What udn.com does

udn.com (聯合新聞網, United Daily News Network) is the digital news portal of the United Daily News Group (聯合報系), one of Taiwan's most established media conglomerates, founded in 1999 and headquartered in Taipei. The platform serves Taiwanese general consumers and business professionals with comprehensive news coverage spanning more than 30 categories — including breaking news, politics, economy, stock markets, real estate, sports, entertainment, lifestyle, health, and international affairs — supplemented by 14+ vertical sub-brands such as 經濟日報 (Economic Daily) for financial news, 元氣網 for health, 橘世代 for senior lifestyle, 轉角國際 for international affairs, 女子漾 for women's lifestyle, and udn NBA for sports coverage.

The platform is built on a content management system delivering content via web (udn.com), mobile applications (APP行動網), video (聯合影音網), audiobooks (一刻鯨選), and digital reading (琅琅悅讀), backed by a 70+ year proprietary news archive (聯合知識庫). Beyond core journalism, the company operates an integrated digital ecosystem including e-commerce (有設計 mall, udnfunlife.com), event ticketing (售票網), IP licensing (數位文創), a mobile invoice utility (統一發票兌獎APP), a loyalty points program (U利點數), and travel services (有行旅). The technology stack appears conventional, with no disclosed AI/ML capabilities, no proprietary model infrastructure, and no API/SDK offerings.

Monetization combines subscription revenue (digital editions and multi-year physical newspaper bundles priced NT$3,600–NT$8,600), display and sponsored advertising, transaction-based e-commerce, and service fees from events and IP licensing. The business is exclusively Taiwan-domestic with no disclosed geographic expansion, and is privately held within the United Daily News Group under CEO SUN Zhihua. The company's growth posture is characterized by incremental ecosystem diversification rather than aggressive scale-up, consistent with a mature legacy media organization transitioning its print franchise into a multi-product digital platform.

Name

udn.com

Legal name

聯合線上公司

Website

https://udn.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

udn.com is the digital news portal of Taiwan's United Daily News Group, serving general consumers and business professionals with comprehensive news, business, lifestyle, and entertainment content across 30+ categories and an integrated ecosystem of subscriptions, e-commerce, and digital services.

Ownership category

akta.pro rank

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Subscription: Premium digital subscriptions including 聯合報數位版 (digital edition), 經濟日報 digital access, offering readers ad-free and exclusive content
2. Advertising: Display advertising, sponsored content, and promotional placements across the news portal and related sub-sites
3. Newspaper Subscription: Physical and digital newspaper subscription services including 聯合報, 經濟日報, 好讀周報 with various bundled offerings
4. E-commerce and Services: Integrated e-commerce through 有設計 mall, event ticketing (售票網), digital creative products (數位文創), and IP licensing services

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

udn.com is the flagship digital news portal of the United Daily News Group, aggregating news content across 30+ categories (politics, economy, sports, entertainment, lifestyle, global affairs). It delivers real-time news, video, audiobooks, and e-books via web and mobile apps, supported by premium digital subscriptions, display advertising, and integrated e-commerce services such as ticketing, IP licensing, and a points-based loyalty program.

Product overview

聯合新聞網 (udn.com) is a comprehensive digital news platform operated by United Daily News Group, offering a multi-platform portfolio centered on news journalism. The core offering is the 聯合新聞網 news portal, supplemented by sister newspapers 聯合報 and 經濟日報 for deep journalism and business coverage. Key digital services include 會員中心 (membership management), U利點數 (loyalty points), 琅琅悅讀 (digital reading), 一刻鯨選 (audiobooks), and 聯合影音網 (video content). The platform also operates 統一發票兌獎APP for government invoice services and 聯合知識庫 for historical archive access. The ecosystem covers news, business, entertainment, sports, travel, lifestyle, and cultural content across web, mobile app, and digital reading formats.

Differentiator

Problem solved

Functional benefit

Brands

• udn NBA: Sports news coverage including NBA, baseball, HBL, and World Cup
• 經濟日報網 (Economic Daily)
• 噓！星聞
• 房地產 (House)
• 元氣網
• 橘世代
• 科技玩家
• 寵物部落
• 女子漾
• udnSTYLE
• 琅琅悅讀
• 發燒車訊
• 數位文創
• 轉角國際 (Global UDN)
• 倡議+

Products and services

• 聯合新聞網 (udn.com News Portal) The core news portal providing real-time news across breaking news, world news, business, technology, sports, entertainment, and lifestyle categories for general readers in Taiwan.
• 聯合報 Digital Edition (聯合報數位版) Digital subscription edition of the flagship United Daily News newspaper offering in-depth news commentary and investigative journalism to readers.
• 經濟日報 (Economic Daily News Portal) Business and financial news portal covering stock markets, economy, and industry news aimed at business professionals and investors.
• 會員中心 (Member Center) Member management portal providing registration, account settings, subscription management, and membership benefits to registered users.
• U利點數 (U Points Loyalty Program) Points system service allowing members to purchase digital novels, electronic publications, and unlock premium articles across UDN platforms.
• 琅琅悅讀 (Langlang Reading Platform) Digital reading platform offering e-books, original stories, and reading community features to general readers.
• 一刻鯨選 (Audiobooks Platform) Audio content platform providing audiobooks and spoken word audio selections to listeners.
• 聯合影音網 (UDN Video Network) Video news network offering multimedia news content and video coverage of current events.
• 數位文創 (udnfunlife Digital Cultural & Creative Platform) Digital cultural and creative platform featuring IP licensing, event management, ticketing, and creative merchandise for consumers and brand partners.
• 聯合知識庫 (UDN Knowledge Base / News Archive) Comprehensive news database containing historical news archives and photo libraries spanning over 70 years, accessible to researchers and professionals.
• 統一發票兌獎APP (Unified Invoice Prize Redemption App) Mobile application for unified invoice QR code scanning, storage, and prize redemption services for Taiwanese consumers.
• APP行動網 (UDN Mobile App) Mobile application providing news reading and personalized news feed features to users on iOS and Android devices.
• 有行旅 (utravel Travel Platform) Travel content platform under the United Daily News Group serving travelers with destination guides and travel-related editorial content.
• 轉角國際 (Global UDN / International News) International news and global vision platform providing in-depth international news coverage and analysis to readers.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ETtoday (東森新聞雲): Taiwan's largest digital-native news portal, offering multi-vertical news coverage, video content, and advertising-supported plus subscription revenue — the closest direct competitor to UDN.com in the Taiwanese digital news market.
• SETN (三立新聞網): Digital arm of Taiwan's Sanlih E-Television network, providing 24/7 news, entertainment, and video content. Directly competes with UDN.com for Taiwanese news readership and digital ad budgets.
• Storm Media (風傳媒): Taiwanese digital-native news outlet focused on politics, business, and international affairs. Competes directly with UDN.com for premium news readers and advertisers in Taiwan.
• China Times (中時電子報): Digital platform of the rival China Times newspaper group, offering news across politics, business, lifestyle, and entertainment. A traditional newspaper peer with a directly comparable subscription and advertising model.
• The News Lens (關鍵評論網): Taiwanese digital-native media company producing commentary and original reporting across news and lifestyle. Targets similar premium news audiences and competes for the same digital subscription and advertising revenue as UDN.com.
• CommonWealth Magazine (天下雜誌): Taiwan's leading business and current affairs magazine with a substantial digital subscription platform. Comparable to UDN.com's 經濟日報 sub-brand in targeting business readers via subscription revenue.
• Now News (今日新聞): Taiwanese digital news portal operated by Kbro's Now News network, covering news, entertainment, and lifestyle. Directly competes with UDN.com for Taiwanese digital news audiences and ad inventory.

Broad incumbents

• TVBS: One of Taiwan's leading cable news broadcasters with a major digital news site. Overlaps with UDN.com on news content and advertising audiences but is broader in scope as a TV-first broadcaster.
• BBC News: Global public-service news organization with a mature digital subscription and advertising model. Useful international comparable for UDN.com's multi-platform, subscription-plus-advertising digital news strategy.

Others

• LINE TODAY: Major Taiwan news aggregator operated by LINE, sourcing content from publishers including UDN.com. Functions as a key distribution channel and competing touchpoint for Taiwanese news consumption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubebit.ly/3tYn5aZ
• Facebookfacebook.com/myudn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about udn.com