What Craver does

Craver Corporation (크레이버코퍼레이션) is a Seoul-headquartered South Korean consumer goods brand-nurturing company that develops, acquires, and globally distributes a portfolio of K-beauty brands. Founded in 2014 (originally as Bitulink / 비트링크) and rebranded in 2022, the group operates six owned brands covering natural skincare (Skin1004, leveraging Madagascar-sourced Centella Asiatica), vitamin-based functional skincare (CommonLabs), lifestyle skincare (Zombie Beauty), anti-aging (Idenel, with proprietary 60x absorption and peptide microneedle technologies), color cosmetics (Thim), and a B2B distribution platform (UMMA). Supporting infrastructure includes SR Biotek (a wholly-owned OEM/ODM manufacturer acquired in 2019) and BCC Korea (a US distribution arm acquired in 2017).

Name

Craver

Legal name

(주)크레이버코퍼레이션

Website

https://cravercorp.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Craver is a Seoul-based Korean consumer goods brand-nurturing company that develops and globally distributes a portfolio of K-beauty brands (Skin1004, CommonLabs, Zombie Beauty, Idenel, Thim) through B2B, e-commerce, and retail channels across 170 countries.

Ownership category

akta.pro rank

Product category

K-Beauty Skincare and Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Eye & Lip Skincare (CRABAAAC)

Keywords

• K-beauty skincare brands
• Consumer goods brand nurturing
• Skincare manufacturing
• B2B beauty distribution
• Color cosmetics brands

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Operations

Revenue model

1. Brand Business Revenue: Direct sales of owned K-beauty brands including Skin1004, CommonLabs, Zombie Beauty, Idenel, and others through B2B and B2C channels. Brand business revenue reached 3,590 billion KRW as of August 2025 with 90% overseas sales proportion.
2. B2B Platform (UMMA): Global B2B platform connecting K-beauty brands with international buyers. Sales, MD, marketing, BM, and development experts build global buyer networks and incubate brands.
3. International Distribution: Export to 170 countries through regional subsidiaries (China, Japan, US) and distributor networks. Exports to the United States surged 55.9% year-on-year according to industry data.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Craver is a South Korean consumer goods brand nurturing company that develops, acquires, and operates multiple K-beauty skincare and color cosmetics brands including SKIN1004 (natural skincare), CommonLabs (vitamin-based skincare), Zombie Beauty (lifestyle skincare), Idenel (anti-aging), and Thim (color cosmetics). The company sells these owned brands globally to B2C consumers and to a network of 2,980+ B2B buyers across 170 countries via its UMMA borderless platform, supported by in-house manufacturing through SR Biotex.

Product overview

Craver is a consumer goods brand nurturing company that develops, acquires, and operates multiple skincare and beauty brands. The company operates a portfolio model consisting of: SKIN1004 (natural skincare using Madagascar Centella Asiatica), CommonLabs (vitamin-based functional skincare), Zombie Beauty (lifestyle skincare), Idenel (anti-aging with peptide technology), and Thim (color cosmetics). Supporting infrastructure includes UMMA (B2B K-Beauty platform for global buyers), SR Biotek (in-house manufacturing and R&D), and dedicated logistics, distribution, and marketing operations. The company serves both B2B (wholesale, distributors) and B2C markets across 170+ countries with 90% overseas sales.

Differentiator

Problem solved

Functional benefit

Brands

• SKIN1004: Natural skincare brand using Centella Asiatica from Madagascar. Low-irritation skincare for sensitive skin.
• CommonLabs
• Zombie Beauty
• Idenel
• UMMA
• Thim

Products and services

• SKIN1004 Natural skincare brand offering low-irritation products formulated with pure Centella Asiatica from Madagascar, focused on clean, hypoallergenic ingredients for sensitive skin consumers.
• CommonLabs Vitamin-based functional skincare brand providing customized vitamin skincare for various skin concerns, promoting vibrant confidence and healthy skin.
• Zombie Beauty Fun lifestyle skincare brand delivering functional lifestyle care with engaging experiences, bringing fresh inspiration to a market lacking excitement and imagination.
• Idenel (이데넬) Anti-aging skincare brand built on 15 years of wrinkle research, featuring 60x absorption rate technology and Altem Peptide solutions combined with micro-needles for deep inner elasticity management.
• UMMA Borderless B2B online K-Beauty platform that builds global buyer networks, providing sales, MD, marketing, BM, and brand development expertise for brand incubation across 2,980+ global buyers.
• Thim Color cosmetics brand launched in 2020, expanding Craver's product portfolio into the color makeup segment.

Quantifiable outcome

• 111% average annual revenue growth rate
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• SR Biotex (SR 바이오텍)coreOthers · 1 January 2019Acquired cosmetics OEM/ODM and new material development company SR Biotex in 2019, providing manufacturing capability and ingredient development research lab for brand products.
• BCC Korea (BCC코리아)coreOthers · 1 January 2017Acquired US K-beauty distributor BCC Korea in 2017, establishing US market distribution capability and K-beauty presence in the American market.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Emerging players

• Kolmar Korea: One of Korea's largest cosmetics OEM/ODM manufacturers, also a Craver investor. Comparable to SR Biotex in providing manufacturing and R&D services to K-beauty brands, with similar capability in formulation development and international quality standards.
• Cosmax: Major Korean cosmetics OEM/ODM manufacturer (similar to Craver's SR Biotex subsidiary). Provides manufacturing services to many K-beauty brands globally. Comparable as a Korean cosmetics manufacturer with R&D capabilities, though operates as a B2B services provider rather than brand operator.

Direct peers

• Cosrx: K-beauty skincare brand acquired by Hyosung TNC's Tannet division. Specializes in sensitive-skin, ingredient-focused skincare (similar to SKIN1004's positioning) and is widely distributed globally. Comparable as a focused, export-driven Korean skincare brand with strong B2B and B2C distribution.
• Tirtir: Fast-growing K-beauty brand known for its cushion foundation, achieving rapid global e-commerce expansion (including Sephora distribution). Comparable as an emerging Korean beauty brand with strong digital-first international growth trajectory, similar in scale and growth profile to SKIN1004.
• Beauty of Joseon: Rapidly growing K-beauty brand with traditional Korean ingredient focus (similar to SKIN1004's Centella positioning). Has achieved strong global e-commerce traction via TikTok and Amazon. Comparable as an emerging K-beauty skincare brand competing in the same clean/natural ingredient segment.
• APR Co., Ltd. Korean beauty company operating A'pieu, HUXLEY, and other brands. Most direct comparable peer in terms of multi-brand K-beauty strategy targeting similar mass-tige and masstige segments, with comparable export-driven revenue model and Korean consumer brand development focus.

Broad incumbents

• LG H&H (LG Household & Health Care): Major Korean conglomerate's beauty division (The Face Shop, SU:M37, O HUI, belif). Operates a multi-brand K-beauty portfolio with significant global distribution. Comparable as a broad incumbent with overlapping skincare brand portfolio strategy and international expansion focus.
• Amorepacific: South Korea's largest beauty conglomerate, operating multiple brands (Sulwhasoo, Innisfree, Laneige, Etude, Mamonde) globally. Directly comparable as a K-beauty multi-brand operator with international distribution, though significantly larger and publicly listed. Represents the dominant incumbent in the same category.
• The Face Shop: Established K-beauty retailer/brand with global presence, now under LG H&H. Operates a multi-country retail and distribution model. Comparable as a K-beauty brand with global retail distribution focus, though at a more mature stage of international expansion.
• Dr. Jart+: Premium K-beauty skincare brand acquired by Estée Lauder. Comparable as a Korean skincare brand with strong ingredient-positioning (similar to SKIN1004) that achieved significant global scale through premium positioning and broad retail distribution including Sephora.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdxY2qeAIHPuCvLHG0OVBKQ
• LinkedInlinkedin.com/company/craver-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craver