its signature 'chorreo' (cheese pull) experience. The core offering centers on multiple burger lines—Goiko Burgers (classic), Special Burgers (La Sancho, La Mercat, La Espistada, La Dolca, La Chiki), Chicken Lovers, and Smash Burgers—complemented by Goiko Kids, Salads, Beverages, Desserts, and Entrantes. The company extends its brand through sub-brands including Goikocina (consumer products for home cooking), a dedicated Gluten Free menu line, and Tardeo Babies (afternoon dining concept). Service offerings include food truck operations (La Bestia and Mini Bestia), a delivery/takeaway service, and the Friends with Benefits loyalty program. Limited editions like Kevin Bacon, Golden Glaze, and Cheesetosa drive seasonal promotions. Additional brand experiences include the dog-friendly 'Yes You Can' initiative and group dining Menu Grupos.

Differentiator

Problem solved

Functional benefit

Brands

• Goikocina: Home cooking product line featuring Goiko's premium ingredients for customers to prepare at home.
• Friends with Benefits

Products and services

• Goiko Burgers (Classic Burgers)
• Special Burgers (La Sancho, La Mercat, La Espistada, La Dolca, La Chiki) Limited and regional specialty burger varieties (La Sancho, La Mercat, La Espistada, La Dolca, La Chiki) offered in Goiko restaurants for consumers seeking differentiated or regional flavors.
• Chicken Lovers Chicken-based burger range (including the Muslona) targeted at consumers who prefer poultry over beef; sold across Goiko restaurants, takeaway, and delivery.
• Smash Burgers Smash-style burger offerings featuring thin, crispy-edged beef patties with bold flavors; for consumers who prefer the smash burger preparation method.
• Goiko Kids Child-sized portions and kid-friendly menu items designed for young diners; offered to families visiting Goiko restaurants.
• Salads (Green & Fresh) Fresh salad options marketed as 'Green & Fresh' alternatives to the burger line, served at Goiko restaurants.
• Beverages Drink offerings including sodas and other refreshments to accompany meals at Goiko restaurants, takeaway, and delivery.
• Desserts Sweet endings to meals, served across Goiko restaurants, takeaway, and delivery.
• Entrantes (Starters) Appetizer items designed for sharing, sold as a starter course alongside the burger menu.
• GOIKO Menus (Combo Meals) Combo meal menus featuring the signature 'chorreo modo ON' cheese pull experience, bundling burgers with sides and drinks at a single price.
• Menu Grupos Group dining menus designed for sharing among 3+ diners, marketed as 'Para ti y tus friends' for friends, families, and team outings.
• Kevin Bacon Burger Special promotional burger named after Kevin Bacon, positioned as a hero menu item driving brand visibility and tracked via a year-to-date sales counter on the website.
• Golden Glaze Burger Limited-time burger featuring a golden glaze, launched in November 2025 as a seasonal promotional item.
• Cheesetosa Burger Four-cheese seasonal burger introduced in September 2025 as a limited promotional offering.
• Tardeo Babies (Afternoon Dining Concept) Afternoon dining concept featuring smaller 'Babies' burgers at €2.9, served daily from 16:00 to 20:00 across Goiko restaurants.
• Goikocina (Consumer Packaged Goods) Branded consumer packaged goods line (burger patties, sauces, buns) sold for home preparation, extending the Goiko restaurant experience into the household kitchen.
• Foodtruck Service (La Bestia & Mini Bestia) Mobile foodtruck catering service using two units (La Bestia and Mini Bestia) to serve the full Goiko burger menu at private events, festivals, and public locations across Spain.
• Gluten Free Menu & Certified Restaurants Dedicated gluten-free menu and gluten-free certified restaurant locations for celiac and gluten-intolerant diners seeking safe burger meals without cross-contamination.
• Yes You Can (Dog-Friendly Dining) Dog-friendly dining service at select Goiko restaurants, allowing customers to dine with their pets in designated outdoor areas.
• Friends with Benefits Loyalty Program Customer loyalty program offering registered members exclusive offers, experiences, and access to limited-time product launches across Goiko restaurants, delivery, and Goikocina.
• Goiko Delivery & Takeaway Service Home delivery and takeaway service for the full Goiko menu, available through the company's own website and third-party aggregator Takeaway.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shake Shack: Public premium 'better burger' chain with strong brand identity, limited-time menu innovation, and CPG extensions. Highly comparable to Goiko on gourmet positioning, product-launch cadence, and multi-format growth ambitions.
• Tommy Mel's: Spanish-American burger and casual-dining chain operating across Spain. Comparable on multi-site Spanish footprint, burger-centric menu, and family-friendly casual-dining positioning.
• Five Guys: US-originated premium burger chain with dine-in, takeaway, and delivery. Closely comparable to Goiko on gourmet-burger positioning, customizable menu, and premium pricing within a fast-casual dining model.
• Hamburguesa Nostra: Spanish gourmet burger chain directly competing with Goiko in the same geography and premium-burger category. Closest head-to-head domestic competitor with overlapping menu and dine-in format.

Regional players

• Vips: Iconic Spanish casual-dining and café-restaurant chain. Comparable on Spain-only footprint, broad menu, and family/casual-occasion dining occasions, though more cafeteria-style than burger-focused.
• 100 Montaditos (Restalia): Spanish casual-dining chain known for value-priced small plates. Comparable on Spanish multi-site scale, value-oriented promotions, and group/casual-occasion dining occasions.
• Foster's Hollywood: Established Spanish casual-dining chain competing for family and group occasions. Comparable on Spanish multi-site presence, dine-in experience, and group-menu monetization.

Broad incumbents

• Tony Roma's: Global casual-dining chain with a Spanish footprint. Comparable on multi-site dine-in model and group/family dining occasions, though the menu centers on ribs rather than burgers.
• McDonald's: Global QSR incumbent with the largest Spanish footprint and a broad menu. Comparable as the dominant share-of-stomach competitor in Spanish away-from-home eating, against which Goiko positions on premium quality.
• Burger King (Restaurant Brands International): Global QSR burger brand with a large Spanish footprint. Comparable on the burger-category competition and delivery presence, though positioned at a much lower price point than Goiko's gourmet offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goikogrill
• Facebookfacebook.com/goikogrill

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goiko Grill