Name

Pensa Systems

Legal name

Pensa Systems, Inc.

Website

https://pensasystems.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS/Software Platform Subscription: Pensa licenses its Vision AI software to CPG brands, retailers, and third-party workforces. Software integrates with existing mobile devices and workforce applications with no new hardware or capital expenditure required. Subscription-based licensing for access to the platform.
2. Syndicated Data Products: Syndicated datasets capturing on-shelf availability, planogram compliance, competitive share, and promotional readiness across all products — sold to CPG brands and retailers for space planning and inventory forecasting.
3. Enterprise Software Licenses: Mobile and enterprise software licenses for store audits, workforce effectiveness, shelf scoring, space-to-sales measurement, and space allocation decisions. Integrated with existing workforce applications.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Pensa Systems sells a Vision AI SaaS platform that captures retail shelves through motion-based 3D computer vision, reconstructs shelf layouts digitally, and identifies items, stockouts, pricing/signage issues, and planogram deviations. The platform automatically generates prioritized next-best actions for in-store teams, powers syndicated shelf data products, and runs on existing mobile devices without new hardware. It is licensed to CPG brands, tier-1 retailers, brokers, and merchandising agencies on a subscription basis.

Product overview

Pensa Systems offers Vision AI for Retail Planning & In-Store Execution as its core platform — a unified SaaS product that digitizes the physical retail shelf using motion-based 3D computer vision. The platform is delivered alongside a modular suite of products covering both headquarter planning and in-store execution: Shelf Measure (shelf data capture and reporting), Shelf Scorecard (compliance and adherence analytics), Space to Sales (space allocation optimization), Compliance (planogram monitoring and auto-generation), Workforce Visits (task management integration), In-Store Action (next-best-action prioritization for store teams), and Facings Optimization (facing count and positioning recommendations). The portfolio also includes data syndication for competitive intelligence and omnichannel availability tracking. In April 2026, Pensa announced the expansion of its AI platform beyond the shelf to cover all of retail — every store format, product category, and supply chain environment including back-room inventory and case packs.

Differentiator

Problem solved

Functional benefit

Products and services

• Vision AI for Retail Planning & In-Store Execution Flagship Vision AI SaaS platform for retail shelf planning and in-store execution. Uses motion-based 3D computer vision to scan shelves in seconds, identify items, detect stockouts and compliance gaps, and deliver prioritized next-best actions. Covers all retail store formats, product categories, and supply chain environments including back-room inventory, case packs, and promotional displays. Targets CPG brands and tier-1 retailers.
• Shelf Measure Data product that captures and reports on shelf inventory conditions including item-level availability, shelf share, and planogram compliance. Delivers granular reporting for all products and brands to support space planning and inventory forecasting. Used by CPG brands and retailers.
• Shelf Scorecard Analytics and reporting product that scorecards adherence to shelving principles and assesses product and promotional compliance across retail locations. Generates automated analytics including granular reporting on item availability and shelf share for all products and brands.
• Space to Sales Space optimization product that provides space-to-sales measurement and shelf allocation recommendations. Analyzes shelf conditions to determine the right space allocation per product and set size, and supports demand prediction for inventory and supply chain planning.
• Compliance Automated compliance monitoring product that detects out-of-stocks, pricing issues, and planogram deviations in real time. Automatically flags compliance against expected planograms where they exist or generates planograms automatically from shelf images where they do not.
• Workforce Visits Workforce optimization product that integrates Vision AI scanning into existing workforce task management applications. Scan results populate audit fields, KPIs, and next-best actions within the workforce apps field reps already use, without requiring new hardware or process changes.
• In-Store Action In-store execution product that translates AI shelf insights into prioritized tasks for store teams. Automatically surfaces next-best actions such as restocking out-of-stock items, fixing planogram deviations, and addressing pricing and signage issues, enabling reps to fix problems directly during store visits.
• Facings Optimization Shelf optimization solution that analyzes facing counts and product positioning to recommend the optimal number of facings per SKU. Uses shelf availability data and velocity segmentation to determine how many facings different velocity segments need to maintain best-practice on-shelf availability levels, informing assortment and space allocation decisions.

Quantifiable outcome

• Up to 70% of manual shelf activities automated
• +10 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature7 records

Partnerships

Six partnerships are on record, tiered key, regional, core, flagship and minor.

• DatalogickeyTechnology or Integration · 4 June 2026Datalogic partnership brings Pensa's AI-powered visual capabilities to Datalogic mobile computers across the retail supply chain, as part of Datalogic's ISV (Independent Software Vendor) partner program. Demonstrated at Modex 2026, showcasing how Vision AI extends to warehouse and back-room environments.
• Crossmark AU-DKSH SmollanregionalChannel Partner/ Reseller/ Distributor · 14 April 2026Andy Kirk, CEO of Crossmark AU-DKSH Smollan, is quoted as a Pensa partner noting the value of closing visibility gaps for brands at shelf and extending AI intelligence into the back room and supply chain for end-to-end retail success.
• DatabrickscoreTechnology or Integration · 7 January 2025Partnership to offer Pensa Vision AI on the Databricks Marketplace, integrated via Delta Sharing protocol. Enables customers to combine Pensa's unique AI data capture and analytics with other retail and brand manufacturer systems. Brands and retailers can streamline execution and compliance natively within the Databricks Data Intelligence Platform.
• Elevate Coalition (Databricks, Crisp, Advantage Solutions)flagshipStrategic or Co-development Partner · 1 January 2025Pensa co-founded the Elevate Coalition alongside Databricks, Crisp, and Advantage Solutions. The coalition aims to drive industry change toward a fully digital retail future with new standards for demand visibility, supply visibility, on-shelf availability, and continuous planning. The goal is 'Retail at the speed of AI.'
• Acosta GroupcoreChannel Partner/ Reseller/ Distributor · 1 March 2023Major partnership with Acosta Group, the market leader in commerce-centric solutions for brands, retailers, and foodservice providers. Acosta integrates Pensa's shelf intelligence into its business intelligence, analytics, in-store data collection, and merchandising solutions. Together they deliver the combination of highly accurate retail shelf visibility, strategic business insights, and flawless in-store execution to drive growth for CPG brands and retailers.
• Blue YonderminorStrategic or Co-development PartnerBlue Yonder is referenced as a supply chain partner. Pensa partners with Blue Yonder for AI-powered supply chain forecasting. Blue Yonder's blog on consumption-based forecasting is cited in Pensa's thought leadership content.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Trax: Trax is a direct competitor offering computer vision and analytics for retail shelf monitoring, serving many of the same global CPG brands and retailers with image recognition and in-store execution tools — closely aligned on technology and customer base.
• Focal Systems: Focal Systems is a direct competitor deploying AI and fixed shelf cameras for real-time shelf monitoring and out-of-stock detection in grocery and convenience retail, overlapping Pensa's core category and target retailer segments.
• Simbe Robotics: Simbe Robotics is a direct competitor with its Tally autonomous robot that scans retail shelves to provide inventory and pricing intelligence, targeting the same tier-1 grocery and convenience retailers Pensa serves.

Emerging players

• Standard AI: Standard AI is an emerging player working on autonomous checkout and computer vision for physical retail, with partial overlap on in-store AI vision capabilities and a similar enterprise retail customer profile.
• Shelf Engine: Shelf Engine is an emerging AI-driven inventory optimization and ordering platform for retail, with partial overlap on shelf intelligence and on-shelf availability use cases, particularly in grocery and convenience.

Broad incumbents

• VusionGroup (formerly SES-imagotag): VusionGroup is a broad incumbent in store digitization and electronic shelf labels, offering cloud-based retail infrastructure that competes for the same shelf-intelligence and in-store execution budgets as Pensa across global retailers.
• NielsenIQ: NielsenIQ is a broad incumbent providing syndicated retail measurement, shelf data, and CPG analytics to many of the same brands Pensa serves, with overlapping shelf-share and OSA use cases at much larger scale.
• Circana (formerly IRI): Circana is a broad incumbent in CPG and retail data analytics, offering syndicated POS, shopper, and shelf intelligence to global CPG manufacturers with overlapping customer base and competitive intelligence use cases.

Others

• Blue Yonder: Blue Yonder is a strategic ecosystem partner and supply chain platform whose demand-forecasting capabilities complement Pensa's shelf data; adjacent rather than directly competitive, and explicitly named as a Pensa partner.
• Databricks: Databricks is a data platform partner that hosts Pensa's Vision AI on its Marketplace via Delta Sharing; it is an enabling infrastructure provider rather than a competitor, but its broad enterprise footprint materially amplifies Pensa's distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pensa-systems
• Xx.com/pensa_systems

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pensa Systems