The Prince's Trust

What The Prince's Trust does

The King's Trust (formerly The Prince's Trust) is a UK youth charity founded in 1976 and headquartered in London, operating exclusively in the United Kingdom. The organization delivers programs organized around three pillars — confidence building, career courses, and employment support — targeting young people in the UK who face unemployment, skills gaps, or confidence barriers. Its primary beneficiary segment is UK youth, addressed through a horizontal segmentation approach with no further customer sub-segmentation disclosed.

As a non-profit entity, the organization does not sell products or services at commercial prices; revenue is generated through charitable donations captured via the kingstrust.org.uk website, where supporters can donate and subscribe to an email newsletter (capturing first name, last name, and email). The website is the principal disclosed marketing channel, and no other pricing, distribution, or GTM mechanics are applicable. The organization employs 501-1000 staff and operates as an independent charitable entity with no parent company or institutional investor ownership.

The organization rebranded from The Prince's Trust to The King's Trust, reflecting a change in royal patronage, and appointed Will Straw as CEO. It has expanded its executive bench with a Digital Transformation Director (Rebecca Galambos) and a Chief Security Risk & Data Protection Officer (Glen Hymers), signaling investment in digital modernization and data governance. No specific named programs, technology platforms, AI capabilities, products, partnerships, integrations, or app/digital service details are disclosed beyond the generic website navigation referencing "Confidence, courses, careers."

Name

The Prince's Trust

Legal name

The King's Trust

Website

https://princes-trust.org.uk

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The King's Trust (formerly The Prince's Trust) is a UK youth charity founded in 1976 that delivers confidence-building programs, career courses, and employment support to young people across the United Kingdom.

Ownership category

akta.pro rank

Product category

Youth Development and Employment Charity Services

NAICS

Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industry

Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH)

Keywords

• Youth employment programs
• Career skills training
• Charitable youth services
• Confidence building courses
• Education and training support

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Marketing channels2 records

Core offering

The King's Trust (formerly The Prince's Trust) is a UK youth charity that delivers confidence-building programs, career courses, and employment support services to young people across the United Kingdom. It funds and operates programs aimed at tackling youth unemployment, building skills, and helping young people access careers. The organisation sustains its mission through donations and fundraising activity.

Product overview

The Prince's Trust (also referred to as The King's Trust) is a youth charity organization. Based on the limited source data, no specific named products, modules, or service offerings can be identified. The source data contains only generic website navigation elements referencing "Confidence, courses, careers" and a donation option, without detailed product descriptions.

Differentiator

Problem solved

Functional benefit

Products and services

• Confidence Programs
• Career Courses
• Employment Support Employment support services that help young people in the UK access job opportunities and transition into the workforce.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• NSPCC: Larger, established UK children's charity with broader safeguarding scope but overlapping youth beneficiary population and similar donation-driven funding model.
• Mencap: Large UK charity supporting people with learning disabilities, including young people transitioning into employment — comparable in charity scale, fundraising model, and UK-only footprint.

Direct peers

• The Children's Society: UK charity focused on disadvantaged children and young people, including support for those facing exploitation and barriers to education and employment — overlapping target population and service-delivery model.
• National Youth Agency: UK-wide body working on youth services policy, workforce, and practice — comparable as a youth-focused organization operating nationally with similar beneficiary populations.
• Barnardo's: One of the UK's largest children's and young people's charities, delivering services across employment support, skills, and wellbeing — directly comparable in mission, scale, and UK-only geographic focus to The Prince's Trust.
• UK Youth: A national membership charity supporting a network of youth organizations, focused on youth development and employability — directly comparable mission and target demographic.
• Young Enterprise: UK charity focused on employability, financial literacy, and enterprise skills for young people — closely comparable in programme type and outcomes for school-age and early-career youth.
• Impetus: UK charity that supports disadvantaged young people into education and employment through partnerships with delivery organisations — comparable target outcomes (youth employment) and funder base.

Emerging players

• Teach First: UK charity tackling educational disadvantage and supporting young people from low-income backgrounds into employment — comparable as a youth-focused charity with strong employer partnerships.
• The Mix: UK charity providing support and guidance for under-25s, including wellbeing and life-skills content — overlapping target demographic and digital-first delivery approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/PrincesTrust
• Facebookfacebook.com/princestrust
• LinkedInlinkedin.com/company/the-princes-trust

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Prince's Trust