andBeyond
andBeyond is a privately held luxury experiential travel company founded in 1991, operating 50+ owned safari lodges and camps across Africa, Asia, and South America. It serves high-net-worth travelers via dedicated Travel Specialists, tailormade itineraries, and curated small-group and milestone experiences.
- Company typePrivate
- Founded1991
- HeadquartersJohannesburg, South Africa
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What andBeyond does
andBeyond (legal entity: andBeyond Holdings, also branded &Beyond) is a privately held luxury experiential travel company founded in 1991 and headquartered in Cape Town, South Africa, with leadership under CEO Joss Kent. The company operates a portfolio of more than 50 owned and branded safari lodges, camps, and curated properties across Africa (South Africa, Botswana, Kenya, Tanzania, Namibia, Rwanda, Uganda, Zambia, Zimbabwe, Mozambique), the Indian Ocean islands (Mauritius, Seychelles, Maldives), Asia (Bhutan, India, Nepal, Sri Lanka), South America (Argentina, Chile, Ecuador including Galapagos, Peru including Amazon and Patagonia), and Antarctica. Its core product is multi-destination luxury experiential travel, delivered through tailormade tours, small group journeys (including a co-developed birding expedition with Swarovski Optik), honeymoon and destination wedding packages, and exclusive-use group experiences. The upcoming Amazon Explorer river yacht on the Peruvian Amazon, debuting September 2025, extends the portfolio into water-based luxury cruising.
Revenue is generated through one-time booking transactions at premium price points, with pricing handled via quote-based consultation rather than public disclosure. The go-to-market model is high-touch enterprise field sales: dedicated in-house Travel Specialists conduct virtual consultations to design custom itineraries, complemented by a network of Preferred Trade Partners (luxury travel advisors and agencies) that resell andBeyond experiences to their high-net-worth client bases. Customer segments span honeymooners/couples, families, solo travelers, group travelers, wedding celebrations, and luxury adventure travelers pursuing bucket-list experiences such as the Great Migration, gorilla trekking, and Big Five safaris.
The underlying technology stack is standard web infrastructure rather than a proprietary platform: Cloudflare for CDN and bot management, Microsoft Azure (ASP.NET) for application hosting, Zoho for CRM and live chat, Google Analytics and Microsoft Clarity for web and session analytics, YouTube for video content, and Calendly for booking consultations. There is no public API, SDK, or mobile application. Marketing is content-driven through the Bateleur Magazine, Fireside Chats podcast, newsletters, the Travel Dream Board inspiration tool, WILDwatch wildlife sightings tracker, and responsible travel editorial content. The company's differentiation rests on owned physical assets in prime wilderness locations, deep guide expertise, conservation-focused operating philosophy ("Care of the Land, Wildlife & People"), and brand recognition validated by 2025 Travel + Leisure World's Favorite Hotels and Condé Nast Traveller Awards.
andBeyond firmographics
Firmographics- Name
- andBeyond
- Legal name
- andBeyond Holdings
- Website
- https://andbeyond.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- andBeyond is a privately held luxury experiential travel company founded in 1991, operating 50+ owned safari lodges and camps across Africa, Asia, and South America. It serves high-net-worth travelers via dedicated Travel Specialists, tailormade itineraries, and curated small-group and milestone experiences.
- Ownership category
- akta.pro rank
andBeyond industry classification
Industry- Product category
- Luxury Safari and Experiential Travel Services
- NAICS
- Tour Operators (561520), Recreational and Vacation Camps (except Campgrounds) (721214), Scenic and Sightseeing Transportation, Water (48721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Safari & Wilderness Luxury Resorts (THAGACAD)
- akta.pro secondary industries
- Safari Lodges & Tented Camps (THAAAHAC), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), River & Wetland Lodges (Delta/Okavango-style) (THAGAIAG), Rainforest & Jungle Lodges (THAGAIAD), Luxury Cruise + Land Expedition Operators (Cruise-Tour Programs) (THAEABAH)
Keywords
Where andBeyond is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
andBeyond business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Luxury Lodge and Camp Bookings: Revenue generated from booking stays at andBeyond's portfolio of luxury safari lodges and camps across Africa, Asia, and South America. Properties include Sandibe, Nxabega Under Canvas, Phinda Forest Lodge, Ngala Tented Camp, Vira Vira, Benguerra Island Lodge, and Punakha River Lodge.
- Tailormade Tour Packages: Custom-designed tour itineraries combining multiple destinations, lodges, and experiences. Revenue from curated journeys such as Romantic India & Jungle Safari, Best of Botswana 11-Day Tour, and South Africa experiences.
- Small Group Journeys: Guided group travel experiences with set departure dates, such as Beyond Average Birding with Swarovski Optik, offering shared experiences at premium price points.
- Special Rates and Offers: Promotional packages including seasonal offers like Masai Mara with 50% off park entry, driving booking volume during off-peak periods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Luxury lodge stays with all-inclusive experiences |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
andBeyond product offering
Product offeringCore offering
andBeyond owns and operates a portfolio of luxury safari lodges, tented camps, and experiential travel properties across Africa, Asia, and South America. The company sells all-inclusive accommodation stays, custom-designed (tailormade) tour itineraries, small group guided journeys, honeymoon packages, and destination wedding services, delivered through dedicated Travel Specialists. It also operates conservation and community impact programs under its 'Care of the Land, Wildlife & People' philosophy.
Product overview
andBeyond is a luxury travel company operating a unified portfolio of experiences rather than a modular platform. The core offering consists of luxury safari lodges and camps across Africa (Botswana, Kenya, Namibia, Rwanda, South Africa, Tanzania, Uganda, Zambia, Zimbabwe), complemented by Asian destinations (Bhutan, India, Nepal, Sri Lanka, Maldives) and South American experiences (Argentina, Chile, Ecuador including Galapagos, Peru including Amazon and Machu Picchu). The portfolio includes branded properties like &Beyond Ngala Tented Camp, &Beyond Phinda Forest Lodge, &Beyond Benguerra Island Lodge, and the new &Beyond Punakha River Lodge in Bhutan. Specialized offerings include tailor-made tours, bucket-list experiences (Great Migration, gorilla trekking, Big Five safari), honeymoons, destination weddings, birding expeditions with Swarovski Optik, and the upcoming Amazon Explorer river yacht debuting September 2025 on the Peruvian Amazon.
Differentiator
Problem solved
Functional benefit
Products and services
- African Safari Lodges and Camps
- &Beyond Punakha River Lodge
- &Beyond Ngala Tented Camp
- &Beyond Phinda Forest Lodge
- &Beyond Benguerra Island Lodge
- Tailormade Tours
Quantifiable outcome
- Amazon Explorer river yacht debuting September 2026 on Peruvian Amazon
Companies that use andBeyond
Customer profileSegments7 records
Ideal customer profiles3 records
andBeyond technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
andBeyond partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Swarovski OptikminorCo-development partnership for Beyond Average Birding small group journey, featuring Swarovski Optik optics for premium birding experiences. This co-branded product combines luxury travel with high-quality optical equipment.
- Preferred Trade PartnerscoreNetwork of preferred travel advisors, tour operators, and luxury travel agencies who resell andBeyond experiences to their high-net-worth client base. Partners receive commission and access to exclusive offers.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
andBeyond competitors and assessment
Company assessmentDirect peers
- Singita: Singita operates a portfolio of ultra-luxury safari lodges and conservation reserves across South Africa, Tanzania, Rwanda, and Zimbabwe. It is the closest direct competitor to andBeyond in the conservation-led luxury safari segment, with overlapping guest profile and similar land area scale.
- Sanctuary Retreats: Sanctuary Retreats runs luxury safari lodges in Africa alongside luxury river cruise vessels on the Nile. Its dual land-and-water product parallels andBeyond's safari-plus-Amazon Explorer strategy, and it competes for the same HNW experiential traveler in Africa.
- Wilderness Safaris: Wilderness Safaris runs a large owned-and-operated portfolio of luxury safari camps across Botswana, Kenya, Namibia, Rwanda, South Africa, Zambia, and Zimbabwe. It competes head-to-head with andBeyond in the high-end African safari market with comparable conservation positioning and similar guest mix.
- Asilia Africa: Asilia Africa operates a network of luxury safari camps and lodges across East and Southern Africa (Kenya, Tanzania, Rwanda, South Africa, Uganda, Zanzibar). It is a direct competitor focused on community-driven and conservation-oriented safari experiences overlapping andBeyond's primary geographies.
Broad incumbents
- Aman Resorts: Aman is an ultra-luxury resort brand with properties in remote, nature-immersed settings worldwide (Bhutan, India, Africa, the Americas). It competes with andBeyond for ultra-high-net-worth travelers seeking remote, design-forward, exclusive stays, especially in Asia and Africa.
- Cox & Kings: Cox & Kings is a heritage tour operator with luxury group journeys and tailormade itineraries across Africa, Asia, and South America. It overlaps with andBeyond's tailormade tour and small-group journey revenue streams, particularly in India and the Indian Ocean.
- One&Only Resorts: One&Only operates ultra-luxury resorts in destinations including South Africa, the Maldives, Mauritius, and Mexico. Its South African and Indian Ocean properties overlap with andBeyond's HNW beach-and-safari combinations and compete for similar guest segments.
- Belmond: Belmond (owned by LVMH) operates ultra-luxury hotels, safari lodges, river cruises, and the luxury Andean train across multiple continents. It is a broader luxury experiential incumbent whose safari lodges directly overlap with andBeyond, and whose cruise and rail products compete with the new Amazon Explorer offering.
- Six Senses: Six Senses (IHG) operates a global portfolio of luxury resorts emphasizing sustainability, wellness, and immersive destinations. While not safari-focused, it competes for the same ultra-high-net-wellness-conscious traveler and increasingly overlaps in remote, nature-led destinations.
Emerging players
- White Desert: White Desert operates luxury expedition camps and a private jet experience in Antarctica, the same continent andBeyond lists as part of its geographic reach. It targets an overlapping bucket-list HNW traveler with a comparable "once-in-a-lifetime expedition" positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
andBeyond social profiles
Digital presenceandBeyond financial estimates
Financial estimateRevenue estimate
Valuation estimate
andBeyond leadership team
Management profileNumber of profiles
Profiles1 record
andBeyond funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
andBeyond M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about andBeyond
What does andBeyond do?
andBeyond owns and operates a portfolio of luxury safari lodges, tented camps, and experiential travel properties across Africa, Asia, and South America. The company sells all-inclusive accommodation stays, custom-designed (tailormade) tour itineraries, small group guided journeys, honeymoon packages, and destination wedding services, delivered through dedicated Travel Specialists. It also operates conservation and community impact programs under its 'Care of the Land, Wildlife & People' philosophy.
Is andBeyond a public or private company?
andBeyond is a private company. It is classified as unknown and is currently operating.
When was andBeyond founded?
andBeyond was founded in 1991. It employs 1,001 to 5,000 people.
Where is andBeyond based?
andBeyond is headquartered in Johannesburg, South Africa, in the Africa region.
How does andBeyond make money?
Four revenue lines are on record. Luxury Lodge and Camp Bookings are the primary driver. The others are tailormade Tour Packages, small Group Journeys and special Rates and Offers.
Who are andBeyond's main competitors?
Direct peers on record are Singita, Sanctuary Retreats, Wilderness Safaris and Asilia Africa. Broad incumbents are Aman Resorts, Cox & Kings, One&Only Resorts, Belmond and Six Senses. White Desert is listed as an emerging player.
Does andBeyond have an API?
No public API is recorded for andBeyond.
What industry is andBeyond in?
andBeyond's product category is Luxury Safari and Experiential Travel Services. Its primary akta.pro industry code is THAGACAD, Safari & Wilderness Luxury Resorts, with a secondary code of THAAAHAC, Safari Lodges & Tented Camps. Its NAICS code is 561520 and its SIC code is 7000.