Top Trumps USA

What Top Trumps USA does

Top Trumps USA, Inc. is a Providence, Rhode Island–based licensed game publisher and retailer founded in 2008 that operates as the US arm of UK-based Winning Moves UK Ltd., which owns the Top Trumps trademark. The company sells two principal product lines: Top Trumps card games — comparison card packs under the company's own brand and sub-brands (Classics, Juniors, Spanish, Specials, Limited Edition, STEM), plus collectible tins, trivia (Top Trumps Quiz), matching cubes (Top Trumps Match), a word game (Lexicon Go!), and ancillary games (WHOT!, Waddingtons Number 1 playing cards) — and city-specific Monopoly board games produced under license from Hasbro, in which traditional Atlantic City properties are replaced with local landmarks, businesses, and nonprofits. The Monopoly catalogue includes community editions for Detroit, Portland, Queens, San Diego, Des Moines, Wichita, Long Beach, Baltimore, Saint Paul, Rochester, and others, with announced upcoming editions for Lincoln (Oct 2026), Stowe (2027), and Huntsville (March 2027). Many Top Trumps products carry licensed entertainment IP including Marvel, DC Comics, Harry Potter, Disney, Star Wars, Stranger Things, James Bond 007, Dreamworks, and Supercars.

The business operates a self-serve DTC e-commerce storefront on Shopify (us.toptrumps.com) supplemented by retail distribution through Barnes & Noble, Amazon, CVS, select local retailers per city edition, and a wholesale channel for independent buyers. Pricing is unit-based: Monopoly city editions at $39.99, card games ranging $6.99–$19.99, with free US-mainland shipping above $35 and a 10% new-customer discount code. Customers are primarily US families and individual consumers seeking entertainment and collectibles, with a secondary geographic segment comprising local landmarks and businesses that participate via a community nomination process used to populate each new city edition — a mechanic that simultaneously generates press coverage, marketing content, and local advocacy.

The company has 11–50 employees, is privately held, has no disclosed outside funding, and is governed by its core licensing relationships: Winning Moves UK Ltd. as parent/IP licensor for Top Trumps, and Hasbro as licensor for Monopoly. Revenue, headcount trends, management roster, and financial disclosures are not provided in the source data, so any quantitative inference is necessarily directional.

Name

Top Trumps USA

Legal name

Top Trumps USA, Inc.

Website

https://toptrumps.us

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Top Trumps USA is a Providence, RI-based licensed game publisher and retailer selling Top Trumps card games and Hasbro-licensed Monopoly city editions to US consumers through its own e-commerce store, Amazon, Barnes & Noble, CVS, and wholesale partners.

Ownership category

akta.pro rank

Product category

Board Games and Card Games

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Party Games & Family Entertainment Games Retail (CRALAFAJ)

Keywords

• Board games retail
• Card games retail
• Licensed game publisher
• Family entertainment games
• Educational card games

Headquarters

HQ city

Providence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Board Game Sales: One-time purchase of physical board games including city-specific Monopoly editions and Top Trumps card game packs sold directly to consumers and through retail partners.
2. Card Game Sales: Sale of Top Trumps card game products including themed packs, quiz games, match games, and specialty collectible editions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Top Trumps USA manufactures and distributes physical card and board games, primarily Top Trumps comparison card games (in original, licensed entertainment, and STEM themes) and city-specific Monopoly board games produced under license from Hasbro. The company sells direct-to-consumer via its Shopify e-commerce site and through retail partners including Amazon, Barnes & Noble, and CVS.

Product overview

Top Trumps USA is a licensed game publisher and retailer operating primarily as an e-commerce platform. The product portfolio centers on three core brands: Top Trumps card games (classic comparison card games available in themed packs including Classics, Juniors, Spanish, Specials, Limited Edition, and STEM educational packs, plus collectible tins), Monopoly licensed editions (city-specific and community-themed board games produced under Hasbro license featuring local landmarks, businesses, and organizations in place of traditional Atlantic City properties), and related party games including Top Trumps Quiz (trivia card games), Top Trumps Match (cube-matching games), Lexicon Go! (word-building game), Waddingtons Number 1 playing cards, and WHOT! card game. The company sells licensed entertainment properties including Marvel, DC Comics, Harry Potter, Disney, Star Wars, James Bond, Dreamworks, Stranger Things, and Supercars themes. Products are available for purchase through the us.toptrumps.com e-commerce platform, major online retailers (Amazon), bookstore chains (Barnes & Noble), pharmacy retailers (CVS), and select local retailers. The company is headquartered in Providence, Rhode Island.

Differentiator

Problem solved

Functional benefit

Products and services

• Top Trumps Card Games Classic comparison card game where players compare numeric attributes of subjects (characters, vehicles, animals) to win cards from opponents. Available across multiple themed packs covering major entertainment franchises and general-interest topics. Targeted at families, kids, and collectors.
• Top Trumps Collectors Tins Special edition Top Trumps card game packs packaged in collectible tin containers, often featuring premium or exclusive card sets aimed at collectors and gift buyers.
• Top Trumps Quiz Quiz card game based on popular entertainment franchises including One Piece, Lord of the Rings, Star Wars, and Harry Potter, featuring 500+ questions per pack for trivia fans and families.
• Top Trumps Match Fast-paced matching cube game where players race to match image cards with their corresponding dice patterns. Available in licensed themes including Sonic The Hedgehog, Shrek, and World Soccer Stars.
• Lexicon Go! Word game where players build words from letter cubes, combining Scrabble-style word formation with dice-based gameplay for word-game enthusiasts and families.
• Monopoly Licensed Editions City-specific and community-themed Monopoly board games licensed from Hasbro. Each edition replaces traditional Atlantic City properties with local landmarks, businesses, and organizations. Editions cover US cities (Detroit, Portland, Queens, San Diego, Des Moines, Wichita, Long Beach, Baltimore, Saint Paul, Rochester) and international markets. Priced at $39.99 per unit.
• Playing Cards (Waddingtons Number 1) Traditional playing card decks sold under the Waddingtons Number 1 brand, including themed editions such as Americana, targeted at general consumers and collectors.
• WHOT! Classic card game distributed through the Top Trumps USA platform, featuring gameplay similar to Crazy Eights or Uno, targeted at families and casual game players.
• Top Trumps STEM Packs Educational Top Trumps card game packs focusing on science, technology, engineering, and mathematics topics, targeted at parents, teachers, and kids for educational play.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HasbrocoreOEM/ Whitelabel/ Licensing Partner · 17 June 2026Top Trumps USA operates under official Hasbro licensing to create and distribute Monopoly city-specific editions featuring local landmarks and businesses. The partnership enables production of branded Monopoly products for various U.S. cities including Huntsville (March 2027 release), Lincoln, Stowe, Des Moines, and Wichita.
• Barnes & NobleminorChannel Partner/ Reseller/ DistributorBarnes & Noble serves as a retail distribution partner for Top Trumps USA products including Monopoly city editions and Top Trumps card games.
• AmazonminorChannel Partner/ Reseller/ DistributorAmazon serves as an online retail distribution partner for Top Trumps USA products including Monopoly city editions.
• CVSminorChannel Partner/ Reseller/ DistributorCVS pharmacy serves as a retail distribution partner for Top Trumps USA Monopoly products.
• Winning Moves UK LtdcoreOthersWinning Moves UK Ltd is the parent company and owner of the Top Trumps trademark. Top Trumps USA operates under this corporate umbrella.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Winning Moves UK Ltd: Parent company and registered trademark owner of Top Trumps. Operates the same Top Trumps card game catalog in the UK and other markets under the same game mechanics and licensing approach; directly comparable in product and IP model.
• The Op Games: US-based publisher specializing in licensed tabletop games based on popular entertainment franchises (Marvel, Star Wars, Friends, Seinfeld, etc.). Directly comparable business model of licensed IP board/card games sold via mass retail.
• Cryptozoic Entertainment: Publishes licensed tabletop games and collectibles based on entertainment franchises (DC Comics, Harry Potter, The Walking Dead, Avatar). Overlaps with Top Trumps USA in the licensed card/board game and collectible space with mass-market retail distribution.
• Ravensburger North America: Publishes and distributes board games and puzzles including Disney Lorcana TCG and licensed family games. Directly comparable as a specialty publisher selling through the same US mass retail and DTC channels.
• Funko Games: Games division of Funko producing licensed board and card games around entertainment franchises (Disney, Marvel, Star Wars). Closely comparable licensed-IP tabletop model with overlapping retail footprint.
• Buffalo Games: US-based manufacturer and publisher of board games, jigsaw puzzles, and licensed entertainment products. Comparable specialty game catalog with national mass-market retail distribution.

Broad incumbents

• Hasbro: Owner of the Monopoly brand and Top Trumps USA's core licensor. Hasbro produces and distributes Monopoly, Top Trumps competitors, and an extensive portfolio of board games and licensed entertainment products globally at much larger scale.
• Asmodee USA: US arm of the world's largest specialty board game publisher (Catan, Ticket to Ride, Star Wars games). Direct competition for shelf space at Barnes & Noble, Amazon, and hobby retailers; broader catalog but similar retail-channel dynamics.
• Mattel: Major toy and games incumbent producing Uno, Scrabble, and licensed franchise board games. Competes for the same family-game occasions and retail shelf space; not a direct niche peer but a dominant category incumbent.

Emerging players

• USAopoly (The Op parent predecessor) / Endless Games: Mid-size US publisher of family, party, and licensed board games sold through mass retail. Comparable as a smaller-scale specialty publisher competing in the same retail channels with similar licensed and family-game catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/toptrumpsusa
• YouTubeyoutube.com/channel/UC4kLOQbsQaSCYk4_L9yNSXg
• Facebookfacebook.com/toptrumps
• Instagraminstagram.com/officialtoptrumps
• TikToktiktok.com/@officialtoptrumps
• LinkedInlinkedin.com/company/top-trumps-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Top Trumps USA