Bertucci's
Bertucci's is a brick-oven Italian restaurant chain operating 12 East Coast locations from New Hampshire to Virginia, owned by Earl Enterprises, serving pizza, pasta, and Italian entrees to casual diners, families, and catering customers.
- Company typePrivate
- Founded1981
- HeadquartersNorthborough, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Bertucci's does
Bertucci's is a brick-oven Italian restaurant chain founded in 1981 by Joey Crugnale at Davis Square in Somerville, Massachusetts, and currently operates 12 locations across the U.S. East Coast spanning from New Hampshire to Virginia, including a site in Christiana. The brand is owned by Earl Enterprises, a multi-concept hospitality platform. Core menu offerings center on brick-oven pizza (priced $16.99-$24.99), pasta (~$22-$27), calzones, appetizers ($7.99-$15.99), salads, sandwiches, entrees, desserts, and family meals, supplemented by catering, group dining, gift cards, and the eClub loyalty program. A sub-brand, Pronto, operates an express format on Tremont Street in Boston.
Bertucci's firmographics
Firmographics- Name
- Bertucci's
- Legal name
- Bertucci's Restaurants, LLC
- Website
- https://bertuccis.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Bertucci's is a brick-oven Italian restaurant chain operating 12 East Coast locations from New Hampshire to Virginia, owned by Earl Enterprises, serving pizza, pasta, and Italian entrees to casual diners, families, and catering customers.
- Ownership category
- akta.pro rank
Bertucci's industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industries
- Ethnic & Regional Cuisine Restaurants (THAFACAD), Family-Style Restaurants (THAFACAC)
Keywords
Where Bertucci's is headquartered
LocationHeadquarters
- HQ city
- Northborough
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
Bertucci's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-In Restaurant Sales: Full-service restaurant dining with dine-in customers enjoying brick oven pizzas, pastas, entrees, salads, appetizers, and desserts in a family-friendly atmosphere.
- To Go and Delivery: Online ordering for takeout and delivery, with customers ordering through the Bertucci's website or Olo platform. Delivery available within delivery radius of each location.
- Catering Services: Catering packages and trays for groups of 10 or more, including Italian catering packages, box lunches, individual meals, and custom event menus. Delivery within 10-mile radius for catering orders.
- Gift Cards: Physical gift cards sold at restaurant locations and fine retailers like CVS, Walmart, Cumberland Farms, and BJ's Wholesale. eGift cards available for purchase on the website.
- eClub Membership: Free loyalty program offering member-only rewards, special offers, early notice of limited-time menus, and exclusive promotions. SMS marketing integration available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Classic Pizza (Regular 11 inch / Large 16 inch) |
| Unit Pricing | Pay-as-you-go | Appetizers |
| Unit Pricing | Pay-as-you-go | Pastas and Entrees |
| Unit Pricing | Pay-as-you-go | Catering Packages |
| Unit Pricing | Pay-as-you-go | Family Meal Bundles |
| Unit Pricing | Pay-as-you-go | Kids Meals |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Bertucci's product offering
Product offeringCore offering
Bertucci's operates a chain of 12 brick oven Italian restaurants across the Northeastern United States serving handcrafted pizzas, pastas, calzones, appetizers, salads, entrees, sandwiches, and desserts. Each restaurant features a custom 936-brick oven cooking at 675 degrees, with scratch-kitchen preparation including dough and sauces made daily and tomatoes grown exclusively for the chain in California. Offerings extend beyond dine-in to include to-go and delivery, catering packages for 10+ guests, group dining event spaces, an eClub loyalty program, and gift cards.
Product overview
Bertucci's is a brick oven Italian restaurant chain offering a unified family dining experience centered on handcrafted Italian cuisine. The core offering consists of brick oven pizzas (Classic Margherita, specialty pizzas like Sporkie and Spicy Pig, and build-your-own options), fresh pastas (Spaghetti & Meatballs, Fettuccine Alfredo, Rigatoni dishes, Ravioli), calzones, appetizers, salads, entrees, sandwiches, and desserts. This is complemented by To Go & Delivery services powered by Olo, Catering packages for groups of 10+, and Group Dining event venues for 20+ guests. Additional offerings include the eClub loyalty program, Gift Cards (physical and eGift via CashStar), and Family Meal Bundles. The company operates 12 locations across the Northeastern US, founded in 1981 in Somerville, MA, and is owned by Earl Enterprises.
Differentiator
Problem solved
Functional benefit
Brands
- Pronto: A quicker-service sub-brand concept featuring fast-casual Italian dining. Currently operates at Tremont Street, Boston, MA location.
Products and services
- Brick Oven Pizza Hand-stretched dough pizzas baked in custom 936-brick ovens at 675 degrees with radiant flame reaching 1,150 degrees. Features classic varieties such as Margherita and Cheese, specialty pizzas, and create-your-own options for dine-in, takeout, and delivery.
- Pasta Dishes Handcrafted Italian pasta entrees including Spaghetti & Meatballs, Fettuccine Alfredo, Rigatoni Broccoli & Chicken, Four Cheese Ravioli, Lasagna Rustica, and Shrimp Rossini, available for dine-in, takeout, delivery, and catering.
- Calzones Brick oven-baked calzones filled with Pecorino Romano, ricotta, and mozzarella, with customizable topping options.
- Appetizers Starters including Garlic Knots, Chicken Wings (Buffalo, BBQ, Spicy Tuscan), Mozzarella Fritta, Bruschetta, Meatballs & Ricotta, and Spinach & Artichoke Dip.
- Salads Fresh salads including Caesar Salad, Insalata, Farmhouse Salad, Italian Chopped Salad, and Caprese Salad, with gluten-sensitive and vegetarian options available.
- Entrees Italian entrees featuring Chicken Parmesan, Chicken Bruschetta, Salmon Bruschetta, Bourbon Steak Tips, Eggplant Parmesan, and Chicken Piccata, finished with flame-touched preparation from the brick oven.
- Handhelds (Sandwiches) Wood-fired focaccia sandwiches including Spicy Turkey Avocado, Bertucci's Burger, Grilled Chicken, Caprese, Steak & Cheese, and Delicato.
- Desserts Italian desserts including Tiramisu, Traditional Cannoli, Limoncello Mascarpone Cake, Double Dark Chocolate Cake, Brownie Sundae, and Fresh-Baked Cookies.
- Kids Meals Child-friendly menu items including cheese and pepperoni pizzas, macaroni & cheese, crispy chicken bites, and pasta with various sauces, served with drink options.
- Family Meal Bundles Pre-designed meal bundles designed to feed multiple people, including Game Day Deals and Chicken Parmesan & Spaghetti Bundles, available for pickup or delivery.
- Catering Services Italian catering packages for groups of 10 or more featuring brick oven pizzas, pastas, entrees, box lunches, and dessert trays. Includes event planning services and delivery within a 10-mile radius.
- Group Dining Event venues and planning services for groups of 20+ guests including semi-private and private spaces. Specializes in family gatherings, corporate events, sports groups, holiday parties, wedding events, and Little Chefs pizza parties for kids 12 and younger.
- eClub Loyalty Program Free membership rewards program offering member-only deals, welcome offers, early notice of limited-time menus, holiday promotions, and exclusive offers delivered via email or SMS (text EATBERTUCCIS to 752-72).
- Gift Cards Physical gift cards sold at restaurant locations and at retailers including CVS, Walmart, Cumberland Farms, and BJ's Wholesale. eGift cards available on the website for email delivery, powered by CashStar.
- To Go & Delivery Online ordering for pickup, curbside, and delivery services. Available through order.bertuccis.com with real-time order tracking and estimated pickup times, powered by the Olo platform.
Companies that use Bertucci's
Customer profileSegments4 records
Ideal customer profiles3 records
Bertucci's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Bertucci's partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Christian PetroniflagshipIn 2022, Bertucci's announced a partnership with celebrity chef Christian Petroni, bringing his signature Italian cuisine to the Bertucci's menu. Chef Petroni brings new energy to Bertucci's with new menu items featuring reimagined tastes and flavors while staying true to its authentic Italian roots.
- Earl EnterprisescoreBertucci's Italian Restaurants are owned and operated by Earl Enterprises, a recognized leader in the hospitality industry for over 30 years. Earl Enterprises builds innovative, sustainable brands that guests can enjoy today and in the future. The company is headquartered at 4700 Millenia Blvd, Suite #400, Orlando, Florida.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Bertucci's competitors and assessment
Company assessmentBroad incumbents
- Pizza Hut (Yum! Brands): Pizza Hut is one of the largest pizza chains globally with dine-in, delivery, and catering operations. While primarily a QSR pizza concept, its dine-in restaurants and catering offerings create overlap with Bertucci's brick oven pizza and group event business.
- Olive Garden (Darden Restaurants): Olive Garden is the largest casual Italian dining chain in the US, operated by Darden Restaurants. It directly competes with Bertucci's for family Italian dining occasions but has vastly greater scale, marketing budget, and national footprint.
Direct peers
- California Pizza Kitchen: CPK is a casual dining chain specializing in wood-fired pizzas, pastas, and innovative California-style Italian fare. Its menu positioning and brick/wood-fired pizza heritage directly mirror Bertucci's offering.
- Bravo! Italian Kitchen (Bravo Brio Restaurant Group): Bravo Italian Kitchen is owned by Earl Enterprises, Bertucci's parent company. It operates as a casual upscale Italian restaurant chain, making it both a direct competitor and a sister concept within the same portfolio.
- Marco's Pizza: Marco's Pizza is a fast-growing pizza franchise known for fresh dough made daily and authentic Italian-style ingredients. It competes with Bertucci's in the takeout and delivery pizza category with a similar fresh-ingredient positioning.
- Uno Pizzeria & Grill: Uno Pizzeria & Grill pioneered deep-dish pizza in Chicago and operates a casual Italian pizzeria concept with dine-in, takeout, and catering. Its Chicago-style pizzeria positioning makes it a close peer in the brick oven / pizza-led casual Italian segment.
- Carrabba's Italian Grill: Carrabba's is a casual Italian dining chain owned by Bloomin' Brands (parent of Outback Steakhouse). It serves a similar family-style Italian menu with brick oven traditions and competes head-to-head with Bertucci's in the casual Italian category.
- Romano's Macaroni Grill: Macaroni Grill is a casual Italian restaurant chain offering scratch-prepared pastas, pizzas, and Italian entrees in a family-friendly setting. It competes directly with Bertucci's for the casual Italian dining occasion and group events.
- Maggiano's Little Italy: Maggiano's is a full-service Italian restaurant chain owned by Brinker International. It offers made-from-scratch pasta, pizzas, and Italian entrees in a family-friendly setting, making it one of the closest direct competitors to Bertucci's menu and positioning.
- Buca di Beppo: Buca di Beppo is a family-style Italian restaurant chain known for large-shareable portions and group dining events. Despite recent ownership transitions, its family Italian positioning and event catering overlap closely with Bertucci's core offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks3 records
Key highlights6 records
Customer concentration
Bertucci's social profiles
Digital presenceBertucci's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bertucci's leadership team
Management profileNumber of profiles
Profiles1 record
Bertucci's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bertucci's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bertucci's
What does Bertucci's do?
Bertucci's operates a chain of 12 brick oven Italian restaurants across the Northeastern United States serving handcrafted pizzas, pastas, calzones, appetizers, salads, entrees, sandwiches, and desserts. Each restaurant features a custom 936-brick oven cooking at 675 degrees, with scratch-kitchen preparation including dough and sauces made daily and tomatoes grown exclusively for the chain in California. Offerings extend beyond dine-in to include to-go and delivery, catering packages for 10+ guests, group dining event spaces, an eClub loyalty program, and gift cards.
Is Bertucci's a public or private company?
Bertucci's is a private company. It is classified as corporate owned and is currently operating.
When was Bertucci's founded?
Bertucci's was founded in 1981. It employs 5,001 to 10,000 people.
Where is Bertucci's based?
Bertucci's is headquartered in Northborough, United States, in the North America region.
How does Bertucci's make money?
Five revenue lines are on record. Dine-In Restaurant Sales are the primary driver. The others are to Go and Delivery, catering Services, gift Cards and eClub Membership.
Who are Bertucci's's main competitors?
Broad incumbents on record are Pizza Hut (Yum! Brands) and Olive Garden (Darden Restaurants). Direct peers are California Pizza Kitchen, Bravo! Italian Kitchen (Bravo Brio Restaurant Group), Marco's Pizza, Uno Pizzeria & Grill, Carrabba's Italian Grill, Romano's Macaroni Grill, Maggiano's Little Italy and Buca di Beppo.
Does Bertucci's have an API?
No public API is recorded for Bertucci's.
What industry is Bertucci's in?
Bertucci's's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5810.