Upbeat

Name

Upbeat

Legal name

Teach Upbeat Inc

Website

https://teachupbeat.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Survey Platform Subscriptions: Annual subscription for access to Upbeat's survey platform, dashboard, and reporting tools. Surveys are issued twice per year (fall and spring). Includes data analysis, expert analysis presentations, and integration with coaching services.
2. Leadership Coaching Services: Personalized leadership coaching provided alongside survey services. Coaches meet with district leadership and principals to review data and identify action steps. One-on-one meetings with principals throughout the school year for progress tracking and leadership support.
3. Research Reports and White Papers: Periodic publication of research reports and white papers on teacher retention topics. While freely available, these serve as demand generation for core survey and coaching services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels11 records

Core offering

Upbeat sells a K-12 teacher and staff retention platform that combines research-backed survey instruments with a data analytics dashboard and personalized leadership coaching. School districts subscribe to receive biannual survey administrations (fall and spring), a dashboard for disaggregated results and benchmarking, and coaching support from former educators and administrators to translate findings into retention action plans.

Product overview

Upbeat offers a platform-plus-modules architecture centered on research-backed survey tools for K-12 teacher and staff retention. The core platform consists of multiple survey products: the Engagement Survey (68 questions, 21 categories), Exit Survey, Student Survey, Family Survey, School Leader Survey (63 questions, 20 categories), and Principal Department Feedback Survey. These surveys are complemented by the Data Dashboard for accessing and analyzing results, and the Leadership Coaching & PD add-on module providing personalized coaching services. The platform is exclusively focused on K-12 education and integrates survey administration, data analysis, and coaching support.

Differentiator

Problem solved

Functional benefit

Products and services

• Engagement Survey Research-backed K-12 staff and teacher engagement survey with 68 questions across 21 categories covering School Leadership Opportunities, Teacher Development Practices, Inclusive Practices, Hiring and Career Development, and Personal and Organizational Purpose. Uses proprietary algorithm to weight each question by impact on teacher satisfaction and retention.
• Exit Survey Teacher retention survey that helps schools understand why teachers are leaving, organized into School Related Factors, District Related Factors, and Personal Factors categories. Third-party administration by Upbeat drives higher response rates and candor.
• School Leader Survey Principal retention survey with 63 questions across 20 categories covering The Work Of Leading A School, Equal Opportunity and Inclusive Practices, Relationships Within The School, District Operations And Management, Compensation/Career/Growth Opportunities, and Perspectives About Their Work.
• Leadership Coaching & PD Personalized leadership coaching service in which expert former principals, superintendents, and senior school administrators help district leaders and principals interpret survey results and develop action plans, delivered through one-on-one meetings and group sessions across the school year.
• Data Dashboard Reporting and analytics dashboard for analyzing Upbeat survey results, allowing administrators to filter and disaggregate data by school, grade level, and subject area, compare results among schools, view progress over time, and zoom into specific data points.

Quantifiable outcome

• 1.7 percentage point increase in retention for schools using Upbeat model, saving nearly $374K per district over three years
• +8 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• AAEE (American Association for Employment in Education)coreStrategic or Co-development PartnerUpbeat partners with AAEE to facilitate the National Working Group on Teacher Retention. This group brings together school, district, and state education leaders to share best practices and ideas for increasing teacher engagement and retention, both in-person and online.

Scale indicators15 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TNTP (The New Teacher Project): TNTP is a national K-12 organization whose central mission is teacher recruitment, development, and retention, with research and consulting services that overlap directly with Upbeat's retention focus and district buyer base.
• Hanover Research: Hanover provides research, benchmarking, and analytics subscriptions to K-12 districts — directly comparable to Upbeat's research-and-data subscription model and district buyer.
• K12 Insight: K12 Insight provides K-12 stakeholder-survey platforms (staff, student, family) for school districts alongside advisory work, directly competing with Upbeat's survey-plus-consulting wedge.
• Panorama Education: Panorama is the closest direct competitor to Upbeat, offering K-12 survey and analytics platforms for student, family, teacher, and school climate data, often paired with consulting and coaching for district leaders.

Broad incumbents

• Gallup: Gallup's K-12 engagement and well-being surveys (including Q12-based school versions) compete with Upbeat for district HR and leadership-level retention work, though Gallup sells broadly across many industries.
• RAND Corporation: RAND Education produces influential K-12 policy and workforce research, including teacher retention studies, and competes for thought leadership and district-level research buyers broadly across the sector.
• Qualtrics: Qualtrics is the dominant general-purpose experience-management platform with an explicit K-12 vertical; while not research-led, it competes with Upbeat on survey infrastructure, dashboards, and district procurement.

Emerging players

• Marzano Resources: Marzano Resources delivers K-12 leadership coaching, professional development, and instructional frameworks, overlapping with Upbeat's Leadership Coaching & PD services and principal-retention work.
• International Center for Leadership in Education (ICLE): ICLE focuses on K-12 school leadership development, including principal retention and district improvement advisory — comparable to Upbeat's School Leader Survey and coaching ecosystem.
• New Leaders: New Leaders is a K-12 leadership organization focused on principal development and retention; it overlaps with Upbeat's School Leader Survey and principal coaching on the school-leader retention problem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teachupbeat
• LinkedInlinkedin.com/company/upbeat-education-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upbeat