Viscon Group
Viscon Group is a Netherlands-based industrial automation company serving the agro and food sectors. It designs and integrates machinery, proprietary Factory Intelligence software, and robotics for horticulture, fresh produce, poultry hatcheries, and warehouse logistics customers globally.
- Company typePrivate
- Founded1967
- Headquarters's-gravendeel, Netherlands
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Viscon Group does
Viscon Group is a Netherlands-based private industrial automation company that designs, manufactures, and integrates machinery, robotics, and proprietary software for the agro and food industries. Founded in 1927 (as Visser) and formally established in 1967, the company operates across four business units: Plant Technology (transplanting, tissue culture, greenhouse intralogistics), Fresh Produce (post-harvest, packing, storage), Hatchery Automation (broiler, layer, breeder hatcheries), and Production Logistics (warehouse, intralogistics, material handling), supported by operating subsidiaries Viscon Plant Technology, Viscon Fresh Produce, Division Q, Viscon Hatchery Automation, and Unifortes. The portfolio spans hardware systems including Pic-O-Mat transplanters (up to 35,000 plants/hour), Select-O-Mat Phoenix 360-degree vision grading, Robotic Gap Filler delta-robot systems, the Matrix satellite shuttle storage system, and Live Embryo Detection heartbeat sensors, all unified by Factory Intelligence software that integrates MES, WCS, and WMS functions with ERP connectivity.
Viscon Group firmographics
Firmographics- Name
- Viscon Group
- Legal name
- Viscon Group
- Website
- https://viscongroup.eu
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Viscon Group is a Netherlands-based industrial automation company serving the agro and food sectors. It designs and integrates machinery, proprietary Factory Intelligence software, and robotics for horticulture, fresh produce, poultry hatcheries, and warehouse logistics customers globally.
- Ownership category
- akta.pro rank
Viscon Group industry classification
Industry- Product category
- Industrial Automation Equipment
- NAICS
- Food Product Machinery Manufacturing (333241), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Agricultural Implement Manufacturing (33311)
- SIC
- Special Industry Machinery, Nec (3559), General Industrial Machinery & Equipment, Nec (3569), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH)
- akta.pro secondary industries
- End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), Seed Handling & Conveying Systems (Elevators, Augers, Pneumatic) (AFAOADAM)
Keywords
Where Viscon Group is headquartered
LocationHeadquarters
- HQ city
- 's-gravendeel
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Viscon Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Automation Machinery and Equipment: Design, manufacture, and sale of automated machinery including transplanters, grading machines, hatchery equipment, and intralogistics systems. Project-based revenue from turnkey facility implementations.
- Software Integration: Proprietary Factory Intelligence software for factory control, warehouse management, traceability, and quality control. Includes MES, WCS, and WMS functionality.
- Service and Parts: Aftermarket support throughout system lifecycle including maintenance, spare parts, remote support, and operational optimization services.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Viscon Group product offering
Product offeringCore offering
Viscon Group designs, manufactures, and integrates industrial automation systems — including machinery, robotics, vision technology, and proprietary Factory Intelligence software — for the agro and food industry. Its offering spans plant propagation lines, fresh produce handling and packing, hatchery automation, and intralogistics systems for warehouses and greenhouses.
Product overview
Viscon Group is a factory automation company serving the agro and food sectors, offering machine automation, software integration, and turnkey solutions organized around four core divisions: Plant Technology (including tissue culture, young plant automation, and greenhouse logistics), Fresh Produce (post-harvest, packing, and storage), Hatchery Automation (poultry hatcheries), and Production Logistics (warehouse, intralogistics, and material handling). The portfolio centers on Factory Intelligence, the company's proprietary software platform that integrates MES, WCS, and WMS functions across all automation equipment, enabling real-time traceability, performance optimization, and ERP connectivity. Key hardware products include transplanting machines (Pic-O-Mat series: Blueline, Greenline, Redline, Vision), vision grading systems (Select-O-Mat Phoenix, Fix-O-Mat TIFS-IV), the Robotic Gap Filler (Delta robot technology for tray filling), the Tissue Culture Planter (jointly developed with ISO Group), internal transport systems (Monorail, XY-Transport), the Matrix pallet shuttle storage system, tray delivery and packing lines, Live Embryo Detection heartbeat sensors, and multi-layer LED growing systems (D-light). Viscon operates as a system integrator, building both machines and the integrations between them, supported by in-house engineering, production, and software capabilities across divisions including Viscon Plant Technology, Viscon Fresh Produce, Viscon Hatchery Automation, Division Q, and Unifortes (crate cleaning). The company serves markets spanning greenhouse horticulture, fresh produce, poultry hatcheries, warehousing and intralogistics, and insect farming, with global operations including offices in the Netherlands (headquarters), Poland, the USA (Charlotte, NC), Brazil, and China.
Differentiator
Problem solved
Functional benefit
Brands
- Matrix: Automated storage system for pallets, crates, or pallet crates using satellite shuttle technology, providing up to 70% more space efficiency.
- Select-O-Mat Phoenix
- Fix-O-Mat TIFS-IV
- Robotic Gap Filler
- Pic-O-Mat
- Vinovo
- Heartbeat Technology
- Factory Intelligence
- InSight Technology
- EVA Scoutr
Products and services
- Factory Intelligence Software
Quantifiable outcome
- Up to 35,000 plants per hour capacity on transplanters
- +4 more outcomes
Companies that use Viscon Group
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Viscon Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature7 records
Viscon Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Koppert CresscoreStrategic partnership for post-harvest automation at Koppert Cress facility in Monster, Netherlands. Viscon Group serves as system integrator while Division Q acts as project lead. Jointly responsible for software integration, vision inspection systems, and ongoing operational support. Partners exploring camera-based grading, advanced packaging, and ERP/MES/WMS integration.
- SPC GroupcoreImplementation of Matrix automated storage system for SPC Group's new bakery factory in South Korea. Two separate zones for ambient and freezing (-20C) storage with 3000 total storage locations. Integrated with SPC Group's existing ERP system.
- ISO GroupcoreCollaboration on tissue culture automation technology. ISO brings transplanting technology adapted for laboratory environments; Viscon contributes TC lab expertise and customer network. Joint development of tissue culture planter machine showcased at GreenTech 2023.
- Looije GroupcoreStrategic partnership for new highly automated packing facility. Viscon Fresh Produce to deliver complete automation solution including data-driven operational management. Signed at Fruit Logistica 2026, targeting structural labor reduction and scalability.
- Nourse FarmscoreTurnkey tissue culture laboratory for strawberry and berry seedling production in Whately, Massachusetts. Viscon designing and supplying highly automated TC lab with climate-controlled multi-layer propagation rooms and tissue culture planter.
- Flier SystemsminorProduct transfer of Wijderzetvorken (spreading forks) product portfolio effective January 1, 2026. Flier Systems assumes sales, maintenance, and aftermarket support for existing installations. Allows Viscon Plant Technology to focus on core automation solutions.
- AVAGminorTrade association membership as 79th member. Enables networking with greenhouse construction sector companies, knowledge exchange on market trends and regulations, and collaborative innovation opportunities.
- Division QcoreStrategic division within Viscon Group focused on post-harvest automation projects. Acts as project lead for complex automation implementations including Koppert Cress partnership. Collaborates with Viscon Group as system integrator.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Viscon Group competitors and assessment
Company assessmentEmerging players
- Stäubli Robotics: Swiss-headquartered robotics and automation supplier with growing presence in food and agricultural applications. Comparable on high-speed pick-and-place robotics relevant to Viscon's transplanting and grading systems.
Broad incumbents
- GEA Group: German global manufacturer of food processing and packaging machinery, with extensive automation and software capabilities. Compares on factory automation for food producers; much larger and broader in scope.
- Bühler Group: Swiss industrial solutions provider for food and feed processing, with deep automation and digital offerings. Comparable as a system integrator in food processing, though substantially larger and more diversified than Viscon.
- Marel: Iceland-based global leader in food processing equipment for poultry, meat, and fish. Compares on hatchery, deboning, and processing line automation for protein, but operates at much larger scale with a broader product portfolio.
- KUKA: Global industrial robotics and automation specialist, including solutions for food and agricultural production. Comparable on robotic automation in agro/food; much larger and focused on general manufacturing robots.
- Emerson (Rosemount): US-based automation solutions provider with industrial measurement, control software, and process automation. Compares on the Factory Intelligence-style control and traceability layer Viscon offers to agro/food customers.
Direct peers
- Big Dutchman: Global supplier of housing and automation systems for poultry and pig production. Directly comparable in poultry hatchery and livestock automation, though broader in scope than Viscon.
- Flier Systems: Dutch horticultural equipment manufacturer specializing in substrate handling, spacing forks, and young-plant automation. Direct peer in plant technology and a recent channel/transfer partner after acquiring the Wijderzetvorken product line from Viscon.
- TTA-ISO Group: Dutch horticultural automation specialist focused on transplanting and handling equipment for greenhouse and tissue culture operations. Direct peer in plant technology, with whom Viscon has co-developed the Tissue Culture Planter.
Others
- BBL Computing: Limited direct comparability; included as a Dutch automation/IT services firm in the broader Benelux industrial automation ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Viscon Group social profiles
Digital presenceViscon Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viscon Group leadership team
Management profileNumber of profiles
Profiles8 records
Viscon Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Viscon Group funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viscon Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viscon Group
What does Viscon Group do?
Viscon Group designs, manufactures, and integrates industrial automation systems — including machinery, robotics, vision technology, and proprietary Factory Intelligence software — for the agro and food industry. Its offering spans plant propagation lines, fresh produce handling and packing, hatchery automation, and intralogistics systems for warehouses and greenhouses.
Is Viscon Group a public or private company?
Viscon Group is a private company. It is classified as family owned and is currently operating.
When was Viscon Group founded?
Viscon Group was founded in 1967. It employs 251 to 500 people.
Where is Viscon Group based?
Viscon Group is headquartered in 's-gravendeel, Netherlands, in the Europe region.
How does Viscon Group make money?
Three revenue lines are on record. Automation Machinery and Equipment is the primary driver. The others are software Integration and service and Parts.
Who are Viscon Group's main competitors?
Stäubli Robotics is listed as an emerging player. Broad incumbents are GEA Group, Bühler Group, Marel, KUKA and Emerson (Rosemount). Direct peers are Big Dutchman, Flier Systems and TTA-ISO Group. BBL Computing is listed as an others.
Does Viscon Group have an API?
No public API is recorded for Viscon Group.
What industry is Viscon Group in?
Viscon Group's product category is Industrial Automation Equipment. Its primary akta.pro industry code is IMAGABAH, Process & Batch Control Software (Recipe Management, ISA-88), with a secondary code of IMAHAOAN, End-of-Line Integration & Packaging Line Systems. Its NAICS code is 333241 and its SIC code is 3559.