Threshold Brands

What Threshold Brands does

Threshold Brands is a multi-brand franchisor of residential and commercial home service concepts, operating as a portfolio company of private equity firm The Riverside Company. Founded in Boston around 2020-2021, the company consolidates distinct franchise brands under a single corporate umbrella, with each brand retaining its own market identity and franchisee base. As of the most recent disclosures, the portfolio comprises 11 brands: MaidPro (residential/commercial cleaning), Men In Kilts (window cleaning, gutter cleaning, pressure washing), USA Insulation (proprietary injection foam insulation), Plumbing Paramedics and Heating + Air Paramedics (plumbing and HVAC), PestMaster (pest control, rodent, wildlife, vegetation management), Sir Grout (hard surface restoration), Granite Garage Floors (epoxy floor coatings), Mold Medics (mold remediation and air duct cleaning), and Miracle Method (bath, kitchen, and tile refinishing). The system spans 974+ franchise locations across 40+ US states and Canadian provinces and serves 376+ franchise owners, with no company-owned service units — all unit-level service delivery is operated by independent franchisees.

Threshold Brands monetizes through three primary streams: one-time initial franchise fees (ranging from $38,000 for Men In Kilts to $175,000 for Mold Medics, with most brands clustered around $40,000-$70,000), ongoing royalties typically structured as a percentage of franchisee revenue, and incremental sales transaction revenue from multi-unit territory sales. The company supports franchisees with a proprietary web-based franchise management platform (covering scheduling, reporting, inventory, tablet-based payments, consumer financing, and payroll) and a National Sales Center for centralized inbound customer management and pricing. In 2022 it introduced a franchisee-first financing model (25% of the franchise fee due at signing, remainder one month after opening, interest-free) and tiered broker referral fees of $30,000-$50,000 per signed franchise. Go-to-market is sales-led, combining inbound website inquiries, an inside sales team running a five-step Discovery-to-Onboard process, and a franchise broker/consultant channel that contributed roughly one-third of the 75 franchise agreements signed in 2022. End customers served by the underlying brands include residential homeowners (primary), commercial clients, and government/municipal accounts, with a veteran-entrepreneur focus reinforced by franchise fee discounts and Hometown Heroes community programs.

The company is privately held, with legal entities Threshold Brands Franchise, LLC and Threshold Brands, LLC, both registered in the United States (terms governed under Indiana law). Ownership sits entirely with The Riverside Company, a global middle-market PE firm that has used Threshold as a roll-up vehicle for home services franchise brands since 2021. Reported headcount is 251-500; consolidated revenue is not publicly disclosed, though Miracle Method (an 11th-brand acquisition) is reported to have generated nearly $90M in sales across ~194 units in 2022, providing the only available proxy for unit-level economics within the portfolio.

Name

Threshold Brands

Legal name

Threshold Brands Franchise, LLC

Website

https://thresholdbrands.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Threshold Brands is a private, Riverside Company-owned multi-brand franchisor of home service concepts, operating 11 franchise brands (including MaidPro, PestMaster, USA Insulation, and Miracle Method) across 974+ locations in 40+ US states and Canadian provinces via 376+ independent franchisees.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees: Initial franchise fees charged to new franchisees upon signing franchise agreements. Fees vary by brand from $40,000 to $70,000.
2. Franchise Royalties: Ongoing royalty payments from franchisees, typically based on a percentage of franchisee revenue.
3. Franchise Sales Revenue: Revenue from selling franchise territories and multi-unit franchise opportunities. The company facilitates multi-unit franchise ownership allowing franchisees to secure multiple units on day one.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Threshold Brands is a multi-brand franchisor that acquires and operates a portfolio of home services franchise brands, selling franchise rights to entrepreneurs who then operate residential and commercial service businesses under its brand umbrella. The company provides franchise owners with brand recognition, operational software, training, marketing support, a national sales center, and franchisee financing in exchange for franchise fees and ongoing royalties.

Product overview

Threshold Brands is a multi-brand franchisor of home service concepts, operating as a platform portfolio of distinct franchise brands. The company provides a comprehensive menu of residential and commercial home services through ten acquired franchise brands: Granite Garage Floors (garage floor coatings), Heating + Air Paramedics (HVAC services), MaidPro (residential/commercial cleaning), Men In Kilts (window cleaning, gutter cleaning, pressure washing), Miracle Method (surface refinishing for bathtubs/countertops/tiles), Mold Medics (mold remediation and air duct cleaning), PestMaster (pest control and wildlife management), Plumbing Paramedics (plumbing services), Sir Grout (hard surface restoration), and USA Insulation (home insulation). Each brand operates independently with its own franchise model while benefiting from shared corporate resources, marketing support, and operational infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Granite Garage Floors: Franchise specializing in premium garage floor coatings and storage solutions for residential and commercial spaces
• Heating + Air Paramedics
• MaidPro
• Men In Kilts
• Miracle Method
• Mold Medics
• PestMaster
• Plumbing Paramedics
• Sir Grout
• USA Insulation

Products and services

• Granite Garage Floors Franchise Franchise opportunity offering premium garage floor coatings and storage solutions for residential and commercial spaces through epoxy flooring installation services. Franchise fee: $60,000; total investment: $227,367-$390,367.
• Heating + Air Paramedics Franchise HVAC services franchise providing heating and air conditioning repairs, replacements, and maintenance for residential customers with a people-first approach. Franchise fee: $40,000; total investment: $124,375-$309,000.
• MaidPro Franchise Professional residential and commercial cleaning franchise operating for over 40 years with recurring revenue structure. Franchise fee: $45,000 USD / $55,000 CAD; total investment: $109,860-$158,650 USD.
• Men In Kilts Franchise
• Miracle Method Franchise Surface refinishing franchise transforming worn bathtubs, countertops, and tiles through proprietary refinishing processes without replacement. Total investment: $101,950-$147,050.
• Mold Medics Franchise
• PestMaster Franchise
• Plumbing Paramedics Franchise Essential plumbing services franchise with a people-first approach, providing repairs and maintenance for residential customers.
• Sir Grout Franchise Hard surface restoration franchise specializing in grout, tile, and stone cleaning, recoloring, and protection services for residential and commercial clients. Franchise fee: $70,000; total investment: $127,375-$197,720.
• USA Insulation Franchise Home insulation franchise installing proprietary USA Premium Foam injection foam insulation to help homeowners save on energy costs. Franchise fee: $45,000-$55,000; total investment: $299,500-$470,000.

Quantifiable outcome

• Miracle Method achieved nearly $90 million in sales in 2022 with 174-194 units
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Boxwood PartnersminorOthersInvestment banking firm that advised Sir Grout on its acquisition by Threshold Brands, with the transaction finalized in September 2021.
• Franchise Brokers and ConsultantscoreChannel Partner/ Reseller/ DistributorIndependent franchise development professionals who refer qualified franchise candidates to Threshold Brands. The company offers tiered referral fees: $30,000 for first unit, $40,000 for second, $50,000 for third, plus $20,000 per additional territory. Increased $50,000 fee for USA Insulation, Sir Grout, Granite Garage Floors, and Pestmaster.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Neighborly (formerly Dwyer Group): Neighborly is the largest multi-brand franchisor of home services globally, with 30+ brands spanning cleaning, plumbing, HVAC, electrical, and lawn care. It is the closest direct peer to Threshold Brands in business model, target franchisee base, and portfolio strategy.
• Authority Brands: Authority Brands is a multi-brand home services franchisor owned by Apax Partners, with brands across HVAC, plumbing, painting, restoration, and cleaning. It mirrors Threshold's PE-backed roll-up model and overlapping category coverage.
• BELFOR Franchise Group: BELFOR Franchise Group is a multi-brand home services franchisor focused on restoration and home services (e.g., 1-800 WATER DAMAGE, Mr. Restore, DUCTZ). It is a direct competitor in restoration and remediation franchise categories where Threshold operates Mold Medics and Sir Grout.
• HomeVestors of America: HomeVestors is the largest house-buying franchise in North America. While focused on real estate investment rather than services, it shares Threshold's franchise platform model, multi-unit ownership strategy, and veteran-franchisee focus.
• TruBlue Total House Care: TruBlue is a senior-focused handyman and home maintenance franchise offering whole-house services for homeowners. It directly competes with several Threshold brands in residential home services and uses a comparable multi-brand service concept.

Broad incumbents

• ServiceMaster Brands: ServiceMaster Brands is a large incumbent franchisor in home services with brands including Terminix, Merry Maids, and ServiceMaster Restore. It is much larger than Threshold and broader in scope but competes across cleaning, pest control, and restoration.
• Molly Maid: Molly Maid is a national residential cleaning franchise owned by Neighborly. It directly competes with Threshold's MaidPro brand and represents an incumbent competitor in the recurring-revenue residential cleaning category.
• Five Star Painting: Five Star Painting is a residential and commercial painting franchise owned by Authority Brands. It is adjacent to Threshold's surface refinishing brands (Miracle Method, Sir Grout) and represents a competing franchise model in the home improvement services category.
• ORKIN: Orkin is a major incumbent pest control operator with franchise and corporate-owned locations. It competes head-to-head with Threshold's PestMaster brand and represents the dominant scale player in the U.S. pest control services market.
• The Grounds Guys: The Grounds Guys is a lawn care and landscape maintenance franchise under Neighborly. It is a comparable multi-brand franchise platform sibling to Threshold's brands in residential property services, with an established scale and geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/THRESHOLDBRANDSFRANCHISING
• LinkedInlinkedin.com/company/threshold-brands
• Instagraminstagram.com/thresholdbrandsfranchising
• Xx.com/BrandsThreshold

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Threshold Brands