100 Montaditos
100 Montaditos is a Spanish fast-casual franchise chain founded in 2000, operating 450+ restaurant units across 13 countries under Grupo Restalia. It serves mass-market consumers affordable montaditos on patented fresh-baked bread via dine-in, take-away, and multi-platform delivery.
- Company typePrivate
- Founded2000
- HeadquartersPozuelo De Alarcón, Spain
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What 100 Montaditos does
100 Montaditos is a Spanish fast-casual restaurant chain founded in 2000 in Islantilla, Huelva, and operated under Grupo Restalia via the legal entity EUROMONTADITO S.L.U. The brand operates a franchise model with more than 450 restaurant units across 13 countries, supported by over 10,000 employees globally. Its core product is the montadito — a small sandwich built on a patented bread recipe that is baked fresh when the customer places an order — complemented by MontyRuedas, salads, appetizers (aperitivos), larger portions (raciones), and a beverage line. The company runs recurring promotional events such as Euromanía (montaditos at €1 on Wednesdays and Sundays) and Quijote y Sancho beverage campaigns to drive traffic.
Revenue is generated through three primary streams: franchise fees and royalties from the 450+ unit network; direct food and beverage sales across dine-in, take-away, and delivery channels; and commission-based revenue from third-party delivery aggregators (Uber Eats, Glovo, Just Eat) plus the proprietary 100M En Casa online ordering platform. Distribution spans physical restaurant locations, the 100M En Casa e-commerce storefront, and third-party delivery marketplaces. Customer segments are mass-market individual consumers seeking affordable Spanish cuisine and franchise entrepreneurs seeking an established brand with negotiated locations and operational support from Grupo Restalia. More than 35% of franchisees operate two or more units, indicating multi-unit franchisee retention.
Recent product and channel activity includes the 2025 launch of Palomitas Veganas (vegan popcorn) with supplier partner Newind Foods, mobile-optimized menu pages across all categories, and continued investment in the omnichannel delivery stack. The patented bread recipe and an in-store fresh-baking process constitute the core proprietary technology; no AI/ML capabilities are disclosed in the available material.
100 Montaditos firmographics
Firmographics- Name
- 100 Montaditos
- Legal name
- EUROMONTADITO S.L.U.
- Website
- https://spain.100montaditos.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- 100 Montaditos is a Spanish fast-casual franchise chain founded in 2000, operating 450+ restaurant units across 13 countries under Grupo Restalia. It serves mass-market consumers affordable montaditos on patented fresh-baked bread via dine-in, take-away, and multi-platform delivery.
- Ownership category
- akta.pro rank
100 Montaditos industry classification
Industry- Product category
- Casual Dining Restaurants
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Sandwiches & Subs QSR (THAFAAAD)
- akta.pro secondary industry
- Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)
Keywords
Where 100 Montaditos is headquartered
LocationHeadquarters
- HQ city
- Pozuelo De Alarcón
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
100 Montaditos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Franchise Operations: 100 Montaditos generates revenue through franchise fees and restaurant sales. The company operates as a franchise-based restaurant chain with over 450 units, offering franchise opportunities with negotiated locations and Grupo Restalia support.
- Direct Restaurant Sales: Revenue from food and beverage sales at restaurant locations including dine-in, take-away, and delivery orders.
- Delivery Platform Commissions: Partnership with third-party delivery platforms (Uber Eats, Glovo, Just Eat) and own delivery service (100M en Casa), generating commission revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Euromanía Promotion - Montaditos at €1 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
100 Montaditos product offering
Product offeringCore offering
100 Montaditos operates a fast-casual Spanish restaurant chain serving montaditos (small sandwiches), wheel-shaped bread (MontyRuedas), salads, appetizers, portions, beverages, and vegan snacks through 450+ franchised locations across 13 countries. The company relies on a patented bread recipe and a promotional weekly €1 menu (Euromania) as its core value hook, with delivery fulfilled through its own 100M En Casa platform and third-party aggregators.
Product overview
100 Montaditos is a Spanish fast-casual restaurant chain founded in 2000 in Islantilla, Huelva. The core offering centers on Montaditos—small sandwiches made with unique patented-recipe bread baked fresh upon order—alongside complementary categories including MontyRuedas, Ensaladas (salads), Aperitivos (appetizers), Raciones (portions), and Bebidas (beverages). The company operates a multi-channel model combining dine-in, proprietary delivery (100M En Casa), and third-party delivery aggregators (Uber Eats, Glovo, Just Eat). Promotional offerings include the weekly Euromania event (Wednesdays/Sundays) and Quijote y Sancho beverage promotions. A recent addition is Palomitas Veganas (vegan popcorn) launched with partner Newind Foods. The company also offers franchise opportunities through Grupo Restalia.
Differentiator
Problem solved
Functional benefit
Brands
- Montaditos: Core menu category featuring a variety of montaditos (small sandwiches) on patent-protected bread, including the Montadito de la Casa, Montadito Supermontys, and Montadito Dulce.
- MontyRuedas
- Ensaladas
- Aperitivos
- Raciones
- Bebidas
- MontyAhorro
Products and services
- Montaditos Small Spanish-style sandwiches (montaditos) served on the chain's proprietary bread, offered in multiple varieties as the core menu item at 100 Montaditos restaurants.
- MontyRuedas Wheel-shaped bread item offered as a shareable signature menu product across 100 Montaditos restaurants.
- Ensaladas (Salads) Salad menu items offered at 100 Montaditos restaurants as part of the casual dining menu.
- Aperitivos (Appetizers) Appetizer menu items offered at 100 Montaditos restaurants as part of the casual dining menu.
- Raciones (Portions) Larger-portion shareable menu items offered at 100 Montaditos restaurants for groups.
- Bebidas (Beverages) Beverages offered alongside food items at 100 Montaditos restaurants.
- Palomitas Veganas (Vegan Popcorn) Plant-based vegan popcorn snack co-developed with Newind Foods, launched in 2025 to broaden 100 Montaditos' menu with a non-fried, plant-based snack option.
- 100M En Casa (Home Delivery Service) 100 Montaditos' in-house online ordering and delivery platform at pedidos.100montaditos.com, allowing customers to order montaditos and other menu items for home delivery.
- 100 Montaditos Franquicia (Franchise Program) Franchise offering that licenses entrepreneurs and investors to operate 100 Montaditos restaurants under the brand, with operations supported by the parent Grupo Restalia across 13 countries.
Quantifiable outcome
- More than 35% of franchisees own 2 or more franchises, indicating business model success
Companies that use 100 Montaditos
Customer profileSegments2 records
Ideal customer profiles2 records
100 Montaditos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
100 Montaditos partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Uber EatscoreUber Eats serves as a third-party delivery partner for 100 Montaditos, enabling customers to order food delivery through the Uber Eats platform to participating restaurant locations.
- GlovocoreGlovo operates as a delivery partner enabling 100 Montaditos customers to receive food orders through the Glovo app and delivery network.
- Just EatcoreJust Eat provides food delivery services for 100 Montaditos, allowing customers to order from local restaurants through the Just Eat platform.
- Newind FoodsminorNewind Foods supplies vegan popcorn products for 100 Montaditos. The popcorn features 100% plant protein, no GMO, and 0% cholesterol with a crispy golden coating made from corn and wheat flour.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
100 Montaditos competitors and assessment
Company assessmentDirect peers
- Bocatta: Spanish sandwich chain operating dine-in and delivery with comparable product structure (sandwich-led menu in Spain) — direct format competitor.
- Foster's Hollywood: Major Spanish casual-dining franchise chain (burgers, ribs, American fare) — comparable on casual-dining economics, dine-in-led model, and Spain-centric footprint.
- Pans & Company: Spanish sandwich-focused QSR chain also owned by Grupo Restalia — the closest direct comparable given shared parent, identical Spanish sandwich category, and overlapping franchise model.
- Rodilla: Historic Spanish sandwich chain owned by EatOut, offering sandwiches, salads, and breakfast items in a similar casual QSR format — closely comparable to 100 Montaditos on product mix and target customer.
Broad incumbents
- Subway: Global sandwich QSR franchise and the largest sandwich chain worldwide — comparable on sandwich-led franchise model, mass-market positioning, and international unit scale.
- Telepizza: Spanish-origin pizza QSR franchise with significant European and Latin American presence — comparable on Spanish-origin franchise model, mass-market pricing, and similar international footprint.
- Burger King España: Spanish arm of global QSR giant — competes for the same value-seeking QSR consumer with similar promotional mechanics and multi-channel delivery integrations.
- McDonald's España: Spanish arm of the global QSR leader — comparable on mass-market QSR economics, delivery aggregator partnerships (Uber Eats, Glovo, Just Eat), and broad Spanish provincial coverage.
Emerging players
- TGB (The Good Burger): Spanish premium-burger QSR chain — comparable as a domestic Spanish QSR franchise competing for the same younger, casual-dining consumer wallet share.
Regional players
- Lizarrán: Spanish pintxos/tapas bar franchise also under the Grupo Restalia umbrella — directly comparable on franchise economics and Spanish casual-dining positioning, primarily Spain-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
100 Montaditos social profiles
Digital presence100 Montaditos financial estimates
Financial estimateRevenue estimate
Valuation estimate
100 Montaditos leadership team
Management profileNumber of profiles
100 Montaditos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
100 Montaditos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 100 Montaditos
What does 100 Montaditos do?
100 Montaditos operates a fast-casual Spanish restaurant chain serving montaditos (small sandwiches), wheel-shaped bread (MontyRuedas), salads, appetizers, portions, beverages, and vegan snacks through 450+ franchised locations across 13 countries. The company relies on a patented bread recipe and a promotional weekly €1 menu (Euromania) as its core value hook, with delivery fulfilled through its own 100M En Casa platform and third-party aggregators.
Is 100 Montaditos a public or private company?
100 Montaditos is a private company. It is classified as corporate owned and is currently operating.
When was 100 Montaditos founded?
100 Montaditos was founded in 2000. It employs 5,001 to 10,000 people.
Where is 100 Montaditos based?
100 Montaditos is headquartered in Pozuelo De Alarcón, Spain, in the Europe region.
How does 100 Montaditos make money?
Three revenue lines are on record. Franchise Operations are the primary driver. The others are direct Restaurant Sales and delivery Platform Commissions.
Who are 100 Montaditos's main competitors?
Direct peers on record are Bocatta, Foster's Hollywood, Pans & Company and Rodilla. Broad incumbents are Subway, Telepizza, Burger King España and McDonald's España. TGB (The Good Burger) is listed as an emerging player. Lizarrán is listed as a regional player.
Does 100 Montaditos have an API?
No public API is recorded for 100 Montaditos.
What industry is 100 Montaditos in?
100 Montaditos's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAAAD, Sandwiches & Subs QSR, with a secondary code of THAFAAAO, Multi-Concept / Global QSR Chains (Mixed Menus). Its SIC code is 5810.