Asilia Africa

What Asilia Africa does

Asilia Africa operates a portfolio of 22 safari camps and lodges across Kenya, Tanzania, Uganda, and Rwanda, organized around iconic wilderness areas including the Serengeti, Masai Mara, Ruaha, Nyerere, and Ngorongoro. The company, founded in 2005 by Jeroen Harderwijk and headquartered in Arusha, Tanzania with legal domicile in Mauritius (Asilia Africa Limited, reg. 094583 C1/GBL), employs 501-1,000 people and runs a mix of permanent luxury lodges, mobile migration-following camps, and exclusive-use retreats. Its product spans all-inclusive safari accommodation (starting at US$600 per person per night), primate trekking permits, adventure activities (hot-air ballooning, walking safaris, night drives), and the All Asilia multi-camp bundled offer that removes internal flight costs.

The business monetizes primarily through nightly accommodation rates on a per-guest all-inclusive basis, with ancillary revenue from adventure activities, a compulsory $35 per-person emergency support fee, primate permit pass-throughs, and small group tour packages via 'The Asilia Edit' (launched October 2025). Distribution runs through three parallel channels: a direct website booking experience supported by in-house East Africa specialist consultants, a B2B travel agent network with dedicated agent support tools, and a recently-added loyalty program integration with World of Hyatt via Mr & Mrs Smith (December 2025). The customer base skews toward high-net-worth travelers, families, honeymooners, photography enthusiasts, impact-conscious travelers, and small corporate/MICE groups, with no single segment dominating disclosed economics. The company is B Corp Certified (2024) and channels community impact through Nawiri Group (a partnership with Go2Africa), Honeyguide Foundation (since 2007), and The Green Economy (since 2024).

Name

Asilia Africa

Legal name

Asilia Africa Limited

Website

https://asiliaafrica.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Asilia Africa operates 15+ luxury safari camps and lodges across Kenya, Tanzania, Uganda, and Rwanda, serving high-net-worth travelers, families, and small groups through direct booking, travel agent networks, and a recent World of Hyatt distribution partnership.

Ownership category

akta.pro rank

Product category

Luxury safari lodges and camps

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Other Traveler Accommodation (72119), Tour Operators (56152), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari Lodges (Big Five/Game Reserves) (THAGAIAA)

akta.pro secondary industries

Safari Camps & Tented Lodges (THAGAOAF), Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Luxury safari lodges
• East Africa safaris
• Wildlife conservation tourism
• All-inclusive safari packages
• Safari camp hospitality

Headquarters

HQ city

Arusha

HQ country

Tanzania

HQ region

Africa

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Safari Accommodation: Revenue generated from nightly rates for stays at Asilia's 15+ safari camps and lodges across Kenya, Tanzania, and Uganda. Accommodation is typically all-inclusive, covering meals, beverages, and game drives.
2. All-Inclusive Safari Packages: All-inclusive pricing model covering accommodation, all meals, local alcoholic and non-alcoholic beverages, twice-daily game drives, round-trip airstrip transfers, and access to optional activities depending on camp location.
3. Primate Permits: Revenue from gorilla and other primate permits for Uganda and Rwanda trekking experiences. These permits are sold as add-ons to safari bookings and are non-refundable once purchased.
4. Adventure Activities: Additional revenue from optional activities such as hot-air balloon safaris, walking safaris, night game drives, fly-camping, and cultural experiences offered at various camp locations.
5. Emergency Support Cover: Compulsory $35 per person charge covering multi-layered emergency medical support services including liaison with international medical professionals, Flying Doctors evacuation, and in-country hospital coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Asilia Africa operates and sells stays at a portfolio of safari camps and lodges across Kenya, Tanzania, Uganda, and Rwanda, packaged as all-inclusive per-person nightly stays that bundle accommodation, meals, beverages, twice-daily game drives, and round-trip airstrip transfers. Guests can extend their trips with optional adventure activities such as hot-air balloon safaris, walking safaris, night game drives, fly-camping, gorilla and chimpanzee trekking permits, and cultural experiences, with specialist East Africa consultants custom-building itineraries.

Product overview

Asilia Africa operates a portfolio of 22 safari camps and lodges across Kenya, Tanzania, Uganda, and Rwanda, ranging from lightweight mobile tented camps that follow the Great Migration to permanent luxury lodges with pools and spa facilities. The portfolio is organized around iconic wilderness areas including the Serengeti, Masai Mara, Ruaha, Nyerere, and Ngorongoro. The company also offers The Asilia Edit, a small group tour product with four curated editions, and the All Asilia bundled offer that removes internal flight costs for multi-destination travel. Accommodations include exclusive-use retreats at Namiri Plains and Sayari, private villas like Jabali Private House, and mobile camps (Olakira, Ubuntu) that reposition seasonally to follow wildlife movements.

Differentiator

Problem solved

Functional benefit

Products and services

• Dunia Camp A permanent tented camp in the Serengeti offering wildlife experiences with proximity to the Great Migration route for safari travelers.
• Emboo Camp A safari camp in the Masai Mara providing access to diverse wildlife encounters and conservation-focused experiences for safari travelers.
• Encounter Mara Camp A boutique safari camp offering game drives and wildlife viewing experiences in the Mara Naboisho Conservancy, Kenya.
• Jabali Ridge A permanent lodge providing panoramic views and access to Ruaha National Park wildlife experiences.
• Namiri Plains A safari camp in the eastern Serengeti renowned for predator sightings and big cat encounters, with an exclusive-use Retreats option.
• Sayari Camp A permanent camp in the Northern Serengeti positioned near Mara River crossing points, with an exclusive-use Retreats option.
• The Highlands A camp on the Ngorongoro Conservation Area slopes offering crater rim experiences and wildlife viewing.
• The Asilia Edit A small group tour product offering four editions (Classic, Signature, Untamed, Primate) with specialist guide hosting, designed for travelers seeking shared authentic East African experiences.
• All Asilia Offer A bundled pricing offer that removes internal flight and transfer costs, enabling travelers to explore multiple camps across Kenya, Tanzania, and Uganda.
• Safari Experiences (activities) Activity-based offerings including game drives, walking safaris, hot-air balloon safaris, chimpanzee trekking, gorilla trekking, bird watching, boating safaris, night game drives, cultural experiences, and spa treatments.

Quantifiable outcome

• $11 million contributed toward nature protection in 2025 through Nawiri Group conservation programs
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Tanzania Tourism BoardcoreGTM or Marketing Partner · 1 January 2026Asilia Africa participates as an exhibitor in Tanzania UK Roadshow 2026, a B2B tourism trade event organized by Tanzania Tourism Board to strengthen commercial connections between Tanzanian safari operators and UK travel professionals across Manchester, Cotswolds, and London.
• World of Hyatt / Hyatt Hotels CorporationcoreGTM or Marketing Partner · 1 December 2025World of Hyatt members can book authentic luxury safaris at Asilia Africa's camps through Hyatt channels including Mr & Mrs Smith. Initiative offers access to 15 safari camps across East Africa with focus on conservation and community-led projects in Kenya, Tanzania, and Uganda.
• Emboo CampcoreStrategic or Co-development Partner · 1 December 2025Emboo Camp joined the Asilia family in December 2025 as a partnership for impact, expanding Asilia's portfolio of safari properties and conservation initiatives.
• The Green EconomycoreStrategic or Co-development Partner · 1 January 2024Partnership since 2024 supporting sustainable business practices and conservation initiatives. Part of Nawiri Group's comprehensive approach to environmental protection and community development.
• Honeyguide FoundationcoreStrategic or Co-development Partner · 1 January 2007Long-standing conservation partnership since 2007 supporting community-led conservation programs. Honeyguide Foundation works on landscape-level conservation initiatives in the Selous-Niassa corridor, achieving measurable farmer impact including 87% bean yield increases.
• Nawiri GroupcoreStrategic or Co-development PartnerNawiri Group combines Asilia safari camps and Go2Africa tour operator, reporting $11 million contributed toward nature protection in 2025. The partnership funds landscape-level community-led conservation programs across East and Southern Africa, extending beyond traditional protected areas. Includes partnerships with Honeyguide Foundation (since 2007) and The Green Economy (since 2024).
• NikonminorGTM or Marketing PartnerPhotography partnership providing camera gear and equipment for guides and photography-focused safari experiences. Supports photography workshops and guest experiences.
• A&K SanctuaryminorChannel Partner/ Reseller/ DistributorMentioned as fellow exhibitor at Tanzania UK Roadshow 2026, representing the luxury safari operator segment alongside Asilia Africa.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• &Beyond Africa: Luxury safari operator with camps and lodges across Africa (including Kenya, Tanzania, Uganda) offering all-inclusive wildlife experiences, conservation footprint, and high-end clientele that overlap directly with Asilia's proposition.
• Singita: Ultra-luxury safari and conservation brand operating private reserves and lodges across East and Southern Africa, competing for the same high-net-worth travelers with a similar conservation-driven brand position.
• Wilderness Safaris: Largest Africa-focused safari operator with camps in Botswana, Kenya, Rwanda, Tanzania and Zambia, directly competing for premium safari itineraries and conservation-linked experiences.
• Great Plains Conservation: Luxury safari camp operator founded by conservationists with property footprint in Kenya, Tanzania, Botswana and Zimbabwe, overlapping Asilia's camp-centric, impact-positioned model.
• Mahlatini Luxury Travel: Specialist luxury safari tour operator curating itineraries across East and Southern Africa, comparable to Asilia's sales-led, consultant-driven booking model and target customer profile.
• Elewana Collection: East Africa-based luxury lodge and camp collection operating across Kenya and Tanzania with similar tented and lodge inventory, targeting overlapping luxury safari guests.
• Governors' Camp Collection: Long-established Masai Mara camp operator offering luxury tented safari experiences in Kenya, comparable in product offering and heritage positioning to Asilia's Mara portfolio.

Broad incumbents

• A&K Sanctuary: Luxury safari brand within Abercrombie & Kent's portfolio offering high-end East African camps; broader parent gives it scale advantages while competing in same luxury tier.
• Go2Africa: Africa safari specialist tour operator and partner within Nawiri Group, distributing Asilia inventory alongside wider safari competitor product to overlapping customer cohorts.

Regional players

• andBeyond Mnemba Island / Beach & Beyond: Beach-and-safari extensions in Zanzibar, Tanzania and the Indian Ocean compete with Asilia's coastal ambitions, though headquartered and scaled from a Southern Africa base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/AsiliaAfrica
• Facebookfacebook.com/AsiliaAfrica
• LinkedInlinkedin.com/company/asilia-africa
• Instagraminstagram.com/asiliaafrica
• Xx.com/AsiliaAfrica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asilia Africa