QuestionPro
QuestionPro is a privately held Austin-based survey and research software company serving enterprises, SMBs, and over 10,000 nonprofits with an integrated platform spanning survey creation, market research, customer experience, employee experience, and AI-powered analytics across nine countries.
- Company typePrivate
- Founded2006
- HeadquartersAustin, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What QuestionPro does
QuestionPro is a privately held survey and research technology company headquartered in Austin, Texas, founded in 2005–2006 (sources conflict). The company operates an integrated online survey platform that spans survey creation and distribution, market research, customer experience (CX), employee experience (EX), communities, audience/panel access, journey mapping, and business intelligence, supported by 251–500 employees across nine countries and eight regional data centers. Its product stack includes four core product lines (Survey Software, Research Suite, CX, Employee Experience) and modular add-ons (Communities, Audience, LivePolls, InsightsHub, UX) unified under a QuestionPro AI layer that delivers generative survey creation, sentiment analysis, video-based emotion detection (PathosAI), text analytics and codeframe generation (Fathom), and synthetic data generation. Enterprise clients include Google, Audi, BMW, Energizer Holdings, Roku, Legal Shield, and Nisa, and the company also serves more than 10,000 nonprofits via a free license tier; user scale is reported at 5.3M+ globally with 10B+ questions answered. The company has executed nine acquisitions between 2021 and 2026 (notably Fathom, Tactix, Cmiles CX, PathosAI, Patient Safety Group, doopoll, SuiteCX, Digsite, Bryght AI) without disclosed external funding, suggesting an operationally self-funded, M&A-driven growth model.
QuestionPro monetizes primarily through tiered SaaS subscriptions (starter, professional/business, and enterprise plans with annual billing discounts), augmented by professional services for implementation, training, and customer success, and by audience/panel services that connect researchers to respondent pools. GTM is hybrid: a product-led growth motion targets SMB and nonprofit users via a freemium tier that converts to paid plans, while enterprise field sales, inside sales, and partner/reseller channels serve mid-market and large enterprise accounts with white-glove onboarding, dedicated CSMs, and account managers. The company is recognized as a Gartner Magic Quadrant Niche Player in Voice of the Customer Platforms (2026) and holds ISO/IEC 27001, ISO/IEC 42001:2023 (AI Management), GDPR, CCPA, and HIPAA certifications. Vivek Bhaskaran is Founder and CEO; other named leaders include Erik Koto (COO), Arti Pullins (President and Chief Healthcare Officer), and Laura Baker (President of Communities and InsightsHub).
QuestionPro firmographics
Firmographics- Name
- QuestionPro
- Legal name
- QuestionPro Survey Software
- Website
- https://questionpro.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- QuestionPro is a privately held Austin-based survey and research software company serving enterprises, SMBs, and over 10,000 nonprofits with an integrated platform spanning survey creation, market research, customer experience, employee experience, and AI-powered analytics across nine countries.
- Ownership category
- akta.pro rank
QuestionPro industry classification
Industry- Product category
- Survey and Experience Management Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
- akta.pro secondary industry
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
Keywords
Where QuestionPro is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
QuestionPro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Survey Software Subscriptions: SaaS subscription model providing tiered access to survey creation, distribution, and analysis tools. Pricing tiers include basic free plans, professional plans with advanced features, and enterprise plans with full platform access. Annual billing discounts available.
- Enterprise Platform Licensing: Full-suite enterprise research and experience management platform licensing for large organizations requiring advanced analytics, AI features, dedicated support, and customization capabilities.
- Professional Services: Additional revenue from implementation support, training, custom survey development, and dedicated customer success management services.
- Audience and Panel Services: Panel integration and audience services enabling researchers to connect with specific respondent pools for survey distribution and data collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Nonprofit License |
| Subscription | Monthly | Starter Survey Software |
| Subscription | Annual | Professional/Business Plans |
| Subscription | Annual | Enterprise Plans |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
QuestionPro product offering
Product offeringCore offering
QuestionPro is a global online survey and research software company that provides an AI-powered platform for designing, distributing, and analyzing surveys across customer experience, employee experience, and market research use cases. Its product suite includes Survey Software, Research Suite, Customer Experience (VoC), and Employee Experience modules, complemented by Audience panels, Communities, LivePolls, InsightsHub, and UX research tools. The platform is sold via SaaS subscriptions to enterprise organizations, mid-market companies, SMBs, nonprofits, and academic institutions worldwide.
Product overview
QuestionPro offers a unified survey and research platform with multiple integrated products: Survey Software serves as the core survey creation and distribution tool; Research Suite provides enterprise-grade market research capabilities; Customer Experience (CX) and Employee Experience manage experience programs; Communities and Audience enable respondent engagement; LivePolls, InsightsHub, and UX deliver specialized research functions. The platform is powered by QuestionPro AI, which integrates generative AI, sentiment analysis, Video AI, and synthetic data generation throughout. The product architecture combines a modular approach where core survey capabilities are enhanced by add-on products and AI-powered features.
Differentiator
Problem solved
Functional benefit
Brands
- QuestionPro AI: AI-powered survey generation, open-ended response analysis, sentiment analysis, video AI, synthetic data generation, and real-time dashboards.
- QuestionPro Survey Software
- QuestionPro Research Suite
- QuestionPro CX
- QuestionPro Workforce
- LivePolls
Products and services
- Survey Software Core online survey platform enabling users to design, send, and analyze surveys. Offers unlimited surveys, 35+ question types, advanced logic and piping, multilingual support, and offline data collection via mobile app.
- Research Suite Enterprise-grade research tools for market research professionals, providing advanced analytics, panel access, and comprehensive research capabilities for large-scale studies.
- Customer Experience (CX) CX management software for launching and managing Voice of the Customer (VoC) programs. Includes sentiment analysis, journey management, and customer satisfaction measurement across digital and physical channels.
- Employee Experience Employee survey and experience management platform covering the entire employee lifecycle from onboarding to exit. Includes 360 feedback, employee retention, churn analysis, and performance management tools.
- Communities Community engagement platform for building and managing respondent communities for ongoing research and feedback collection.
- Audience Global panel and audience platform providing access to survey respondents across multiple regions and demographics for research studies.
- LivePolls Real-time polling and quiz platform with over 1,250 templates covering industries, holidays, sports, entertainment, and more. Includes AI-powered question generation for live engagement.
- InsightsHub Centralized insights platform for aggregating, organizing, and accessing research findings and data across the organization.
- UX Research User experience research tools for conducting UX studies, testing, and analyzing user interactions with products and services.
Quantifiable outcome
- 10B+ survey questions answered on the platform
- +2 more outcomes
Companies that use QuestionPro
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
QuestionPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature7 records
QuestionPro partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- TactixcoreAcquisition of Tactix, a Paris-based video research platform, enhancing QuestionPro's experience research offerings with digital diary study method and mobile app technology for customer experience research. Tactix clients gain access to QuestionPro's broader technology and global panel.
- Acquis Cortico-XminorStrategic partnership announced in June 2022 for market expansion and research technology collaboration in the survey software market.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
QuestionPro competitors and assessment
Company assessmentDirect peers
- Qualtrics: Enterprise experience management platform covering surveys, CX, EX, and market research. The closest direct competitor to QuestionPro across the full survey-to-insights workflow, and explicitly targeted via QuestionPro's Qualtrics Alternative comparison pages.
- SurveyMonkey: Leading self-serve online survey platform with enterprise tier (SurveyMonkey Enterprise) covering CX, market research, and employee feedback. Directly comparable in product-led SMB motion and enterprise upgrade path; QuestionPro runs explicit SurveyMonkey Alternative comparison pages.
- Medallia: Enterprise Voice of Customer and experience management platform with omnichannel feedback capture, text/speech analytics, and journey analytics. Competes head-to-head with QuestionPro CX and Workforce products; explicitly named in QuestionPro comparison content.
- Typeform: Conversational form and survey platform popular with SMBs and marketing teams for lead capture and feedback. Comparable product-led growth approach and AI-assisted form generation, and a frequent alternative in the consumer/SMB survey market.
- Alida (formerly Vision Critical): Customer experience and Voice of Customer platform with community panels and enterprise feedback management. Directly comparable to QuestionPro CX, Audience, and Communities products in the enterprise VoC space.
- Confirmit (now Forsta): Enterprise feedback and research platform serving market research, CX, and employee experience. Highly comparable product scope and customer base to QuestionPro's Research Suite and Workforce offerings.
- Sogolytics (formerly SoGoSurvey): SMB-to-enterprise survey and employee feedback platform with freemium tier. Closely comparable pricing structure (free nonprofit license, freemium, paid tiers) and feature set in the survey software market.
- Zoho Survey: Survey platform from Zoho targeting SMB and mid-market with similar freemium-to-paid pricing and question-type breadth. Direct alternative for budget-conscious survey buyers in the same horizontal segment QuestionPro serves.
Broad incumbents
- Sprinklr: Unified customer experience management platform spanning social, marketing, and feedback. Adjacent to QuestionPro CX with broader scope; competes for enterprise VoC budget but is not specialized in survey-led research workflows.
- Verint (Experience Management): Large enterprise CX and workforce engagement vendor with survey, speech analytics, and VoC capabilities. Competes in the same enterprise CX procurement cycles as QuestionPro, but as part of a much broader engagement management portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
QuestionPro social profiles
Digital presenceQuestionPro compliance and trust
Trust signalCompliance5 records
QuestionPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
QuestionPro leadership team
Management profileNumber of profiles
Profiles15 records
QuestionPro subsidiaries and ownership
Company hierarchySubsidiaries9 records
QuestionPro funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QuestionPro M&A and investment
M&A and investmentM&A14 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QuestionPro
What does QuestionPro do?
QuestionPro is a global online survey and research software company that provides an AI-powered platform for designing, distributing, and analyzing surveys across customer experience, employee experience, and market research use cases. Its product suite includes Survey Software, Research Suite, Customer Experience (VoC), and Employee Experience modules, complemented by Audience panels, Communities, LivePolls, InsightsHub, and UX research tools. The platform is sold via SaaS subscriptions to enterprise organizations, mid-market companies, SMBs, nonprofits, and academic institutions worldwide.
Is QuestionPro a public or private company?
QuestionPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was QuestionPro founded?
QuestionPro was founded in 2006. It employs 501 to 1,000 people.
Where is QuestionPro based?
QuestionPro is headquartered in Austin, United States, in the North America region.
How does QuestionPro make money?
Four revenue lines are on record. Survey Software Subscriptions are the primary driver. The others are enterprise Platform Licensing, professional Services and audience and Panel Services.
Who are QuestionPro's main competitors?
Direct peers on record are Qualtrics, SurveyMonkey, Medallia, Typeform, Alida (formerly Vision Critical), Confirmit (now Forsta), Sogolytics (formerly SoGoSurvey) and Zoho Survey. Broad incumbents are Sprinklr and Verint (Experience Management).
Does QuestionPro have an API?
No public API is recorded for QuestionPro.
What industry is QuestionPro in?
QuestionPro's product category is Survey and Experience Management Software. Its primary akta.pro industry code is BPAHALAJ, Survey, Panel & Fieldwork Services, with a secondary code of MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork). Its NAICS code is 541910 and its SIC code is 7372.