What PeopleWise does

Peoplewise Limited (trading as PeopleWise) is a UK-headquartered business psychology consultancy founded in 1992, operating from 20 Hammersmith Broadway, London. The firm designs and delivers psychometric assessments, leadership development programmes, executive coaching, team development, and organizational culture transformation for enterprise clients, private equity-backed companies, and high-growth businesses across the Americas, EMEA, and Asia in 20+ languages. Its proprietary instrument suite is anchored by PsyCap Potential (a BPS-certified psychometric measuring five developable leadership capabilities: Mental Agility, Emotional Agility, Confidence, Resilience, and Drive) and the Perspectives Assessment Solution, supported by complementary tools (Derailers Profiler, Competencies 360, Positive Resilience Profiler, DISC, Influencing Styles, Situational Judgement, Mental and Emotional Agility profilers) and digital platforms (Enable talent platform, Engage pulse survey app, Impact behavioral analytics).

The company's underlying technology stack combines research-validated psychometric instruments with behavioral analytics and digital delivery layers. PsyCap Potential is described as state-based rather than trait-based, enabling measurement of developable capabilities rather than fixed personality, and is registered with the British Psychological Society. The 7 Pillars of Positive Resilience Model and the STAR (Strategic Alternative Realities) Coaching Framework constitute proprietary IP developed in collaboration with academic institutions including the University of Hertfordshire. Data assets include validation work across 20,000+ employees, providing normative benchmarks, though no proprietary AI/ML training pipeline is disclosed.

Peoplewise operates a professional services-led, bespoke enterprise GTM with multi-year contracts and quote-based pricing. Revenue streams include subscription-style psychometric assessment services, leadership development programmes (some ILM-accredited), one-to-one and team executive coaching, sales transformation delivered through the TPI integration, and practitioner certification training. Distribution is via a dedicated direct sales team and the LCap Group's network of approximately 200 private equity funds, supplemented by certified-practitioner and distribution-partner channels. The firm was acquired by The LCap Group in 2024, itself backed by Three Hills Capital Partners (£32.5M invested in 2023), and integrated Transform Performance International in 2025 to extend into global sales transformation.

Name

PeopleWise

Legal name

peoplewise Limited

Website

https://peoplewise.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Peoplewise is a UK-based business psychology consultancy delivering proprietary psychometric assessments, leadership development, executive coaching, and organizational culture solutions to enterprise, PE-backed, and high-growth companies across the Americas, EMEA, and Asia. It operates as the development arm of The LCap Group.

Ownership category

akta.pro rank

Product category

Leadership Development Consulting

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), People Management & Supervisory Skills (EDABAAAB), Sales Leadership & Revenue Executive Coaching (EDABANAL)

Keywords

• Leadership assessment services
• Business psychology consulting
• Psychometric assessment tools
• Executive coaching services
• Talent development programs

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Psychometric Assessment Services: Bespoke assessment solutions using proprietary psychometric tools for leadership evaluation and talent identification. Subscription or per-assessment pricing model.
2. Leadership Development Programs: Customised leadership development programs, workshops, and qualifications (including ILM-accredited programs). Delivered face-to-face and virtually.
3. Executive Coaching: One-to-one and team coaching programmes for executive leadership development, high-potential development, and performance improvement.
4. Sales Transformation (via TPI): Psychology-informed sales training and transformation programs delivered through Transform Performance International integration, generating measurable revenue impact for clients.
5. Certification and Training: E-learning courses and certification programs for practitioners to deliver psychometric assessments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Peoplewise is a business psychology consultancy that delivers proprietary psychometric assessments (including PsyCap Potential™ and Perspectives™), bespoke leadership development programmes, executive and team coaching, and organisational performance solutions. Services span talent assessment, leadership pipeline development, culture transformation, and sales performance improvement, delivered by a team of 60+ psychologists and coaches across the Americas, EMEA and Asia.

Product overview

Peoplewise is a business psychology consultancy offering a portfolio of psychometric assessment tools, coaching services, and leadership development solutions. The core offering centers on the Perspectives Assessment Solution and PsyCap Potential tool, which measure psychological capabilities including Mental Agility, Emotional Agility, Confidence, Resilience, and Drive. The product ecosystem includes supplementary assessment tools (Competencies 360, Derailers Profiler, DISC, Influencing Styles, Resilience, Mental/Emotional Agility, Situational Judgement), digital platforms (Enable talent platform, Engage pulse survey app, Impact analytics), and professional services (executive coaching, leadership development, team development, organizational culture solutions). Following the acquisition of Transform Performance International, the portfolio expanded to include sales transformation and behavioral change programs. The company operates as the development partner of The LCap Group, serving clients across Americas, EMEA, and Asia with solutions in 20+ languages.

Differentiator

Problem solved

Functional benefit

Products and services

• PsyCap Potential BPS-certified psychometric assessment tool measuring five psychological capabilities — Mental Agility, Emotional Agility, Confidence, Resilience and Drive — that combine mental agility and personality assessment in a single experience to predict leadership potential.
• Perspectives Assessment Solution Leadership and talent assessment solution providing deep insight into potential, behavioural competencies, key motivators and possible derailers for comprehensive workforce evaluation.
• Competencies 360 360-degree feedback tool assessing behavioural competencies and performance against organisational benchmarks.
• Derailers Profiler Assessment tool identifying nine distinct personality derailers that can undermine leadership effectiveness, organisational culture and value creation, validated against research with 20,000+ employees.
• Positive Resilience Profiler Assessment measuring seven pillars of positive resilience — Purposefulness, Perspective, Control, Connectedness, Growth, Coping and Wellbeing — underpinning the 7 Pillars of Positive Resilience model.
• 360 Surveys Multi-source feedback surveys collecting perspectives from managers, peers, direct reports and other stakeholders to support leadership development and performance management.
• Assessment Centres Comprehensive assessment service combining multiple methodologies (exercises, simulations, interviews) to evaluate talent and leadership potential.
• Impact: Behavioural Pulsing and Analytics

Quantifiable outcome

• Seven-figure operational cost savings for Cadent Gas through leadership development programme
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• The LCap GroupcoreStrategic or Co-development PartnerPeoplewise joined The LCap Group as a strategic acquisition, strengthening LCap's leadership advisory platform. The acquisition aligns with LCap's end-to-end leadership solutions strategy spanning pre-deal evaluation, post-deal development, and long-term value creation. Peoplewise operates independently while benefiting from LCap's proprietary technology, data science capabilities, and network of approximately 200 private equity funds.
• Transform Performance International (TPI)coreStrategic or Co-development PartnerTPI was acquired and integrated into Peoplewise, expanding sales development capabilities. TPI brings expertise in sales and leadership development having delivered change programmes in 85 countries for clients such as Microsoft, GfK, American Express, and Deloitte. Full integration expected to be completed summer 2025.
• Confidas (operating under LCap Group)supportingStrategic or Co-development PartnerPart of the LCap Group integrated platform, Confidas specializes in management due diligence, complementing Peoplewise's leadership assessment capabilities.
• DRAX (operating under LCap Group)supportingStrategic or Co-development PartnerPart of the LCap Group integrated platform, DRAX specializes in leadership, pre-deal and executive search, complementing Peoplewise's leadership development capabilities. Includes previous acquisitions of Rowan (2022), Altus (2023), and Affinity (2024).
• British Psychological Society (BPS)supportingOthersPsyCap Potential is registered with and certified by the British Psychological Society, providing credibility and professional validation for the assessment tools.
• ILM (Institute of Leadership and Management)supportingOthersPartnership with ILM for leadership development qualifications, enabling participants to receive accredited certifications upon completion of Peoplewise leadership programmes.
• University of HertfordshiresupportingStrategic or Co-development PartnerAcademic research partnership for Positive Resilience research, contributing to the scientific validation of the 7 Pillars of Positive Resilience model.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SHL: Global leader in psychometric talent assessment and people analytics. Directly comparable to PeopleWise as an enterprise assessment vendor offering proprietary psychometric tools, with a similar buyer (talent/HR leaders) and use cases (hiring, development, succession).
• Egon Zehnder: Executive search and leadership advisory firm with deep executive coaching, assessment, and leadership development practices serving large enterprises and PE-backed businesses — directly comparable to PeopleWise's PE-focused delivery and executive coaching offering.
• Hogan Assessments: Provider of personality-based leadership assessments (Hogan Personality Inventory, HDS, MVPI) used for executive selection and development. Closely comparable to PeopleWise's Perspectives, Derailers and DISC-based products for predicting leadership behaviour and derailment.
• Development Dimensions International (DDI): Specialist leadership assessment and development consultancy offering psychometric tools, leadership development programmes, and executive coaching to large enterprises — a near-direct competitor across PeopleWise's full assessment-to-development value chain.
• Transform Performance International (now part of PeopleWise): Sales transformation and leadership development consultancy that has been acquired by and is being integrated into PeopleWise; a direct internal peer given its psychology-informed sales programmes and 85-country delivery footprint.

Broad incumbents

• Korn Ferry: Global organisational consulting firm whose Talent Assessment division (formerly Korn Ferry Hay Group) competes directly with PeopleWise's psychometric offering and whose broader executive search and leadership development practices overlap with PeopleWise's coaching and development services.
• Mercer: Global consulting firm offering talent assessment, leadership development, and HR consulting. Overlaps with PeopleWise's HR consulting footprint and competes on enterprise mandates where breadth of services is valued.
• Aon Assessment Solutions: Global professional services firm with a dedicated Assessment Solutions business delivering psychometric assessments, talent analytics, and leadership development; competes with PeopleWise especially on enterprise RFPs and digital assessment delivery.
• Heidrick & Struggles: Executive search and leadership consulting firm with assessment and development capabilities that overlap with PeopleWise's leadership advisory services, particularly for enterprise and PE portfolio clients.

Emerging players

• YSC (Your Strategic Coach): London-based leadership psychology consultancy focused on executive coaching, team effectiveness, and leadership development for FTSE and global clients — overlapping PeopleWise's target market and offering, particularly in the UK enterprise segment.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bepeoplewise
• LinkedInlinkedin.com/company/peoplewise

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PeopleWise