Maggiano's Little Italy

What Maggiano's Little Italy does

Maggiano's Little Italy is an Italian-American full-service restaurant chain operating approximately 50 locations across the United States, owned and operated by Brinker International (NYSE: EAT), which also owns Chili's Grill & Bar and operates over 1,600 restaurants in 29 countries. Founded in November 1991 in Chicago and acquired by Brinker in 1995, Maggiano's differentiates around a signature family-style dining experience designed for groups of four or more, supported by separate lunch and dinner menus, a dedicated gluten-free menu, and a recently expanded offering of 15 new items with approximately 20% larger portions. The technology stack is conventional for casual dining: a native online ordering platform (orders.maggianos.com), in-house reservation system, reCAPTCHA-secured forms, Threshold 360 virtual banquet tours, and Eventbrite ticketing for seasonal events.

The business model is multi-stream and transaction-based: dine-in restaurant sales (food and beverage), carryout and delivery orders with a Double Your Portion add-on ($8-$15 upcharges by category), off-premise catering with party-sized pans (small feeds ~8, large feeds ~16), private event and banquet services accommodating 10-250 guests with dedicated event managers, and gift card sales. Pricing is per-cover unit pricing with no publicly disclosed menu pricing. Customer segments span families/groups, special occasion event hosts (weddings, rehearsal dinners, corporate events, birthdays), corporate catering clients, and general consumer diners. The company operates a wine program curated by one of only 273 Master Sommeliers worldwide (Jason Smith) in partnership with Salvatore Ferragamo, and maintains a 20-year partnership with Make-A-Wish that has raised over $10 million through the annual Eat-A-Dish campaign.

Name

Maggiano's Little Italy

Legal name

Maggiano's Little Italy (operated by Brinker International, Inc.)

Website

https://maggianos.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Maggiano's Little Italy is a 50-location U.S. Italian-American restaurant chain owned by Brinker International (NYSE: EAT), serving families, groups, and special-occasion event hosts through dine-in, carryout, delivery, catering, and private banquet services across metropolitan and mall-based locations.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Italian-American restaurant
• Family-style dining
• Banquet catering services
• Casual dining chain
• Private event hosting

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-In Restaurant Sales: Traditional full-service restaurant revenue from guests dining in at one of 50 locations nationwide. Revenue generated through food and beverage sales including appetizers, entrees, desserts, and alcoholic beverages.
2. Carryout and Delivery: Takeout and delivery orders placed through the restaurant's online ordering platform. Includes the 'Double Your Portion' add-on feature offering double portions for a nominal upcharge.
3. Catering Services: Off-premise catering for events including party-sized pans (small pans feed ~8 people, large pans feed ~16), full-service delivery with setup, and custom menu preparation for corporate and private events.
4. Private Events and Banquets: Revenue from hosting private events including weddings, rehearsal dinners, corporate events, birthday celebrations, and holiday gatherings. Event spaces accommodate 10-250 guests with custom menus and dedicated event managers.
5. Gift Cards: Sale of gift cards in plastic and digital formats, including bulk corporate purchases for customer and employee gifts.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Maggiano's Little Italy operates approximately 50 full-service Italian-American restaurants across the United States, offering dine-in family-style meals, lunch and dinner menus, carryout and delivery, and private banquet and off-premise catering services. The brand is owned by Brinker International (NYSE: EAT) and emphasizes shareable portions, made-from-scratch Italian-American classics, and dedicated event management for celebrations and corporate gatherings.

Product overview

Maggiano's Little Italy operates as an Italian-American casual dining restaurant chain with approximately 50 locations nationwide. The core offering centers on family-style Italian dining experiences, complemented by separate dinner and lunch menus featuring classic Italian-American dishes. The company offers private event and banquet services for celebrations ranging from weddings to corporate events, along with catering capabilities for off-site gatherings. Additional revenue streams include gift card sales, an eClub loyalty program, and seasonal promotional events like Breakfast With Santa and Mother's Day specials. The restaurant chain is owned by Brinker International.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Style Dining
• Dinner Menu
• Lunch Menu
• Gluten-Free Menu
• Private Events & Banquets
• Catering Services
• Gift Cards
• Double Your Portion (DOPO)
• Eat-A-Dish for Make-A-Wish
• Breakfast With Santa
• Mother's Day Menu
• Wine Dinner Events
• VIP Rewards Program
• Valentine's Day Specials
• Master Sommelier Wine Program

Quantifiable outcome

• 20 consecutive quarters of comparable sales growth for sister brand Chili's, outperforming casual dining industry by 420 basis points
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Make-A-WishcoreStrategic or Co-development Partner · 1 January 2004Maggiano's has maintained a 20-year partnership with Make-A-Wish through its annual Eat-A-Dish campaign. Since 2004, the partnership has raised over $10 million and granted over 1,000 wishes for children with critical illnesses. The partnership includes limited-time menu items, in-restaurant donations, and direct giving options.
• Jason Smith (Master Sommelier)coreStrategic or Co-development PartnerMaster Sommelier Jason Smith curates Maggiano's Master Sommelier Series of six distinct wine varietals. As one of only 273 Master Sommeliers worldwide, Smith provides wine expertise for the restaurant's elevated wine program.
• Salvatore FerragamocoreStrategic or Co-development PartnerFashion icon and Tuscan vineyard owner Salvatore Ferragamo partnered with Maggiano's to elevate the new Sommelier Selection wines, bringing luxury expertise to the wine program.
• Caymus VineyardsminorStrategic or Co-development PartnerWine dinner partnership featuring Caymus Vineyards wines paired with Italian-American cuisine in special tasting events.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Carrabba's Italian Grill: Owned by Bloomin' Brands, Carrabba's is a casual Italian-American chain with dine-in, carryout, and catering services targeting families and groups at similar price points to Maggiano's.
• P.F. Chang's: Asian-themed casual dining chain with similar dine-in, carryout, delivery, and private event/banquet capabilities. Comparable occasion-dining positioning and catering service mix.
• The Cheesecake Factory: Upscale casual chain with an extensive menu, large portions, and strong private event/banquet business. Comparable on occasion-driven dining, special-event catering, and check size positioning.
• Bravo Cucina Italiana: Italian-American casual dining concept under Bon Appétit Management/Restaurant Associates with full-service dining, banquet facilities, and catering — closely aligned with Maggiano's occasion-dining model.
• Romano's Macaroni Grill: Italian-American casual dining chain offering shareable plates, pasta, and event services. Comparable menu structure, price points, and group-dining orientation to Maggiano's.
• Bertucci's: Italian casual dining chain specializing in brick-oven pizza and pasta with dine-in, catering, and private event services. Comparable menu profile and group-dining positioning.
• California Pizza Kitchen: Casual dining chain offering dine-in, takeout, delivery, and catering with an emphasis on shareable dishes. Comparable service model and revenue mix to Maggiano's.
• Olive Garden: Operated by Darden Restaurants, Olive Garden is the largest Italian-American casual dining chain in the U.S. with a similar family-style value proposition, comparable per-person pricing, and a heavy emphasis on group dining experiences.
• Buca di Beppo: Family-style Italian-American restaurant chain known for shareable portions and event/banquet offerings. Most direct competitor to Maggiano's on the family-style Italian occasion-dining positioning.

Broad incumbents

• Bonefish Grill: Bloomin' Brands casual dining concept with a similar full-service, special-occasion positioning and private event capabilities. Operates in the same casual-dining competitive set as Maggiano's, though non-Italian in cuisine.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Maggianos
• Facebookfacebook.com/Maggianos
• LinkedInlinkedin.com/company/maggiano%27s-little-italy
• Instagraminstagram.com/maggianoslittleitaly/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maggiano's Little Italy