What AgroLiquid does

AgroLiquid is a privately held, U.S.-headquartered manufacturer of high-efficiency liquid fertilizers founded in 1984 and based in St. Johns, Michigan. The company's product portfolio spans nitrogen, phosphorus, potassium, secondary nutrients, micronutrients, multinutrient blends, biofertilizers, and humic/fulvic products — more than 40 SKUs grouped under sub-brands including PrimAgro, Monty's, microLink, Pro-Germinator, and Sure-K. Its core technical differentiator is proprietary Nutriq Technology, a flavonol-polymer chemistry that protects nutrients from bonding with soil ions and is claimed to make up to 80% more nutrients available to plants, complemented by BioActivities biological formulations using proprietary Bacillus strain combinations (B. subtilis, B. methylotrophicus, B. amyloliquefaciens) for soil-health restoration. The company also maintains the North Central Research Station (NCRS), a 1,400-plus-acre facility dedicated to replicated field trials across row crops, permanent crops, and contracted nationwide research.

AgroLiquid operates a wholesale/indirect go-to-market: products are sold exclusively through a network of retail partners and crop advisors across the U.S. and Canada, with no direct-to-grower e-commerce. Channel operations are supported by a proprietary partner technology stack — PROSPER for logistics and billing, AgroLiquid365 for online ordering, Litmos for partner training, and AgroLiquidRx for crop-nutrition recommendations — combined with a consultative sales motion in which in-house agronomists deliver custom nutrition plans based on local soil and climate analysis. Pricing is not publicly disclosed; the company works with customers on budgets and customizes product selection to crop, soil, and regional conditions.

The company's revenue model is the one-time sale of fertilizer products through retail partners, with end-customers spanning row-crop farmers (corn, soybeans, wheat, cotton, sugarbeets, alfalfa, potatoes), permanent-crop growers (almonds, tree nuts, grapes, apples, citrus), specialty-crop producers, cattle and livestock operations, and — more recently — consumer lawn-and-garden via the GrowRight sub-line. The company is privately held with no disclosed institutional investors, parent company, funding rounds, or acquisition history; primary recognition to date is the 2024 TFI Certified Biostimulant designation for PrimAgro C-Tech.

Name

AgroLiquid

Legal name

AgroLiquid

Website

https://agroliquid.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

AgroLiquid is a privately held, U.S.-based manufacturer of high-efficiency liquid fertilizers founded in 1984, serving row-crop, permanent-crop, specialty-crop, and livestock producers across the U.S. and Canada via a retail-partner and crop-advisor network.

Ownership category

akta.pro rank

Product category

Crop Nutrition / Liquid Fertilizers

NAICS

Fertilizer and Compost Manufacturing (32531)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Liquid Specialty Fertilizers (Suspensions, Solutions, UAN Blends) (AFABACAF)

akta.pro secondary industries

Fertilizer & Micronutrient Formulations (NPK blends, chelates, suspensions) (AFABAIAB), Controlled-Release & Stabilized Fertilizers (Inhibitors/Coatings) (IMAEAEAN), Biostimulant-Enhanced Fertilizers (Humic/Fulvic, Amino Acids, Seaweed Blends) (AFABACAK), Water-Soluble Fertilizers (WSF) & Fully Soluble NPK Blends (AFABACAB)

Keywords

• Liquid fertilizer
• Crop nutrition
• Agricultural inputs
• Biofertilizers
• Plant nutrients

Headquarters

HQ city

Saint Johns

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Liquid Fertilizer Products: Sale of high-efficiency liquid fertilizers including nitrogen, phosphorus, potassium, secondary nutrients, micronutrients, biofertilizers, and multinutrient products through a network of retail partners and distributors in the U.S. and Canada.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

AgroLiquid manufactures and sells high-efficiency liquid fertilizers for crop nutrition, including nitrogen, phosphorus, potassium, secondary nutrient, micronutrient, biofertilizer, and multinutrient products. The portfolio centers on proprietary Nutriq Technology (flavonol polymer technology) that protects nutrients from bonding with soil ions, allowing up to 80% more nutrient availability to plants, complemented by Bacillus-based biological components.

Product overview

AgroLiquid is a high-efficiency liquid fertilizer company offering a comprehensive portfolio of crop nutrition products. The product lineup centers on proprietary Nutriq Technology (flavonol polymer technology) that protects nutrients from bonding with soil, allowing up to 80% more nutrient availability. The core offerings span multiple fertilizer categories: Nitrogen fertilizers (eNhance, High NRG-N, NResponse, PrimAgro N); Phosphorus fertilizers (Pro-Germinator, PrimAgro P, SpringuP, Monty’s Premium Blend); Potassium fertilizers (Sure-K, Kalibrate, Kapitalize, PrimAgro K); Secondary nutrient fertilizers (AccesS, CalSip, LiberateCa, Magnesium); Micronutrient fertilizers and packages (Boron, Copper, Iron, Manganese, Zinc, Molybdenum, microLink Iron HPH, Micro 400, Micro 500, Micro 600, Micro 1000); Multinutrient fertilizers (Fase1, Fase2, Fase3, FertiRain); Biofertilizers (PrimAgro N, PrimAgro P, PrimAgro K, PrimAgro C-TECH); and Humic & Fulvic products (AgroLiquid Fulvic, F-Tech, Monty’s Drivas Fulvic, Monty’s Surge XD, Monty’s Liquid Carbon, Monty’s Dri-Carbon). Additionally, AgroLiquid provides partner platforms including PROSPER for logistics and billing, AgroLiquid365 for online ordering, Litmos for training resources, and AgroLiquidRx for crop nutrition decision support. The products support multiple delivery methods including aerial, center pivot, drip irrigation, fertigation, foliar, in-furrow/starter, sidedress, and Y-Drop applications across crops including alfalfa, almonds, apples, corn, cotton, grapes, potatoes, soybeans, sugarbeets, tomatoes, tree nuts, and wheat.

Differentiator

Problem solved

Functional benefit

Brands

• PrimAgro: Biofertilizer product line including PrimAgro N, PrimAgro P, PrimAgro K, and PrimAgro C-Tech featuring beneficial bacteria for soil health
• Monty's
• microLink
• Pro-Germinator
• Nutriq

Products and services

• eNhance Sulfur-based nitrogen fertilizer additive designed to improve nitrogen utilization, providing nitrogen alongside secondary and micronutrients like sulfur, manganese, and zinc.
• High NRG-N Slow-release liquid nitrogen fertilizer designed to supply nitrogen that plants can use continuously throughout the growing season while reducing nitrogen tie-up and run-off.
• NResponse Fast-acting liquid nitrogen fertilizer that restores plant-usable nitrogen in the soil quickly, suitable for foliar, planter placement, topdress, sidedress, and fertigation applications.
• PrimAgro N Biological and liquid nitrogen fertilizer combining plant-usable nitrogen and sulfur with beneficial Bacillus subtilis microbes to optimize nitrogen utilization and improve soil health.
• Pro-Germinator Complete liquid phosphorus fertilizer (9-24-3 NPK) supplying nitrogen, potassium, and iron alongside phosphate, using orthophosphate and carbon-protected polymer phosphate for immediate and controlled-release phosphorus availability.
• PrimAgro P Phosphate biofertilizer combining macronutrients, micronutrients, secondary nutrients and biologicals (Bacillus subtilis, Bacillus methylotrophicus) to restore soil biology and optimize nutrient uptake.
• SpringuP Liquid NPK starter fertilizer (4-15-0) designed to jump-start the growing season by making essential phosphorus, nitrogen and potash available immediately after planting.
• Monty's Premium Blend Pop-up starter fertilizer using 100% orthophosphate for rapid availability, containing Monty's activated humic technology to provide quick energy for young plants to emerge and establish roots.
• Sure-K High-efficiency liquid potassium fertilizer (2-1-6 NPK) that is chloride- and hydroxide-free, designed for sustained potassium nutrients at key reproductive stages.
• Kalibrate Precision potassium and sulfur fertilizer (2-0-10 NPK) that resists freezing, chloride- and hydroxide-free, designed for early-season delivery and continuous nutritional support throughout critical growing stages.
• Kapitalize Fast-acting potassium fertilizer with added calcium and sulfur (4-1-1 NPK), designed for foliar application during critical reproductive stages to build cell walls and improve fruit, seed, and tuber development.
• PrimAgro K Potash biofertilizer combining plant-usable potash with soil-conditioning biologicals (Bacillus subtilis, Bacillus methylotrophicus), nitrogen and sulfur to improve nutrient retention and utilization.
• AccesS High-efficiency liquid sulfur fertilizer (7-0-0 NPK) containing nitrogen, sulfur, iron, manganese and zinc, designed to correct sulfur deficiencies and improve nitrogen utilization.
• CalSip Liquid calcium and sulfur fertilizer (7-0-0 NPK) formulated to provide crops with essential secondary nutrients for cell wall strength, healthy pH levels, and improved water penetration.
• LiberateCa Liquid calcium fertilizer (3% Ca) designed to prevent or correct calcium deficiency, balancing soil salinity and improving water movement through the soil.
• Magnesium Liquid magnesium fertilizer (2.5% Mg) to correct magnesium deficiencies, promote chlorophyll production, and support transfer and production of sugars, starches, oils, and fats.
• Micro 1000 Multi micronutrient fertilizer combining eight essential micronutrients (zinc, nickel, molybdenum, manganese, iron, copper, cobalt, boron) and two secondary nutrients (calcium, magnesium).
• PrimAgro C-TECH Advanced carbon and biological soil enhancement product combining fulvic acid (3.5%), carbon, and Bacillus subtilis and Bacillus amyloliqufaciens bacteria to restore beneficial soil bacteria and fungi.
• FertiRain Complete multi-nutrient liquid fertilizer (12-3-0 NPK) containing macronutrients, secondary nutrients, and micronutrients for dynamic plant nutrition and optimal growth at all stages.
• Fase1 Stage 1 multi-nutrient fertilizer (6-8-4 NPK) for fruits, nuts and vines, supporting strong initial growth in young trees, bushes and vines through macronutrients, secondary nutrients, and micronutrients.

Quantifiable outcome

• Up to 80% more nutrients available to plants compared to commodity fertilizers
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Nutrien Ag Solutions: Retail arm of Nutrien, the world's largest crop input provider, offering competitive liquid fertilizer and proprietary enhanced-efficiency products through a similarly structured retail partner and crop advisor channel across North America.
• Yara International: Global nitrogen and specialty fertilizer major with a portfolio that increasingly emphasizes low-carbon and enhanced-efficiency liquid formulations, targeting the same row and specialty crop customers via agronomic advisory services.
• ICL Group: Specialty fertilizers and plant nutrition multinational producing controlled-release, water-soluble, and liquid products for horticulture and broadacre crops, competing with AgroLiquid for the same commercial agronomy customers.
• SQM (Sociedad Química y Minera): Global specialty plant nutrition player with a strong specialty crop and horticulture focus via water-soluble NPK, potassium, and micronutrient lines that overlap with AgroLiquid's high-efficiency liquid portfolio.
• K+S Aktiengesellschaft: Potash, magnesium, and specialty fertilizer producer that sells liquid and water-soluble specialty products for horticulture and agriculture, competing in potassium-based liquid nutrition alongside AgroLiquid's Sure-K and Kalibrate.
• UPL Limited: Global crop protection and specialty nutrition company with a growing biosolutions and liquid specialty fertilizer portfolio, addressing the same row and specialty crop customers worldwide.

Direct peers

• Haifa Group: Israel-based specialty plant nutrition company whose core product line is water-soluble and liquid NPK, micronutrient, and specialty crop nutrition, sold through a global distributor network very similar to AgroLiquid's retailer-and-advisor model.
• The Andersons Plant Nutrient Group: U.S.-focused specialty plant nutrition manufacturer and distributor with proprietary liquid fertilizer products, micronutrient packages, and a retail/wholesale network that overlaps directly with AgroLiquid's product mix and customer base.
• Helena Agri-Enterprises: U.S. distributor and formulator of branded liquid fertilizer, crop protection, and specialty nutrition products, sold through the same ag-retail channel in the U.S. row crop and specialty crop markets.
• Loveland Products: Crop input brand under Nutrien offering proprietary liquid fertilizer, micronutrient, and biological products distributed via the same ag-retail partner model AgroLiquid uses across the U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/agroliquid
• Facebookfacebook.com/agroliquid
• LinkedInlinkedin.com/company/agroliquid

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgroLiquid