Markelytics Solutions

What Markelytics Solutions does

Markelytics Solutions is a privately held, India-headquartered (Bangalore) end-to-end market research firm founded in 2002, providing custom research, KPO services, global data collection, and proprietary research technology platforms to enterprise clients across automotive, healthcare and life sciences, B2B, FMCG, financial services, EdTech, and sports marketing. The company operates with 251-500 employees and direct sales offices in 8 countries (India, USA, UK, UAE, Singapore, Indonesia, South Korea, Saudi Arabia), delivering multi-country studies with 24x6 global support and ISO 9001:2015 and ISO 27001:2013 certifications for quality and information security.

Its technology stack centers on an integrated research technology suite: Me-Grow Enterprise (an AI-powered Insights Management Platform offering 40+ research solutions), Survey (a DIY survey platform with AI-powered questionnaire generation and access to a 2.2M+ consumer panel), PanelHub (a panel and project management platform with 200+ segmentation attributes and 10-tier automated quality checks), Meeting (a digital qualitative research tool with auto-transcription, AI-powered facial coding, and sentiment analysis), and an Insights Community platform for continuous consumer feedback. Group companies Avidestal Solutions and Medical World Panel extend the offering into new-age product suites and healthcare panels covering 150+ medical specialties, while Velocity MR was merged back into the parent brand in May 2024.

Markelytics generates revenue across five streams: custom research and consulting (professional services, project-based), KPO and global data collection (managed services), panel access (subscription/recurring), SaaS platform subscriptions for Survey, PanelHub, Meeting, and Community, and strategic consulting. Pricing is quote-based with no public disclosure, distributed through a hybrid enterprise field sales motion with regional heads (NA & Europe, UK & Europe, MEA, South Korea) combined with a product-led growth motion for self-serve SaaS adoption.

Name

Markelytics Solutions

Legal name

Markelytics Solutions

Website

https://markelytics.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Markelytics Solutions is a Bangalore-headquartered end-to-end market research firm serving global enterprise clients across healthcare, automotive, B2B, FMCG, and EdTech with custom research, KPO services, proprietary 2.2M+ consumer and 150+ healthcare-specialty panels, and an integrated SaaS suite (Survey, PanelHub, Meeting, Community) under the Me-Grow Enterprise platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Research Services: End-to-end market research services including quantitative research (CAPI, CLT, car clinics, shop audits), qualitative research (FGDs, IDIs, ethnographies, sensory research), healthcare research, B2B research, and multi-country studies. Project-based pricing with tailored solutions.
2. KPO Services: Knowledge Process Outsourcing services including global data collection, survey programming, data processing, custom coding, visual graphics, and market research support services.
3. Global Panel Access: Access to proprietary global panels including Consumer Panel (2.2M+ members), Healthcare Panel (150+ medical specialties), B2B & HNIs Panel, Automotive Panel, LGBTQ Panel, and Millennials & Gen Z Panel. Panel books available for request.
4. SaaS Platform Subscriptions: DIY research products including Survey, PanelHub, Meeting, and Community platforms. These platforms offer subscription-based access with different feature tiers, supported by integrated panel access.
5. Consulting Services: Strategic consulting services including business planning, product strategy, customer growth, pricing strategy, channel optimization, change management, go-to-market strategy, and feasibility studies.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Markelytics Solutions is a full-service market research company that delivers end-to-end quantitative and qualitative research, global data collection, multi-country studies, and KPO services, supported by proprietary consumer, healthcare, B2B, automotive, LGBTQ, and Millennials/Gen Z panels. It also sells DIY SaaS research platforms — Survey, PanelHub, Meeting, and Insights Community — bundled with its 2.2M+ consumer panel access for enterprise clients to run self-serve research.

Product overview

Markelytics Solutions operates as a platform-plus-modules architecture offering an integrated suite of research technology products. The core portfolio includes Me-Grow Enterprise (an AI-powered unified insights management platform with 40+ research solutions), Survey (DIY survey platform with 2.2M+ panel access), PanelHub (panel and project management system), Meeting (digital qualitative research suite with AI facial coding and auto-transcription), and Insights Community (continuous feedback platform). These products are complemented by KPO services, global panels (consumer, healthcare, B2B, automotive, LGBTQ, millennials/Gen Z), quantitative and qualitative research services, healthcare insights, consumer insights, IPL sports insights, and consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• Me-Grow Enterprise: AI-powered integrated Insights Management Platform offering over 40 research solutions including survey management, community engagement, online IDIs/FGDs, and first-party data unification.
• PanelHub
• Survey
• Meeting
• Community
• Avidestal Solutions
• IPL Insights

Products and services

• Me-Grow Enterprise An AI-powered integrated Insights Management Platform that consolidates over 40 research solutions (survey management, community engagement, online IDIs/FGDs, first-party data unification) into a single workspace for enterprise research teams and insight leaders.
• Survey A consumer-integrated DIY survey platform that lets researchers build, launch, and analyze surveys with AI-powered questionnaire generation, 11 question types, 8 complex logic structures, real-time analytics, multilingual quota management, and direct access to a 2.2M+ consumer panel.
• PanelHub An all-in-one panel and project management platform for research agencies and enterprise teams, offering 200+ segmentation attributes, 10-tier automated data quality checks, triple opt-in verification, branded Android & iOS apps for panelists, AARRR funnel analysis, and a global sample exchange for monetization.
• Meeting A purpose-built digital qualitative research tool supporting online FGDs and IDIs with up to 16 participants, AI-powered sentiment analysis and facial coding, auto-transcription, a digital one-way mirror, in-call polls, real-time media sharing, calendar integrations, and real-time translation.
• Insights Community A branded customer community platform for continuous consumer insights, supporting posts, discussions, bulletin boards, polls, and surveys with behavioral segmentation, engagement tracking, and AI-powered analysis.
• Custom Research Services End-to-end custom market research including quantitative (CAPI, CLT, car clinics, shop audits, surveys) and qualitative (FGDs, IDIs, ethnographies, sensory research, healthcare research, B2B research, multi-country studies) delivered as bespoke projects for enterprise clients.
• KPO Services Knowledge Process Outsourcing services covering global data collection, survey programming, data processing, custom coding, visual graphics, and broader market research support services.
• Global Panel Access Access to proprietary global panels including a 2.2M+ Consumer Panel, Healthcare Panel (150+ medical specialties), B2B & HNIs Panel, Automotive Panel, LGBTQ Panel, and Millennials & Gen Z Panel, with panel books available on request.
• Consulting Services Strategic consulting covering business planning, product strategy, customer growth, pricing strategy, channel optimization, change management, go-to-market strategy, and feasibility studies for enterprise decision-makers.
• Healthcare Insights Specialized healthcare market research covering pharmaceuticals, medtech, diagnostics, hospitals, digital health, medical tourism, life sciences, health payers, and government segments, supported by HCP panels across 150+ medical specialties.

Quantifiable outcome

• 23+ years of market research expertise with sustained data quality standards
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Avidestal (Group Company)coreOthersAvidestal is listed as a group company of Markelytics, operating as part of the broader corporate structure. The partnership represents internal group consolidation rather than external collaboration.
• Medical World Panel (Group Company)coreOthersMedical World Panel is listed as a group company of Markelytics, specializing in healthcare panel services. It operates as a subsidiary providing specialized medical and healthcare research panel capabilities.
• Me-Grow (Group Company)coreOthersMe-Grow is listed as a group company (Brand #5) and is also the name of Markelytics' flagship AI-powered Insights Management Platform. The platform offers over 40 research solutions and represents a core technology asset for the company.
• Velocity MR (Merged Subsidiary)coreOthersVelocity MR was Markelytics' full-service arm that has been merged with the parent brand as of May 2024. This consolidation brings expansive research, products, insights & consulting offerings under one roof.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Toluna: Global online panel and DIY research platform offering consumer panels and automated survey tools. Directly comparable to Markelytics' Survey platform and 2.2M+ consumer panel offering, with similar self-serve and full-service hybrid model.
• Dynata: One of the world's largest first-party data and insights platforms with global consumer and B2B panels. Closely comparable in panel scale, research services breadth, and DIY/survey technology stack to Markelytics' offering.

Broad incumbents

• Qualtrics: Experience management and survey platform with deep enterprise penetration. Overlaps with Markelytics' Survey and Community platforms but operates at much larger scale across broader experience management use cases beyond market research.
• Kantar: Global market research and insights giant with extensive panels and analytics. Competes for the same enterprise research budgets as Markelytics but offers a much wider portfolio including brand tracking, media, and consulting.
• Ipsos: Global market research firm with strong healthcare, B2B, and consumer research practices. Direct overlap with Markelytics' healthcare and B2B verticals but at materially larger scale and geographic reach.
• NielsenIQ: Global consumer intelligence and measurement company with retail and consumer panels. Competes for FMCG and consumer insights clients similar to Markelytics' consumer panel and FMCG vertical, but with far larger panel assets.
• Forsta: Experience and research technology platform (formed from Confirmit + FocusVision merger). Comparable to Markelytics' Meeting qualitative and Survey platforms, particularly in enterprise research technology, with broader portfolio.

Emerging players

• QuestionPro: Survey, panel, and insights platform with DIY tools and professional services. Comparable to Markelytics' Survey and PanelHub products but typically serves mid-market customers rather than global enterprise.

Regional players

• Borderless Access: India-based digital market research and panel provider serving global clients. Direct comparable to Markelytics in geography, panel-based research, and emerging-markets reach, with similar mid-market positioning.
• GMO Research: Asia-focused online panel and research services provider. Comparable to Markelytics' Asia-Pacific panel and research capabilities, especially across Japan, China, and Southeast Asia markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9p9p93wUkguZ6p9UdjKaaw
• Facebookfacebook.com/markelytics
• LinkedInlinkedin.com/company/markelytics-solutions
• Xx.com/markelytics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markelytics Solutions