Honor Capital
- Company typePrivate
- Founded1946
- HeadquartersSpringfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Honor Capital firmographics
Firmographics- Name
- Honor Capital
- Legal name
- Honor Capital Corporation
- Website
- https://honor.capital
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Honor Capital industry classification
Industry- Product category
- Insurance Premium Financing
- NAICS
- Sales Financing (52222)
- SIC
- Personal Credit Institutions (6141), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)
- akta.pro secondary industry
- Retail Credit (Closed-End) & Promotional Financing (0%/Deferred Interest) (FSAKAFAF)
Keywords
Where Honor Capital is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Honor Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Premium Finance Interest and Fees: Honor Capital generates revenue through interest and fees charged on financed insurance premiums. The company provides financing for commercial and personal insurance policies, with loan amounts ranging from $250 to $35 million.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Insurance Premium Financing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Honor Capital product offering
Product offeringCore offering
Honor Capital provides insurance premium financing for all forms of commercial and consumer insurance policies. Loan amounts range from $250 to $35 million and are originated through a nationwide network of insurance agents and brokers under a concierge-style service model. The company operates across all 50 states and Washington D.C., with total financed premium volume approaching $4 billion.
Product overview
Honor Capital offers a premium finance platform with multiple integrated modules. The core product is the Premium Finance Platform, which handles insurance premium financing for commercial and personal lines. This is augmented by Honor Pay (embedded payments), an Agency Dashboard (real-time account access), the Cure for Cancel cancellation prevention program, a free mobile application for iOS/Android/Windows, and electronic signature capabilities. The platform is technology-driven with integrated API solutions, and a 2026 merger with Ascend will expand capabilities with AI-powered accounting automation and invoicing automation into a unified financial operations platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Honor Capital Premium Finance Platform Core premium financing service for all commercial insurance lines and personal lines, offering flexible terms and payment options for contracts ranging from $250 to $35 million, delivered through a network of insurance agents and brokers with nationwide licensing.
- Honor Pay Embedded payments and account management dashboard that complements the Honor Capital financing system, enabling agencies and insureds to view transactions and process payments through the Ascend platform.
- ETI Premium Finance Premium insurance financing brand retained as a wholly owned subsidiary of Honor Capital (ETI Financial Corporation), serving commercial and personal lines.
Quantifiable outcome
- Finance agreements can be created in 3 minutes or less
- +3 more outcomes
Companies that use Honor Capital
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Honor Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Honor Capital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AscendcoreAscend, an InsurTech company, has agreed to merge with Honor Capital in a definitive agreement to create the insurance industry's first fully vertically integrated financial operations platform. The combined business will integrate AI-powered accounting automation, embedded payments, invoicing, and premium financing into a single system designed for insurance brokers, agencies, and carriers. Following the merger, Ascend will lead the combined platform with CEO Praveen Chekuri and Co-Presidents Tony M. Perez and Andrew Wynn. The transaction is subject to regulatory approvals and customary closing conditions.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Honor Capital competitors and assessment
Company assessmentRegional players
- Premium Credit: Premium Credit is the leading UK and Ireland premium finance provider, operating the same installment-financing-for-insurance model as Honor Capital. It serves as a useful international comparable for the business model, though it does not compete in the US.
Direct peers
- AFCO Credit Corporation: AFCO is one of the largest direct premium finance companies in the US, providing financing for commercial and personal insurance premiums through agent and broker channels - a near mirror of Honor Capital's core business.
- Imperial PFS: Imperial PFS (part of Sompo International) is a long-established premium finance company serving commercial and personal lines through agency distribution, making it a directly comparable competitor in Honor Capital's core market.
- BankDirect Capital Finance: BankDirect Capital Finance provides premium financing for commercial insurance policies, leveraging bank deposit funding. It is a direct competitor in commercial premium finance and represents the bank-subsidiary competitive threat Honor Capital faces.
- First Insurance Funding Corp. A subsidiary of Wintrust Financial, First Insurance Funding is a major direct competitor in commercial and personal premium finance, serving independent agents nationwide with comparable loan products and digital tooling.
- IPFS Corporation (Instalment Payment Plans): IPFS is one of the largest US premium finance companies, offering installment financing for both personal and commercial insurance premiums distributed through independent agents - directly comparable in scale, product, and channel to Honor Capital.
Emerging players
- Ascend: Ascend is an InsurTech providing AI-powered accounting automation, embedded payments, and invoicing for insurance agencies. It is Honor Capital's announced merger partner and a complementary technology peer rather than a direct premium-finance competitor.
- ePremium Finance: ePremium Finance is a technology-forward premium finance company serving independent agencies, representing the emerging digital-native cohort that competes with Honor Capital on speed, UX, and integrations.
- One Inc: One Inc is a digital payments platform purpose-built for the insurance industry, processing premium and claims payments for carriers and MGAs. It is an enabling technology peer relevant to Honor Capital's embedded payments roadmap via the Ascend merger.
Others
- VPay: VPay provides virtual payment and premium finance solutions to insurance carriers and agents, an adjacent payments-and-finance peer that intersects with Honor Capital's premium finance distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Honor Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honor Capital leadership team
Management profileNumber of profiles
Profiles2 records
Honor Capital subsidiaries and ownership
Company hierarchySubsidiaries1 record
Honor Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honor Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honor Capital
What does Honor Capital do?
Honor Capital provides insurance premium financing for all forms of commercial and consumer insurance policies. Loan amounts range from $250 to $35 million and are originated through a nationwide network of insurance agents and brokers under a concierge-style service model. The company operates across all 50 states and Washington D.C., with total financed premium volume approaching $4 billion.
Is Honor Capital a public or private company?
Honor Capital is a private company. It is classified as unknown and is currently operating.
When was Honor Capital founded?
Honor Capital was founded in 1946. It employs 11 to 50 people.
Where is Honor Capital based?
Honor Capital is headquartered in Springfield, United States, in the North America region.
How does Honor Capital make money?
One revenue line is on record: premium Finance Interest and Fees.
Who are Honor Capital's main competitors?
Premium Credit is listed as a regional player. Direct peers are AFCO Credit Corporation, Imperial PFS, BankDirect Capital Finance, First Insurance Funding Corp. and IPFS Corporation (Instalment Payment Plans). Emerging players are Ascend, ePremium Finance and One Inc. VPay is listed as an others.
Does Honor Capital have an API?
Yes. Honor Capital offers integrated API solutions designed for seamless connection with agency management platforms. Specific API technical details such as protocol type, authentication method, rate limits, or versioning are not publicly documented in the available sources.
What industry is Honor Capital in?
Honor Capital's product category is Insurance Premium Financing. Its primary akta.pro industry code is FSAKAAAG, Large Purchase & Lifestyle Personal Loans (Unsecured Installment), with a secondary code of FSAKAFAF, Retail Credit (Closed-End) & Promotional Financing (0%/Deferred Interest). Its NAICS code is 52222 and its SIC code is 6141.